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Name François Bouchetoux
Title Assistant Professor
Research Interests social science, humanities (philosophy, sociology, anthropology, foreign languages) business (marketing, management, etc.)
Office 1025-1
Phone 4568
Email linfan@cm.nsysu.edu.tw


Education 2009, Ph.D., Marketing, University of Leicester
2005, Master, Marketing, University of Leicester
2004, Master, Economics, Universidad de Madrid
2002, Bachelor, Economics, Université de Toulouse 1
Experience 2017-09-01 ~ 2018-01-01, CTBC Business School , Assistant Professor
2012-09-01 ~ 2017-08-31, I-Shou University, Assistant Professor
2008-09-01 ~ 2012-08-31, University of Reading, Assistant Professor
Category Year Title
Journal Article 2022 Lin fan, and Lavanchawee Sujarittanonta (2022). The Concept of Fashion Revolution & the Politics of Identity: How “Woke” is Fashion?. Fibre Fabric & Fashion Research Journal. (其他期刊)
Journal Article 2022 Lin fan, and Paul Rattanaphol (2022). How Sustainable is Fast Fashion? An Investigation of Shopper Opinions in the Zaras of Taiwan, Thailand and India. Fibre, Fabric & Fashion Research Journal. (其他期刊)
Journal Article 2017 Sujarittanonta, Lavanchawee, and Lin Fan (2017). Spiritual Institutions and their Involvement in Business Life: A Comparative Study. International Review of Management and Development Studies, 1(2), 135-140. (其他期刊)
Journal Article 2016 Lin Fan (2016). Gender Performativity in Japan. International Journal in Management and Social Science, 4(9), 288-299. (其他期刊)
Journal Article 2016 Lin Fan (2016). Interactions between Humor and Gender in Japan. ECONSPEAK: A Journal of Advances in Management IT & Social Sciences, 6(9), 69-82. (其他期刊)
Journal Article 2016 Lin Fan (2016). Researching African Tourism: A Case Study. International Journal of Commerce, IT & Social Sciences, 3(6), 1-6. (其他期刊)
Journal Article 2016 Lin Fan (2016). A Sociological Analysis of Television. International Journal in Management and Social Science, 4(6), 587-590. (其他期刊)
Journal Article 2016 Lin Fan, Lavanchawee Sujarittanonta, Arunee Lertkornkitja (2016). Identity and Integration in the Asia-Pacific Region through the Prism of Tourism: Taiwan & Japan. Nepalese Journal of Management Science and Research, 1(1), 44-54. (其他期刊)
Journal Article 2016 Lin Fan (2016). The Disneyization of Tourism: An Extensive Account. International Journal of Research in Social Sciences, 6(8), 362-370. (其他期刊)
Journal Article 2016 Lin Fan (2016). Growth of Reality Television in the 2000s: A Cultural Shift?. International Research Journal of Humanities, Language and Literature, 3(5), 76-81. (其他期刊)
Journal Article 2016 Lin Fan (2016). Real Spaces for Tourist Imagination: The Case of Saly, Senegal. International Research Journal of Human Resources and Social Sciences, 3(5), 278-287. (其他期刊)
Journal Article 2016 Sujarittanonta, Lavanchawee, Nithisathian, Kittichok, Lin fan, and John C. Walsh (2016). Prospects for the Internationalization of Taiwanese and Chinese Higher Education. Contemporary Chinese Political Economy and Strategic Relations: An International Journal. (其他期刊)
Journal Article 2015 Lin Fan (2015). International Segmentation of the Sex Toy Market. International Journal of Arts and Commerce, 4(5), 30-39. (其他期刊)
Journal Article 2015 Lin fan (2015). Targeting the Sex Toy Market: Some Preliminary Findings. International Journal of Research In Social Sciences. (其他期刊)
Journal Article 2012 Lavanchawee Sujarittanonta, Franz Gassner, Stephen Cheng, Lin Fan (2012). National Development by Playing Happy Games & Getting Rich Fast: Creating the Spectacular Asian Fantasy. The Stamford Journal, 4(2), 3-12. (其他期刊)
Journal Article 2007 Bouchetoux, François, and Campbell Jones (2007). Sociality and Money. Business Ethics: A European Review, 16 (3), 203-207. (SSCI)
Conference Paper 2022 Lavanchawee Sujarittanonta, and Lin fan (2022). Beautiful at Every Size: Empowerment through Teaching Diversity. The 10th PSU Education Conference Up-skilling and Upscaling for Future Innovating Higher Education Quality, .
Conference Paper 2022 Lin fan and Lavanchawee Sujarittanonta (2022). Disruptive Technology and Wellness in East and South East Asia: Can We Entrust Proactive Health to Disruptive Technology?. The 5th National Conference on Science, Technology and Innovation, .
Conference Paper 2022 Jirasak Tharajak, Lavanchawee Sujarittanonta, and Lin fan (2022). Cultivating Scientists with a Business Mindset: Teaching Entrepreneurship as a Special Topic. The 5th National Conference on Science, Technology and Innovation, .
Conference Paper 2022 Lin fan, and Lavanchawee Sujarittanonta (2022). Dealing with Race and Sexuality in the Classroom: The case of Taiwanese, Thai, and Indian Business Schools. The 10th PSU Education Conference: Upskilling and Upscaling for Future Innovating Higher Education Quality, .
Conference Paper 2022 Lavanchawee Sujarittanonta, Lin fan, and Rajendra Khimesra (2022). Use of Herbs and Traditional Medicine Among Asian Youths in the Digital Age: Cosmetics, Beauty and Anti-Aging. The 11th Rajamangala University of Technology International Conference: Driving toward Innovation, Economy and Green Technology for Sustainable Development, .
Conference Paper 2021 Lin fan (2021). Interactive Fiction in Higher Education. Engage! International Conference, .
Conference Paper 2021 Lin fan, Grace Chien, and Lavanchawee Sujarittanonta (2021). Impact of Mobile Computing: Are We Ready for a Radical Change in Tourism and Hospitality Education?. Ninth University Conference on Intelligent Technology & Pedagogical Innovation, .
Conference Paper 2021 Lin fan, Soe Myint Than, Lavanchawee Sujarittanonta and Rajendra Dalpat Khimesra (2021). Advanced Education for Asian Executives: Challenges in Learning Among Older Entrepreneurs and Managers. The 9th Prince of Songkla University: A Better Change in Higher Education for Future Economy, .
Conference Paper 2021 Lavanchawee, Sujarittanonta, Lin fan, Tsai, Yu-shan, and Francisco Ho (2021). Logical Thinking Among Asian Tourists During a Global Pandemic: Covid-19 Resilience and Sustainable Tourism Alternatives. 3rd TOURIST Conference, Sustainable Tourism: Building Resilience in Uncertain Times, .
Conference Paper 2021 Lin fan, Tsai, Yu-shan, Lavanchawee, Sujarittanonta, and Francisco Ho (2021). Sustainable Tourism Through Religion: The Case of Tainan (Southern Taiwan). 3rd TOURIST Conference, Sustainable Tourism: Building Resilience in Uncertain Times, .
Conference Paper 2021 Lin fan, and Hsu Le-shan (2021). Cuisiner le francais. Rencontres Pedagogiques de Taiwan, 中華民國.
Conference Paper 2021 Lin fan (2021). Pedagogie de la Fiction Interactive. Rencontres Pedagogiques de Taiwan, 中華民國.
Conference Paper 2020 Lin fan, and Lavanchawee Sujarittanonta (2020). Realities and Fantasies of Infection: Lessons from the Coronavirus Crisis in the Greater Mekong Subregion. International Research Symposium: International Business in the Greater Mekong Subregion: Opportunities and Challenges in the New Context, .
Conference Paper 2018 Lin Fan (2018). Big Data. Global Corporate Sustainability Forum,, Taiwan.
Conference Paper 2017 Lin Fan (2017). Stupidity in Contemporary Academia. RC33 Regional Conference on Social Science Methodology, Taiwan.
Conference Paper 2016 Lavanchawee Sujarittanonta, Nithisathian, Kittichok, Lin Fan, and John C. Walsh (2016). Collaborative Provision of Graduate Education in CLMV: Case of Thailand’s Private Universities. The 9th International Conference on Management, Finance and Entrepreneurship, Thailand.
Conference Paper 2016 Nithisathian, Kittichok, Sujarittanonta, Lavanchawee, Lin Fan, and John Walsh (2016). The Thick Black and White Ocean among Buddhist Pilgrimage Tourist Operators . The 9th International Conference on Management, Finance and Entrepreneurship, Thailand.
Conference Paper 2015 Lin Fan, and Lavanchawee Sujarittanonta (2015). A Comparative Study of Tourism in Taiwan and Japan. International Conference on Asia-Pacific Studies, Taiwan.
Conference Paper 2015 Sujarittanonta, Lavanchawee, Lin Fan, and John Walsh (2015). Breaking Gender Stereotypes in Asia: Human Resource Development Challenges for Thailand's Police Force. 5th International Conference on Management, Finance and Entrepreneurship, Thailand.
Conference Paper 2014 Bouchetoux, François (2014). Fluid Connections: On Romantic Uses of Water. NASSR International Conference on Romanticism and Cross-Cultural Connections, Japan.
Conference Paper 2014 Sujarittanonta, Lavanchawee, and Lin Fan (2014). Communicating through Desserts. International Conference on Asia-Pacific Studies,, Taiwan.
Conference Paper 2014 Lavanchawee, Sujarittanonta and Lin Fan (2014). The Effects of East-West Migration & Friendship as Revealed in the Desserts of Asia. International Conference on Communication in the Era of the ASEAN Economic Community, Thailand.
Conference Paper 2013 Sujarittanonta, Lavanchawee, Lin Fan, Gassner, Franz, and Stephen Cheng (2013). Gambling and Social Well-being in Asian Culture in the Eyes of Impressionable Youths. Participatory and Popular Culture Winter Conference, Taiwan.
Conference Paper 2013 Jamnia, Mojdeh, and Lin Fan (2013). The Importance of Self-Awareness in the Early Stages of Career Development. International Conference on Urban Development and Recovery Management, Taiwan.
Conference Paper 2013 Lin Fan, Sujarittanonta, Lavanchawee, and John Walsh (2013). Adapting Journey to the West for Cinema: Stephen Chow's Hilarious Epopee. Literature to Cinema: Appropriation, Adaptation, Adulteration, India.
Conference Paper 2013 Sujarittanonta, Lavanchawee, Lin Fan, and Mojdeh Jamnia (2013). Senior Tourism Promotion in Asia with Focus on Thailand: Policy Comparison and Service Providers’ Opinion. International Conference on Urban Development and Recovery Management, Taiwan.
Conference Paper 2013 Lin Fan, Jamnia, Mojdeh, Sharma, Yogesh C., and Lavanchawee Sujarittanonta (2013). Cuties: To Like or To Dislike. International Conference on Urban Development and Recovery Management, Taiwan.
Conference Paper 2012 Lavanchawee, Sujarittanonta, Lin Fan, Gassner, Franz, and Stephen Cheng (2012). New Insights into Asian Gamblers: Consumer Attitudes and Values. International Conference of Regional Development, Industrial Formation, and Evaluation of Job Capacity, Taiwan.
Conference Paper 2012 Sujarittanonta, Lavanchawee, Diakite, Ansoumane Douty, Gassner, Franz, Cheng, Stephen, Lin Fan, and Wallop Lipiphan (2012). Development of the Asia-Pacific Gaming Marketplace and the Consumption of Happiness. International Conference on Asia-Pacific Studies, Taiwan.
Conference Paper 2011 Bouchetoux, François (2011). Ethnogastritis. Seminar Series, UK.
Conference Paper 2009 Bouchetoux, François (2009). Working in Academia 2009.11. Joint Postgraduate Careers Symposium, UK.
Conference Paper 2008 Bouchetoux, François (2008). On Writing the Field. PhD Symposium, University of Leicester, UK.
Conference Paper 2007 Bouchetoux, François and Gavin Jack (2007). Temporality and Templarity in an Advertising Agency. 25th Standing Conference on Organizational Symbolism, Slovenia.
Book and Chapter 2022

François Bouchetoux (2022). Deglobalisation in Pandemic Times: Theory and Practice. Lin fan, and Lavanchawee Sujarittanonta The Case for Deglobalization () .

Book and Chapter 2021

François Bouchetoux (2021). Realities and Fantasies of Infection: Lessons from the Coronavirus Crisis in the Greater Mekong Subregion. Lin fan, and Lavanchawee Sujarittanonta International Business in the Greater Mekong Subregion: Challenges and Opportunities in the New Contexts () . Vietnamese Academy of Social Sciences in Hanoi

Book and Chapter 2014

Lin fan (2014). Gender Trouble in Sketches from Japan” in Chiaro, Delia, and Raffaella Baccolini (eds.) Gender and Humour: Interdisciplinary and International Perspectives. New York: Routledge

Book and Chapter 2013

Lin fan (2013). Writing Anthropology: A Call for Uninhibited Method. New York: Palgrave Macmillan

Year Title
Year Semester Required / Selected Department Course Code Course
111 2 Selected 人管英語碩程 GHRM526 ORGANIZATION CULTURE AND ORGANIZATION CHANGE
111 2 Selected 人管英語碩程 GHRM524 LEADERSHIP AND DECISION MAKING
111 2 Required 國際學士學程 IBBA107 HUMAN RESOURCE MANAGEMENT
111 1 Required 人管英語碩程 GHRM503 HUMAN RESOURCE MANAGEMENT
111 1 Selected 人管英語碩程 GHRM531 THESIS WRITING
111 1 Selected 人管英語碩程 GHRM652 WORK AND CULTURE
110 2 Selected 人管英語碩程 GHRM526 ORGANIZATION CULTURE AND ORGANIZATION CHANGE
110 2 Selected 人管英語碩程 GHRM524 LEADERSHIP AND DECISION MAKING
110 2 Selected 人管英語碩程 GHRM522 BUSINESS COMMUNICATION
110 1 Selected 人管英語碩程 GHRM652 WORK AND CULTURE
110 1 Selected 人管英語碩程 GHRM531 THESIS WRITING
110 1 Selected 國際經營學程 IB508 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Year Name Degree Title
2022 Ishali Dawoodani Master New Luxury: A Status Enchancing Tool?
2022 Kang-Tzu Chu Master The Impacts of Purchase Involvement, Brand Equity, and Perceived Risk on Consumer Online Purchase Intention towards the Luxury Products
2022 Hung-Wei Chin Master Non-fungible token:An investigation into consumer behavior based on interviews
2022 Petra Elisabeth Sommerauer Master Can Cultural Intelligence Help to Overcome Challenges of Multicultural Teams?
2022 Manuel Eichbauer Master Key Challenges of Intercultural Asian Sales Teams
2022 Anne Venema Master Can Gen Z Accelerate Digital Transformation? A Qualitative Analysis of Graduate Students Entering the German Workforce
2022 Verena Auberger Master The Impact of the Covid-19 Pandemic on Startups in Austria. A qualitative Analysis of the Challenges and Opportunities emerging due to Working Remotely
2022 Quirin Tassilo Eberl Master Do MBA students follow market trends in retail investing and why?
2022 Anna Maria Kling Master Language Diversity & Team Faultlines
2022 Karina Schmid Master Can agile team practices work in a Taiwanese cultural context? A qualitative analysis of Taiwanese graduate students’ perception of agility in the work context
2022 Daniel Steinerberger Master Developing Cultural Intelligence through Education and International Experience
2022 Marlene Gramenz Master Taiwanese consumers’ perception of sustainability in fast fashion: An H&M case study
2022 Constantin Burke Master Challenge perception in the natural wine industry A qualitative analysis of Austrian natural wine producers
2022 Sapna Goyal Master Indian Employee’s perception on working from home and its impact on their productivity
2022 Kuan-Yi Huang Master Correlations between the effects of cell phone addiction on the grades of vocational high school students under different styles of teaching and parenting
2022 Chiao-Ying Chang Master When the traditions meet the new generation: Attitude, Acceptability and Preference of Taiwanese Herbal Tea among the millennials and generation Z
2022 ALFIN KRISTIAN LINARDI Master Adaptation of Digital Marketing in Timely Customer Behavior Changed due to Covid-19 Pandemic (Shopivch Case)
2022 An-Hsu Hsueh Master Exploring French Perceptions of Taiwanese Cuisine: A Study of “Le Goût de Taïwan” in Paris
2022 Chun-Ting Chan Master Beauty without Cruelty: An Investigation of Factors Inciting Consumers to Purchase Cruelty-Free Cosmetics
2022 Amelie Nerb Master Evaluating the Feasibility of the Human Resources Management Strategy “ROWE”
2022 Shun-Tang Liang Master How did Nike make the 30th-anniversary campaign 'Crazy Dreams' starring Colin Kaepernick a success through their CSA strategy, spokesperson strategy, and brand image?
2022 Akshit Mehta Master Exploratory Study of India Taiwan Business Opportunities for Smart City Development
2022 Pei-Chia Ho Master Virtual YouTubers: The Value Born from Reality and Fantasy
2022 Aniket Raj Master Consumer Behaviour Analysis in the use of cash and cashless transaction in India
2022 Li-Wen Kung Master What makes American movies so popular in Taiwan?
2022 ALAN WU Master A study of Factors that Influence the Purchase of bubble tea among Indians in Taiwan
2022 Sasannaditya Surya Wang Master The Effect of Artificial Scarcity Within the Sneakers Market
2022 Phonlawit Phasitnaowakul Master The Impact of Hybrid Work on Employee Productivity and Employee Well-Being
2022 SUPHANUT WU Master Motorsport Marketing:A Case Study on Netflix's F1 Documentary
2022 Nattaphop Noodaeng Master Empowering Leadership and Managerial Trust: The Moderating Role Of Power Distance and Individualism
2022 Lerone Anderson Master Sustainability of Current Methods of Financing for Infrastructural Development in Senegal
2022 Jan Sourezny Master Transforming Urban Experience: Exploring Impacts of Pier-2 on Visitor Perceptions and the Changing Cityscape
2022 Bertille JAMIN Master French Luxury Goods Industry in Taiwan: A Cross-Cultural Marketing Perspective
2022 Aastha william Master Exploring Generation Z's Perception and Expectations Towards Work-Life Balance in the Indian Hospitality Industry
2022 Wen-Lin Chia Master Erase the Stigma-How Depressed Employees Survive the Workplace
2022 Onwara Manatura Master Exploring Consumer Behavior and Customer Satisfaction in Local Coffee Shop Chains: A Comparative Study between Thailand and Taiwan
2022 Yu-Ching Tseng Master Are You Overworking? Is Overtime an Indication of a Toxic Work Environment?
2022 Xiang-Ting Huang Master From face-to-face to Remote interview lessons from in-house HR Recruiters
2022 Lies Marlen Tejeda Master THE SIGNIFICANCE OF PARENTING STYLES AND LEADERSHIP STYLES IN THE DEVELOPMENT OF WORK PROCRASTINATION
2022 Itze Querube Torrez Diaz Master Factors Motivating Generation Z Nicaraguans to Volunteer at Non-Profit Organizations
2021 Gabriel Malona Master SWOT Analysis to Formulate Marketing Strategy for S Company
2021 Pintusorn Rungruanglada Master Relationship between the support of sustainability, self-confidence and types of coffee consumption
2021 George Carter Master Projecting Taiwan’s Military Manpower Supply, 2020-2065
2021 Yu-Ting Li Master Marketing incense: cultural approaches beyond religion
2021 Aurora Elsa Shafira Frederick Master The Effect of Work from Home During COVID Pandemic in Indonesia on Employee’s Stress Management, Work-Life Balance, and its Final Impact on Employee Productivity
2021 Anna Tretiakova Master Monetizing Instagram With Storytelling: My Blog Experience On The Russian Market
2021 Pavel Belov Master Becoming an Influencer on Instagram with Facebook Target Advertising
2021 Tzu-Ching Yu Master Influencer Marketing’s Application and Effects on Consumers
2021 Hsuan-Wei Huang Master The world under the lens of documentary photography- Reflections on reality in the works of Henri Cartier-Bresson
2021 Viktor Seirl Master Organizational Culture and Job Satisfaction in the Austrian Hospitality Industry
2021 Mariam Misakyan Master Challenges for non-native speakers when English is implemented as a corporate language
2021 Louis Jury Master Nowadays Dynamic of Human Development; Enhancing a brighter future for everybody.
2021 Wen-Ching Chen Master Finding happiness at work: the case of company K
2021 Yih-Kae Tseng Master Managing Diversity in Global Virtual Teams
2021 Tomas Kejha Master Performing Better on University Assignments With the Concept of Flow: Methods for University Students and Professors
2021 RUDY SERGIUS Master Managing Space in Architecture: The Case of Toyo Ito
2020 Chandrasekaran Chandra Mary Master Break the cycle of perfectionism in the workplace with potent language and leadership
2020 Lo Chiang Master How to attract foreign tourists through Tainan food tourism
2020 Elisabeth Buder Master Emerging Markets: A case study on Southeast Asia market entry
2020 Katharina Dietl Master Language Strategies How multinationals handle linguistic diversity
2020 Vanessa Therese Gumilar Master Sustainable Consumer Behavior in Times of COVID-19
2020 Wongsrikun Saisuri Master Analysis of Factors Affecting Job Stress and Its Influence on Job Satisfaction of Hospitality Employees
2020 Agathe Savariau Master Emotional labor of IMA's call center employees : deep acting, surface acting and emotional consonance on diverse calls
2020 Alexander Rudolph Nowicki Master Implementing an Import and Distribution Business in Taiwan - Yali Imports: A Business Plan
2020 Miriam Luisa Pleus Master IS BAD PUBLICITY BETTER THAN NO PUBLICITY? A Case Study of a German Company Dealing with “Shitstorms”
2020 Bo-Yu Chen Master The Transformation of Taiwan Shipbuilding Industry: A Case Study of Jong Shyn Shipbuilding Group
2020 Jamesly Pierre-Louis Master How Democracy Leads to Meaningful Work in Corporations
2020 Sushila Master Taiwanese Female Attitudes towards Buying Organic Cosmetic Products
2019 Fu-Jung Chuang Master Analysis of Cause-Related Marketing on Consumer Perceptions, Participation, and Purchase Intention: Brand Consciousness as a Moderator
2019 Lambert Mylene Madeleine Axelle Master The miracle of H company : on marketing magic storytelling
2019 Aleksic Goran Master Anti-counterfeiting strategies in the bicycle industry
2019 Mateusz Koziel Master Effects of mobile technology on consumer behaviour in omni-channel retail environment: A case study of the UK fashion industry
2019 Yu-Hsuan Lin Master Marketing Taiwanese Tea Brands — The Case of LIL & TEA
2019 Yu-Shan Tsai Master How does Tainan market religious customs and cultural heritage to attract more foreign visitors
2018 Izabella Dobrowolska Master Eventons - Event Mobile Application
2018 Yuen-Ki Chung Master Saving for Merlin: Consumer Motivation in Gacha-based Mobile Gaming
2017 Matthew Jon Dobesh Master Business Strategy for Growth in Electronic Commerce. A 21st Century Perspective.
Year Title Awarding Organization
Period Activity Description Role