| 姓名 | 張榮華 |
|---|---|
| 職稱 | |
| 專長及研究領域 | 消費者行為、消費者態度、服務行銷、網路溝通、行銷策略 |
| 研究室 | 4089 |
| 分機 | 4953 |
| junghua@mail.nsysu.edu.tw |
| 學歷 | 2013, 博士, 商學研究所, 國立台灣大學 |
|---|---|
| 個人經歷 | 2021-02-01 ~ , 國立中山大學 行銷傳播管理研究所, 副教授 2019-08-01 ~ 2021-02-01, 國立中山大學 行銷傳播管理研究所, 助理教授 2018-02-01 ~ 2019-07-31, 國立台灣海洋大學 海洋經營管理學士學位學程, 助理教授 2015-08-01 ~ 2018-01-31, 國立中山大學 行銷傳播管理研究所, 約聘助理教授 2014-08-01 ~ 2015-07-31, 國立高雄大學 經營管理研究所, 專案助理教授 2013-09-01 ~ 2014-06-30, 私立明道大學 行銷與流通學系, 專案助理教授 |
| 學術服務 | 2025-04-03 ~ , Internet Research , 審查委員 2024-09-01 ~ , 屏東縣政府, 採購案件之評選委員 2023-09-01 ~ 2023-11-20, 土水保護創意短片徵選, 審查委員 2023-01-01 ~ , 推動園區行銷科技策略應用發展計畫, 專家諮詢委員 2022-01-01 ~ , 管理學報, 審查委員 2019-01-01 ~ 2021-12-31, 運輸學刊, 審查委員 2019-01-01 ~ , 國際期刊 Journal of Hospitality & Tourism Research (SSCI), 審查委員 2018-08-01 ~ , 科技部, 專題計畫審查委員 2018-01-01 ~ 2022-01-01, 國際期刊 International Journal of Hospitality Management (SSCI), 審查委員 2018-01-01 ~ 2022-01-01, 國際期刊 Internet Research (SSCI), 審查委員 2018-01-01 ~ 2022-01-01, 國際期刊 Computers in Human Behavior (SSCI), 審查委員 2018-01-01 ~ 2022-01-01, 台大管理論叢, 審查委員 2018-01-01 ~ , 科技部, 大專生專題計畫審查委員 |
| 類別 | 年度 | 名稱 |
|---|---|---|
| 期刊論文 | 2025 | Jung-Hua Chang, Shan-Huei Wang (2025). Learning behaviors in an offline-to-online course: incentive strategy, course design and performance.. Learning Environments Research, Online earlycite article. (其他期刊) |
| 期刊論文 | 2025 | Jung-Hua Chang (2025). Secret power of the product ecosystem: A network perspective from the case of Apple.. Journal of Business Research, Online earlycite article. (SSCI) |
| 期刊論文 | 2025 | Jung-Hua Chang, Shan-Huei Wang, Hsi-Chan Weng (2025). From claims to conversions: exploring sustainable advertising, brand trust and review dynamics in online green purchases Available. Asia Pacific Journal of Marketing and Logistics, Online earlycite article. (SSCI) |
| 期刊論文 | 2024 | Wang, ShanHuei & Chang, JungHua (2024). Business Concentration, Ownership Structure and Business Group Performance: an S-Shaped Hypothesis. Journal of Management & Organization, 30(6), 2350-2366. (SSCI) |
| 期刊論文 | 2024 | 張榮華，鍾小惠 (2024). Just Human-Like! Gender, Conversation Styles and Emojis in the Perceived Anthropomorphism of Chatbots and Purchase Intention. Journal of Management and Business Research, 41(3), 307-332. (TSSCI) |
| 期刊論文 | 2024 | 張榮華、林吟謙 (2024). “Female Breadwinner and Male Housekeeper” Atypical Gender Role Mechanism in Advertising. Journal of Management and Business Research, 41(1), 1-29. (TSSCI) |
| 期刊論文 | 2022 | Chang, Jung-Hua; Chen, Jyun-Yu (2022). Let the Sports Endorser Speak: Combination of Endorser Type, Color, and Copy . Journal of Business Research , 144, 939-950. (SSCI) |
| 期刊論文 | 2020 | Chih-Ching Teng, Cheng-Ming Hu, Jung-Hua Chang (2020). Triggering Creative Self-Efficacy to Increase Employee Innovation Behavior in the Hospitality Workplace. Journal of Creative Behavior, 54(4), 912-925. (SSCI) |
| 期刊論文 | 2019 | Liu, Shu-Fang, Liu, Hsin-Hsien , Chang, Jung-Hua, and Chou, Han Ni (2019). Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention. Asia Pacific Management Review, Online available. (TSSCI) |
| 期刊論文 | 2019 | Chang, Jung-Hua and Wang, Shan-Huei (2019). Different Levels of Destination Expectation: The Effects of Online Advertising and Electronic Word-of-Mouth. Telematics and Informatics, 36, 27-38. (SSCI) |
| 期刊論文 | 2018 | Chang, Jung-Hua, Yu-Qian Zhu, Shan-Huei Wang, and Yi-Jung Li (2018). Would You Change Your Mind? An Empirical Study of Social Impact Theory on Facebook. Telematics & Informatics, 35(1), 282-292. (SSCI) |
| 期刊論文 | 2017 | Liu, HH; Chang, JH (2017). Relationship type, perceived trust, and ambiguity aversion. Marketing Letters, 28(2), 255-266. (SSCI) |
| 期刊論文 | 2017 | Chang, JH (2017). The role of relationship on time and monetary compensation. The Service Industries Journal, 37(15-16), 919-935. (SSCI) |
| 期刊論文 | 2017 | Chang, JH; Teng, CC (2017). Intrinsic or extrinsic motivations for hospitality employees' creativity: The moderating role of organization-level regulatory. International Journal of Hospitality Management, 60, 133-141. (SSCI) |
| 期刊論文 | 2016 | Zhu, YQ; Chang, JH (2016). The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions. Computers in Human Behavior, 65(Dec.), 442-447. (SSCI) |
| 期刊論文 | 2016 | Chang, Jung-Hua and Wang, Shan-Huei (2016). Good Products Will Not Betray You. YMC Management Review, 9(1), 47-60. (其他期刊) |
| 期刊論文 | 2014 | Teng, Chih-Ching and Chang, Jung-Hua (2014). Effects of Temporal Distance and Related Strategies on Enhancing Customer Participation Intention for Hotel Eco-Friendly Programs. International Journal of Hospitality Management, 40(Jul.), 92-99. (SSCI) |
| 期刊論文 | 2014 | Chang, Chung-Chau, Chang, Shin-Shin, Chien, Ya-Lan, and Chang, Jung-Hua (2014). Having Champagne without Celebration? The Effect of Self-Regulatory Focus on Moderately Atypical Product Usages Evaluation. European Journal of Marketing, 48(11/12), 1939-1961. (SSCI) |
| 期刊論文 | 2013 | Chang, SS; Chang, JH (2013). People’s Preference Patterns for Gains/Losses in Multiple Time Periods Situations. Psychological Reports, 113(2), 1-12. (SSCI) |
| 期刊論文 | 2013 | Teng, CC; Chang, JH (2013). Mechanism of customer value in restaurant consumption: Employee hospitality and entertainment cues as boundary conditions. International Journal of Hospitality Management, 32(Mar.), 169-178. (SSCI) |
| 期刊論文 | 2013 | Chang, CC; Chang, SS; Chang, JH; Chien, YL, (2013). Which Is the Better Option? Quicker or Cheaper?. Psychology & Marketing, 30(1), 90-101. (SSCI) |
| 研討會論文 | 2025 | Shan-Huei Wang, Hsi-Chan Weng, Jung-Hua Chang (2025). From Claims to Commitment: The Impact of Counterfactual Advertising on Green Product Purchase. The 85th Annual Meeting of the Academy of Management (AOM 2025), Denmark. |
| 研討會論文 | 2025 | Jung-Hua Chang, Shan-Huei Wang, Yu-Ting Huang (2025). Woman Hold up Half the Sky! Exploring the Influence of Different Gender CEO Endorsements in Advertising. The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Social Business 2025 (iFAIRS Conference 2025), Malaysia. |
| 研討會論文 | 2025 | Junghua Chang , Shanhuei Wang , Yujing Lian (2025). Should Chatbots Smile? The Impact of Chatbot Smile Types and Response Strategies on Service Failures. Annual meeting of Association for Consumer Research 2025 (ACR 2025), United States. |
| 研討會論文 | 2024 | Su,I.H., Chang, J.H, Wang, S.H., Shang, K. C. (2024). Digital Transformation in Taiwan 's Major Firms: Comparison of Transportation industry and non-transportation industry.. International Forum on Shipping, Ports and Airports (IFSPA) , Singapore. |
| 研討會論文 | 2024 | Chang, Junghua and Wang, ShanHuei (2024). Using action research methods, semi-module courses, incentive theory education and deep learning to enhance the self-confidence, learning motivation and self-learning behaviors of private university students. The Annunal International Conference on Finance, Accounting, Investment, Risk Management, and Management Science (iFAIRS 2024), Japan. |
| 研討會論文 | 2024 | Chang, J. H., Lai, T. Y., Wang, S. H (2024). The Matchup of Online Rankings and Star Ratings: The Moderating Effects of Review VolumeChang, J. H., Lai, T. Y., Wang, S. H. Association for Consumer Research (ACR), France. |
| 研討會論文 | 2023 | Chang, J. H, Wang, S. H., Huang, L. F. (2023). Human or not?” The Effect of Using Different Types of Anthropomorphic Virus on Sense of Fear and Behavior Intention: The Moderating Effect of Regulatory Focus.. iFAIRS 2023 conference, Vietname. |
| 研討會論文 | 2023 | Chang, J. H & Wang, S. H. (2023). R&D or Marketing? Resource Allocation in High-tech Industries.. Academy of International Business (AIB-SE), United States. |
| 研討會論文 | 2023 | Wang, S. H., Chang, J. H.,* Syu, M. C (2023). It's Better to Change than Regret. Academy of International Business (AIB-SE), United States. |
| 研討會論文 | 2022 | Wang, Shan-Huei; Chang, Jung-Hua (2022). Organizational Structure Diversification, Power Distance Diversification, and Business Group Performance: An Organizational Learning and Multi-Team System Perspective. AIB 2022 Conference, . |
| 研討會論文 | 2022 | 王珊彗、許孟淳、張榮華 (2022). 【世界末日 or永續發展?】：以反事實觀點來探討永續經營、品牌訊號、對線上消費者在快時尚產品採購之探勘性研究. 中華民國科技管理學會年會暨論文研討會, Taiwan. |
| 研討會論文 | 2022 | Chang, Jung-Hua; Wang, Shan-Huei (2022). Product Network: The Effects of Perceived Values and Costs. 2022 AMA Winter Academic Conference , . |
| 研討會論文 | 2021 | 張榮華，王珊彗，黃于烜 (2021). 共享平台特性對消費者偏好之研究:以信任與風險為中介變項. iFAIRS 2021 International Conference, . |
| 研討會論文 | 2021 | 張榮華，王珊彗，鍾禎華 (2021). 奢華餐廳之餐點品質、服務場域對知覺價值與滿意度之研究：以功能利益、象徵利益與體驗利益為中介變數. FAIRS 2021 International Conference, . |
| 研討會論文 | 2021 | Wang, Shan-Huei; Chang, Jung-Hua (2021). Resource Concentration, Ownership Structure and Business Group Performance - An S-Shaped Hypothesis. Academy of International Business(AIB) 2021 Online Conference, . |
| 研討會論文 | 2020 | Wang, Shan-Huei; Chang, Jung-Hua (2020). T Resource Linkages, Organizational Slack and Restructuring Behavior Decision. 2020臺灣組織與管理學會（TAoM）年會暨研討會, Taiwan. |
| 研討會論文 | 2020 | Chang, Jung-Hua and Wang, Shan-Huei, (2020). The Fit of Endorsers and Colors in Sports Advertising. 2020 International Conference on Business, Information, Tourism, and Economics, . |
| 研討會論文 | 2019 | Chang, Jung-Hua and Wang, Shan-Huei, (2019). The Effect of Psychological Distance on Typical-person Endorser: The Fit of Endorser and Copy. 21th International Conference on Commercial Management and Business Development,, Japan. |
| 研討會論文 | 2019 | Chang, Jung-Hua and Wang, Shan-Huei (2019). Do culture dissimilar really decrease M & A performances?. International Conference on Contemporary Marketing Issues, . |
| 研討會論文 | 2018 | Chang, Jung-Hua and Wang, Shan-Huei (2018). Does Internationalization Processes Always Good?. 2018 International Conference on Business and Information- Winter Session, Japan. |
| 研討會論文 | 2017 | Chang, Jung-Hua and Wang, Shan-Huei (2017). How does Resource Allocation, Resource Similarity Affect Portfolio Restructuring?. 2017 International Symposium on Business and Management, Japan. |
| 研討會論文 | 2017 | Chang, Jung-Hua (2017). The Effects of Online Advertising and Electronic Word-of-Mouth on Destination Expectation. Nets 2017, Indonesia. |
| 研討會論文 | 2016 | Chang, Jung-Hua and Wang, Shan-Huei, (2016). Exploring the acceptance of potential users in web-based medical service. International Conference on Business and Information, Japan. |
| 研討會論文 | 2016 | Chang, Jung-Hua and Wang, Shan-Huei (2016). Defenses against Product Betrayal Aversion: Perceived Quality and Brand Image. 2016 Winter Global Business Conference, France. |
| 研討會論文 | 2015 | Chang, Jung-Hua and Yao, Kai-Chun (2015). The Effects of Information searching, Tourist Expectation Gap on The Revisiting. 2015 International Conference on Marketing, Logistics, and Management, Japan. |
| 研討會論文 | 2015 | Teng, Chih-Ching and Chang, Jung-Hua (2015). Intrinsic or Extrinsic Motivators: The Moderating Role of Organization-Level Regulatory Focus. Global Innovation and Knowledge Academy (GIKA) Conference, Spain. |
| 研討會論文 | 2013 | Chih-Ching Teng, Jeou-Shyan Horng, Meng-Lei Hu, and Jung-Hua Chang (2013). The Effects of Environmental Claims and Eco-labeling on Customer Attitudes and Hotel Choice Intention. International Congress on Engineering and Information, Thailand. |
| 研討會論文 | 2011 | 張心馨、簡雅嵐、張榮華 (2011). The Effect of Self-Regulatory Focus on Atypical Product Usages Evaluation: A Schema Congruity Perspective. 2011台灣管理學術研討會, Taiwan. |
| 研討會論文 | 2011 | 鄧之卿、張榮華 (2011). 餐廳消費者知覺價值模式：探討娛樂線索之調節效果. 2011餐旅管理暨產業發展國際學術研討會, Taiwan. |
| 研討會論文 | 2011 | 張重昭、張心馨、張榮華、蘇偉綱 (2011). People’s Preference Patterns for Gains/Losses in Multiple Time Situations. 2011年第十屆管理新思維學術研討會, Taiwan. |
| 研討會論文 | 2009 | Wu, Lei-Yu, Chang, Jung-Hua, Wang Chun-Ju (2009). A Transaction Cost View of Brand Equity. International Conference on Applied Business Research, Italy. |
| 研討會論文 | 2006 | 巫立宇、張榮華、藍靜怡 (2006). 品牌權益與交易成本關係之研究. 2006台灣商管與資訊研討會, Taiwan. |
| 研討會論文 | 2006 | 巫立宇、藍靜怡、林金慧、張榮華 (2006). 資源、經營策略、市場導向、執行力與績效關係之研究. 2006台灣商管與資訊研討會, Taiwan. |
| 研討會論文 | 2006 | 王俊如、巫立宇、羅淑如、張榮華 (2006). 社會資本、外銷市場導向與外銷績效關係之研究：以台灣中小企業為例. 第五屆國際商務論壇研討會, Taiwan. |
| 年度 | 名稱 |
|---|---|
| 2024 | 伸拳不打笑臉「人」？聊天機器人之笑容對服務失敗之影響與補救機制. 國科會 (NSTC 113-2410-H-110 -086 -MY2) |
| 2024 | 巾幗不讓鬚眉! 性別刻板印象對女性CEO代言人之影響與應用. 國科會 (NSTC 113-2629-H-110-002) |
| 2023 | 體驗消費與物質消費對消費者影響之機制與廣告應用. 科技部 (112-2410-H-110-024-) |
| 2022 | 時間框架下的疾病線索對消費者產品偏好之研究 :應對策略、反事實思維與自我調節焦點的角色與影響. 科技部 (111-2410-H-110-016-) |
| 2022 | 男女有別？探討聊天機器人對話風格與性別角色之搭配對購買意願之影響：以表情符號為調節變數. 科技部 (111-2629-H-110-002-SSS) |
| 2021 | 「每天只要10分鐘！」每日時間框架之機制與應用. 科技部 (110-2410-H-110-022-) |
| 2020 | 反事實思維機制與廣告應用之研究. 科技部 (109-2410-H-110-044-) |
| 2019 | 產品功能網絡之特點與應用. 科技部 (107-2410-H-110-081-MY2) |
| 2018 | 產品功能網絡之特點與應用. 科技部 (107-2410-H-019 -010 -MY2) |
| 2016 | 產品網絡效果之研究. 科技部 (105-2410-H-110-035-MY2) |
| 2015 | 消費者之時間與金錢偏好之研究：顧客關係類型與時間框架. 科技部 (104-2410-H-110-086-) |
| 2014 | 如何克服產品背叛趨避?先前使用經驗、品牌形象與官方聲明之效果. 科技部 (103 - 2410 - H - 390 - 030) |
| 學年度 | 學期 | 必選修 | 開課系所 | 課號 | 課程名稱 |
|---|---|---|---|---|---|
| 113 | 2 | 選 | 行銷傳播碩 | ICM662 | 行銷管理專題研究 |
| 113 | 2 | 選 | 行銷傳播碩 | ICM652 | 社會科學量化分析 |
| 113 | 2 | 選 | 行銷傳播碩 | ICM540 | 廣告創意 |
| 113 | 2 | 選 | 行銷傳播碩 | ICM652 | 社會科學量化分析 |
| 113 | 2 | 選 | 行銷傳播碩 | ICM540 | 廣告創意 |
| 113 | 2 | 選 | 行銷傳播碩 | ICM662 | 行銷管理專題研究 |
| 113 | 1 | 選 | 行銷傳播碩 | ICM660 | 網路口碑專題研究 |
| 113 | 1 | 選 | 行銷傳播碩 | ICM657 | 數據行銷 |
| 113 | 1 | 選 | 行銷傳播碩 | ICM548 | 行銷管理 |
| 113 | 1 | 選 | 行銷傳播碩 | ICM660 | 網路口碑專題研究 |
| 113 | 1 | 選 | 行銷傳播碩 | ICM657 | 數據行銷 |
| 113 | 1 | 選 | 行銷傳播碩 | ICM548 | 行銷管理 |
| 112 | 2 | 選 | 行銷傳播碩 | ICM540 | 廣告創意 |
| 112 | 2 | 選 | 行銷傳播碩 | ICM662 | 行銷管理專題研究 |
| 112 | 2 | 選 | 行銷傳播碩 | ICM652 | 進階傳播研究法 |
| 112 | 2 | 選 | 管院 | CM410 | 行銷管理概論 |
| 112 | 1 | 選 | 行銷傳播碩 | ICM548 | 行銷管理 |
| 112 | 1 | 選 | 行銷傳播碩 | ICM657 | 數據行銷 |
| 112 | 1 | 選 | 行銷傳播碩 | ICM557A | 行銷傳播管理講座（一） |
| 112 | 1 | 選 | 行銷傳播碩 | ICM660 | 網路口碑專題研究 |
| 111 | 2 | 選 | 行銷傳播碩 | ICM662 | 行銷管理專題研究 |
| 111 | 2 | 選 | 跨院選修(管) | GEAIA401 | 行銷管理概論 |
| 111 | 2 | 選 | 行銷傳播碩 | ICM551 | 服務業行銷 |
| 111 | 2 | 選 | 行銷傳播碩 | ICM540 | 廣告創意 |
| 111 | 2 | 選 | 管院 | CM410 | 行銷管理概論 |
| 111 | 1 | 選 | 行銷傳播碩 | ICM614 | 論文寫作 |
| 111 | 1 | 選 | 行銷傳播碩 | ICM657 | 數據行銷 |
| 111 | 1 | 選 | 行銷傳播碩 | ICM548 | 行銷管理 |
| 111 | 1 | 必 | EMBA | EMBA981B | 策略行銷管理 |
| 111 | 1 | 選 | 行銷傳播碩 | ICM660 | 網路口碑專題研究 |
| 年度 | 名稱 | 頒獎機構 |
|---|---|---|
| 2025 | 2024全球品牌策劃與設計大賽 銀質獎 | 台灣行銷科學學會 |
| 2025 | 管院113學年度第1學期教學優良課程 (數據行銷) | 國立中山大學 |
| 2025 | 管院113學年度第1學期教學優良課程 (行銷管理) | 國立中山大學 |
| 2024 | 崇越論文大賞 佳作 | 台灣管理學會 |
| 2022 | 管院110學年度第1學期教學優良課程 (數據行銷) | 中山管院 |
| 2022 | 管院110學年度第1學期教學優良課程 (行銷管理) | 中山管院 |
| 2022 | 富邦人壽管理博碩士論文獎行銷組 佳作與最佳實務應用 | 社團法人中華民國管理科學學會 |
| 2022 | 崇越論文大賞「佳作」 | 台灣管理學會 |
| 2022 | TBSA全國大專創新企劃競賽 「全國總決賽成名在望獎」 | 財團法人台灣商務策劃協會 |
| 2022 | 110學年度 校級優良教師 | 中山大學 |
| 2021 | 富邦人壽管理博碩士論文獎行銷組佳作 | 社團法人中華民國管理科學學會 |
| 2021 | 祟越論文大賞「佳作」 | 崇越論文大賞「佳作」 |
| 2021 | 管院109學年度第2學期教學優良課程 (廣告創意) | 中山管院 |
| 2020 | 管院109學年度第1學期教學優良課程 (行銷管理) | 中山管院 |
| 2018 | 崇越論文大賞「優良論文」 | 台灣管理學會 |
| 2017 | 教學優良課程教師 | 國立中山大學 |
| 2016 | Yahoo! ECIC商電實務競賽「整體營運獎：特優」、「產品創意與設計獎：特優」、「行動商務整合獎：優等」 | 雅虎奇摩 |
| 2016 | TBSA全國大專創新企劃競賽「特優」獎 | 社團法人台灣商務策劃協會 |
| 起迄日期 | 計劃/活動名稱 | 計劃/活動內容 | 擔任角色 |
|---|---|---|---|
| 2020-10-16 ~ 2020-10-16 | 專題演講 | 變異數的本質分析與應用 | 主講人 |
| 2020-11-17 ~ 2020-11-17 | 專題演講 | 行銷工具的創新與進化：數位溝通、連結、大數據 | 主講人 |
| 2020-06-04 ~ 2020-06-04 | 專題演講 | 行銷工具的創新與進化 | 主講人 |
| 2021-03-16 ~ 2021-03-16 | 專題演講 | 行銷的創新與進化_漫談研究設計與實證 | 主講人 |
| 2022-01-07 ~ 2022-01-07 | 專題演講 | 學術職涯發展經驗談 | 主講人 |
| 2021-11-24 ~ 2021-11-24 | 中山EMBA共學 | 淺談數位轉型：SEO & SEM | 主講人 |
| 2021-12-01 ~ 2021-12-01 | 專題演講 | 數位溝通的創新與進化：漫談研究設計與實證 | 主講人 |
| 2022-09-27 ~ 2022-09-27 | 「第16期中山貨櫃創業團隊」進駐審查會 | 計畫審查 | 審查委員 |
| 2023-03-21 ~ 2023-03-21 | 「第17期中山貨櫃創業團隊」進駐審查會 | 計畫審查 | 審查委員 |
| 2022-10-14 ~ 2022-10-14 | 專題演講 | 主題「變異數分析的本質與應用」 | 主講人 |
| 2022-04-23 ~ 2022-04-23 | 專題演講 | 數位行銷的創新與進化 | 主講人 |
| 2022-12-11 ~ 2022-12-11 | 國科會管二學門發表會 | 發表研究成果 | 發表人 |