| 姓名 | 林政佑 |
|---|---|
| 職稱 | 副教授 |
| 專長及研究領域 | 服務業行銷；社群行銷；顧客關係管理；品牌管理 |
| 研究室 | 管CM3032-2 |
| 分機 | 4659 |
| cylin@mail.nsysu.edu.tw |
| 學歷 | 2016, 博士, 國際企業學研究所, 國立臺灣大學 2008, 碩士, 國際企業學研究所, 國立臺灣大學 2002, 學士, 職能治療學系, 國立臺灣大學 |
|---|---|
| 個人經歷 | 2022-08-01 ~ 2025-07-31, 國立臺南大學, 副教授 2017-08-01 ~ 2022-07-31, 國立臺南大學, 助理教授 |
| 類別 | 年度 | 名稱 |
|---|---|---|
| 期刊論文 | 2025 | Cheng-Yu Lin , En-Yi Chou, Haw-Yi Liang (2025). Connecting with authenticity: Exploring the mediating and moderating mechanisms between employee authenticity and customer citizenship behaviors. Journal of Business Research, 201, 115682. (SSCI) |
| 期刊論文 | 2025 | En-Yi Chou and Cheng-Yu Lin (2025). Good for all, good for me: the influences of dedication- and constraint-based switching barriers on user-generated contributions. Internet Research, 35(2), 594-623. (SSCI) |
| 期刊論文 | 2024 | 林政佑*、周恩頤與許秘瑄 (2024). Investigating the Role of Customer Inertia in Service Failure: A Status Quo Bias Theory Perspective. Sun Yat-Sen Management Review, 32(2), 185-224. (TSSCI) |
| 期刊論文 | 2023 | En-Yi Chou and Cheng-Yu Lin (2023). Building a social media community around your brand: The moderating role of firm engagement tactics. Journal of Marketing Management, 39(7-8), 702-734. (SSCI) |
| 期刊論文 | 2022 | Cheng-Yu Lin* and En-Yi Chou (2022). Stepping up, stepping out: The elderly customer long-term health-care experience. Journal of Services Marketing, 36(8), 1076–1094. (SSCI) |
| 期刊論文 | 2022 | Cheng-Yu Lin* and En-Yi Chou (2022). Investigating the role of customer forgiveness following a double deviation. Journal of Services Marketing, 36(8), 1042–1057. (SSCI) |
| 期刊論文 | 2022 | 楊達凱、周恩頤與林政佑 (2022). Using Resource-Based Theory to Investigate Non-Profit Organizations' Social Responsibility Programs: A Case Study of Landseed Culture and Education Foundation. Industry and Management Forum, 24(2), 34-66. (TSSCI) |
| 期刊論文 | 2021 | Cheng-Yu Lin*, En-Yi Chou, and Heng-Chiang Huang (2021). They support, so we talk: The effects of other users on self-disclosure on social networking sites. Information Technology & People, 34(3), 1039-1064. (SSCI) |
| 期刊論文 | 2017 | Cheng-Yu, Lin and Jiun-Sheng Chris, Lin* (2017). The influence of service employees' nonverbal communication on customer-employee rapport in the service encounter. Journal of Service Management, 28(1), 107-132. (SSCI) |
| 期刊論文 | 2016 | 林俊昇*、林政佑與周恩頤 (2016). Service Experience Management in Asia: A Review and Directions for Future Research. NTU Management Review, 26(2), 303-352. (TSSCI) |
| 期刊論文 | 2016 | En-Yi, Chou*, Cheng-Yu, Lin, and Heng-Chiang, Huang (2016). Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities. International Journal of Information Management, 36, 60-72. (SSCI) |
| 期刊論文 | 2011 | Jiun-Sheng Chris Lin* and Cheng-Yu Lin (2011). What Makes Service Employees and Customers Smile: Antecedents and Consequences of the Employee’s Affective Delivery in the Service Encounter. Journal of Service Management, 22(2), 183-201. (SSCI) |
| 研討會論文 | 2025 | Cheng-Yu Lin, En-Yi Chou, Ruei-Yan Wu and Teerada Cattapan (2025). Connecting Digitally, Retaining Frontlines: The Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention through Social Capital in Long-Term Services and Supports: Structured Abstract. AMS World Marketing Congress, France. |
| 研討會論文 | 2024 | Cheng-Yu Lin, En-Yi Chou, Haw-Yi Liang, Agnes Gracia Quita, Teerada Cattapan (2024). Ritualizing service: Exploring service ritualization, ritualistic service experiences, and enhanced customer wellbeing. 13th AMA SERVSIG 2024 Conference, France. |
| 研討會論文 | 2023 | 4. Cheng-Yu Lin, En-Yi Chou*, Haw-Yi Liang (2023). Exploring the moderating mechanism of gratification experience in firm-hosted social media brand community: A perspective from uses and gratifications theory. Academy of Marketing Science World Marketing Congress, UK. |
| 年度 | 名稱 |
|---|---|
| 2023 | 提升醫療服務參與者幸福感: 從服務生態系的觀點解開次級顧客共同創造與主要顧客順從的黑盒子. 國家科學及技術委員會 (112-2628-H-110 -009 -MY3) |
| 2021 | 負面服務交換螺旋: 探索於服務接觸的顧客不文明機制. 科技部 (110-2410-H-024 -005 -MY2) |
| 2020 | 顧客委屈退散：服務補救顧客原諒之權變模型. 科技部 ( 109-2410-H-024 -012 -) |
| 2019 | 為長壽服務：探討長期照顧型服務機構中高齡顧客社會參與之前因、後果與機制. 科技部 (108-2410-H-024 -023 -) |
| 2017 | 好員工讓顧客為公司而戰： 由情感事件與社會交換理論，探討員工與顧客公民行為之漣漪效應. 科技部 (106-2410-H-024-023-MY2) |
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