photo
Name Tai-Hwa Chow
Title Associate Professor
Research Interests Marketing Strategy, Marketing Research, Customer Satisfaction
Office 3041
Phone 0000
Email taihwac@gmail.com


Education 1960, Master, Industrial Technology, Missouri State University
1960, Bachelor, Accounting, Missouri State University
1960, Ph.D., Marketing, University of Pittsburgh
Experience 1985-07-01 ~ 1998-01-31, Industrial Technology Research Institute, Administrator and Manager
1983-02-01 ~ 1985-06-30, Ministry of Economic Affairs, Associate Research Fellow
1982-10-01 ~ 1985-06-30, Board of Science and Technology, Executive Yuan, Associate Research Fellow
Administrative Positions
Academic Services
Category Year Title
Journal Article 2007 Chow, Tai Hwa, Fu -Yuann Duh,Jen, S. Shang, Youxu. C. Tjader (2007). Online Revenue Enhancement:A Study of Website Design impact on Customer TrustInternational Journal of Revenue Management, 1(4), . (其他期刊)
Conference Paper 2001 周泰華 (2001). 顧客滿意度與再消費行為之研究-以連鎖餐廳為例. 第二屆兩岸中小企業經營管理學術研討會。, .
Book and Chapter 2014

(2014). 零售管理概論第3版. 華泰文話

Book and Chapter 2011

(2011). 行銷研究方法與個案第二版. 滄海書局

Book and Chapter 2011

(2011). 零售管理概論第二版. 華泰書局

Book and Chapter 2007

(2007). 零售管理概論第一版. 華泰書局

Book and Chapter 2007

(2007). 行銷研究方法與個案. 滄海書局

Book and Chapter 2002

(2002). 零售管理. 華泰書局

Year Title
2015

外銷顧客滿意度調查委託研究. 中國鋼鐵股份有限公司 (N104134)

2015

內銷顧客滿意度調查委託研究. 中國鋼鐵股份有限公司 (N104133)

2015

內銷顧客滿意度調查委託研究. 中國鋼鐵股份有限公司 (N104133)

2015

外銷顧客滿意度調查委託研究. 中國鋼鐵股份有限公司 (N104134)

2014

外銷顧客滿意度調查委託研究. 中國鋼鐵股份有限公司 (N103116)

2014

內銷顧客滿意度調查委託研究. 中國鋼鐵股份有限公司 (N103117)

2012

內銷顧客滿意度調查委託研究(合約編號:01C5D5301). 中國鋼鐵股份有限公司 (N101089)

2012

外銷顧客滿意度調查委託研究(合約編號:01C5D5302). 中國鋼鐵股份有限公司 (N101088)

2012

外銷顧客滿意度調查委託研究(合約編號:01C5D5302). 中國鋼鐵股份有限公司 (N101088)

2012

內銷顧客滿意度調查委託研究(合約編號:01C5D5301). 中國鋼鐵股份有限公司 (N101089)

2011

內銷顧客滿意度調查委託研究(合約編號:00C5D5302). 中國鋼鐵股份有限公司 (N100094)

2011

外銷顧客滿意度調查委託研究(合約編號:00C5D5303). 中國鋼鐵股份有限公司 (N100095)

2011

內銷顧客滿意度調查委託研究(合約編號:00C5D5302). 中國鋼鐵股份有限公司 (N100094)

2011

外銷顧客滿意度調查委託研究(合約編號:00C5D5303). 中國鋼鐵股份有限公司 (N100095)

2010

中國鋼鐵公司外銷顧客滿意度研究計畫(合約編號:97C5D5302). 中國鋼鐵股份有限公司 (N99011)

2010

中國鋼鐵公司內銷顧客滿意度研究計畫(合約編號:95C5D5302). 中國鋼鐵股份有限公司 (N99012)

2009

中國鋼鐵公司外銷顧客滿意度研究計畫(合約編號:97C5D5302). 中國鋼鐵股份有限公司 (98157)

2009

中國鋼鐵公司內銷顧客滿意度研究計畫(合約編號:95C5D5302). 中國鋼鐵股份有限公司 (98158)

2008

中國鋼鐵公司外銷顧客滿意度研究計畫(合約編號:97C5D5302). 中國鋼鐵股份有限公司 (97133)

2008

中國鋼鐵公司內銷顧客滿意度研究計畫(合約編號:95C5D5302). 中國鋼鐵股份有限公司 (97139)

2008

中國鋼鐵公司外銷顧客滿意度研究計畫(合約編號:97C5D5302). 中國鋼鐵股份有限公司 (97133)

2008

中國鋼鐵公司內銷顧客滿意度研究計畫(合約編號:95C5D5302). 中國鋼鐵股份有限公司 (97139)

2007

中國鋼鐵公司外銷顧客滿意度研究計畫(合約編號:95C5D5303). 中國鋼鐵股份有限公司 (96133)

2007

中國鋼鐵公司外銷顧客滿意度研究計畫(合約編號:95C5D5303). 中國鋼鐵股份有限公司 (96133)

2007

中國鋼鐵公司內銷顧客滿意度研究計畫(合約編號:95C5D5302). 中國鋼鐵股份有限公司 (96134)

2006

中國鋼鐵公司內銷顧客滿意度研究計畫(合約編號:95C5D5302). 中國鋼鐵股份有限公司 (95157)

2005

中國鋼鐵公司顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (94152)

2003

中鋼公司顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (1464)

2003

中鋼公司顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (1464)

2002

消費者在不同零售業態之知覺風險與衝動性購買行為之研究. 科技部 (NSC91-2416-H-110-003)

2002

中鋼公司顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (1250)

2001

中鋼公司顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (1057)

2001

大型購物中心發展模式研究計畫. 高雄硫酸錏股份有限公司 (1059)

2000

單身女性擇偶對象考量因素研究. 美商默沙東藥廠 (831)

2000

泛亞電信客戶服務部人員招募問卷發展計畫. 泛亞電信股份有限公司 (889)

2000

中鋼公司國內碳鋼顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (868)

1999

81067高雄銀行顧客滿意度調查. 高雄銀行 (631)

1999

中國鋼鐵公司顧客滿意研究. 中國鋼鐵股份有限公司 (688)

1998

8U-011中國鋼鐵公司顧客滿意度計畫. 中國鋼鐵股份有限公司 (561)

1998

7U-025台灣福興顧客滿意研究. 台灣福興工業股份有限公司 (491)

1997

7U-012中鋼公司顧客滿意度研究計畫. 中國鋼鐵股份有限公司 (447)

1996

6U-A02中鋼公司顧客滿意度研究. 中國鋼鐵股份有限公司 (302)

1996

6R-E01高雄銀行顧客滿意度調查. 高雄銀行 (311)

1995

中鋼客戶滿意度調查. 中國鋼鐵股份有限公司 (105)

Year Name Degree Title
2018 Chi-Yun Chen Master A Study of Application of Balanced Scorecard for Bulk Shipping Industry - A Case Study of A Corporation
2018 Fu-Yuan Huang Master A Study on Synergies of Balanced Scorecard Application in Project Management Node Analysis-- with Domestic K Engineering Service Company as an Example
2017 吳政昆 Master 平衡計分卡之應用-以A公司INX4.0為例
2017 Cheng-kun Wu Master Balanced Scorecard Applicatio-The Case of A Company INX4.0
2017 Yi-Chun Chang Master Discussion on the Evaluation of Taiwanese Non-listed Companies-Taking non-public Taiwanese companies as example
2017 Yue Han Shen Master An Analysis on Effectiveness of Internal Control to Government Agencies - An Empirical Study on A Agency
2017 Wen-yu Wang Master Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation
2017 Chia-pei Cheng Master The Effect of China Supply Chain in the Passive Components-A Case Study of Company T
2017 Wan-Ting Huang Master A Study in Strategic Management on Roller Skating Manufacturing Industry with Resource Based Theory – A Case of A Company in China
2016 yi-yeh Wu Master Study on The Management Strategy of Foreign Insurance Companies in Taiwan – P Company as an Example
2016 Hsien-te Lee Master The Key Success Factors for Taiwanese Company in China Lightweight Auto Parts Industry
2016 Rung-Yuan Lin Master A Study of Influence of Uber Marketing Strategies on Users
2016 Min Yang Master A Study on the Effect of Co-Branding Strategy on Company’s Brand Evaluation - Take Fast Fashion Industry for Example
2016 Man-lin Wang Master The Key Success Factors for Government to Promote Consumers' Carrier of E-invoice Policy
2016 Wei-Han Wang Master Discussion on Enterprise Resource Base View of Micro Business Entrepreneurship Model-A Case Study of Bistro
2016 Pei-Ting Lien Master The Research on Mobile Phone Internet Service Quality, Customer Satisfaction and Customer Loyalty─The Case of 4G Subscribers of Chunghwa Telecom Co. Ltd in Kaohsiung City
2016 Shu-hui Yen Master The Study on Internal Control to Enterprise Risk Management - An Empirical Study on S Company
2016 Ya-Chi Huang Master The Influence of Electronic Commerce on Wealth Management of Securities Industry
2015 Ming-tsung Liu Master The research on the execution and the effectiveness of customer relationship management in the original development pharmaceutical company-A case study of atypical antipsychotic medicine “SEROQUEL” of AstraZeneca corporation Taiwan branch
2015 Jia-yan Tzeng Master A Study of Customer Relationship Management in Mega Securities
2015 Ying-Chih Hung Master A Study of Explosion Disaster in Kaohsiung Affecting LPG Transit And Job Satisfaction: An Example of CPC Corporation ,Taiwan
2015 Chiung-Wen Hu Master Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program – A Case Study of Cotton USA
2014 Chi-Yang Li Master The Influence of Match-up Degree and Brand Image on Advertising Effect
2014 Hui Kiong Yek Master The Effects of Macroenvironment and Sociocultural Factors on the Marketing Strategy of Retailers- A Case Study on A. S. Watson Pharmaceutical Stores in Malaysia and Taiwan.
2013 Chien-chung Ting Master The Influence of Sales Promotion on Purchasing Intension and Buying Behavior: A Case Study of Unilever Personal Product
2013 Ming-Ching Wu Master The Study of Food Safety Issues and Consumer in Online Food Shopping Behavior– Golmart as an Example
2013 Wan-Chin Liaw Master Key Successful Factors of the Top Ten Global Retailers
2013 Sih-Ying Lin Master The Influence of Sales Promotion on Consumers' Perceived Value and Purchasing Intention- A Case study of Annual Sales of Department Stores and Shopping Malls
2013 Jung-chang Chang Master The Influence of Credit Card Reward Programs on the Usage Behaviors of Credit Card Holders
2013 Hung-Yi Yeh Liu Master The Influence of Cause-Related Marketing and Brand Image on Purchase Intention: A Case Study of Taishin Holdings
2013 Yi-Ting Tsai Master A Study of Students’ Motivation and Decision Factors of Smartphone - Samsung, Apple and HTC as examples
2013 Yi-rong Hsieh Master The Advertising Effects of Green Advertisement - Green Detergent as the Example
2013 Pao I Master A Study of Factors Affecting Purchasing Intention of Private Brand: An Empirical Study of Carrefour
2013 Hsiu-Chen Fong Master Research on the Satisfaction of Parents and Children with the Service Quality of Public Kindergarten ---- An Empirical Study of a Public Kindergarten in Kaohsiung City
2012 pei-yi wu Master The study of satisfaction-Tokyo Disneyland
2012 鄭伊純 Master 社群廣告對廣告效果、消費者購買意願與態度之影響 —以7-ELEVENFacebook粉絲專頁為例
2012 鄭聖姿 Master 非終端消費品製造商的社群經營策略對於粉絲專頁偏好與廣告溝通效果的影響-IntelTaiwan臉書粉絲專頁為例
2012 藍元坤 Master 中高齡消費者對創新產品購買意願之研究以智慧型手機為例
2012 Li-Ting Wen Master A Study of Mainland Tourists’ Satisfaction toward Liouhe Tourist Night Market
2012 Hsiao-Ting Weng Master The Study of the Factors Affecting Coupon Redemption─A Case Study of Carrefour Hypermarket
2012 Hsiang-ping Hu Master The Impact of Service Quality and Customer Satisfaction on Incubators’s Intention-A Case Study of Southern Alliance of Innovation and Incubator Centers
2012 Yuan-Kun Lan Master A study of middle-aged and older consumers’ purchase intentions for innovation products. A case of smart phone.
2012 Yi-Chun Cheng Master The Influence of Social Network Advertisement on Advertising Effect, Purchase Intention and Attitude of Consumer : A Case Study of 7-ELEVEN Facebook Fan Page
2012 Sheng-tzu Cheng Master The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preference– A Case Study Of Intel Taiwan Fan Page
2011 Yu-Hua Liu Master The Effect of Point of Purchase on Impulse Buying Behavior-The Case Study of Western-Style Fastfood Industry
2011 Yen-Ting Wu Master The Impacts on Impulsive Buying Behavior and the Degree of Customers’ Satisfaction toward Different Promotional Activities
2011 Yi Jiang Master The Research of Anticipation to Purchase Likelihood-A Case of Watsons's Promotion Activities.
2011 金珠蘭 Master 部落格、社群網站與討論區影響女性消費者決策之研究-以FashionGuide網站為例
2011 Yichen Liao Master The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in Taiwan─A Case Study of Consumer Electronics
2011 陳思穎 Master 汽車旅館群聚之研究
2011 Yu-Ting Peng Master The Influence of Service Quality and Customer Value on Customer Satisfaction─ An Empirical Study of Korean Cosmetic Stores in Taiwan
2011 Chun-chieh Hung Master The Influence Of Endorser Credibility on Advertising Effectiveness-Exemplified By P&G Inc.
2011 姜儀 預期心理對購買意願影響之研究─以屈臣氏之促銷活動為例
2011 Chin chu Master A study on Blog, social network website, discussion platform influence female on consumer decision -Fashion Guide website
2011 洪俊傑 代言人可信度對廣告效果之影響-以P&G為例
2011 吳彥霆 便利商店的促銷方式對衝動性購買行為之影響及購後顧客滿意度之探討
2011 Ya-fen Lin Master The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects -A Study of Bottled Water
2011 Hsin-yu OU Master Competition analysis of Taiwan stainless steel fitting industry
2011 陳思穎 汽車旅館群聚之研究
2011 Ying-Ju Chen Master A Study on International Branding Strategy of Taiwanese Firms
2011 陳映儒 台灣品牌國際化策略之探討
2011 林雅芬 綠色廣告訴求與善因行銷對廣告效果的影響-以包裝水為例
2011 Shih-ching Lin Master The Investigation of Perceived Risk and Consumer Purchase Intention---A Study of Tickets Group Buying Website
2011 Ting-ting Hu Master The Influence of Positions and Formats of Mobile Applications on the Advertising Effectiveness of Smartphones
2011 Ya-chi Fan Master The Influence of Spokesperson’s Gender and Product Gender Image on Advertising Effectiveness
2011 SIH YING CHEN Master The Research of Motel cluster
2010 蕭天嶸 Master 台灣進口微型車之競爭分析-以smartfortwo為例
2010 Cong-Mao Fu Master Relationship among Experience marketing, brand image and purchase intention- ASUS exhibition as an example
2010 Ying-Tzu Liu Master The study on the competitiveness indices of terminal department stores
2010 Tun-chun Chuang Master The study of Taiwan, Japan and Korea drama production and marketing strategies
2010 Ching-yi Tsai Master Consumers’ purchase intention toward 7-11 private label
2010 Winarto Tan Master The Study of Indonesian Buying intention on Laptop ─ A case study of Asus
2010 蔣受傑 Master 網路影音廣告閱聽者的動機、態度、行為與廣告效果之研究
2010 蔡靜宜 消費者對7-11自有品牌之購買傾向
2010 傅琮貿 體驗行銷、品牌形象與消費者購買意願關係之研究- 以華碩資訊月為例
2010 蔣受傑 網路影音廣告閱聽者的動機、態度、行為與廣告效果之研究
2010 劉映孜 車站式百貨公司競爭力分析之研究
2010 Tien-jung Hsiao Master Taiwan imported micro car of the competitive analysis - the smart for two example
2010 Ching Ma Master The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods
2010 Shou-Jie Chiang Master A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences
2009 呂孟佳 Master 品牌知名度、網路口碑、涉入程度與購買意願關係之研究-以墾丁地區住宿飯店為例
2009 Yung-Cheng Chu Master A Study of Sales Promotion Effects on Perceptive Value, Purchasing Intention and Loyalty- A Case of Watsons Drugstore.
2009 Nien-ting Lee Master The Study of Factors and Intention of Purchasing E-book Reader to Office Workers and University, Graduate, or PhD Students in Taiwan.
2009 呂孟佳 品牌知名度、網路口碑、涉入程度與購買意願關係之研究 - 以墾丁地區住宿飯店為例
2009 朱永正 促銷方式對消費者知覺價值、購買意願與忠誠度影響之研究-以屈臣氏連鎖藥妝店為例
2009 李欣陵 品牌故事、品牌個性與品牌形象之研究─以台灣本土品牌為例
2009 Hsin-Ling Lee Master The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan
2009 Pei-Ya Yang Master Impects of Channel Characteristic and Brand Equity on Consumers Behavior
2009 許淑卿 零售商自有品牌行銷策略-以好市多為例
2009 楊珮雅 從顧客觀點探討通路特性與品牌權益對消費行為之影響
2009 Shu-ching Hsu Master Retailer marketing strategic of private label brands-Costco for example
2009 Meng-chia Lu Master none
2008 Chin-chiang Chang Master Fire Products CPVC Pipe Competition Analysis
2008 Wan-yin Lin Master none
2008 Yi-cheng Lin Master Marketing Strategy of Festival Event-A Case Study of Kenting Music Festival in Spring
2008 Ding-fu Ko Master The Effects of Package Design and Brand Image on Consumers’ Purchase Intention - Packaged Tea as an Example
2008 Chin Hsiao Master A study of the relationship among organizational buyer's satisfaction, loyalty and purchasing behavior in VOIP industry: an example of PChome&Skype in Taiwan
2008 魏君名 Master 豐田多功能休旅車的競爭分析–以豐田WISH為例
2008 陳瑩瑩 Master 來源國形象、品牌形象與知覺價格對知覺品質與購買意願的影響─以ScottishHouse服飾為例
2008 Ciou-Jhen Huang Master The Effect of Country-of-Origin Image and Product Knowledge on Consumer's Purchase Intention: An Example of Cosmeceutical
2008 郭俊男 Master 產品識別與品牌權益之研究-以蘋果公司(AppleInc.)為例
2008 林宛瑩 影響再生產品回收與銷售之因素探討-以粗氧化鋅為例
2008 Yu-jou Hsueh Master none
2008 Chun-nan Kuo Master Research on Product Identity and Brand Equity – The Case of Apple Inc.
2008 Ieng-ieng Chan Master none
2008 Chun-ming Wei Master The competitive analysis of Toyota Multi-Purpose Vehicle (MPV) – based on Toyota WISH
2008 黃俐瑋 台灣迷你筆記型電腦(Netbook)產業分析
2008 Li-Wei Huang Master The Industry Analysis of Netbook in Taiwan
2007 徐慧中 Master (英)UnderstandingFactorsInfluencingConsumers'DecisionstoConsumeBreakfastandReady-to-EatCereals
2007 Hao-wei Liu Master none
2007 Huei-chung Hsu Master Understanding Factors Influencing Consumers' Decisions to Consume Breakfast and Ready-to-Eat Cereals
2007 Ching-hsun Yang Master Interrelationships between Product Innovation, Country-of-origin Effect, Brand Equity and Purchase Intention: An Empirical Study of Notbook
2007 I-chi Chen Master The Effect of Brand Loyalty for Customer in Publishing Industry of English Teaching of English Teacher Training Activities– With Oxford University Press (Taiwan Branch) English Teacher Training Seminar As an example.
2007 Kai-Chen Chen Master Marketing Strategy of Self-selective Cosmetics and Skincare Products—A Case Study of Watsons
2007 SHU-YING CHEN Master none
2007 Wen-Ling Chen Master The effect of customers’ subjective cognition and innovation on Taiwan IT brand extension
2007 楊景勛 產品創新、品牌來源國、品牌權益與購買意圖關係之研究—以筆記型電腦品牌為例
2007 劉浩瑋 虛擬社群成員忠誠度與購買行為之關聯-以美容保養社群為例
2007 Chia-pin Chang Master Research on the Relation between Relationship Quality and Customer Satisfaction ─ The Case of Wealth Management
2007 Hsiu-wen Hsu Master A study of the relationship between interactions of virtual community and e-loyalty
2007 Hsin - ju Chu Master Experience marketing, value and customer experience of the relationship between intention - to dream of the era shopping mall as an example
2007 Su-ping Li Master Taiwanese consumers'identity to Taiwan brands─3C industry for example
2007 Chia-chin Tsai Master none
2007 蕭馭宭 消費性筆記型電腦品牌知名度與網路社群對購買決策之影響
2007 Yu-Chung Hsiao Master The influence of laptop brand awareness and internet community to purchase decision.
2007 陳凱貞 開架式彩妝保養品行銷策略分析-以連鎖藥妝店屈臣氏為例
2007 李素冰 國人對台灣品牌的認同之研究─以3C產業為例
2007 朱歆如 體驗行銷、體驗價值與顧客行為意向之相關性研究-以夢時代購物中心為例
2006 Hsi-Yang Hsieh Master A Study of the Channel Relationship between 3M and Sales Channels in the Business Enterprise Market – A case of B Home Furnishing and DIY Store
2006 李培傑 Master 企業贊助運動與公益行銷活動的效果評估-以NIKE台灣分公司(BRSNIKETAIWANINC)為例
2006 Jen-feng Liu Master The Study of Customer Satisfaction to Organic Stores - An Empirical Case of SANTA CRUZ
2006 Bai-hao Chang Master none
2006 Wei-Lun Chang Master none
2006 Chien-kai Fang Master The study of consumer behavior and brand attitude of fresh milk
2006 Pei-chieh Li Master The sponsor marketing activities evaluate, BRS NIKE Taiwan as example
2006 Cheng-wen Lee Master The Study of the Business Models for Business Blog
2006 Wan-Jung Wang Master A Competitive Analysis of International Express Industry: A Case Study of DHL Taiwan Corporation
2006 Tsung-yu Yeh Master Brand Equity, Market Segmentation, and Brand Positioning in Instant Noodle Market.
2006 Chieh-Jui Chen Master The study on customer satisfaction of chain restaurant-The restaurant of Wang Steak Group
2005 Pai-Liang Hou Master Innovation Diffusion: the Example of Aquatitan Product
2005 Jung-wen Kang Master Establishment of local domestic channels in the Vietnamese market - with lubricants as an example
2005 Hsiang-jung Lee Master A study on competitive strategies of high performance companies – Case study on printed circuit board industry
2005 韓佩珊 Master 服務業顧客關係管理對企業經營績效之影響∼以旅行業為例
2005 王建華 Master ADSL寬頻上網顧客預期未來利益、整體滿意度與顧客保留關係之研究-以大高雄地區為例
2005 Jiann-hwa Wang Master A Study of the Relationship between Customer's Expected Future Use, Customer Satisfaction and Customer Retention on ADSL Broadband Internet Service- A Case of Greater Kaohsiung Area.
2005 Chin-Wei Chien Master The Customer Relationship Management Process in Steel and Iron Industry : Its Measurement and Impact on Performance.
2005 Ming-Sung Lan Master The Research on Performance Evaluation of Products' Marketing Channel
2005 Chia-chi Chen Master The Effect of Customer Perceived Quality and Customer Satisfaction to Store Performance: An Empirical Case of DOLLARS
2005 Ching-lung Chen Master A Study of Marketing Strategy of Native MPV
2005 康榮文 Master 越南市場內銷通路的建立-以潤滑油產品為例
2005 Pei-shan Han Master The Customer Relationship Management Process in Service Industry : Its Measurement and Impact on Performance.
2005 黎妍君 Master 海洋衛星遙測資訊系統之行銷計畫研究 -以台灣市場CATSAT為例
2005 Yen-Chun Li Master MARKETING PLANNING FOR THE OCEANOGRAPHIC SATELLITE INFORMATION SYSTEM - A CASE STUDY OF CATSAT IN TAIWANESE MARKETS
2002 錢世勳 Master 零售廣告效果評估以7-11御便當為例
2002 胡金糸 Master 電信服務業客服中心服務品質之研究:以A公司為例
2002 林美華 Master 電信事業專戶服務關係品質之研究—以C電信公司為例
2002 鄧顯華 Master 內部行銷、組織承諾與服務品質關係之探討-以海軍某修護工廠為例
2002 楊森鴻 Master 探討臺灣汽車零件製造業實施QS-9000品保系統與客戶滿意度之關係
2002 張展國 Master 導入資料庫行銷之關鍵成功因素研究--以中租迪和公司為例
2002 Li-Jung Chiang Master A Study on the Tourism Brand Strategy for Marketing Place
2002 JENN-YIH HUANG Master Taiwanese coil steel enterprises value creation modulus competitive advantage strategy for mainland China steel market
2002 YONG-CHIH HUANG Master none
2002 Chan-Kuo Chang Master A Research on the Critical Success Factors of Implementing Database Marketing─Case Study of Chailease Financing Co., Ltd.
2002 Mai-Hua Lin Master A Study on Relationship Quality of Telecommunication Business Special Account Service — The Case of C Telecom Company
2002 SHEN-HONG YANG Master Impact of the Implementation of QS-9000 on Customer Satisfaction in Taiwan’s Auto-parts Manufacturing Industry
2002 Chi-Mi Hu Master A Research of Call Center Service Quality in Telecommunication company: Take Company A as an example
2002 Hsien-Hwa Teng Master Relation's research of internal marketing,organization commitment,service quality
2002 Shih-Shiun Chien Master Evaluation on the Effect of Store-diming Advertisement: Taking the "Yu-Bain-Dun" in 7-Eleven as the Example
2001 Shuo-Feng Chang Master A Study of Influential Factors for Customer Impulse purchase
2001 Hung-Wei Lo Master The Research on e-coupon usage
2001 李維如 Master 電子軟體通路消費者購買因素之研究
2001 Shun-Teng Chiang Master none
2001 賀冬美 Master 珠寶產業的國際行銷策略─「S」公司前進澳洲市場之行銷組合研究
2001 黃來福 Master 目標行銷策略之探討-以東暉建設公司為個案
2001 邱宗祺 Master 台灣地區購物中心競爭策略之個案研究
2001 Wei-Ju Lee Master The Research of ESD Consumer’s Purchasing Factors
2001 Dong-Meei Heh Master The International Marketing Strategy for Jewelry Industry ─A case study of「S」 company's marketing mix for entering Australian market
2001 Chung-Chi Chiu Master The Competetive Strategy of Shopping Center Industry in Taiwan
2001 Lai-Fu Huang Master The Study of Target marketing - taking Tunghuei Construction Company as example
2000 Tsung-Chuang Wu Ph.D NONE
2000 Eugene Wu Master Competitive Strategy Analysis for The Copper Strip Industry in Taiwan
2000 施正雄 Master 影響銷售專員績效的因素探討之研究 --以外商藥品公司銷售專員位研究對象--
2000 施正雄 影響銷售專員績效的因素探討之研究 --以外商藥品公司銷售專員位研究對象--
2000 Jenn-Shyong Shih Master none
Year Title Awarding Organization
Period Activity Description Role