| 2019 |
Chia-Wei Hsu |
Master |
A Study on the Impact of New Company Act on Corporate Governance and Internal Control |
| 2019 |
Tzu-Yi Su |
Master |
The Study of Unicorns Analysis Valuation Methods |
| 2019 |
Siao-Ying Lin |
Master |
Analysis of Key Factors of Southbound Policy Joint Venture of Steel Industry –The Case Study of Southbound Alliance of C Company |
| 2018 |
Wen-Chung Lin |
Master |
The Competitive Strategy Research of Service Mode on Cloud Platform by Introducing AI －A Case Study on IT Industry |
| 2018 |
Yung-Sen Yen |
Master |
Analysis of Business Performance from Responsibility Accounting System- The Case Study of Flexible Print Circuit Industry T Technology Company |
| 2018 |
Ke-Ren Su |
Master |
A Study of Enterprise Value Evaluation and Value Driver Analysis–The Case Study of H & C Construction Company. |
| 2018 |
Kai-Ping Yao |
Master |
The Study of Applying the Activity-Based Costing in Chunghwa Post Company-A Case Study of L Post Office in Kaohsiung Area |
| 2018 |
Chi-Yun Chen |
Master |
A Study of Application of Balanced Scorecard for Bulk Shipping Industry - A Case Study of A Corporation |
| 2018 |
Fu-Yuan Huang |
Master |
A Study on Synergies of Balanced Scorecard Application in Project Management Node Analysis-- with Domestic K Engineering Service Company as an Example |
| 2017 |
吳政昆 |
Master |
平衡計分卡之應用-以A公司INX4.0為例 |
| 2017 |
Cheng-kun Wu |
Master |
Balanced Scorecard Applicatio-The Case of A Company INX4.0 |
| 2017 |
Yi-Chun Chang |
Master |
Discussion on the Evaluation of Taiwanese Non-listed Companies-Taking non-public Taiwanese companies as example |
| 2017 |
Yue Han Shen |
Master |
An Analysis on Effectiveness of Internal Control to Government Agencies - An Empirical Study on A Agency |
| 2017 |
Wen-yu Wang |
Master |
Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation |
| 2017 |
Chia-pei Cheng |
Master |
The Effect of China Supply Chain in the Passive Components-A Case Study of Company T |
| 2017 |
Wan-Ting Huang |
Master |
A Study in Strategic Management on Roller Skating Manufacturing Industry with Resource Based Theory – A Case of A Company in China |
| 2016 |
yi-yeh Wu |
Master |
Study on The Management Strategy of Foreign Insurance Companies in Taiwan – P Company as an Example |
| 2016 |
Hsien-te Lee |
Master |
The Key Success Factors for Taiwanese Company in China Lightweight Auto Parts Industry |
| 2016 |
Rung-Yuan Lin |
Master |
A Study of Influence of Uber Marketing Strategies on Users |
| 2016 |
Min Yang |
Master |
A Study on the Effect of Co-Branding Strategy on Company’s Brand Evaluation - Take Fast Fashion Industry for Example |
| 2016 |
Man-lin Wang |
Master |
The Key Success Factors for Government to Promote Consumers' Carrier of E-invoice Policy |
| 2016 |
Wei-Han Wang |
Master |
Discussion on Enterprise Resource Base View of Micro Business Entrepreneurship Model-A Case Study of Bistro |
| 2016 |
Pei-Ting Lien |
Master |
The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer Loyalty─The Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City |
| 2016 |
Shu-hui Yen |
Master |
The Study on Internal Control to Enterprise Risk Management - An Empirical Study on S Company |
| 2016 |
Ya-Chi Huang |
Master |
The Influence of Electronic Commerce on Wealth Management of Securities Industry |
| 2015 |
Ming-tsung Liu |
Master |
The research on the execution and the effectiveness of customer relationship management in the original development pharmaceutical company-A case study of atypical antipsychotic medicine “SEROQUEL” of AstraZeneca corporation Taiwan branch |
| 2015 |
Jia-yan Tzeng |
Master |
A Study of Customer Relationship Management
in Mega Securities |
| 2015 |
Ying-Chih Hung |
Master |
A Study of Explosion Disaster in Kaohsiung Affecting LPG Transit And Job Satisfaction: An Example of CPC Corporation ,Taiwan |
| 2015 |
Chiung-Wen Hu |
Master |
Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program – A Case Study of Cotton USA |
| 2014 |
Chi-Yang Li |
Master |
The Influence of Match-up Degree and Brand Image on Advertising Effect |
| 2014 |
Hui Kiong Yek |
Master |
The Effects of Macroenvironment and Sociocultural Factors on the Marketing Strategy of Retailers- A Case Study on A. S. Watson Pharmaceutical Stores in Malaysia and Taiwan. |
| 2013 |
Chien-chung Ting |
Master |
The Influence of Sales Promotion on Purchasing Intension and Buying Behavior: A Case Study of Unilever Personal Product |
| 2013 |
Ming-Ching Wu |
Master |
The Study of Food Safety Issues and Consumer in Online Food Shopping Behavior– Golmart as an Example |
| 2013 |
Wan-Chin Liaw |
Master |
Key Successful Factors of the Top Ten Global Retailers |
| 2013 |
Sih-Ying Lin |
Master |
The Influence of Sales Promotion on Consumers' Perceived Value and Purchasing Intention- A Case study of Annual Sales of Department Stores and Shopping Malls |
| 2013 |
Jung-chang Chang |
Master |
The Influence of Credit Card Reward Programs on the Usage Behaviors of Credit Card Holders |
| 2013 |
Hung-Yi Yeh Liu |
Master |
The Influence of Cause-Related Marketing and Brand Image on Purchase Intention: A Case Study of Taishin Holdings |
| 2013 |
Yi-Ting Tsai |
Master |
A Study of Students’ Motivation and Decision Factors of Smartphone - Samsung, Apple and HTC as examples |
| 2013 |
Yi-rong Hsieh |
Master |
The Advertising Effects of Green Advertisement - Green Detergent as the Example |
| 2013 |
Pao I |
Master |
A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour |
| 2013 |
Hsiu-Chen Fong |
Master |
Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten ---- An Empirical Study of a Public Kindergarten in Kaohsiung City |
| 2012 |
鄭伊純 |
Master |
社群廣告對廣告效果、消費者購買意願與態度之影響
—以7-ELEVENFacebook粉絲專頁為例 |
| 2012 |
鄭聖姿 |
Master |
非終端消費品製造商的社群經營策略對於粉絲專頁偏好與廣告溝通效果的影響-IntelTaiwan臉書粉絲專頁為例 |
| 2012 |
藍元坤 |
Master |
中高齡消費者對創新產品購買意願之研究以智慧型手機為例 |
| 2012 |
pei-yi wu |
Master |
The study of satisfaction-Tokyo Disneyland |
| 2012 |
Li-Ting Wen |
Master |
A Study of Mainland Tourists’ Satisfaction toward Liouhe Tourist Night Market |
| 2012 |
Hsiao-Ting Weng |
Master |
The Study of the Factors Affecting Coupon Redemption─A Case Study of Carrefour Hypermarket |
| 2012 |
Hsiang-ping Hu |
Master |
The Impact of Service Quality and Customer Satisfaction on Incubators’s Intention-A Case Study of Southern Alliance of Innovation and Incubator Centers |
| 2012 |
Yuan-Kun Lan |
Master |
A study of middle-aged and older consumers’ purchase intentions for innovation products. A case of smart phone. |
| 2012 |
Yi-Chun Cheng |
Master |
The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page |
| 2012 |
Sheng-tzu Cheng |
Master |
The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preference– A Case Study Of Intel Taiwan Fan Page |
| 2011 |
Yen-Ting Wu |
Master |
The Impacts on Impulsive Buying Behavior and the Degree of Customers’ Satisfaction toward Different Promotional Activities |
| 2011 |
Yi Jiang |
Master |
The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities. |
| 2011 |
Ya-fen Lin |
Master |
The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects
－A Study of Bottled Water |
| 2011 |
金珠蘭 |
Master |
部落格、社群網站與討論區影響女性消費者決策之研究-以FashionGuide網站為例 |
| 2011 |
Chun-chieh Hung |
Master |
The Influence Of Endorser Credibility on Advertising Effectiveness－Exemplified By P&G Inc. |
| 2011 |
陳思穎 |
Master |
汽車旅館群聚之研究
|
| 2011 |
Ying-Ju Chen |
Master |
A Study on International Branding Strategy of Taiwanese Firms |
| 2011 |
陳思穎 |
|
汽車旅館群聚之研究
|
| 2011 |
Yu-Hua Liu |
Master |
The Effect of Point of Purchase on Impulse Buying Behavior-The Case Study of Western-Style Fastfood Industry |
| 2011 |
Hsin-yu OU |
Master |
Competition analysis of Taiwan stainless steel fitting industry |
| 2011 |
Yi Jiang |
Master |
The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities. |
| 2011 |
Yichen Liao |
Master |
The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in Taiwan─A Case Study of Consumer Electronics |
| 2011 |
Yu-Ting Peng |
Master |
The Influence of Service Quality and Customer Value on Customer Satisfaction─ An Empirical Study of Korean Cosmetic Stores in Taiwan |
| 2011 |
Chun-chieh Hung |
Master |
The Influence Of Endorser Credibility on Advertising Effectiveness－Exemplified By P&G Inc. |
| 2011 |
Yen-Ting Wu |
Master |
The Impacts on Impulsive Buying Behavior and the Degree of Customers’ Satisfaction toward Different Promotional Activities |
| 2011 |
Ya-fen Lin |
Master |
The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects
－A Study of Bottled Water |
| 2011 |
Chin chu |
Master |
A study on Blog, social network website, discussion platform influence female on consumer decision -Fashion Guide website |
| 2011 |
Ying-Ju Chen |
Master |
A Study on International Branding Strategy of Taiwanese Firms |
| 2011 |
Shih-ching Lin |
Master |
The Investigation of Perceived Risk and Consumer Purchase Intention---A Study of Tickets Group Buying Website |
| 2011 |
Ting-ting Hu |
Master |
The Influence of Positions and Formats of Mobile Applications on the Advertising Effectiveness of Smartphones |
| 2011 |
Ya-chi Fan |
Master |
The Influence of Spokesperson’s Gender and Product Gender Image on Advertising Effectiveness |
| 2011 |
SIH YING CHEN |
Master |
The Research of Motel cluster |
| 2010 |
Ying-Tzu Liu |
Master |
The study on the competitiveness indices of terminal department stores |
| 2010 |
Tun-chun Chuang |
Master |
The study of Taiwan, Japan and Korea drama production and marketing strategies |
| 2010 |
蕭天嶸 |
Master |
台灣進口微型車之競爭分析－以smartfortwo為例 |
| 2010 |
Cong-Mao Fu |
Master |
Relationship among Experience marketing, brand image
and purchase intention- ASUS exhibition as an example |
| 2010 |
Ching-yi Tsai |
Master |
Consumers’ purchase intention toward 7-11 private label |
| 2010 |
蔣受傑 |
Master |
網路影音廣告閱聽者的動機、態度、行為與廣告效果之研究
|
| 2010 |
蔡靜宜 |
|
消費者對7-11自有品牌之購買傾向 |
| 2010 |
傅琮貿 |
|
體驗行銷、品牌形象與消費者購買意願關係之研究-
以華碩資訊月為例 |
| 2010 |
蔣受傑 |
|
網路影音廣告閱聽者的動機、態度、行為與廣告效果之研究
|
| 2010 |
Tien-jung Hsiao |
Master |
Taiwan imported micro car of the competitive analysis - the smart for two example |
| 2010 |
劉映孜 |
|
車站式百貨公司競爭力分析之研究 |
| 2010 |
Winarto Tan |
Master |
The Study of Indonesian Buying intention on Laptop
─ A case study of Asus |
| 2010 |
Ching Ma |
Master |
The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods |
| 2010 |
Shou-Jie Chiang |
Master |
A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences |
| 2009 |
呂孟佳 |
Master |
品牌知名度、網路口碑、涉入程度與購買意願關係之研究-以墾丁地區住宿飯店為例 |
| 2009 |
Nien-ting Lee |
Master |
The Study of Factors and Intention of Purchasing E-book Reader to Office Workers and University, Graduate, or PhD Students in Taiwan. |
| 2009 |
Hsin-Ling Lee |
Master |
The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan |
| 2009 |
呂孟佳 |
|
品牌知名度、網路口碑、涉入程度與購買意願關係之研究 - 以墾丁地區住宿飯店為例 |
| 2009 |
Yung-Cheng Chu |
Master |
A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of
Watsons Drugstore. |
| 2009 |
李欣陵 |
|
品牌故事、品牌個性與品牌形象之研究─以台灣本土品牌為例 |
| 2009 |
楊珮雅 |
|
從顧客觀點探討通路特性與品牌權益對消費行為之影響 |
| 2009 |
Pei-Ya Yang |
Master |
Impects of Channel Characteristic and Brand Equity on Consumers Behavior |
| 2009 |
Shu-ching Hsu |
Master |
Retailer marketing strategic of private label brands-Costco for example |
| 2009 |
許淑卿 |
|
零售商自有品牌行銷策略-以好市多為例 |
| 2009 |
朱永正 |
|
促銷方式對消費者知覺價值、購買意願與忠誠度影響之研究－以屈臣氏連鎖藥妝店為例 |
| 2009 |
Meng-chia Lu |
Master |
none |
| 2008 |
Chin-chiang Chang |
Master |
Fire Products CPVC Pipe Competition Analysis |
| 2008 |
Wan-yin Lin |
Master |
none |
| 2008 |
Yi-cheng Lin |
Master |
Marketing Strategy of Festival Event-A Case Study of Kenting Music Festival in Spring |
| 2008 |
Ding-fu Ko |
Master |
The Effects of Package Design and Brand Image on Consumers’ Purchase Intention － Packaged Tea as an Example |
| 2008 |
魏君名 |
Master |
豐田多功能休旅車的競爭分析–以豐田WISH為例 |
| 2008 |
陳瑩瑩 |
Master |
來源國形象、品牌形象與知覺價格對知覺品質與購買意願的影響─以ScottishHouse服飾為例 |
| 2008 |
郭俊男 |
Master |
產品識別與品牌權益之研究－以蘋果公司（AppleInc.）為例 |
| 2008 |
Chun-ming Wei |
Master |
The competitive analysis of Toyota Multi-Purpose Vehicle (MPV) – based on Toyota WISH |
| 2008 |
林宛瑩 |
|
影響再生產品回收與銷售之因素探討-以粗氧化鋅為例 |
| 2008 |
Chin Hsiao |
Master |
A study of the relationship among organizational buyer's satisfaction, loyalty and purchasing behavior in VOIP industry: an example of PChome&Skype in Taiwan |
| 2008 |
Yu-jou Hsueh |
Master |
none |
| 2008 |
Chun-nan Kuo |
Master |
Research on Product Identity and Brand Equity – The Case of Apple Inc. |
| 2008 |
Ieng-ieng Chan |
Master |
none |
| 2008 |
Li-Wei Huang |
Master |
The Industry Analysis of Netbook in Taiwan |
| 2008 |
黃俐瑋 |
|
台灣迷你筆記型電腦(Netbook)產業分析 |
| 2008 |
Ciou-Jhen Huang |
Master |
The Effect of Country-of-Origin Image and Product Knowledge on Consumer's Purchase Intention: An Example of Cosmeceutical |
| 2007 |
徐慧中 |
Master |
（英）UnderstandingFactorsInfluencingConsumers'DecisionstoConsumeBreakfastandReady-to-EatCereals |
| 2007 |
Hao-wei Liu |
Master |
none |
| 2007 |
Chia-pin Chang |
Master |
Research on the Relation between Relationship Quality and Customer Satisfaction ─ The Case of Wealth Management |
| 2007 |
Hsiu-wen Hsu |
Master |
A study of the relationship between interactions of virtual community and e-loyalty |
| 2007 |
Huei-chung Hsu |
Master |
Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals |
| 2007 |
朱歆如 |
|
體驗行銷、體驗價值與顧客行為意向之相關性研究-以夢時代購物中心為例 |
| 2007 |
Hsin - ju Chu |
Master |
Experience marketing, value and customer experience of the relationship between intention - to dream of the era shopping mall as an example |
| 2007 |
Su-ping Li |
Master |
Taiwanese consumers'identity to Taiwan brands─3C industry for example |
| 2007 |
Ching-hsun Yang |
Master |
Interrelationships between Product Innovation, Country-of-origin Effect, Brand Equity and Purchase Intention: An Empirical Study of Notbook |
| 2007 |
Chia-chin Tsai |
Master |
none |
| 2007 |
Yu-Chung Hsiao |
Master |
The influence of laptop brand awareness and internet community to purchase decision. |
| 2007 |
I-chi Chen |
Master |
The Effect of Brand Loyalty for Customer in Publishing Industry of English Teaching of English Teacher Training Activities– With Oxford University Press (Taiwan Branch) English Teacher Training Seminar As an example. |
| 2007 |
李素冰 |
|
國人對台灣品牌的認同之研究─以3C產業為例 |
| 2007 |
Kai-Chen Chen |
Master |
Marketing Strategy of Self-selective Cosmetics and Skincare Products—A Case Study of Watsons |
| 2007 |
SHU-YING CHEN |
Master |
none |
| 2007 |
Wen-Ling Chen |
Master |
The effect of customers’ subjective cognition and innovation on Taiwan IT brand extension |
| 2007 |
楊景勛 |
|
產品創新、品牌來源國、品牌權益與購買意圖關係之研究—以筆記型電腦品牌為例 |
| 2007 |
劉浩瑋 |
|
虛擬社群成員忠誠度與購買行為之關聯-以美容保養社群為例 |
| 2007 |
蕭馭宭 |
|
消費性筆記型電腦品牌知名度與網路社群對購買決策之影響 |
| 2007 |
陳凱貞 |
|
開架式彩妝保養品行銷策略分析－以連鎖藥妝店屈臣氏為例 |
| 2006 |
Jen-feng Liu |
Master |
The Study of Customer Satisfaction to Organic Stores - An Empirical Case of SANTA CRUZ |
| 2006 |
Bai-hao Chang |
Master |
none |
| 2006 |
Wei-Lun Chang |
Master |
none |
| 2006 |
Chien-kai Fang |
Master |
The study of consumer behavior and brand attitude of fresh milk |
| 2006 |
李培傑 |
Master |
企業贊助運動與公益行銷活動的效果評估－以NIKE台灣分公司(BRSNIKETAIWANINC)為例 |
| 2006 |
Pei-chieh Li |
Master |
The sponsor marketing activities evaluate, BRS NIKE Taiwan as example |
| 2006 |
Cheng-wen Lee |
Master |
The Study of the Business Models for Business Blog |
| 2006 |
Wan-Jung Wang |
Master |
A Competitive Analysis of International Express Industry: A Case Study of DHL Taiwan Corporation |
| 2006 |
Tsung-yu Yeh |
Master |
Brand Equity, Market Segmentation, and Brand Positioning in Instant Noodle Market. |
| 2006 |
Hsi-Yang Hsieh |
Master |
A Study of the Channel Relationship between 3M and Sales Channels in the Business Enterprise Market – A case of B Home Furnishing and DIY Store |
| 2006 |
Chieh-Jui Chen |
Master |
The study on customer satisfaction of chain restaurant-The restaurant of Wang Steak Group |
| 2005 |
韓佩珊 |
Master |
服務業顧客關係管理對企業經營績效之影響∼以旅行業為例 |
| 2005 |
Pai-Liang Hou |
Master |
Innovation Diffusion: the Example of Aquatitan Product |
| 2005 |
Jung-wen Kang |
Master |
Establishment of local domestic channels in the Vietnamese market - with lubricants as an example |
| 2005 |
Hsiang-jung Lee |
Master |
A study on competitive strategies of high performance companies – Case study on printed circuit board industry |
| 2005 |
Jiann-hwa Wang |
Master |
A Study of the Relationship between Customer's Expected Future Use, Customer Satisfaction and Customer Retention on ADSL Broadband Internet Service- A Case of Greater Kaohsiung Area. |
| 2005 |
Chin-Wei Chien |
Master |
The Customer Relationship Management Process in Steel and Iron Industry : Its Measurement and Impact on Performance. |
| 2005 |
Ming-Sung Lan |
Master |
The Research on Performance Evaluation of Products' Marketing Channel |
| 2005 |
Chia-chi Chen |
Master |
The Effect of Customer Perceived Quality and Customer Satisfaction to Store Performance: An Empirical Case of DOLLARS |
| 2005 |
王建華 |
Master |
ADSL寬頻上網顧客預期未來利益、整體滿意度與顧客保留關係之研究-以大高雄地區為例 |
| 2005 |
Ching-lung Chen |
Master |
A Study of Marketing Strategy of Native MPV |
| 2005 |
黎妍君 |
Master |
海洋衛星遙測資訊系統之行銷計畫研究
-以台灣市場CATSAT為例 |
| 2005 |
康榮文 |
Master |
越南市場內銷通路的建立-以潤滑油產品為例 |
| 2005 |
Pei-shan Han |
Master |
The Customer Relationship Management Process in Service Industry : Its Measurement and Impact on Performance. |
| 2005 |
Yen-Chun Li |
Master |
MARKETING PLANNING FOR THE OCEANOGRAPHIC SATELLITE INFORMATION SYSTEM
- A CASE STUDY OF CATSAT IN TAIWANESE MARKETS |
| 2002 |
錢世勳 |
Master |
零售廣告效果評估以7-11御便當為例
|
| 2002 |
胡金糸 |
Master |
電信服務業客服中心服務品質之研究：以A公司為例
|
| 2002 |
楊森鴻 |
Master |
探討臺灣汽車零件製造業實施QS-9000品保系統與客戶滿意度之關係
|
| 2002 |
張展國 |
Master |
導入資料庫行銷之關鍵成功因素研究--以中租迪和公司為例
|
| 2002 |
Li-Jung Chiang |
Master |
A Study on the Tourism Brand Strategy for Marketing Place |
| 2002 |
林美華 |
Master |
電信事業專戶服務關係品質之研究—以C電信公司為例
|
| 2002 |
鄧顯華 |
Master |
內部行銷、組織承諾與服務品質關係之探討－以海軍某修護工廠為例
|
| 2002 |
JENN-YIH HUANG |
Master |
Taiwanese coil steel enterprises value creation modulus competitive advantage strategy for mainland China steel market |
| 2002 |
YONG-CHIH HUANG |
Master |
none |
| 2002 |
Chan-Kuo Chang |
Master |
A Research on the Critical Success Factors of Implementing Database Marketing─Case Study of Chailease Financing Co., Ltd. |
| 2002 |
Mai-Hua Lin |
Master |
A Study on Relationship Quality of Telecommunication Business Special Account Service — The Case of C Telecom Company |
| 2002 |
SHEN-HONG YANG |
Master |
Impact of the Implementation of QS-9000 on Customer Satisfaction
in Taiwan’s Auto-parts Manufacturing Industry |
| 2002 |
Chi-Mi Hu |
Master |
A Research of Call Center Service Quality in Telecommunication company：
Take Company A as an example |
| 2002 |
Hsien-Hwa Teng |
Master |
Relation's research of internal marketing,organization commitment,service quality |
| 2002 |
Shih-Shiun Chien |
Master |
Evaluation on the Effect of Store-diming Advertisement: Taking the "Yu-Bain-Dun" in 7-Eleven as the Example |
| 2001 |
Shuo-Feng Chang |
Master |
A Study of Influential Factors for Customer Impulse purchase |
| 2001 |
Hung-Wei Lo |
Master |
The Research on e-coupon usage |
| 2001 |
李維如 |
Master |
電子軟體通路消費者購買因素之研究
|
| 2001 |
賀冬美 |
Master |
珠寶產業的國際行銷策略─「S」公司前進澳洲市場之行銷組合研究
|
| 2001 |
黃來福 |
Master |
目標行銷策略之探討-以東暉建設公司為個案
|
| 2001 |
邱宗祺 |
Master |
台灣地區購物中心競爭策略之個案研究
|
| 2001 |
Shun-Teng Chiang |
Master |
none |
| 2001 |
Wei-Ju Lee |
Master |
The Research of ESD Consumer’s Purchasing Factors |
| 2001 |
Dong-Meei Heh |
Master |
The International Marketing Strategy for Jewelry Industry ─A case study of「S」 company's marketing mix for entering Australian market |
| 2001 |
Chung-Chi Chiu |
Master |
The Competetive Strategy of Shopping Center Industry in Taiwan |
| 2001 |
Lai-Fu Huang |
Master |
The Study of Target marketing - taking Tunghuei Construction Company as example |
| 2000 |
Tsung-Chuang Wu |
Ph.D |
NONE |
| 2000 |
Eugene Wu |
Master |
Competitive Strategy Analysis for The Copper Strip Industry in Taiwan |
| 2000 |
施正雄 |
Master |
影響銷售專員績效的因素探討之研究
--以外商藥品公司銷售專員位研究對象--
|
| 2000 |
施正雄 |
|
影響銷售專員績效的因素探討之研究
--以外商藥品公司銷售專員位研究對象--
|
| 2000 |
Jenn-Shyong Shih |
Master |
none |
