| 姓名 | 李家瑩 |
|---|---|
| 職稱 | |
| 專長及研究領域 | 電子商務, 資訊使用行為, 消費者行為, 行銷策略, 企業研究方法 |
| 研究室 | |
| 分機 | 4720 |
| cyli@mis.nsysu.edu.tw |
| 學歷 | 2007, 碩士, National Cheng Kung University, 成功大學 2005, 博士, National Cheng Kung University, 成功大學 2001, 碩士, National Sun Yat-sen University, 中山大學 |
|---|---|
| 個人經歷 | 2023-08-01 ~ 2024-08-31, 國立臺中科技大學商學院, 副院長 2018-08-01 ~ 2024-07-31, 國立臺中科技大學企管系, 系主任 2016-08-01 ~ 2024-07-31, 國立臺中科技大學企管系, 教授 2013-02-01 ~ 2016-07-31, 國立臺中科技大學企管系, 副教授 2011-08-01 ~ 2013-01-31, 國立臺中科技大學企管系, 助理教授 2007-08-01 ~ 2011-07-31, 靜宜大學資管系, 助理教授 |
| 類別 | 年度 | 名稱 |
|---|---|---|
| 期刊論文 | 2025 | Chia‑Ying Li, Chien‑Hsiang Liao, Yu‑Hui Fang (2025). A dedication‑constraint model of omnichannel shopping journey. Electronic Markets, Accepted in press. (SSCI) |
| 期刊論文 | 2025 | Yu‑Hui Fang, Chia‑Ying Li (2025). Avoiding customer cross‑channel behavior in omnichannel retailing: An uncertainty reduction theory perspective. Electronic Markets, Accepted in press. (SSCI) |
| 期刊論文 | 2024 | Yu-Hui Fang, Chien-Hsiang Liao, Chia-Ying Li (2024). Super App on Demand: Exploring the Impact of Service Synergy on Willingness to Use a New Service. Electronic Commerce Research and Applications(Accepted in press ). (SSCI) |
| 期刊論文 | 2024 | 李家瑩、黃鈺雯 (2024). Applying PPM framework to Explore Consumer’s Switching Intention from Offline to Online Shopping. Sun Yat-sen Management Review, 32(3), 339-372. (TSSCI) |
| 期刊論文 | 2023 | Chia-Ying Li, Yu-Hui Fang, Yu-Hong Chiang (2023). Can AI Chatbots Help Retain Customers? An Integrative Perspective Using Affordance Theory and Service-Domain Logic. Technological Forecasting & Social Change(Accepted in press). (SSCI) |
| 期刊論文 | 2023 | Yu-Hui Fang, Chia-Ying Li (2023). Knowledge Hiding and Sharing with Mobile Social Networking Applications: An Integrated Model of Antecedents and Outcomes. International Journal of Mobile Communications, 22(2), 156-183. (SSCI) |
| 期刊論文 | 2023 | Chia-Ying Li, Jin Ting Zhang (2023). Chatbots or Me? Consumers’ Switching Between Human Agents and Conversational Agents. Journal of Retailing and Consumer Services(Accepted in press). (SSCI) |
| 期刊論文 | 2023 | Kuo-Wei Lee, Chia-Ying Li (2023). It is not merely a chat: Transforming chatbot affordances into dual identification and loyalty. Journal of Retailing and Consumer Services( Accepted in press). (SSCI) |
| 期刊論文 | 2022 | Chia-Ying Li, Yu-Hui Fang* (2022). The More We Get Together, The More We Can Save? A Transaction Cost Perspective. International Journal of Information Management , 62, 102434. (SSCI) |
| 期刊論文 | 2022 | Yu-Hui Fang, Chia-Ying Li* (2022). Does the Sharing Economy Change Conventional Consumption Modes?. International Journal of Information Management, 67, 102552. (SSCI) |
| 期刊論文 | 2022 | 李家瑩*、李淑美、傅旋鈞 (2022). Game is so Fun! The Influence of Gamified CE Mechanism on Purchase Intention. Journal of Information Management, 29(1), 45-74. (TSSCI) |
| 期刊論文 | 2022 | Chia-Ying Li, Yu-Hui Fang* (2022). Go Green, Go Social: Exploring the Antecedents of Pro-environmental Behaviors in Social Networking Sites Beyond Norm Activation Theory. International Journal of Environmental Research and Public Health, 19(21), 14265. (SSCI) |
| 期刊論文 | 2022 | Chia-Ying Li, Mei-Chen Tsai (2022). What Makes Guests Trust Airbnb? Consumer Trust Formation and Its Impact on Continuance Intention in the Sharing Economy. Journal of Hospitality and Tourism Management, 50(3), 44-54. (SSCI) |
| 期刊論文 | 2021 | Chia-Ying Li, Yu-Hui Fang* (2021). Toward Better Purchase Decision-Performance: Linking Person-Environment Fit to Explorative and Exploitative Use of Branded Applications. Electronic Commerce Research and Applications, 48, 101063. (SSCI) |
| 期刊論文 | 2021 | Yu-Hui Fang, Chia-Ying Li*, Zeeshan Ahmed Bhatti (2021). Building Brand Loyalty and Endorsement with Brand Pages: Integration of the Lens of Affordance and Customer-Dominant Logic. Information Technology and People, 34(2), 731-769. (SSCI) |
| 期刊論文 | 2021 | Yu-Hui Fang, Chia-Ying Li*,Ghulam Ali Arain, Zeeshan Ahmed Bhatti (2021). How Does Participation and Browsing Affect Continuance Intention in Virtual Communities? An Integration of Curiosity Theory and Subjective Well-Being. Behaviour & Information Technology, 40(3), 221-239. (SSCI) |
| 期刊論文 | 2021 | Chia-Ying Li, Yu-Hui Fang, Sukoco, B.M. (2021). Value Proposition as a Catalyst for Innovative Service Experience: The Case of Smart-Tourism Destinations. Service Business, 15, 281-308. (SSCI) |
| 期刊論文 | 2020 | 李家瑩*、李淑美、徐絁瑀 (2020). Sale from Fun: The Influence of Gamification on Brand Attachment and Cross-buying. Journal of Information , 27(3), 265-290. (TSSCI) |
| 期刊論文 | 2020 | Chia-Ying Li, Yu-Hui Fang* (2020). I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go. Journal of Retailing and Consumer Services, 54, 102018. (SSCI) |
| 期刊論文 | 2020 | Yu-Hui Fang, Chia-Ying Li* (2020). Leveraging Sociability for Trust Building on Social Commerce Sites. Electronic Commerce Research and Applications, 40(2), 100907. (SSCI) |
| 期刊論文 | 2019 | Chia-Ying Li (2019). How Social Commerce Constructs Influence Customers' Social Shopping Intention? An Empirical Study of Social Commerce Websites. Technological Forecasting & Social Change, 144, 282-294. (SSCI) |
| 期刊論文 | 2019 | Chia-Ying Li, Chiun-Yi Tsai (2019). Multilevel Study of Factors for Cultivating Self-efficacy in the Online Game Industry. Journal of Management & Organization, 25(5), 672-694. (SSCI) |
| 期刊論文 | 2019 | 李家瑩、方郁惠、溫冠倫 (2019). Play with Live Broadcasts? The Influence of Gamification on Continuance Intention. Journal of Information , 26(3), 241-273. (TSSCI) |
| 期刊論文 | 2019 | Chia-Ying Li, Yu-Hui Fang (2019). Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment. Telematics and Informatics, 43(6), 101248. (SSCI) |
| 期刊論文 | 2018 | Chia-Ying Li, Yi-Cheng Ku (2018). The Power of a Thumbs-Up: Will E-commerce Switch to Social Commerce?. Information & Management, 55(3), 340-357. (SSCI) |
| 期刊論文 | 2018 | Yu-Hui Fang, Kwei Tang, Chia-Ying Li, Chia-Chi Wu (2018). On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence. International Journal of Advertising, 75(3), 360-384. (SSCI) |
| 期刊論文 | 2018 | 李家瑩、王禹驊 (2018). Love Me, Love My Dog? The Influence of Brand Attachment on Brand Extension Evaluation. Sun Yat-Sen Management Review, 26(2), 173-209. (TSSCI) |
| 期刊論文 | 2018 | Chia-Ying Li (2018). Self-Efficacy and Innovation Effectiveness in the Online Game Industry. Total Quality Management & Business Excellence, 29(11/12), 1482-1502. (SSCI) |
| 期刊論文 | 2018 | 李家瑩、戴婉如 (2018). Self-disclosure Behaviors in Social Commerce Websites: An Empirical Validation of Fashion Guide. Sun Yat-Sen Management Review, 26(3), 497-510. (TSSCI) |
| 期刊論文 | 2018 | Chia-Ying Li (2018). Consumer Behavior in Switching between Membership Cards and Mobile Applications: The Case of Starbucks. Computers in Human Behavior, 84(3), 141-184. (SSCI) |
| 期刊論文 | 2017 | Shwn-Meei Lee, Chia-Ying Li, Chiun-Yi Tsai (2017). Achieving New Product Development Performance through Entrepreneurial Orientation: Evidence from Taiwan. Journal of Technology, Policy and Management, 17(4), 337-359. (EI) |
| 期刊論文 | 2017 | 李家瑩、鄭傑云 (2017). The Antecedents and Consequences of Coproduction: An Empirical Validation of Online Games. Journal of E-Business, 19(2), 147-176. (TSSCI) |
| 期刊論文 | 2017 | 李家瑩、蕭英里 (2017). Consumers' Brand Attachment-Aversion Behaviors: An Empirical Study of Digital Mobile Products. International Journal of Commerce and Strategy, 9(4), 55-72. (TSSCI) |
| 期刊論文 | 2017 | Chia-Ying Li (2017). Why Do Online Consumers Experience Information Overload? An Extension of Communication Theory. Journal of Information Science, 43(6), 835-851. (SSCI) |
| 期刊論文 | 2016 | Chia-Ying Li (2016). Understanding University Students' System Acceptance Behavior: The Roles of Personality Trait and Subjective Norms. International Journal of Technology and Human Interaction, 12(3), 106-125. (EI) |
| 期刊論文 | 2016 | Yu-Hui Fang, Chia-Ying Li (2016). Electronic Word-of-mouth on Social Networking Sites: Cue Validity and Cue Utilization Perspectives. Human Systems Management, 35(1), 35-50. (EI) |
| 期刊論文 | 2016 | Chia-Ying Li, Yu-Hui Fang (2016). How Online Service Recovery Approaches Bolster Recovery Performance? A Multi-level Perspective. Service Business, 10(1), 179-200. (SSCI) |
| 期刊論文 | 2016 | Chia-Ying Li (2016). The More, the Better? Why Abundant Information Leads to Unanticipated Outcomes. Telematics and Informatics, 33(3), 834-847. (SSCI) |
| 期刊論文 | 2015 | Chia-Ying Li (2015). The Effects of Source Credibility and Argument Quality on Employees’ Responses toward Information System Usage. Asia Pacific Management Review, 20(2), 56-64. (TSSCI) |
| 期刊論文 | 2015 | Chia-Ying Li (2015). Switching Barriers and Customer Retention: Why Customers Dissatisfied with Online Service Recovery Remain Loyal. Journal of Service Theory and Practice, 25(4), 370-393. (SSCI) |
| 期刊論文 | 2015 | 李家瑩、李淑美、黃偉珉 (2015)。以推敲可能模式探討消費者創新與新產品採用：以智慧型手機應用程式為例。中華民國資訊管理學報，22(1)，1-30。(TSSCI) |
| 期刊論文 | 2014 | 李國瑋、李家瑩、陳欣琪 (2014). The Study of Knowledge Loss and the Determinants of Knowledge Loss between Knowledge Externalization and Internalization. Journal of E-Business, 16(2), 199-243. (TSSCI) |
| 期刊論文 | 2014 | 李家瑩、李國瑋、吳綾娟 (2014). The Influences of Mechanistic and Organic Recovery Approach on Recovery Performance: An Empirical Validation of Online Retailer. Journal of E-Business, 16(3), 277-307. (TSSCI) |
| 期刊論文 | 2014 | Yu-Hui Fang, Chia-Ying Li (2014). Perceived Deception in Online Auctions: Antecedents and Consequences. Human Systems Management, 33, 181-177. (EI) |
| 期刊論文 | 2013 | Chia-Ying Li (2013). Persuasive Messages on Information System Acceptance: A Theoretical Extension of Elaboration Likelihood Model and Social Influence Theory. Computers in Human Behavior, 29(1), 264-275. (SSCI) |
| 期刊論文 | 2013 | 李家瑩、方郁惠、吳柏勳 (2013). Applying Expectation Theory and Justice Theory for Online Service Failure Recovery. Journal of E-Business, 15(3), 367-388. (TSSCI) |
| 期刊論文 | 2013 | 顧宜錚、李家瑩、黃相翎 (2013). Is Service Quality Enough? The Impact of Customer Experience on Website Satisfaction. Sun Yat-Sen Management Review, 21(3), 479-509. (TSSCI) |
| 期刊論文 | 2013 | 李家瑩、顧宜錚、盧宣廷 (2013). Understanding Continuance Intention of Group Buying: A Perspective of Transaction Cost Theory. Journal of E-Business, 15(4), 491-518. (TSSCI) |
| 期刊論文 | 2012 | Chia-Ying Li (2012). Knowledge Stickiness in the Buyer-supplier Knowledge Transfer Process: The Moderating Effects of Learning Capability and Social Embeddedness. Expert Systems with Applications, 39, 5396-5408. (SSCI) |
| 期刊論文 | 2012 | 李家瑩、馮堯桐、林信安 (2012). Transaction Cost, Incentive Mechanism and Customer Value for Group Buying Websites. Marketing Review, 9(2), 181-202. (其他期刊) |
| 期刊論文 | 2009 | Wann-Yih Wu, Badri Munir Sukoco, Chia-Ying Li, Shu-Hui Chen (2009). An Integrated Multi-objective Decision-making Process for Supplier Selection with Bundling Problem. Expert Systems with Applications, 36(2), 2327-2337. (SSCI) |
| 期刊論文 | 2009 | Chia-Ying Li, Chang-Tseh Hsieh (2009). The Impact of Knowledge Stickiness on Knowledge Transfer Implementation, Internalization, and Satisfaction for Multinational Corporations. International Journal of Information Management, 29(6), 425-435. (SSCI) |
| 期刊論文 | 2008 | Li-Yueh Lee, Chia-Ying Li (2008). The Moderating Effects Of Training, Learning Style and Cross-Cultural Differences on the Relationship between Expatriate Training and Training Effectiveness. International Journal of Human Resource Management, 19(4), 600-619. (SSCI) |
| 期刊論文 | 2007 | Wann-Yih Wu, Sui-Hui Chen, Man-Ling Chang, Chia-Ying Li (2007). The Influences of Hedonic and Experiential Marketing on Consumer Perceptions of Quality and Value: An Evaluation of Internet Website Appeals. Chiao Ta Management Review, 27(2), 141-167. (TSSCI) |
| 期刊論文 | 2006 | Teresa L Ju, Chia-Ying Li, Tien-Shiang Lee (2006). A Contingency Model for Knowledge Management Capability and Innovation. Industrial Management & Data Systems, 106(6), 855-877. (SCI) |
| 期刊論文 | 2006 | Wann-Yih Wu, Chia-Ying Li (2006). A Contingency Approach to Incorporate Human, Emotional and Social Influence into TAM for KM Programs. Journal of Information Science, 33(3), 275-297. (SSCI) |
| 期刊論文 | 2005 | Teresa L Ju, Shu-Hui Chen, Chia-Ying Li, Tien-Shiang Lee (2005). A strategic contingency model for technology alliance. Industrial Management & Data Systems, 105(4), 623-644. (SCI) |
| 期刊論文 | 2005 | Wann-Yih Wu, Chia-Ying Li, Ya-Jung Wu (2005). The evaluation of management competitiveness for Taiwan and Southeast Asian countries. International Journal of Business Performance Management, 7(4), 391-408. (其他期刊) |
| 期刊論文 | 2004 | Wann-Yih Wu, Chia-Ying Li, Hong Chun Wang, Khamlusa Nouansavanh and Ms Phosy Chanhming (2004). An Integration of Approaches for the Evaluation of National Competitiveness: A Survey of Laos. Asia Pacific Management Review, 9(2), 247-262. (TSSCI) |
| 期刊論文 | 2004 | Wann-Yih Wu, Chia-Ying Li, Md. Nor Othman, Ong Fon Sim, Abdul Razak Ibrahim and Ezlika Ghazali (2004). An Integrative Measurement Model of National Competitiveness: The Perspective for Malaysia. Asia Pacific Management Review, 9(2), 285-300. (TSSCI) |
| 研討會論文 | 2024 | Chia-Ying Li (2024). Using Uncertainty Reduction Theory for Customers’ Cross-Channel Behavior. 2024 Academy of International Business, South Korea. |
| 研討會論文 | 2022 | Chia-Ying Li (2022). Applying Affordance Actualization Theory to Explore Chatbot Service Continuance Intention. Proceedings of 26th Pacific Asia Conference on Information Systems, Australia. |
| 研討會論文 | 2018 | Chia-Ying Li, Yu-Hui Fang (2018). Understanding Game Players' Service Experience Evaluation: Do Augmented Reality Features Matter. Proceedings of 22th Pacific Asia Conference on Information Systems, Japan. |
| 研討會論文 | 2016 | Yu-Hui Fang, Chia-Ying Li (2016). Service-Dominant Logit Matter? Toward a Unifying Model of Continuance of Branded Applications. Proceedings of 20th Pacific Asia Conference on Information Systems, Taiwan. |
| 年度 | 名稱 |
|---|---|
| 2025 | 事半功倍：探討生成式人工智慧虛擬社會資本之形成與實現. 國科會 (NSTC 114-2410-H-110 -082 -MY2 (兩年期計畫)) |
| 2023 | 鴻奇興業股份有限公司碳盤查加值應用服務計畫. 經濟部 |
| 2023 | 112年iPAS推動合作委託案. 工研院 |
| 2023 | 逃不出手掌心? 探索如何鎖住通路顧客. 國家科學及技術委員會 (NSTC 112-2628-H-025 -001 -MY2 (兩年期計畫)) |
| 2022 | 整合認知師徒制方法及自我決定論觀點來提升學生學習成效. 教育部 (PBM1110169) |
| 2022 | 111年iPAS推動合作委託案. 工研院 |
| 2022 | 華新醫材集團行銷研究計畫. 華新橡膠 |
| 2021 | 110年iPAS推動合作委託案. 工研院 |
| 2021 | 機不可失?聊天機器人可利用性對於消費者持續使用意願之影響. 國家科學及技術委員會 (MOST 110-2410-H-025 -011 -MY2(兩年期計畫)) |
| 2020 | 電商平台推廣企劃. 珈瑪星球 |
| 2020 | 應用認知師徒制來提升學生自我效能及學習成效. 教育部 (PBM1090773) |
| 2019 | 當我們同在一起,參與共享多無比?探討消費者參與共享經濟之行為意圖. 國家科學及技術委員會 (MOST 108-2410-H-025 -026 -MY2) |
| 2018 | 順路送應用程式推廣企劃. 台邦企業 |
| 2017 | 生存遊戲: 探討智慧型手機的品牌應用程式消費者採用後之行為. 國家科學及技術委員會 (MOST 106-2410-H-025 -010 -MY2) |
| 2015 | 從按讚轉成購買:探討消費者從電子商務至社群商務網站之轉換意圖. 國家科學及技術委員會 (MOST 104-2410-H-025 -024 -MY2) |
| 2013 | 網路購物情境之資訊負荷對於消費者行為意圖之影響. 國家科學及技術委員會 (NSC 102-2410-H-025 -025 -MY2) |
| 2011 | 以多層次互動分析探討機械式與有機式線上服務補救. 國家科學及技術委員會 (NSC 101-2410-H-025 -002 -) |
| 2010 | 以多層次互動分析探討自我效能與群體效能對於創新效能之影響. 國家科學及技術委員會 (NSC 99-2410-H-126 -022 -MY2) |
| 2008 | 娛樂體驗與認知有效性對於態度確定性與行為意圖影響之研究:來源可信性、論點品質與社會影響之干擾效果. 國家科學及技術委員會 (NSC 97-2410-H-126 -013 -MY2) |
| 2007 | 知識僵固性對於知識移轉績效之影響:以供應商組織學習能力與社會鑲嵌為干擾因子. 國家科學及技術委員會 (NSC 96-2416-H-126 -015 -) |
| 學年度 | 學期 | 必選修 | 開課系所 | 課號 | 課程名稱 |
|---|---|---|---|---|---|
| 113 | 2 | 必 | 資管系 | MIS445 | 電子商務 |
| 113 | 2 | 必 | 資管系 | MIS445 | 電子商務 |
| 113 | 2 | 選 | 資管系 | MIS604E | 專題討論 |
| 113 | 2 | 選 | 資管系 | MIS604E | 專題討論 |
| 113 | 1 | 必 | 資管系 | MIS301 | 系統分析與設計 |
| 113 | 1 | 必 | 資管系 | MIS312 | 行銷管理 |
| 113 | 1 | 必 | 資管系 | MIS312 | 行銷管理 |
| 113 | 1 | 必 | 資管系 | MIS301 | 系統分析與設計 |
| 113 | 1 | 必 | 資管系 | MIS312 | 行銷管理 |
| 113 | 1 | 必 | 資管系 | MIS312 | 行銷管理 |
| 113 | 1 | 必 | 資管系 | MIS312 | 行銷管理 |
| 113 | 1 | 必 | 資管系 | MIS312 | 行銷管理 |
| 年度 | 名稱 | 頒獎機構 |
|---|---|---|
| 2024 | 全球前2% 頂尖科學家 | 史丹佛大學 |
| 2023 | 全球前2% 頂尖科學家 | 史丹佛大學 |
| 2023 | 國科會優秀年輕學者計畫 | 國科會 |
| 2022 | 全球前2% 頂尖科學家 | 史丹佛大學 |
| 2021 | 全球前2% 頂尖科學家 | 史丹佛大學 |
| 起迄日期 | 計劃/活動名稱 | 計劃/活動內容 | 擔任角色 |
|---|---|---|---|
| 2008-08-01 ~ 2010-07-31 | 教育部資訊志工團隊 | 志工服務 | 領隊 |
輔導學生參加2023年第一屆經濟部加工出口區管理處官網SEO競賽 榮獲第一名
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輔導學生參加2018年教育部全國技專院校學生實務專題競賽 商業群第三名
輔導學生參加2018年全國連鎖加盟產業創今競賽 金獎 (第一名)
輔導學生參加2018年實踐大學企業管理系經營個案比賽 第一名
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輔導學生參加2018年全國賣炬達人創新行銷競賽 第二名
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輔導學生參加2017年崇越論文大賞競賽 優等論文獎
輔導學生參加2017年全國師生創新創業競賽 第二名
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