photo
Name yung Jan Cho
Title
Research Interests Business Analytics, Digital Marketing, Marketing Management
Office 4091-1
Phone 4607
Email tonychuo@gmail.com


Education 2015, Ph.D., Business Managemenmt, NSYSU
2010, Master, Business Adm., CUHK
2010, Master, Business Management, NSYSU
Experience 2003-03-01 ~ 2010-03-31, Commverge Solutions, CTO
1987-06-01 ~ 2001-09-30, AT&T Lucent Tech, Sr. Manager
Category Year Title
Journal Article 2017 Fu, PW; Wu, CC; Cho, YJ (2017). What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type. COMPUTERS IN HUMAN BEHAVIOR, 67, 23-32. (SSCI)
Journal Article 2017 Cho, YJ; Fu, PW; Wu, CC (2017). Popular Research Topics in Marketing Journals, 1995-2014. JOURNAL OF INTERACTIVE MARKETING, 40, 52-72. (SSCI)
Conference Paper 2021 Huang, Guei-Hua & Cho, Yung-Jan (2021). International Tourists’ Destination Choice: Exploration Through a Decision Tree Machine-Learning Method.. 2021 INFORMS Annual Meeting, United States.
Conference Paper 2020 卓雍然 (2020). 資料科學的教學與研究實務案例. 第二十九屆南區統計研討會, 2020 , Taiwan.
Online-teaching 2020

yung Jan Cho (2020) 數位行銷分析

Online-teaching 2019

yung Jan Cho (2019) 數位行銷分析

Online-teaching 2018

yung Jan Cho (2018) 數位行銷分析

Year Title
2022

數據分析與預測系統規劃、商業應用系列課程建構計畫. 季河資訊股份有限公司 (9)

2022

全球國防科技產業與技術發展趨勢分析報告. 財團法人金屬工業研究發展中心 (18)

2021

金屬材料、金屬製品及國防科技產業技術發展趨勢研究分析報告. 財團法人金屬工業研究發展中心 (21)

2020

國防領域船艦、航太與先進材料技術趨勢分析. 財團法人金屬工業研究發展中心 (N109177)

2020

全球離岸風電暨水產加工及養殖業與技術發展趨勢分析. 財團法人金屬工業研究發展中心產業研究組 (N109016)

Year Semester Required / Selected Department Course Code Course
113 2 Selected College of Management CM512 PRACTICAL BUSINESS ANALYSIS
113 2 Selected College of Management CM512 PRACTICAL BUSINESS ANALYSIS
113 1 Selected College of Management CM512 PRACTICAL BUSINESS ANALYSIS
113 1 Selected College of Management CM512 PRACTICAL BUSINESS ANALYSIS
112 2 Selected College of Management CM512 PRACTICAL BUSINESS ANALYSIS
111 2 Required 資電碩專 MIS988 DIGITAL MARKETING & ANALYTICS
111 1 Selected 國際經營學程 IB533 THE PRACTICE OF BUSINESS ANALYTICS
111 1 Selected 企企管碩 BM678 BUSINESS ANALYTICS
Year Name Degree Title
2023 Li-Chuan Hung Master Big Data Analysis on Movie Performance and Social Media Review
2023 Jian-Hua Huang Master Competitive Analysis of Brand Equity in the Era of Big Data: A Case Study of the Home Appliance Industry
2023 Yu-Cheng Yang Master The industrial analysis and the competitive strategy development of Taiwanese esports companies.
2023 En-Ying Chen Master Exploring the Effects of Promotional Discounts in Transactional Marketing Data: Application of Matching Methods
2022 Cheng-You Tsai Master Pitcher Analysis of Free Agency and Handedness between Pitcher and Hitter in Major League Baseball
2022 Yi-Jin Luo Master Research on Selection of Promotional Targets - Application of Uplift Model
2021 Yu-Wen Chen Master Explore the Relationship between Cultural Distance and Tourism Preferences by GLMM trees
2021 Lu-Ya Fang Master The Correlation among Topics, Emotions, and Stars on Restaurant Reviews- Taking Yelp's Reviews as an Example
2021 Chu-Hsiu Cheng Master Exploratory Analysis of Interactive Data Visualization: 2018's referendum of homosexual marriage and socio-economic status in 6 metropolitans in Taiwan
2021 Jia-Yin Chen Master Investigate the moderating effects of reviewer expertise and review features on the helpfulness of extreme reviews: A revisit of the Tobit model
2020 Chang-Shun Yang Master Applying Text Mining to Explore Inter-firm Co-opetition Relationship – A Case Study of Offshore Wind Power Industry
2020 SHIAN-CHIN SHIU Master Multi-modal method for survival probability Evaluation – A Case Study of four Convenience stores
2019 Ching-Yi Lin Master The Relationship between Online Review Content and Perceived Usefulness―Yelp Reviews in Food Industries
2019 Ying-Ying Chang Master Describing the Experience in Foreign Boutique Hostels by Applying Text Analysis on Online Reviews
Year Title Awarding Organization
2022 111-1學期教學優良課程： (1)「商務數據分析《BM678》」 (2)「商業數據分析實務《IB533》」 國立中山大學
2021 國立中山大學 110年度新秀類首次產學合作產學激勵 國立中山大學
2021 110-2學期教學優良課程： (1)「R程式語言、機率統計與商業實務《CM502》」 (2)「數位行銷分析《MIS988》」 國立中山大學
2020 國立中山大學 109年度教學優良課程「R程式語言、機率統計與商業實務《CM502》」 國立中山大學
Period Activity Description Role