| Name | Miao-Ling Chen |
|---|---|
| Title | Professor |
| Research Interests | Financial Accounting, Management Accounting, Financial Marketing, Advertising and Finance |
| Office | 4058 |
| Phone | 4822 |
| miaoling@mail.nsysu.edu.tw |
| Education | 1997, Ph.D., Business Administration, Keio University 1984, Master, Business Management, National Sun Yat-sen University 1979, Bachelor, Acounting, Feng Chia University |
|---|---|
| Experience | 2016-11-01 ~ 2016-11-30, The Graduate School of Business Administration, Tokyo Keizai University, Visiting Research Fellow 2015-02-01 ~ 2016-01-31, Management Studies Research Center, National Sun Yat-sen University, Director 2014-07-01 ~ 2017-06-30, Taiwan Small & Medium Enterprise Counseling Foundation, Director 2010-08-01 ~ 2013-07-31, Department of Finance, National Sun Yat-sen University, Director 1991-07-01 ~ 1993-07-01, Hosei University, Visiting Research Fellow |
| Academic Services | 2017-01-05 ~ 2020-01-01, Bank Taiwan Securities , Director 2016-08-31 ~ 2019-08-30, Taiwan Financial Holdings Group, Director 2006-04-01 ~ 2007-03-01, 高雄市市區汽車客運審議委員會, Review Committee 2005-01-01 ~ 2005-01-01, 國立中山大學健全財務秩序與強化內部控制工作小組, Advisory Committee 2005-01-01 ~ 2005-01-01, 高雄市政府所屬事業機構暨市立醫院, Advisory Committee 2001-09-01 ~ 2002-01-01, 高雄硫酸錏公司, 2001-09-01 ~ 2002-01-01, Research, Development and Evaluation Commission, Kaohsiung City Government , Appraisal Committee |
| Category | Year | Title |
|---|---|---|
| Journal Article | 2021 | .Ching-Chi Hsu, Miao-Ling Chen * (2021). Currency momentum strategies based on the Chinese Yuan: Timing of foreign exchange volatility,. Journal of International Financial Markets, Institutions & Money . (SSCI) |
| Journal Article | 2020 | Ching-Chi Hsu, An-Pin Wei, Miao-Ling Chen * (2020). Funding Liquidity Risk and the Low-volatility Anomaly: Evidence from the Taiwan Stock Market. North American Journal of Economics and Finance, 54, 100932-100955.. (SSCI) |
| Journal Article | 2019 | Ching-Chi Hsu, Miao-Ling Chen (2019). Timing of Advertising and the MAX Effect. Journal of Behavioral and Experimental Finance. (SSCI) |
| Journal Article | 2019 | Ching-Chi Hsu, Miao-Ling Chen (2019). Asymmetric Effect of Advertising on the Chinese Stock Market. Applied Economics Letters, 26(2), 157-162. (SSCI) |
| Journal Article | 2019 | Ching-Chi Hsu, Miao-Ling Chen (2019). Asymmetric Effect of Style Comovement on Momentum. Finance Research Letters, 31, 146-154. (SSCI) |
| Journal Article | 2018 | Peng, CL., AP Wei*, Miao-Ling Chen and WT Huang (2018). Synergy between R&D and Advertising on Shareholder Value: Does Firm Size Matter?. Canadian Journal of Administrative Science, 35(1), 47-64. (SSCI) |
| Journal Article | 2018 | Peng, CL; Wei, AP; Chen, ML; Huang, WT (2018). Synergy between R&D and advertising on shareholder value: Does firm size matter?. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 35(1), 47-64. (SSCI) |
| Journal Article | 2017 | Hsu, CC; Chen, ML (2017). The timing of low-volatility strategy. Finance Research Letters, 23, 114-120. (SSCI) |
| Journal Article | 2017 | Weng, PS; Wu, MH; Chen, ML; Tsai, WC (2017). An Empirical Analysis of the Dynamic Probability of Informed Institutional Trading: Evidence from the Taiwan Futures Exchange. Journal of Futures Markets, 37(9), 865-891. (SSCI) |
| Journal Article | 2016 | Wu, MH; Tsai, WC; Chen, ML (2016). The Effect of Monetary Policies on the Relationship between Advertising and Mutual Fund Flows. Asia-Pacific Journal of Financial Studies, 45(45), 673-704. (SSCI) |
| Journal Article | 2016 | Huang, Tzu-Lun, Kuan-Ling Lai, Chen, Miao-Ling (2016). How Do Web Search Activity and Financial Media Coverage Affect Asset Price?. Journal of Financial Studies, 24(24), 25-54. (TSSCI) |
| Journal Article | 2015 | Peng, CL; Lai, KL; Chen, ML; Wei, AP (2015). Investor sentiment, customer satisfaction and stock returns. EUROPEAN JOURNAL OF MARKETING, 49(49), 827-850. (SSCI) |
| Journal Article | 2015 | Peng,CL;Lai,KL;Chen,ML;Wei,AP (2015). Investor sentiment,customer satisfaction and stock returnss.. EUROPEAN JOURNAL OF MARKETING . (TSSCI) |
| Journal Article | 2014 | Huang, Tzu-Lun, Kuan-Ling Lai, Miao-Ling Chen*, Hsiou-Jen Kuo (2014). Information Demand, Web Search Behavior, and Speculative Trading Activity,, Volume 22(1), 157-183.. 中山管理評論, 22(1), 157-183. (TSSCI) |
| Journal Article | 2012 | Chen, Miao-Ling, Peng, CL and Wei, AP. (2012). Advertising, Research and Development, and Capital Market Risk: High Risk versus Low Risk Firms. Journal of Business Economics and Management, 13(13), 724-744. (SSCI) |
| Journal Article | 2011 | Peng, CL., Miao-Ling Chen *, SD. Shyu and Wei, AP (2011). When Is Money Likely to be Smart? Evidence from Mutual Fund Investors in Taiwan. Investment Analysts Journal, 73, 13-25. (SSCI) |
| Journal Article | 2011 | 陳妙玲 林楚彬 戴良安 (2011). Effects of Advertising,Customer Satisfaction,and Research and Development on a Firm`s Systematic and Unsystematic Risks. 臺大管理論, 21(2), 55-80. (TSSCI) |
| Journal Article | 2011 | Wei, AP., Chen, Miao-Ling, and Peng, CL (2011). The Advertising Spillover Effect: Implication for Mutual Fund Families. 管理學報, 28(4), 361-377. (TSSCI) |
| Journal Article | 2010 | 陳妙玲、陳欣瑜 (2010)。金融控股公司購併後業務多角化對財務績效之影響：以成本與市場相關表現為中介變數。臺大管理論叢，20(2)，251-272。(TSSCI) |
| Journal Article | 2010 | Guan-Ru Chen and Miao-Ling Chen (2010). Substitution Effect of Advertising on Resale Price Maintenance: Using a Real Options Approach. Applied Economics Letters, 17, 969-972. (SSCI, TSSCI) |
| Journal Article | 2010 | Chen, GR; Chen, ML (2010). Substitution effect of advertising on resale price maintenance: using a real options approach. APPLIED ECONOMICS LETTERS, 969-972. (SSCI) |
| Journal Article | 2010 | (2010). Substitution Effect of Advertising on Resale Price Maintenance: Using a Real Options Approach . Applied Economics Letters . (其他期刊) |
| Journal Article | 2009 | 陳妙玲、陳信宏 (2009)。運用顧客終身價值模型及ARIMA 分析評估顧客價值 :台灣百貨公司個案分析。中山管理評論，40226，339-365。(TSSCI) |
| Journal Article | 2007 | Chen, ML; Chen, GR (2007). The effects of advertising on resale price maintenance. APPLIED ECONOMICS, 453-459. (SSCI) |
| Journal Article | 2007 | Chen, Miao-Ling (2007). Incentive and Dilution Effects of Employee Stock Bonuses and Stock Options: Evidence from Taiwan. Journal of Chinese Economic and Business Studies【EconLit】, 5(1), 65-73. (其他期刊) |
| Journal Article | 2005 | Chen, Guan-Ru, and Miao-Ling Chen (2005). Incentives for Resale Price Maintenance from a Risk Perspective: Using a Real Options Analysis. 公平交易季刊, 14(1), 135-151. (TSSCI) |
| Journal Article | 2004 | Chen, M. L. (2004). The Effects of Advertising on Retail Price Competition under Vertical Restraint:A Japanexe Case. Journal of Business Research. (SSCI) |
| Journal Article | 2003 | 陳妙玲、林玟汎 (2003)。員工認股選擇權會計與權益評價。証券櫃檯月刊(90)，88-93。(其他期刊) |
| Journal Article | 2003 | 陳妙玲 (2003)。員工分紅配股評價對每股盈餘之影響。會計研究月刊(207)，132-136。(其他期刊) |
| Journal Article | 2003 | 陳妙玲、梁素梅 (2003)。未分配盈餘課稅對公司股利政策及價值之影響-會計基礎評價模式之應用。會計研究月刊(208)，116-124。(其他期刊) |
| Journal Article | 2003 | 陳妙玲、蘇明信 (2003)。高科技產業研究發展支出對企業價值之影響。財稅研究，35(2)，48-60。(其他期刊) |
| Journal Article | 2002 | 陳妙玲、葉秀鳳 (2002)。兩稅合一對於高科技產業股利政策之影響。財稅研究，34(34)，58-68。(其他期刊) |
| Journal Article | 2002 | 陳妙玲、黃小玲 (2002)。兩稅合一對企業資本結構之影響。財稅研究，34(34)，99-113。(其他期刊) |
| Conference Paper | 2015 | Wei-Che Tsai, Pei-Shih Weng, Ming-Hung Wu, Miao-Ling Chen (2015). (2015) An Empirical Analysis of the Dynamic Probability of Institutional Informed Trading: Evidence from the Taiwan Futures Exchange. 2015 Auckland Finance Meeting, New Zealand. |
| Conference Paper | 2014 | Tzu-Lun Huang, Kuan-Ling Lai and Miao-Ling Chen (2014). How does Web Search Activity Exert Influence on Stock Trading across Financial Market States? . The 18th Pacific Asia Conference on Information Systems (PACIS 2014),, China. |
| Conference Paper | 2014 | Kuan-Ling Lai,Maio-Ling Chen,and Chi-Lu Peng (2014). How does Advertising Influence Mutual Fund Consumers` Redemption Behavior?. Global Marketing Conference(2014), Singapore. |
| Conference Paper | 2014 | Chen Maio-Ling, Kuan-Ling Lai*, and Chi-Lu Peng (2014). Sentiment,Customer Satisfaction and Stock Returns:Higher Performance During Pessimistic Periods.. 2014 European Marketing Academy Annual Conference, Spain. |
| Conference Paper | 2013 | Tzu-Lun Huang, Kuan-Ling Lai, Miao-Ling Chen (2013). How does Web Search Activities and Financial Media Coverage Affect Asset Price? , Best paper Award.. The 21th Conference on the Theories and Practices of Securities and Financial Markets, Taiwan. |
| Conference Paper | 2010 | Chen, Miao-Ling, LL. Wu and CC. Hsu (2010). Signaling Product Quality with Advertising and Retailers: The Moderating Effect of Vertical Restraints.. 2010 Global Marketing Conference at Tokyo, Japan. |
| Conference Paper | 2005 | 陳妙玲、蔡青真 (2005). 智慧資本與權益評價. 2005工研院創新與科技管理研討會, . |
| Book and Chapter | 1997 | Miao-Ling Chen (1997). 流通系列化と広告效果. ⽇本東京:⽩桃書房 |
| Year | Title |
|---|---|
| 2020 | Asymmetric Effect of Dumb Money on Momentum Strategy. Ministry of Science and Techonology (109-2410-H-110-021-) |
| 2018 | Impact of Advertising on Stock Comovement and Volatility Effect: the Role of Customer Satisfaction. MOST (107-2410-H-110-022-) |
| 2017 | Asymmetric Effects of Advertising and the Low Volatility Anomaly. MOST (106-2410-H-110-011-) |
| 2016 | The Power of Salience: Customer Satisfaction and the Negativity Bias of Consumer Sentiment Announcements. MOST (105-2410-H-110-024-) |
| 2014 | 網路搜尋引擎之頻率、投資人情緒、量化寬鬆貨幣政策與廣告的效果. MOST (102-2410-H-110-062-MY2) |
| 2014 | 貨幣政策與廣告對共同基金現金流量的不對稱性效果. MOST (103-2815-C-110-027-H) |
| 2013 | 補助國內大專院校購置 S&P Compustat 企業財務分析資料庫專案. MOST (102-2420-H-110-001-ED) |
| 2013 | 網路關鍵字搜尋量、廣告與股票流動性風險. MOST (102-2815-C-110-027-H) |
| 2013 | 高雄市政府開源節流措施推動探討研究案. 高雄市政府財政局 (102063) |
| 2013 | 臺灣港務公司人才進階及養成班培訓計畫. 臺灣港務股份有限公司 (N102073) |
| 2012 | 市場狀態與行銷投資之長期股票市場評價：高報酬與低風險. MOST (NSC100-2410-H-110-007-MY2) |
| 2012 | 01A10231國營公司經營管理才能培育計畫. 交通部高雄港務局 (101016) |
| 2011 | 00A10281航港組織改制規劃探討(購案編號：100-P-077-B). 交通部高雄港務局 (100027) |
| 2011 | 多空頭市場下行銷費用對ＩＰＯ折價之影響－分量回歸之應用. MOST (100-2815-C-110-036-H) |
| 2011 | 高雄捷運公司折舊方法之研究. 高雄捷運股份有限公司 (N100030) |
| 2011 | 高雄捷運公司折舊方法之研究. 高雄捷運股份有限公司 |
| 2009 | 電話行銷結合網路創新應用服務之模組開發. MOST (NSC98-2622-H-110-002-CC3) |
| 2009 | 研究發展費用、顧客滿意度、廣告與股東價值:干擾效果與中介角色. MOST (NSC98-2410-H-110-008-MY2) |
| 2009 | 廣告、現金流量與股東權益：現金流量的中介效果. MOST (98-2815-C-110-033-H) |
| 2008 | 顧客滿意度如何經由廣告效果而影響系統風險與非系統風險-雙重效果與交互效果. MOST (NSC97-2410-H-110-021) |
| 2007 | 垂直限制與廣告對傳遞品質訊息之聯合效果-理性預期均衡模型與實證分析. MOST (NSC96-2416-H-110-027) |
| 2006 | 廣告與零售價格維持間之相互效果 – 實質選擇權方法與實證分析. MOST (NSC95-2416-H-110-024) |
| 2006 | 95A11301高雄市有線電視系統經營者財務成本研究分析. 高雄市政府新聞處 (95175) |
| 2006 | 中華電信公司勞工董事加強公司治理之研究. 中華電信股份有限公司產業工會 (95089) |
| 2005 | 零售商之頻繁降價與消費者之延期購買是否抑制或刺激零售價格維持? - 分析性理論模型與實證分析. MOST (NSC94-2416-H-110-007) |
| 2004 | 員工分紅配股與員工股票選擇權之價值攸關性-激勵效果與稀釋效果. MOST (NSC93-2416-H-110-036) |
| 2004 | 93A10951高雄市有線電視系統經營者財務成本分析研究. 高雄市政府新聞處 (93157) |
| 2003 | 92A10971高雄市有線電視系統經營者財務成本研究分析. 高雄市政府新聞處 (1479) |
| 2002 | 會計穩健性限制對企業價值評價之影響. MOST (NSC91-2416-H-110-040) |
| Year | Semester | Required / Selected | Department | Course Code | Course |
|---|---|---|---|---|---|
| 111 | 1 | Selected | Department of Finance | FM903 | FINANCIAL STATEMENT ANALYSIS |
| 110 | 1 | Selected | Department of Finance | FM817 | INTERNATIONAL FINANCIAL REPORTING STANDARDS AND EQ |
| 110 | 1 | Selected | Department of Finance | FM532 | FINANCIAL STATEMENT ANALYSIS AND EQUITY VALUATION |
| Year | Title | Awarding Organization |
|---|---|---|
| 2014 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2013 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2012 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2004 | Thesis Award (Financial Statement Fraud and Equity Valuation) | Chinese Association of Valuation |
| Period | Activity | Description | Role |
|---|