photo
Name Chun-Tuan (Debbie) Chang
Title Professor
Research Interests Consumer Behavior, Advertising, Marketing Management, Experimental Design,
Office 4048-1
Phone 4627
Email ctchang@faculty.nsysu.edu.tw


Education 2004, Ph.D., Department of Business Studies, University of Edinburgh
2002, Ph.D., Master of Business Administration, University of Houston
1999, Master, Master of Business Administration, University of Illinois at Chicago
1998, Bachelor, Bachelor of Financ, National Taiwan University
Experience 2012-08-01 ~ , National Sun Yat-sen University, Professor, Department of Business Management
2009-02-01 ~ 2012-07-31, National Sun Yat-sen University, Associate Professor, Department of Business Management
2007-08-01 ~ 2009-01-31, National Sun Yat-sen University, Assistant Professor, Department of Business Management
2004-08-01 ~ 2007-07-31, National University of Kaohsiung, Assistant Professor, Institute of Economics and Management
2000-02-01 ~ 2004-07-31, Kaohsiung Medical University Hospital, Research Assistant, Dental Department
Administrative Positions
2017-08-01 ~ 2020-07-31, Department of Business Management, Chair
Academic Services 2019-05-01 ~ 2019-05-01, Department of Management Science, National Chiao Tung University, Speech Speaker
2019-01-01 ~ , Journal of Business Research, Reviewer
2018-10-01 ~ , Sustainable Consumption Conference, Editor
2018-10-01 ~ , Sustainable Consumption Conference, Reviewer
2018-01-01 ~ , Journal of Academy of Marketing Science, International Reviewer
2018-01-01 ~ , Journal of Advertising, International Reviewer
2018-01-01 ~ , Journal of Consumer Behavior, International Reviewer
2018-01-01 ~ , Nonprofit and Voluntary Sector Quarterly, International Reviewer
2018-01-01 ~ , Computers in Human Behavior, International Reviewer
2018-01-01 ~ , Behaviour & Information Technology, International Reviewer
2008-03-17 ~ 2008-04-05, National Science Council, Reviewer
2007-10-25 ~ 2007-10-25, National Changhua University of Education , Speech Speaker
2007-08-01 ~ 2007-12-31, Pan-Pacific Management Review, Reviewer
2007-08-01 ~ , United Way of Taiwan (UWT), Review Committee
2007-08-01 ~ 2007-12-31, Management Review , Reviewer
2007-04-15 ~ 2008-05-15, Asia Pacific Management Review , Reviewer
2007-03-01 ~ 2007-03-31, European Advances in Consumer Research, Reviewer
2007-03-01 ~ 2007-07-31, Sun Yat-sen Management Review , Reviewer
Category Year Title
Journal Article 2019 Zhao-Hong Cheng, Chun-Tuan Chang, and Yu-Kang Lee (2019). Linking Hedonic and Utilitarian Shopping Values to Consumer Skepticism and Green Consumption: The Roles of Environmental Involvement and Locus of ControlReview of Managerial Science, (), . (SSCI)
Journal Article 2019 Chun-Tuan Chang and Hsin-Yi Wang (2019). The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising EffectivenessNTU Management Review, (), . (TSSCI)
Journal Article 2019 Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai (2019). Quick or Committed? Bundling Time Duration, Cause Type and Product Type in Cause-Related MarketingJournal of Advertising Research, (), . (SSCI)
Journal Article 2019 Chun-Tuan Chang and Xing-Yu (Marcos) Chu (2019). The Give and Take of Cause-Related Marketing: Purchasing Cause-Related Products Licenses Consumer IndulgenceJournal of Academy of Marketing Science, (), . (SSCI)
Journal Article 2018 Hsiu-Wen Liu and Chun-Tuan Chang (2018). Consumer Choice Behavior in Cause-Related Marketing: Who Cares More?Journal of Quality, 25(1), 38-53. (EI)
Journal Article 2018 Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2018). How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic PeopleSocial Science Computer Review, 36(1), 36-56. (SSCI)
Journal Article 2018 Guei-Hua Huang, Nikolaos Korfiatisa, and Chun-Tuan Chang (2018). Mobile Shopping Cart Abandonment: The Roles of Conflicts, Ambivalence and HesitationJournal of Business Research, 85(April), 165-174. (SSCI)
Journal Article 2018 Chun-Tuan Chang, Pei-Chi Chen, Xing-Yu (Marcos) Chu, Ming-Tsung Kung, and Yi-Feng Huang (2018). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related MarketingPsychology & Marketing, 35(12), 990-1009. (SSCI)
Journal Article 2018 Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee, and Xing-Yu Chu (2018). Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer DifferencesInternational Journal of Advertising, 37(2), 309-336. (SSCI)
Journal Article 2018 Hsiao-Ching Lee, Chun-Tuan Chang, Zhao-Hong Cheng, and Yen-Ting Chen (2018). Will an Organic Label Always Increase Food Consumption? It Depends on Food Type and Consumer Differences in Health Locus of ControlFood Quality and Preference, 63(Jan.), 88-96. (SCI)
Journal Article 2018 Hsiao-Ching Lee, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2018). The Spell of Cuteness in Food Consumption? It Depends on Food Type and Consumption Motivation,” Food Quality and PreferenceFood Quality and Preference, 65(April), 110-117. (SCI)
Journal Article 2017 Le, YK; Chang, CTN; Chen, PC (2017). What Sells Better in Green Communications: Fear or Hope? It Depends on Whether the Issue Is Global or LocalJournal of Advertising Research, 57(4), 379-396. (SSCI)
Journal Article 2017 Chang, CT; Lee, YK; Cheng, ZH (2017). Baby face wins? Examining election success based on candidate election bulletin via multilevel modelingAsian Journal of Social Psychology, 20(2), 97-112. (SSCI)
Journal Article 2017 Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2017). Heads-down tribes across four Asian countries: antecedents of smartphone addictionInternational Journal of Mobile Communications, 15(4), 414-436. (SSCI)
Journal Article 2017 Chang, CT; Chen, PC (2017). Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promoteInternational Journal of Advertising, 36(2), 336-355. (SSCI)
Journal Article 2016 Lee, YK; Chang, CT; Cheng, ZH; Lin, Y (2016). Helpful-stressful cycle? Psychological links between type of mobile phone user and stressBehaviour & Information Technology, 35(35), 75-86. (SSCI)
Journal Article 2016 Chang, CT; Tung, MH (2016). Intergenerational appeal in advertising: impacts of brand-gender extension and brand historyInternational Journal of Advertising, 35(35), 345-361. (SSCI)
Journal Article 2016 Chang, CT; Feng, CC (2016). Bygone eras vs. the good Ol` days: how consumption context and self-construal influence nostalgic appeal selectionInternational Journal of Advertising, 35(35), 589-615. (SSCI)
Journal Article 2015 Chang, CT; Chen, CX (2015). Babyface effects: A double-edged sword in healthcare service evaluationsAsian Journal of Social Psychology, 18(18), 325-336. (SSCI)
Journal Article 2015 Chang, CT; Cheng, ZH (2015). Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related MarketingJournal of Business Ethics, 127(127), 337-350. (SSCI)
Journal Article 2014 Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2014). The dark side of smartphone usage: Psychological traits, compulsive behavior and technostressComputers in Human Behavior, 31(31), 373-383. (SSCI)
Journal Article 2013 Chang, Chun-Tuan; Tseng, Chien-Hun (2013). Can sex sell bread? The impacts of sexual appeal type, product type and sensation seekingInternational Journal of Advertising, 32(32), 559. (SSCI)
Journal Article 2013 Chang, Chun-Tuan; Yen, Ching-Ting (2013). Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for CognitionJOURNAL OF ADVERTISING, 42(42), 80. (SSCI)
Journal Article 2013 Yu-Kang Lee, You Lin, Zhao-Hong Cheng, and Chun-Tuan Chang (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress InductionJournal of Behavioral Addictions, 2(2), 22. (其他期刊)
Journal Article 2012 Chun-Tuan Chan (2012). Are Guilt Appeals a Panacea in Green?Advertising? The Right Formula of Issue Proximity and Environmental ConsciousnessInternational Journal of Advertising, 31(31), 741-771. (SSCI)
Journal Article 2012 Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related MarketingMarketing Intelligence & Planning, 30(30), 634-652. (其他期刊)
Journal Article 2012 Chang, CT (2012). Missing ingredients in cause-related advertising The right formula of execution style and cause framingInternational Journal of Advertising, 31(31), . (SSCI)
Journal Article 2012 Yu-Kang Lee and Chun-Tuan Chang (2012). Missing Ingredients in Political Advertising: The Right Formula for Political Sophistication and Candidate CredibilityThe Social Science Journal, 48(48), 659-671. (SSCI)
Journal Article 2011 Chun-Tuan Chang, and Ting-Ting Chen (2011). Guilt appeals in cause-related marketing The subversive roles of product type and donation magnitudeInternational Journal of Advertising, 30(), 587-616. (SSCI)
Journal Article 2011 Chun-Tuan Chang, and Yu-Kang Lee (2011). The `I` of the Beholder: How Gender Differences and Self-Referencing Influence Charity AdvertisingInternational Journal of Advertising, 30(2), 447-478. (SSCI)
Journal Article 2010 Chang, CT; Lee, YK (2010). Effects of message framing, vividness congruency and statistical framing on responses to charity advertisingInternational Journal of Advertising, (), 195-220. (SSCI)
Journal Article 2010 Yu-Kang Lee, and Chun-Tuan Chang (2010). Framing Public Policy: The Impacts of Political Sophistication and Nature of Public PolicyThe Social Science Journal, 47(N/A), 69-89. (SSCI)
Journal Article 2010 Chun-Tuan Chang, Ting-Ting Chen (2010). Guilt Appeals in Cause-Related Advertising: When Does a Guilt Appeal Backfire?Advances in Consumer Research, (), . (其他期刊)
Journal Article 2009 Chang, CT; Lee, YK (2009). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, (), 2910-2935. (SSCI)
Journal Article 2009 Chun-Tuan Chang, Yu-Kang Lee, Kuang-Hao Chen (2009). The “I” of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity AdvertisingAdvances in Consumer Research, (), . (其他期刊)
Journal Article 2009 Chun-Tuan Chang, Ting-Ting Chen (2009). Consumer Response to Harmful Products with Cause-Related Marketing: Influences of Product-Cause Fit and Product TypeAdvances in Consumer Research, (), . (其他期刊)
Journal Article 2008 Chun-Tuan Chang and Yu-Kang Lee (2008). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable AppealJournal of Applied Social Psychology, (), . (SSCI)
Journal Article 2008 Lee, YK; Chang, CT (2008). A SOCIAL LANDSLIDE: SOCIAL INEQUALITIES OF LOTTERY ADVERTISING IN TAIWANSocial Behavior and Personality, (), 1423-1437. (SSCI)
Journal Article 2008 Yu-Kang Lee and Chun-Tuan Chang (2008). Intrinsic or Extrinsic? Determinants Affecting Donation BehaviorsInternational Journal of Educational Advancement, 8(1), . (其他期刊)
Journal Article 2008 Chun-Tuan Chang and Yu-Kang Lee (2008). All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size FramingAdvances in Consumer Research, (), . (其他期刊)
Journal Article 2008 Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase BehaviorPsychology & Marketing, 25(), 1089-1110. (SSCI)
Journal Article 2008 Chun-Tuan Chang and Yu-Kang Lee (2008). The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related MarketingAdvances in Consumer Research, (), . (其他期刊)
Journal Article 2007 Yu-Kang Lee and Chun-Tuan Chang (2007). Who Gives What to Charity? Characteristics Affecting Donation BehaviorSocial Behavior and Personality, 35(), 1173-1180. (SSCI)
Journal Article 2007 Chun-Tuan Chang (2007). Interactive Effects of Message Framing, Product Perceived Risk, and Mood — The Case of Travel Healthcare Product AdvertisingJournal of Advertising Research, 47(), 51-65. (SSCI)
Journal Article 2007 Chun-Tuan Chang (2007). Health-Care Product Advertising: The Influences of Message Framing and Perceived Product CharacteristicsPsychology & Marketing, 24(), 143-169. (SSCI)
Journal Article 2007 Chun-Tuan Chang, and Yu-Kang Lee (2007). All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision,”European Advances in Consumer Research, 8(), . (其他期刊)
Journal Article 2006 Chun-Tuan Chang, and Yu-Kang Lee (2006). “The Moderators of Vividness Effects and Statistical Formats on Framing-Message Effectiveness Relationship” in Karin M. Ekström and Helene Brembeck (Eds.)European Advances in Consumer Research , 7(), 388-389. (其他期刊)
Journal Article 2006 Chun-Tuan Chang (2006). “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements”, in Cornelia Pechmann and Linda L. Price (Eds.)Advances in Consumer Research, 33(), 104-112. (其他期刊)
Journal Article 2005 Chun-Tuan Chang (2005). Advertising Healthcare ProductsAnnals of Tourism Research, 32(3), 808-811. (SSCI)
Journal Article 2005 Yu-Kang Lee, and Chun-Tuan Chang (2005). Social Impacts of the Public Welfare Lottery: An Empirical Study in TaiwanModern Asian Studies, 39(1), 133-153. (SSCI)
Journal Article 2004 Chun-Tuan Chang (2004). Communication Effectiveness and Format Effects in Consumer Healthcare Decision MakingConsumer Interest Annual, 55(), 106-107. (其他期刊)
Journal Article 2003 Chun-Tuan Chang (2003). “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products” in Darach Turley and Stephen Brown (Eds.)European Advances in Consumer Research, 6(), 217-224. (其他期刊)
Conference Paper 2019 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kung (2019). Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Society for Consumer Psychology Conference (SCP), United States.
Conference Paper 2019 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kong (2019). Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Academy of Marketing Science Annual Conference (AMS), Canada.
Conference Paper 2019 Chu, Xing-Yu (Marcos), Chun-Tuan Chang, and Dickson Tok (2019). Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation. 2019 Academy of Marketing Science Annual Conference (AMS), Canada.
Conference Paper 2019 Tok, Dickson and Chun-Tuan Chang (2019). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2019 Academy of Marketing Science Annual Conference (AMS), Canada.
Conference Paper 2019 Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Tsung-Pin Wang, and You Lin (2019). When “Human-like” Becomes “Humans Don't Like It”: The Impact of Regulatory Focus and Health Locus of Control on Evaluations of Anthropomorphized Healthcare Products. 2019 Winter American Marketing Association Conference (AMA), United States.
Conference Paper 2018 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), Japan.
Conference Paper 2018 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), United States.
Conference Paper 2018 Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Kang Lee, Hui-Wen Chang, and Guei-hua Huang (2018). Million Dollar Smile?’ Advertising Effects of a Model’s Smile Intensity Depend on Relationship Norm and Consumer Self-Construal. 2018 Association for Consumer Research North American Conference (ACR), United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Shr-Chi Wang, and Dickson Tok (2017). Can Sexy Images Drag You Down? How Gender and Self-construal Impact Subsequent Indulgent Consumption. 2017 Association for Consumer Research North American Conference (ACR, United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Hsin-Yi Wang, and Dickson Tok (2017). Does Bigger Equal Better? How Product-Model Size Ratio and Brand’s Social Role Impact Ad Effectiveness. 2017 Association for Consumer Research North American Conference (ACR), United States.
Conference Paper 2017 Chu, Xing-Yu and Chun-Tuan Chang (2017). It’s Better Over There”- How Spatial Distance Affects Consumers’ Product Evaluation. Summer American Marketing Association Conference, United States.
Conference Paper 2017 Chang Chun-Tuan, Xing-Yu Chu, and Hsin-yi Wang (2017). Is Bigger Always Better? The Impacts of Product-Model Size Ratio and Brand Social Role on Advertising Effectiveness,. 2017 Summer American Marketing Association Conference, United States.
Conference Paper 2017 Chang Chun-Tuan, Xing-Yu Chu, and Shih-Ting Kao (2017). The Right Formula of Ad Language and Relationship Norm for a Cute Spokes-Character. 2017 Summer American Marketing Association Conference, United States.
Conference Paper 2017 Chu, Xing-Yu and Chun-Tuan Chang (2017). Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-interest, Self-indulgence or Less Helping Behavior. 2017 Academy of Marketing Science Annual Conference, United States.
Conference Paper 2017 Chu, Xing-Yu, Chun-Tuan Chang, and Shr-Chi Wang (2017). Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-construal. 2017 Academy of Marketing Science Annual Conference (AMS), United States.
Conference Paper 2017 Lee, Hsiao-Ching, Xing-Yu Chu, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2017). The Spell of Cuteness in Food Communication? It Depends on Consumption Motivation, Food Type and Incidental Affect. 2017 Academy of Marketing Science Annual Conference (AMS), United States.
Conference Paper 2017 Chu, Xing-Yu, Chun-Tuan Chang, and Ming-Tsung Kung (2017). Does Distance Make It Beautiful? Spatial Distance and Consumers’ Product Evaluations. 39th Annual ISMS Marketing Science Conference, United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu Chu, Hsin-Yi Wang, and Ming-Tsung Kung (2017). Is Bigger Always Better the Impacts of Product-model Size Ratio and Brand Social Role on Advertising Effectiveness. 39th Annual ISMS Marketing Science Conference, United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu Chu, Pei-Chi Chen, and Yi-Feng Huang (2017). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. 2017 Winter American Marketing Association Conference (AMA), United States.
Conference Paper 2017 Lee, Hsiao-Ching Chun-Tuan Chang, Yu-Hsuan Chen, Yu-Shian Huang, and Xing-Yu Chu (2017). “Eat Me, Eat Me Not: Cute Food and the Consumer Disposition. 2017 Winter American Marketing Association Conference (AMA), United States.
Conference Paper 2016 Lee, Yu-Kang, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. 2016 International Conference on Internet Studies (NETs 2016), Japan.
Conference Paper 2016 Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. 2016 Academy of Marketing Science Annual Conference, United States.
Conference Paper 2016 Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators' Conference 2016 Proceedings, United States.
Conference Paper 2016 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. International Conference on Internet Studies (NETs 2016), Japan.
Conference Paper 2016 Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. Academy of Marketing Science Annual Conference, United States.
Conference Paper 2016 Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators` Conference 2016 Proceedings, United States.
Conference Paper 2015 Chen, Pei-Chi and Chang, Chun-Tuan (2015). Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong.
Conference Paper 2015 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2015). Mediating Roles of Control Self-Efficacy and Social Interaction Anxiety Between Materialism and Smartphone Addiction: Opening the Black Box in US and China. 2015 Annual Symposium on Management and Social Sciences (ASMSS), Osaka, Japan, Japan.
Conference Paper 2015 hen, Pei-Chi, and Chang, Chun-Tuan (2015). Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong.
Conference Paper 2015 Chang, Chun-Tuan, Chu, Xing-Yu, Cheng, Zhao-Hong, and Tok, Dickson (2015). Can Buying a Product with a Cause Make Us Better People? Licensing Effect after Purchasing a Product with a Cause. Conference of Association of Consumer Research, New Orleans, USA, United States.
Conference Paper 2014 Chang, Chun-Tuan and Pei-Chi Chen (2014). An Eye on Cause-RelatedMarketing Ads: Using Eye-Tracking to Investigate the Effects ofExecution Style and Product Type,. 20144American Marketing Association Winter Marketing Educators Conference, United States.
Conference Paper 2013 Lee, Yu-Kang, Lin, You, Cheng, Zhao-Hong, and Chang, Chun-Tuan (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. 1st International Conference on Behavioral Addictions, Budapest, Hungary, Hungary.
Conference Paper 2013 Chang, Chun-Tuan, Ching-Chiao Feng, Pei-Chi Chen (2013). All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal. Conference of European Association of Consumer Research, Barcelona, Spain, Spain.
Conference Paper 2012 Chang, Chun-Tuan, Yu, Ya-Ting and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. MN : Association for Consumer Research, .
Conference Paper 2012 Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Conference of European Association of Consumer Research, .
Conference Paper 2012 Chang, Chun-Tuan, Yu, Ya-Ting, and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. Association of Consumer Research, .
Conference Paper 2011 Chang, Chun-Tuan, Yen, Ching-Ting, and Chen, Ting-Ting (2011). All Metaphors in Advertising Are Not Created Equal: Influences of Product Type and Need for Cognition. paper presented in Conference of Association of Consumer Research, St. Louis, US, .
Conference Paper 2011 Chang, Chun-Tuan, Lee, Yu-Kang, and Chen, Ting-Ting (2011). Product or Cause? The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising. Conference of Association of Consumer Research, .
Conference Paper 2010 Chang, Chun-Tuan, Liu, Hsiu-Wen, and Chen, Ting-Ting (2010). Is Product-Cause Fit a Panacea in Cause-Related Marketing? Impacts of Type of Fit, Product Type, and Donation Magnitude. Conference of European Association of Consumer Research, .
Conference Paper 2010 Chang, Chun-Tuan, Lee, Yu-Kang Lee, Wu, Shan-Min, and Chen, Ting-Ting (2010). Are Guilt Appeals Good in Green Marketing? The Moderating Roles of Issue Proximity and Environmental Involvement. Conference of European Association of Consumer Research, .
Conference Paper 2010 Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. Conference of Association of Consumer Research, .
Conference Paper 2010 Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. North American Conference, .
Conference Paper 2009 Chang, Chun-Tuan and Chen, Ting-Ting (2009). Guilt Appeals in Cause-Related Advertising: What Are Their Effects?. Conference of Association of Consumer Research, .
Conference Paper 2009 Chang, Chun-Tuan, and Chen, Kuang-Hao (2009). Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion. International Conference on Business and Information, .
Conference Paper 2009 Chang, Chun-Tuan, and Wu, Shan-Min (2009). Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity. International Conference on Business and Information, .
Conference Paper 2009 Chang, Chun-Tuan and Chen, Ting-Ting (2009). Do Priming and Product Involvement Matter in Blog Product Placement?. International Applied Business Research (IABR) Conference, .
Year Title
2018

Is Bigger Always Better? The Impacts of Product-Model Size Ratio, Brand Type, Relationship Norm, and Consumer Individual Differences in Power Distance Belief on Advertising Effectiveness. Ministry of Science and Technology (107-2410-H-110-029-)

2016

Exposures to Bikinis Lead to Indulgent Consumption: It Depends on How You Present and Who Sees the Sexual Stimuli. Ministry of Science and Technology (105-2410-H-110-027-MY2)

2016

Does a Sad Face to Gain Sympathy Work in Advertising for Cause-Related Marketing? Full-Factorial Design, Eye-Tracking Experiments, and Model Testing. Ministry of Science and Technology (105-2410-H-110-032-MY2)

2016

Light E-Vehicle Project in the Southeast Asian Market. Naroller Electionics (N105029)

2015

Is Cuteness Angel or Devil? Influences of Product Cuteness With Anthropomorphism on Consumer Altruism. Ministry of Science and Technology (104-2628-H-110-003-)

2015

Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3)

2015

Transportation Research and Development. Institute of Transportation, MOTC (104064.2)

2014

Can Buying a Product with a Cause Make Us Better People? Impacts of Licensing Effects after Purchasing a Product with a Cause. Ministry of Science and Technology (103-2628-H-110-001-)

2014

Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3)

2014

Project Guidance for Taiwan Excellent Award. Hanmin Technology Corporation Limited (N103092)

2013

Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3)

2012

善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證. 科技部 (NSC100-2628-H-110-005-MY2)

2012

Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3)

2012

Is a Cause Photo a Panacea in Cause-Related Marketing Ads? Evidence from Experiments and Neuro-Science Settings. Ministry of Science and Technology (NSC100-2628-H-110-005-MY2)

2012

Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3)

2011

Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3)

2011

Enterprise Transformation and Global Strategies for Advanced International Multitech CO., LTD.. Advanced International Multitech CO., LTD. (N100026)

2009

Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3)

2008

Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3)

2007

Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3)

Year Name Degree Title
2018 Pei-Yuan Du Master Social Exclusion Enhances Self-Improvement Consumption? Influences of Implicit Self-Theory and Self-Construal
2018 Guei-Hua Huang Ph.D Impacts of Emoticons, Review Valence, and Format on Review Persuasiveness
2018 Yi-Jing Chen Master Up-Down Position of Donor's Hand and Donee's Hand: Impacts of Hand's Up-Down Position, Hand Gesture and Power Distance Belief
2018 林佑 Ph.D 當器官能感受或思考時?擬人化風格與訊息包裝在健康傳播的說服效果
2017 Pei-Ru Shih Master Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption
2017 Li-Chieh Lai Master Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation
2017 Hui-wen Chang Master Is a Smile Worth A Million? Influences of Model’s Smile Intensity, Brand-Consumer Relationship and Consumer Self-Construal on Advertising Effectiveness
2017 Dickson Tok Master Is Scientific or Common Name Better for Food Promotion? Ingredient Name Decision Depends on Food Type and Regulatory Focus
2017 Lin Yi-Hsiang Master Feeling from the Shape! Influences of Food Shape, Food Perception, Food Type and Restraint Dieting on Consumption Behavior
2017 Tsung-Pin Wang Master Anthropomorphism Reduces Efficacy?How Regulatory Focus and Health Locus of Control Affect Willingness to Pay For Anthropomorphized Healthcare Products
2016 Xingyu Chu Ph.D Does Distance Enhance Beauty? How Spatial Distance Between Model and Product Influence Price Premium
2016 I-Ting Tsai Master Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing
2016 Yi-Fei Chen Master Guilt or Shame? The Influences of Self/Other-Benefit Appeals and Power on Advertising Effectiveness of Social Marketing
2016 Hsin-yi Wang Master The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness
2015 Shr-Chi Wang Master Does Sex Increase Indulgence?Influences of Sexual Stimulus, Consumer Gender and Self-Construal in Indulgent Consumption
2015 Mei-Nian Yin Master Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation
2015 Chun-Chen Tsai Master Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising
2015 Pei-chi Liu Master Happy Face or Sad Face? Facial Emotion Through Anthropomorphism and Message Framing Effects on Green Advertising
2015 Shih-Yuan Chen Master To Move or Not To Move? Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes
2015 Wei-Ling Chen Master 'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance
2015 Shih-Ting Kao Master Kawaii Works?Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character
2013 Yu-Hsuan Chang Master Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type
2013 Sheng-ting Huang Master Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes
2013 Wei-Cheng Yeh Master Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market
2013 Mei-ling He Master Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation
2013 Yu-ming Lee Master Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation
2013 Yu-Ting Lin Master Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing
2013 Yi Feng Huang Master Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type
2012 Yi-fan Tesng Master Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects
2012 Shih-chieh Hsu Master Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food
2012 吳玉屏 自我建構、解釋水平與廣告訊息陳述對慈善廣告效果的影響
2012 Chung-lin Chuang Master Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising
2012 Yu-ping Wu Master Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising
2011 Yuan-Ciao Wu Master Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising
2011 Pei-Yu Lin Master Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising
2011 Chun-Hsiang Ke Master Influences of Celebrity Endorser-Service Type Fit on Service Advertising
2011 Si-kei Leong Master Is Slim Model Effective? Influences of Model’s Body Size, Race and Product Type in Advertising
2011 Hao-Wei Hsu Master “Time” is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives
2011 Pei-Chi Chen Master Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing
2011 Yi-Chun Luh Master Influences of Visual and Haptic Cues on Product Image Location Effects
2011 梁詩琪 瘦模特兒有效嗎?模特兒身材尺寸、種族類型與產品類別對廣告效果的影響
2011 Ching-Chiao Feng Master Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising
2011 陸怡君 視覺和觸覺線索對於產品圖片位置效應的影響
2011 許皓崴 「時間」是不同的!探討不同時間觀點下心理模擬與產品類別對消費者行為的影響
2011 柯畯祥 代言人與服務類型之間的適配度對廣告效果的影響
2011 陳珮綺 自我導向或他人導向?探討非營利組織類型與文化差異對善因行銷廣告訴求效果的影響
2011 吳苑僑 隱喻廣告類型、產品類型與消費者性別差異對廣告效果的影響
2010 Chien-Hun Tseng Master Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising
2010 曾千琿 性感是廣告良藥還是毒藥?性訴求類型、產品類別與刺激尋求動機特質對廣告效果的影響
2010 Hsin-Hsin Lee Ph.D From “To Be” toward “To Act”: An Opportunity-Based “Entrepreneurial Intention-Action Model”
2010 Ya-Ting Yu Master Guilt or Not?Influences of Advertising Sponsor-Charity Fit and Type of Advertising Sponsor on Guilt Appeals in Charity Advertising
2010 Ming-Hsuan Tung Master Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration
2010 許乃仁 Master 品牌間契合程度、廣告焦點和消費者享樂性購物動機對 共品牌產品評價之影響
2010 許乃仁 品牌間契合程度、廣告焦點和消費者享樂性購物動機對 共品牌產品評價之影響
2010 Nai-Jen HSU Master Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product
2009 Ching-Ting Yen Master Impacts of Types of Product and Need For Cognition on Metaphor Advertising
2009 Budianto Santosa Master Challenges in International Joint Venture of Clothing Retail Industry : Marks & Spencer in Taiwan
2009 Chia-yen Yang Master Product or Cause? Influences of Donation Magnitude and Consumer Mood
2009 嚴靖婷 產品類型與消費者認知需求對隱喻廣告的影響
2009 Yi-chuan Chuang Master Do Placement Characteristics and Advertising Position Matter in Magazine Product Placement?
2008 Quan-yi Tang Master Influences of the Emotional Appeals and Brand's Gender Traits on Cause-Related Marketing
2008 湯坤嶧 情緒訴求與品牌性別特質對於善因行銷效果之影響
2008 Pang-chi Lo Master none
2007 孟大衛 Master 外國汽車廠牌在台灣市場:以Skoda為例之專題研究
2007 David Matousek Master Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda
2007 Nolan Christopher Boulanger Master Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects
2007 諾倫 訊息傳達效果包裝下對善因廣告行銷的跨文化反應
Year Title Awarding Organization
2019 Misumi Award for Best Articles Published in the Asian Journal of Social Psychology Asian Association of Social Psychology
2018 University Research Outstanding Teacher National Sun Yat-sen University
2017 University Research Outstanding Teacher National Sun Yat-sen University
2017 The Top 100 Research-Active Scholars in Asia Asia Marketing Journal
2016 University Research Outstanding Teacher National Sun Yat-sen University
2015 University Research Outstanding Teacher National Sun Yat-sen University
2014 University Research Outstanding Teacher National Sun Yat-sen University
2013 University Research Outstanding Teacher National Sun Yat-sen University
2012 Distinguished New Faculty Awards National Sun Yat-sen University
2012 University Research Outstanding Teacher National Sun Yat-sen University
2011 University New Scholar Award National Sun Yat-sen University
2011 University Research Outstanding Teacher National Sun Yat-sen University
Period Activity Description Role