photo
Name Lee, Ya-Ching
Title Professor
Research Interests Digital Marketing, E-commerce, Technology Acceptance, Media Management
Office 4072
Phone 4963
Email yaclee@cm.nsysu.edu.tw


Education 2002, Ph.D., Telecommunication Dept., Indiana University at Bloomington
Administrative Positions
2015-08-01 ~ 2018-07-31, Institute of Marketing Communication, Director
Academic Services 2018-06-01 ~ 2018-09-10, Social Science Journal Evaluation (TSSCI), MOST, Committee Member
2016-10-22 ~ 2020-10-21, Taiwan Marketing Research Association, Board of Directors
2015-08-01 ~ 2017-07-31, Institute of Marketing Communication, Director
2015-01-01 ~ 2017-07-31, MOST Research Grant, Preliminary Committee Member
2015-01-01 ~ 2017-07-31, MOST Research Grant, Review Committee Member
2012-08-01 ~ 2017-07-31, Electronic Commerce Times, Advisor
2010-01-01 ~ 2010-12-31, NSYSU Times, Advisor
2010-01-01 ~ 2010-12-31, Complaint Committee, Eden NPO Foundation, South Region, Committee member
2005-11-01 ~ 2007-10-31, Cable Fee Committee, Kaohsiung-Hsien, Committee member
2005-08-01 ~ 2006-07-31, Cable Fee Committee, Kaohsiung-Hsien, Committee member
2004-09-01 ~ 2020-12-21, Conference , commenter or session host
2004-02-01 ~ 2020-12-21, journal reviewer, journal reviewer
Category Year Title
Journal Article 2024 Lee, Y. C. & Shih, M. C. (2024). Can I Trust What You Say about the Smart Speaker? Effects of AI Anxiety and Biased Assimilation on Blog Comment Credibility.. Journal of Broadcasting & Electronic Media, 68(3), 1-13. (SSCI)
Journal Article 2024 Lee, Y. C. (2024). Developing CSR Communication Strategies to Increase Sustainable Behaviors from the Perspective of Spiritual Capital.. Corporate Social Responsibility and Environmental Management, 31(4), 3148-3163. (SSCI)
Journal Article 2024 Lee, Y. C. (2024). Framing Effects on Sustainable Behavior . Sustainable Development, https://doi.org/10.1002/sd.2988. (SSCI)
Journal Article 2023 陳彣林&李雅靖(通訊作者). (2023). The impact of immersion and presence in mobile augmented reality. Journal of e-Business, 25(2), 127-162. (TSSCI)
Journal Article 2023 李雅靖&何宜玲 (2023). Research on the effects of micro-influencer spokesperson types, appeal types, and language styles: Taking affordable luxury jewelry as an example.. Communication & Society, 66, 75-111. (TSSCI)
Journal Article 2022 Lee, Y. C., & Ho, Y. L. (2022). Effects of gamification incorporated in branded apps on brand responses. International Journal of Mobile Communications, 20(1), 53-72. (SSCI)
Journal Article 2022 鄭廣泉&李雅靖 (2022). Do Only Fujoshi Enjoy Tanbi? A Study of Chinese Fudanshi's Motivations for Liking Tanbi CP in Domestic TV Series. Mass Communication Research, 153, 141-194. (TSSCI)
Journal Article 2021 Ya-Ching Lee (2021). Effects of Immersion and telepresence of Mobile AR. Journal of E-Business, 50(November–December), 101101. (SSCI)
Journal Article 2020 Lee, YC (2020). Communicating sustainable development: Effects of stakeholder-centric perceived sustainability. Corporate Social Responsibility and Environmental Management, 27, 1540-1551. (SSCI)
Journal Article 2020 范雅婷、李雅靖 (2020)。炫耀式打卡的殺傷力。傳播研究與實踐，10(1)，109-140。(TSSCI)
Journal Article 2019 Lee, YC (2019). Adoption Intention of Cloud Computing at the Firm Level. Journal of Computer Information Systems, 59(1), 61-72. (SSCI)
Journal Article 2018 馮昱棠、李雅靖 (2018). Effects of Social Media Content of Male Fashion Magazines on Customer Values and Brand Love. Journal of Communication Research and Practice, 8(1), 27-63. (TSSCI)
Journal Article 2018 Lee, YC (2018). Comparing Factors Affecting Attitudes toward LBA and SoLoMo Advertising. Information Systems and E-Business Management, 16(2), 357-381. (SSCI)
Journal Article 2018 Lee, YC (2018). Comparing factors affecting attitudes toward LBA and SoLoMo advertising. INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT, 16(2), 357-381. (SSCI)
Journal Article 2017 Lee, YC (2017). Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises. BUSINESS STRATEGY AND THE ENVIRONMENT, 26(5), 569-583. (SSCI)
Journal Article 2017 Lee, YC (2017). Effects of branded e-stickers on purchase intentions: The perspective of social capital theory. TELEMATICS AND INFORMATICS, 34(1), 397-411. (SSCI)
Journal Article 2016 Lee, YC (2016). Why do people adopt cloud services? Gender differences. Social Science Information Sur Les Sciences Sociales, 55(55), 78-93. (SSCI)
Journal Article 2016 李雅靖 (2016)。競合策略。中華傳播學刊，29，223-233。(TSSCI)
Journal Article 2016 翁怡嘉、李雅靖 (2016). An Integrated Model for Movie-Watching Decision Making: Chinese Dragon vs. Hollywood Empire. Journal of Kao-Tech University – Humanities and Social Sciences, 2(1), 1-16. (其他期刊)
Journal Article 2016 Lee, Y.C. (2016). Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises. Business Strategy and The Environment, 26(5), 569-583. ()
Journal Article 2016 Lee, Y.C. (2016). Effects of branded e-stickers on purchase intentions:The perspective of social capital theory. Telematics and Informatics, 34(1), 397-411. (SCIE)
Journal Article 2015 李雅靖 (2015)。臉書粉絲專頁採用後行為意圖之雙元模型。傳播與社會學刊，34，117-150。(SSCI)
Journal Article 2015 李雅靖 (2015)。媒體內容暢銷策略。新聞學研究，124，253-261。(TSSCI)
Journal Article 2015 Lee, YC (2015). Factors influencing effects of location-based EMS advertising: different situational contexts for both genders. INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 13(13), 619-640. (SSCI)
Journal Article 2015 Tseng, HL; Lee, YC; Chu, PY (2015). Improvisational Capabilities in e-Commerce Adoption: A Multiyear Comparison. JOURNAL OF GLOBAL INFORMATION TECHNOLOGY MANAGEMENT, 18(18), 48-66. (SSCI)
Journal Article 2014 Lee, YC (2014). Impacts of decision-making biases on eWOM retrust and risk-reducing strategies. COMPUTERS IN HUMAN BEHAVIOR, 40(40), 101-110. (SSCI)
Journal Article 2013 李雅靖、簡義駿 (2013)。校園宣導P2P反盜版之研究。資訊社會研究，47-81。(其他期刊)
Journal Article 2012 Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2012). Cross-national and Cross-industrial Comparison of ICT-enabled Business Process Management and Performance ICT-enabled Business Process Management and Performance. . Journal of Global Information Management , 20(20), 44-66. (SSCI)
Journal Article 2012 Lee, Y.C., & Liang, T. P. (2012). A survey on business and information technology in Taiwan: Annual report 2010, in Vandana Mangal and Uday Karmarkar (eds.). The UCLA Anderson Business and Information Technologies (BIT) Project, N/A(N/A), 24-49. (其他期刊)
Journal Article 2011 Lee, YC; Chu, PY; Tseng, HL (2011). Corporate performance of ICT-enabled business process re-engineering. INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 111(5), 735-754. (SCIE)
Journal Article 2011 Lee, YC (2011). Competitive relationships between traditional and contemporary telecommunication services in Taiwan. TELECOMMUNICATIONS POLICY, 35, 543-554. (SSCI)
Journal Article 2011 簡威瑟、李雅靖 (2011)。棒球球隊形象研究。傳播與管理研究，11(1)。(其他期刊)
Journal Article 2011 李雅靖、吳忠翰 (2011)。網路口碑訊息對消費者信任的影響。傳播與管理研究，10(2)，69-106。(其他期刊)
Journal Article 2011 Lee, Y. C (2011). Reciprocal effects of media extensions. Eurasian Business Review, 1(1), 54-72. (其他期刊)
Journal Article 2011 李雅靖、李展全 (2011)。英語學習市場之資源競爭研究。中原企管評論，9(1)，53-74。(其他期刊)
Journal Article 2011 Lee, Y.C. (2011). m-brand loyalty and post-adoption variations for the mobile data services: Gender differences. . Computers in Human Behavior, 27(6), 2364-2371. (SSCI)
Journal Article 2011 Ya-Ching Lee, Pin-Yu Chu, Hsien-Lee Tseng (2011). M-Brand loyalty and post-adoption variations for the mobile data services: Gender differences. Computers in Human Behavior, 27, 2364-2371. (EI)
Journal Article 2010 鍾函芸、李雅靖 (2010)。影響3G影音服務顧客滿意度因素之研究。中國廣告學刊(15)，54-75 。(其他期刊)
Journal Article 2010 鄭有成、李雅靖 (2010)。運動網站品牌與贊助品牌一致性研究。廣告學研究(34)，65-92 。(其他期刊)
Journal Article 2010 Lee, Y. C. (2010). Business process reengineering within the media industry in Taiwan. The International Journal on Media Management, 12(2), 77-91. (其他期刊)
Journal Article 2010 Lee, Y. C. (2010). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics(27(3)), 303-313. (其他期刊)
Journal Article 2010 Lee,Ya-Ching(1) (2010). 20104213294881Title:Factors influencing attitudes towards mobile location-based advertising. Proceedings 2010 IEEE International Conference on Software Engineering and Service Sciences, ICSESS 2010, 709-712. (EI)
Journal Article 2010 Lee,Ya-Ching(1) (2010). 20100812724167Title:Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics, 27(3), 305-313. (EI)
Journal Article 2009 陳怡如、李雅靖 (2009)。體驗行銷對部落格忠誠度之影響。行銷評論，6(4)，589-616。(其他期刊)
Journal Article 2009 Y.C. Lee.; T.P. Liang; P.Y. Chu (2009). A survey on business and information technology in Taiwan, in Uday Karmarkar and Vandana Manga. The UCLA Anderson Business and Information Technologies (BIT) Project, 173-210. (其他期刊)
Journal Article 2009 Y.R. Chen; Y.C. Lee (2009). Effects of Experiential Marketing on Blog Loyalty. Marketing Review, 6(4). (其他期刊)
Journal Article 2009 Y.C. Lee.; P.Y. Chu.; H.L. Tseng (2009). An integrated dynamic resource model of ICT adoption, business process re-engineering and performance. The 2nd International Conference on Advanced Computer Theory and Engineering (ICACTE 2009 Proceedings). (其他期刊)
Journal Article 2009 Y.C. Lee. (2009). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics. (其他期刊)
Journal Article 2009 Y.C. Lee. (2009). The Research of News Mobile Content Service Strategic Alliance. Journal of Communications Management, 9(1), 1-28. (其他期刊)
Journal Article 2009 Y.C. Lee., P.Y. Chu., & H.L. Tseng (2009). Exploring the relationships between information technology adoption and business process reengineering . Journal of Management & Organization. (其他期刊)
Journal Article 2009 (2009). Exploring the relationships between information technology adoption and business process reengineering. JOURNAL OF MANAGEMENT & ORGANIZATION, 170-185. (SSCI)
Journal Article 2008 Lee, Y.C. (2008). The role of perceived resources in online learning adoption. . Computers & Education, 50(4), 1423-1438 ??. (SSCI)
Journal Article 2008 Lee,Ya-Ching(1) (2008). The role of perceived resources in online learning adoption. Computers and Education, 50(4), 1423-1438. (EI)
Journal Article 2007 Lee, Y.C. (2007). Effects of market competition on Taiwan newspaper diversity.. Journal of Media Economics, 20(2), 139-156. (SSCI)
Journal Article 2007 李雅靖 (2007). The role of perceived resources in online learning adoption. Computers & Education. (其他期刊)
Journal Article 2007 Y. C. Lee. (2007). Effects of market competition on newspaper diversity.. Journal of Media Economics, 20, 139-156. (SSCI)
Journal Article 2007 Y. C. Lee (2007). The role of perceived resources in online learning adoption.. Computers & Education. (SSCI)
Journal Article 2006 李雅靖、施凱瑜 (2006)。媒體品牌優勢與延伸契合度對母品牌態度之回饋效果。臺大管理論叢，17(1)。(TSSCI)
Journal Article 2006 Lee, YC (2006). An empirical investigation into factors influencing the adoption of an e-learning system. ONLINE INFORMATION REVIEW, 30(5), 517-541. (SSCI)
Journal Article 2006 Lee, YC (2006). Internet and anonymity - Commentary. SOCIETY, 43(4), 5-7. (SSCI)
Journal Article 2005 李雅靖、宋怡萱 (2005)。電視新聞主播的感情八卦報導與形象、收視率之關係 。廣播與電視(25)，59-83。(其他期刊)
Journal Article 2003 Lee, YC[355,傳管所,李雅靖] (2003). Will self-regulation work in protecting online privacy?. ONLINE INFORMATION REVIEW, 27, 276-283. (SCIE)
Journal Article 2003 Y. C. Lee. (2003). (2003). Will self-regulation work in protecting online privacy?. Online Information Review, 27, 276-284.. (SSCI)
Journal Article 2001 Y. C. Lee. (2001). A step toward balance? Third party liability in the Digital Millennium Copyright Act. . Communications and the Law, 23, 1-28. (SSCI)
Journal Article 1999 R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Assessing anonymous communication on the Internet. . Information Society, 15, 79-90. (SSCI)
Journal Article 1999 R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Anonymous communication policies for the Internet: Recommendations of an AAAS Conference.. Information Society, 15(2), 71-78. (SSCI)
Journal Article 1998 Lee, YC (1998). Toward a more balanced online copyright policy. Communications and the Law, 20(1), 37-60. (其他期刊)
Journal Article 1984 李雅靖&郭庭君 (1984). Relationships among Uncertainty, Trust, and Brand Engagement in Chatbot. Soochow Journal of Economics and Business, 108, 37-74. (其他期刊)
Conference Paper 2023 Lee, Y. C., & Shih, M. C. (2023). Can I Trust What You Say about the Smart Speaker? Paper presented to the 73rd Annual International Communication Association Conference. the 73rd Annual International Communication Association Conference, United States.
Conference Paper 2022 李雅靖 (2022). 消費者知覺永續性與精神性如何提升永續行為意圖. 中華傳播學會年會, Taiwan.
Conference Paper 2021 Ya-Ching Lee (2021). Exploring Framing Effects: Climate-change vs. Non-climate Frames. International Conference on Business Management and Social Innovation, .
Conference Paper 2021 Lee, Y. C. (2021). Impacts of Check-in Elicited Envy on Brand Equity. International Conference on Business and Commerce Management, .
Conference Paper 2020 Lee, Y. C. (2020). Effects of Perceived Sustainability. International Communication Association Conference, Australia.
Conference Paper 2019 Lee, Y. C. (2019). IT Capabilities for Open Services Innovation.. International Conference on Management and Information Technology, Italy.
Conference Paper 2018 范雅婷，李雅靖 (2018). 炫耀式打卡對品牌一定好嗎?嫉妒的殺傷力. 2018年中華傳播學會年會, Taiwan.
Conference Paper 2018 何螢玲、李雅靖 (2018). 遊戲化品牌APP 對品牌之購買意願的影響. 2018年中華傳播學會年會, Taiwan.
Conference Paper 2016 Hsuan-Yi Chou and Wei Qian (2016). Celebrity (Benedict Cumberbatch) or Drama Character (Sherlock Holmes)? Effects of Playing Drama Characters in Product Advertisements. International Conference on Business and Internet (ICBI-Fall 2016), 南韓.
Conference Paper 2016 Lee, Y. C. (2016). Corporate Sustainability Communications on Social Media: Fortune 500 Enterprises.. European Academy of Management, France.
Conference Paper 2014 Lee, Y. C (2014). Impacts of Decision-making Biases on eWOM Re-trust and Risk-reducing Strategies.. International Conference on Advances in Electronics Engineering, Singapore.
Conference Paper 2014 李雅靖 (2014). LBA 與SoLoMo 廣告效果之比較. 中華傳播學會年會, Taiwan.
Conference Paper 2014 Lee, Y. C (2014). Effects of Product Knowledge and Perceived Risk on Adoption Intention of Cloud Computing Services at the Firm Level.. International Conference on Advances in Electronics Engineering , 新加坡共和國.
Conference Paper 2014 李雅靖 (2014). Impacts of Decision-making Biases on eWOM Re-trust and Risk-reducing Strategies . International Conference on Advances in Electronics Engineering , 新加坡.
Conference Paper 2014 李雅靖 (2014). 行銷傳播新興實務議題. 行銷傳播理論與實務研討會, Taiwan.
Conference Paper 2014 李雅靖 (2014). Effects of Product Knowledge and Perceived Risk on Adoption Intention of Cloud Computing Services at the Firm Level. International Conference on Advances in Electronics Engineering, Singapore.
Conference Paper 2013 Lee, Y. C., Chu, P. Y., & Tseng, H.L. (2013). A Revised OIPTmodel for effects of improvisational capabilities on performance: A multiyear analysis. 2013 Business & Management Conference, Taiwan.
Conference Paper 2013 李雅靖 (2013). 閱聽人觀賞台灣電影與好萊塢電影整合決策模式之比較. 產業設計行銷與創新服務管理學術與實務研討會 , 中華民國.
Conference Paper 2013 Lee, Y. C. (2013). Effects of decision-making biases on e-WOM re-trust and risk-reducing strategies . 2013 Business & Management Conference , 中華民國.
Conference Paper 2013 李雅靖、賴秉均 (2013). 數位音樂平台顧客滿意度之研究. 第七屆行銷與物流管理實務研討會 , 中華民國.
Conference Paper 2013 李雅靖、邱晟傑 (2013). 非價格式網路抽獎對品牌評價之影響. 第二十四屆國際資訊管理學術研討會 , 中華民國.
Conference Paper 2013 李雅靖、洪璿濠 (2013). 情緒在社群媒體行銷中對品牌態度之影響. 第二十四屆國際資訊管理學術研討會 , 中華民國.
Conference Paper 2012 Lee, Y. C., & Liang, T. P. (2012). A Survey on Business and Information Technology in Taiwan – Annual Report 2011. the 2012 Business and Information Technology Conference, 中華民國.
Conference Paper 2011 Lee, Y. C., & Liang, T. P. (2011). A Survey on Business and Information Technology in Taiwan – Annual Report 2010. the Service Industrialization and the Global Information Economy International Conference, 美國.
Conference Paper 2011 Lee, Y. C., Chu, P. Y., & Tseng, H. L. (2011). ICT-enabled Business Process Re-engineering: Korea and Taiwan. the Annual International Conference on Human Resource Management and Professional Development for the Digital Age, 新加坡共和國.
Conference Paper 2010 辛啟松、李雅靖 (2010). 影響新聞人員部落格的批判性與議題多元性之因素. 數位傳播與媒介消費研討會, 中華民國.
Conference Paper 2010 鄭永成、李雅靖 (2010). 運動網站品牌與贊助品牌一致性研究. 六屆傳播管理 發展與趨勢學術研討會:－海峽兩岸媒體匯流與創新管理, 中華民國.
Conference Paper 2010 Lee, Y. C. (2010). Reciprocal effects of extended digital content services on parent brand. the Eurasia Business and Economics Society (EBES) 2010 Conference, 中華民國.
Conference Paper 2007 李雅靖、李展全 (2007). 線上英語教學與英語教學雜誌之競爭. 2007年第十八屆國際資訊管理學術研討會, 中華民國.
Conference Paper 2007 李雅靖、鄭哲助 (2007). 新聞行動內容策略聯盟決策與績效之研究. 2007年傳媒的公共性與產業發展學術研討會, 中華民國.
Conference Paper 2007 Y.C. Lee, T.P. Liang, & P.Y. Chu (2007). A Survey on Business Information Technology in Taiwan.. BIT Conference, 中華民國.
Conference Paper 2007 Y.C. Lee. (2007). An exploratory study on information technology in business process reengineering from a dynamic resource-based view in media industry. . the Global Communication and Development Conference, 中華民國.
Conference Paper 2006 . C. Lee., & L. Y. Huang. (2006). An extended TAM for multimedia on demand technology. . the 56th Annual Conference of the International Communication Association Conference, Communication and Technology session, 中華民國.
Conference Paper 2006 Y. C. Lee. (2006). The role of perceived resources in e-learning adoption.. World Conference on Educational Multimedia, Hypermedia & Telecommunications, Systems and Resources Session, 中華民國.
Conference Paper 2005 Y. C. Lee (2005). Regulations on media pornography.. 2005 International Conference on Comparative Management (ICCM), 中華民國.
Conference Paper 2005 李雅靖、施凱瑜 (2005). 媒體品牌優勢與延伸契合度對母品牌態度之回饋效果 . 2005年第十一屆資訊管理暨實務研討會, 中華民國.
Conference Paper 2005 李雅靖、宋怡萱 (2005). 電視新聞主播的感情八卦報導與形象、收視率之關係 . 2005 管理新思維學術研討會, 中華民國.
Conference Paper 2005 李雅靖 (2005). Value conflicts about anonymity on the Internet. 中華傳播學會2005年會, 中華民國.
Conference Paper 2004 李雅靖、張玉山 (2004). 調頻軍公營大功率廣播電台績效評估研究. 2004中山管理論壇--知識經濟、新公共管理與傳播研討會, 中華民國.
Conference Paper 2004 李雅靖、張玉山、高秋蓉 (2004). 調頻民營大功率廣播電台績效評估研究. 中華傳播學會2004年會, 中華民國.
Conference Paper 2004 李雅靖 (2004). 網路廣播產業之市場結構、行為、與績效研究. 行政院國家科學委員會93年度研究計畫專題報告, 中華民國.
Conference Paper 2003 李雅靖 (2003). Will Self-Regulation Work in Protecting Online Privacy? . Law & Policy Division of the 2003 Broadcast Education Association, 中華民國.
Conference Paper 2003 李雅靖 (2003). Implications of Self-Regulatory Efforts in Media Industry for the Internet. 2003 Broadcast Education Association (BEA) Conference, 中華民國.
Conference Paper 1999 Y. C. Lee. (1999). Newspaper online services: A successful business? Lessons learned from videotext failure.. 1999 Telecommunications Policy Research Conference, 中華民國.
Conference Paper 1997 Y. C. Lee. (1997). Toward a more balanced online copyright policy.. the Eleventh Annual Communication Research, 中華民國.
Book and Chapter 2014

Lee, Ya-Ching (2014). 電子商務法律概說(Ch.16). 電子商務：數位時代商機 (448-478) . 前程文化出版社

Book and Chapter 2012

Lee, Ya-Ching (2012). A survey on business and information technology in. BIT Project (21) . UCLA

Year Title
2022

Research on the effect of AI anthropomorphism. National Science and Technology Council (111-2410-H-110-043-SS3)

2021

Acceptance of AI in Medical Innovation. Ministry of Science and Techonology (110-2410-H-110-054-)

2020

Effects of Blending Learning. Ministry of Education Project (PSL1090116)

2019

Market-Problem-Solving-Oriented Flipped Classroom to Enhance Students’ Self-Regulated Learning Literacy - Marketing Course at Graduate Level. Ministry of Education (PSL1080003)

2019

Perceived Sustainability in Sustainability Marketing Communication. Ministry of Science and Technology (108-2410-H-110-050-SS2)

2016

Impacts of branded app on branding. Ministry of Science and Technology (105-2410-H-110-017-SS3)

2015

Consumer produced content: Facebook check-in induced envy and its impacts on brands . Ministry of Science and Technology (104-2410-H-110-024-)

2014

Research on customer-centric sustainability marketing communication. National Science Council (102-2410-H-110-030-MY2)

2012

Dual Model of Social Media Post-adoption: Facebook Fanpages. National Science Council (NSC101-2628-H-110-001-)

2010

Impacts of WOM on Trust and Purchase Decision. National Science Council (NSC99-2410-H-110-047)

2009

Online Content Rating. National Science Council (NSC98-2410-H-110-043)

2008

Business Process Reengineering of Media. National Science Council (NSC97-2410-H-110-016)

2006

Satisfaction of Mobile Video. National Science Council (NSC95-2412-H-110-002-SSS)

2006

閱聽人使用3G影音服務之滿意度調查 . 政府部門 (95-2412-H-110-002-SSS )

2005

以科技接受模型探究數位有線電視之採用行為. MOST (NSC94-2412-H-110-001)

2005

以科技接受模型探究數位有線電視之採用行為. 政府部門 (94-2412-H-110-001-SSS)

2004

網路廣播產業之市場結構、行為、與績效研究. 科技部 (NSC93-2412-H-110-002)

2004

Structure, Behavior, and Performance Evaluation of Online Audio Broadcasting. National Science Council (93-2412-H-110-002-SSS)

2003

廣播數位科技與網際網路之跨媒體結合與商業應用. 科技部 (NSC92-2416-H-110-007-CC3)

2003

Cross-Media Integration and Business Application of Digital Audio Technology. National Science Council (92-2416-H-110-007-CC3 )

2003

調頻軍公營大功率廣播電台績效評估研究. 政府部門

2003

Performance Evaluation of Public AM Broadcasting Stations. Government Information Office (1422.2)

Year Semester Required / Selected Department Course Code Course
112 2 Selected 行銷傳播碩 ICM661 INDEPENDENT STUDIES IN AI IN MARKETING
112 2 Selected 行銷傳播碩 ICM519 DIGITAL MARKETING
112 2 Selected 行銷傳播碩 ICM545 ENTERTAINMENT MARKETING AND MEDIA
112 1 Selected 行銷傳播碩 ICM541 BRANDING
112 1 Selected 行銷傳播碩 ICM658 INDEPENDENT STUDIES IN SUSTAINABLE MARKETING
111 2 Selected 行銷傳播碩 ICM614 THESIS WRITING
111 2 Selected 行銷傳播碩 ICM661 INDEPENDENT STUDIES IN AI IN MARKETING
111 2 Selected 行銷傳播碩 ICM558 SEMINAR ON MARKETING COMMUNICATIONS (II)
111 2 Selected 行銷傳播碩 ICM519 DIGITAL MARKETING
111 1 Selected 行銷傳播碩 ICM541 BRANDING
111 1 Selected 行銷傳播碩 ICM658 INDEPENDENT STUDIES IN SUSTAINABLE MARKETING
110 2 Selected 行銷傳播碩 ICM661 INDEPENDENT STUDIES IN AI IN MARKETING
110 2 Selected 行銷傳播碩 ICM545 ENTERTAINMENT MARKETING AND MEDIA
Year Name Degree Title
2022 Wei-Chen Chang Master “Sweetie, I'll take the check!”: Research on Impacts Affecting Fans’ Motivations of Parakin Relationships and Idols’NFT Purchase.
2020 GUANGQUAN ZHENG Master Only Fujoshi Enjoy Tanbi? The Study of Male Audience's Motivations of Liking Tanbi CP in TV Series
2020 Chia-Hsin Liu Master Breaking through 'bias': The influence of hospital brand attitude consistency on attitude polarization
2020 I-Ling Ho Master Advertising effects of Micro Influencer endorsement on affordable luxury brands
2020 You-Zhen Dai Master Business Events in Virtual World: A Wave of Future or Temporary Solution
2019 Ting-Chun Kuo Master Using Uncertainty Reduction Theory to Discuss the Trust of Customer in Chatbot-A Study on Ali Chatbot
2019 Yu-Xian Wu Master Live-streaming Your Heart:The Effect of Live E-commerce on Consumer Engagement
2019 謝馭婷 Master 「厭世有理」？ 臉書厭世貼文的幽默效果對閱聽人觀看反應之影響
2019 Wan-Chun Chang Master 「Show-off is in power」－The effect of Instagram Show-off Post on Viewer’s Reaction
2018 張宛淳 Master 「Show-off is in power」－The effect of Instagram Show-off Post on Viewer’s Reaction
2018 Yu-Ting Hsieh Master What’s The Reason for Feeling Misanthropy? The Impact of Humor Effect on Facebook Misanthropy Post to Audience’s reaction
2018 Man-Ci Shih Master Love and“Fear”： The Influence of Attitude Consistency on Smart Speakers
2018 Wun-Lin Chen Master Virtual Cloth Try-on: The Effect of Immersion and Presence on Customer Response
2017 Fong-Rong Yang Master The Effects of Experiential marketing on Brand and Repurchase：The case study of Kaohsiung MRT
2017 Su Tzu-Ching Master Exploring Effects of Well-being in Mirco Film Advertising on Attitudes and Behavior Intentions: Eudaimonic vs. Hedonic
2016 Yling-Ling Ho Master The effect of gamification branded APP on brand attitude and purchase intention
2015 Ya-Ting Fan Master The Influence of Conspicuous Check-in on Brand Equity from the Perspective of Envy
2015 Shu-Ting Liao Master Close to Your Heart—The Effect of Sticker Marketing on Brand and Purchase Intention
2014 CHU-YAN LONG Master Pictures tell more: the effects of pictures of online customer reviews on reputation feedback system
2014 龍楚妍 Master 有圖有真相買家評論中的圖像訊息對聲譽回饋系統之影響
2014 Chun-Hung Lai Master Facebook overexposure？Privacy protection for Facebook users
2014 Wen-Ling Hsu Master Relationship Marketing for Tzu Chi DAAI TV
2014 Yu-tang Feng Master The Eye-Catching Content for Social Media － A Study on Men's Fashion Magazine
2013 Chun-yi Wen Master The Third-Person Effect of Micro-Cosmetic Surgery News
2012 Aie-lien Chen Master Research of The Baby Boomers' Intent to Continue Shopping Online
2011 Wen-yi Liao Master The Research on the Practice of “Integrated Marketing Communications” of Taiwan’s Department Stores: A Case Study of Far Eastern Department Store in Kaohsiung
2011 Shu-Chen Chang Master The Effect on Local Promotion by Preliminary Administrative Agency－A Case Study on “2009 Green Bamboo Shoots Festival in Haifeng” by Pingtung City Office
2011 Tzu-Chieh Lin Master Users' Participation in Business Micro-blogging Community: From Relationship Commitment Perspective
2011 Meng-yin Yang Master Citymarketing Indicators by Local Governments in Taiwan _A Study of Audiovisual Policy of Kaohsiung City Government in 2007-2010
2011 Hsuan-Hao Hung Master The effect of emotion on brand attitude of Facebook fanpage
2011 Jen-Hua Wang Master Adoption intention of Clound Computing Technologies by enterprises
2011 I Ping Hsueh Master Brand equity of Non-profit organization website
2011 Chen Chieh Chiu Master The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation
2011 Ching-hua Chiu Master Research for minor enterprises’s charges on the intuitional decision making. ~By the Kaohsiung metals model industrial’s charges for research object.
2010 Cheng-ying Wu Master The Cognitive Dissonance Theory and Trust of Online Word-of-Mouth Recommendation
2010 Chi-Ting Chou Master Third-Person Effect in Pap Smear Advertisements
2010 Yi-cheng Lin Master Media Literacy and the Third-Person Effect of Product Placement in the Television News
2010 Hsin-yi Lu Master The Study of How Drama Program Brand Equity Affects Audience Viewing Behavior
2009 Feng-wu Lee Ph.D The Policy Evaluation Structure for Government Subsidies on Small and Medium Enterprises Innovation Program
2009 Chi-Ying Pan Master Uses and Gratifications Research on Content of Business Magazine Websites
2009 Yi-chia Wong Master The Comparative Study on Consumer Decision-Making for Taiwanese and Hollywood Films.
2009 Ping-Chun Lai Master A study towards the Relationship between Service Quality and Customer Satisfaction for Online Music in Taiwan
2009 Shih-Ju Cheng Master none
2008 Li-kuan Liu Master A Study on the Consumer Attitudes Toward Location-based Mobile Advertising
2008 Chung-han Wu Master Research on the influence of message sideness appeal and emotion of electronic word of mouth on consumers’ trust and purchase intention
2008 Yu-hsin Chu Master The Influence of New Technology Adoption on the Enterprise Globalization
2008 Wen-wen Yang Master none
2008 Yu-Chieh Hung Master Key Success Factors of Thematic Website - An Empirical Analysis of the Network Community
2008 Wei-se Jian Master The Relationships among Brand Image, Loyalty of Fans, Purchase Intention, and the Ways of Watching Baseball Games--Case Study of CPBL
2008 Yi-Jun Chein Master Study of The Restrain to P2P Software on The TANet
2008 Lung-I Kuo Master A Study of the Performance of Knowledge of the Ministry of the Interior National Police Administration Poliec Intranet
2008 Yung-chen Cheng Master The Effects of Brand-Image Congruence on Sports Websites Sponsorship
2008 Ssi-kai Kao Master A study on think tank as science and technology decision support － A case study of International Science and Technology Policy Observe Platform
2007 Hsueh-lung Lu Master The effect of consumer knowledge, switching cost for the usage intention of 3G video phone service
2007 Jung-chih Hung Master The Research of Instant-Messaging User Behavior
2007 Han-Yun Chung Master An Exploratory Study of the Relationships between 3G Video Service Attributes and Customer Satisfaction
2007 Yi-Ru Chen Master Research on Experiential Aspects and Blog Loyalty
2007 Shang-ching Yeh Ph.D Exploring internal and external service chains of electronic government services
2006 Lien-hsien LU Master The research of strategic alliance after wireless TV enters the digital industry- The case of FTV.
2006 Chi-en Lee Master The factors of Taiwan media industry's organizational change.
2006 Tun-chih Yang Master An Extended Technology Acceptance Model for Analyzing Adoption Behavior of Digital Cable Television
2006 WEN SHEN Master The analysis of competitive advantage among the four telecommunication services
2006 Shun-yi Hu Master The User Motivation of Avatar System
2006 Yu-Ru Hsiao Master The intention of internet usage with hearing-impaired people
2006 Chi-sung Hsin Master The discussion of the behavior of news jobholders managing the blog
2005 Mei-shiou Liu Master Content Analysis of Crisis Management Cases in Taiwan
2005 Wan-jing Wu Master A Study on the Characteristics of MOD Early Adopters
2005 Yunn-chiou Leu Master The Study of Interactive Strategies in Customer Relationship Management of Auction Websites
2005 Chan-Chuan Li Master Competition within the English Language Learning Market: A Niche Analysis
2005 Pei-hui Weng Master A Study of Innovative Application Models of Wireless Network--Case study of real time news transmission
2005 Chi-ting Hsieh Master The Study of Crisis Management Strategy
2005 Yi-Nan Chu Master Performance evaluation of strategic alliance from dynamic resource-based view－newspaper industry
2005 Shu-yuan Han Master Legal Analysis of Cable TV Routing Conflicts
2005 Yu-ting Kao Master A Study on User Satisfaction and Acceptance of MOD
2004 Yi-hsuan Sung Master news report and anchor's image
2004 Kai-yu Shih Master The reciprocal effects of fit, product attributes, ownership status and dominance of the parent brand on parent brand attitude:cases study of United Daily News and Appledaily.
2004 Jay-Ing Liang Master The Application of IMC on IM--Case study by "MSN Messenger Club" website
2004 Sin-chang Wang Master none
2004 Shih-Yu Pai Master Research of Market Competition and Media Diversity - An empirical study for front page of China Times, United Daily News and Liberty Times before and after Appledaily Newspaper published
2004 Jer-chu Cheng Master The research of news mobile content service strategic alliance
2004 Yung-shih Chen Master A study for merit approved with strategy of IMC--as an example as promotion of smoke-free restaurants.
2004 Ling-Yi Huang Master A study about the key factors affecting users to accept Chunghwa Telecom's Multimedia on Demand
Year Title Awarding Organization
2020 College Teaching Award College of Management, National Sun Yat-sen University
2016 Academic Research Award National Sun Yat-sen University
2015 Academic Research Award, NSYSU National Sun Yat-sen University
2006 年輕學者獎
Period Activity Description Role
2009-01-01 ~ 2011-12-31 NPO Little Sun Association, Kaohsiung-Hsien NPO Little Sun Association Supervisor
2009-01-01 ~ 2012-12-31 NPO Taiwan Tuberous Sclerosis Complex Association NPO Taiwan Tuberous Sclerosis Complex Association Board of Directors
2019-01-01 ~ 2021-12-31 NPO Taiwan Tuberous Sclerosis Complex Association NPO Taiwan Tuberous Sclerosis Complex Association Board of Directors