姓名 張榮華
職稱 助理教授
專長及研究領域 消費者行為、消費者態度、服務行銷、網路溝通、行銷策略
研究室 3037
分機 4953

學歷 2013, 博士, 商學研究所, 國立台灣大學
個人經歷 2018-02-01 ~ 2019-07-31, 國立台灣海洋大學 海洋經營管理學士學位學程, 助理教授
2015-08-01 ~ 2018-01-31, 國立中山大學 行銷傳播管理研究所, 約聘助理教授
2014-08-01 ~ 2015-07-31, 國立高雄大學 經營管理研究所, 專案助理教授
2013-09-01 ~ 2014-06-30, 私立明道大學 行銷與流通學系, 專案助理教授
類別 年度 名稱
期刊論文 2019 Liu, Shu-Fang, Liu, Hsin-Hsien , Chang, Jung-Hua, and Chou, Han Ni (2019). Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intentionAsia Pacific Management Review, Online available(), . (TSSCI)
期刊論文 2019 Chang, Jung-Hua and Wang, Shan-Huei (2019). Different Levels of Destination Expectation: The Effects of Online Advertising and Electronic Word-of-MouthTelematics and Informatics, 36(), 27-38. (SSCI)
期刊論文 2019 Chih-Ching Teng, Hu, Cheng-Ming, Chang, Jung-Hua (2019). Triggering Creative Self-Efficacy to Increase Employee Innovation Behavior in the Hospitality WorkplaceJournal of Creative Behavior, Online Early View(), . (SSCI)
期刊論文 2018 Chang, Jung-Hua, Yu-Qian Zhu, Shan-Huei Wang, and Yi-Jung Li (2018). Would You Change Your Mind? An Empirical Study of Social Impact Theory on FacebookTelematics & Informatics, 35(1), 282-292. (SSCI)
期刊論文 2017 Liu, HH; Chang, JH (2017). Relationship type, perceived trust, and ambiguity aversionMarketing Letters, 28(2), 255-266. (SSCI)
期刊論文 2017 Chang, JH (2017). The role of relationship on time and monetary compensationThe Service Industries Journal, 37(15-16), 919-935. (SSCI)
期刊論文 2017 Chang, JH; Teng, CC (2017). Intrinsic or extrinsic motivations for hospitality employees' creativity: The moderating role of organization-level regulatoryInternational Journal of Hospitality Management, 60(), 133-141. (SSCI)
期刊論文 2016 Zhu, YQ; Chang, JH (2016). The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentionsComputers in Human Behavior, 65(Dec.), 442-447. (SSCI)
期刊論文 2016 Chang, Jung-Hua and Wang, Shan-Huei (2016). Good Products Will Not Betray YouYMC Management Review, 9(1), 47-60. (其他期刊)
期刊論文 2014 Chang, Chung-Chau, Chang, Shin-Shin, Chien, Ya-Lan, and Chang, Jung-Hua (2014). Having Champagne without Celebration? The Effect of Self-Regulatory Focus on Moderately Atypical Product Usages EvaluationEuropean Journal of Marketing, 48(11/12), 1939-1961. (SSCI)
期刊論文 2014 Teng, Chih-Ching and Chang, Jung-Hua (2014). Effects of Temporal Distance and Related Strategies on Enhancing Customer Participation Intention for Hotel Eco-Friendly ProgramsInternational Journal of Hospitality Management, 40(Jul.), 92-99. (SSCI)
期刊論文 2013 Chang, CC; Chang, SS; Chang, JH; Chien, YL, (2013). Which Is the Better Option? Quicker or Cheaper?Psychology & Marketing, 30(1), 90-101. (SSCI)
期刊論文 2013 Teng, CC; Chang, JH (2013). Mechanism of customer value in restaurant consumption: Employee hospitality and entertainment cues as boundary conditionsInternational Journal of Hospitality Management, 32(Mar.), 169-178. (SSCI)
期刊論文 2013 Chang, SS; Chang, JH (2013). People’s Preference Patterns for Gains/Losses in Multiple Time Periods SituationsPsychological Reports, 113(2), 1-12. (SSCI)
研討會論文 2019 Chang, Jung-Hua and Wang, Shan-Huei (2019). Do culture dissimilar really decrease M & A performances?. International Conference on Contemporary Marketing Issues, Greece.
研討會論文 2018 Chang, Jung-Hua and Wang, Shan-Huei (2018). Does Internationalization Processes Always Good?. 2018 International Conference on Business and Information- Winter Session, Japan.
研討會論文 2017 Chang, Jung-Hua and Wang, Shan-Huei (2017). How does Resource Allocation, Resource Similarity Affect Portfolio Restructuring?. 2017 International Symposium on Business and Management, Japan.
研討會論文 2017 Chang, Jung-Hua (2017). The Effects of Online Advertising and Electronic Word-of-Mouth on Destination Expectation. Nets 2017, Indonesia.
研討會論文 2016 Chang, Jung-Hua and Wang, Shan-Huei, (2016). Exploring the acceptance of potential users in web-based medical service. International Conference on Business and Information, Japan.
研討會論文 2016 Chang, Jung-Hua and Wang, Shan-Huei (2016). Defenses against Product Betrayal Aversion: Perceived Quality and Brand Image. 2016 Winter Global Business Conference, France.
研討會論文 2015 Chang, Jung-Hua and Yao, Kai-Chun (2015). The Effects of Information searching, Tourist Expectation Gap on The Revisiting. 2015 International Conference on Marketing, Logistics, and Management, Japan.
研討會論文 2015 Teng, Chih-Ching and Chang, Jung-Hua (2015). Intrinsic or Extrinsic Motivators: The Moderating Role of Organization-Level Regulatory Focus. Global Innovation and Knowledge Academy (GIKA) Conference, Spain.
研討會論文 2013 Chih-Ching Teng, Jeou-Shyan Horng, Meng-Lei Hu, and Jung-Hua Chang (2013). The Effects of Environmental Claims and Eco-labeling on Customer Attitudes and Hotel Choice Intention. International Congress on Engineering and Information, Thailand.
研討會論文 2011 鄧之卿、張榮華 (2011). 餐廳消費者知覺價值模式:探討娛樂線索之調節效果. 2011餐旅管理暨產業發展國際學術研討會, Taiwan.
研討會論文 2011 張心馨、簡雅嵐、張榮華 (2011). The Effect of Self-Regulatory Focus on Atypical Product Usages Evaluation: A Schema Congruity Perspective. 2011台灣管理學術研討會, Taiwan.
研討會論文 2011 張重昭、張心馨、張榮華、蘇偉綱 (2011). People’s Preference Patterns for Gains/Losses in Multiple Time Situations. 2011年第十屆管理新思維學術研討會, Taiwan.
研討會論文 2009 Wu, Lei-Yu, Chang, Jung-Hua, Wang Chun-Ju (2009). A Transaction Cost View of Brand Equity. International Conference on Applied Business Research, Italy.
研討會論文 2006 王俊如、巫立宇、羅淑如、張榮華 (2006). 社會資本、外銷市場導向與外銷績效關係之研究:以台灣中小企業為例. 第五屆國際商務論壇研討會, Taiwan.
研討會論文 2006 巫立宇、藍靜怡、林金慧、張榮華 (2006). 資源、經營策略、市場導向、執行力與績效關係之研究. 2006台灣商管與資訊研討會, Taiwan.
研討會論文 2006 巫立宇、張榮華、藍靜怡 (2006). 品牌權益與交易成本關係之研究. 2006台灣商管與資訊研討會, Taiwan.
年度 名稱

產品功能網絡之特點與應用. 科技部 (107-2410-H-019 -010 -MY2)


產品網絡效果之研究. 科技部 (105-2410-H-110-035-MY2)


消費者之時間與金錢偏好之研究:顧客關係類型與時間框架. 科技部 (104-2410-H-110-086-)


如何克服產品背叛趨避?先前使用經驗、品牌形象與官方聲明之效果. 科技部 (103 - 2410 - H - 390 - 030)

年度 名稱 頒獎機構
2018 崇越論文大賞「優良論文」 台灣管理學會
2017 教學優良課程教師 國立中山大學
2016 Yahoo! ECIC商電實務競賽「整體營運獎:特優」、「產品創意與設計獎:特優」、「行動商務整合獎:優等」 雅虎奇摩
2016 TBSA全國大專創新企劃競賽「特優」獎 社團法人台灣商務策劃協會
起迄日期 計劃/活動名稱 計劃/活動內容 擔任角色