| 姓名 | 王紹蓉 |
|---|---|
| 職稱 | 教授 |
| 專長及研究領域 | 社群媒體、電腦中介傳播、隱私與監控、行動通訊 |
| 研究室 | 管 4092 |
| 分機 | 4965 |
| shaowang@faculty.nsysu.edu.tw |
| 學歷 | 2010, 博士, 傳播, 紐約州立大學水牛城分校 |
|---|---|
| 個人經歷 | 2021-02-01 ~ , 行銷傳播管理所, 教授 2015-08-01 ~ 2020-01-31, 行銷傳播管理所, 副教授 2011-02-01 ~ 2015-07-31, 行銷傳播管理所, 助理教授 |
| 行政職務 | 2021-08-01 ~ , 行銷傳播管理所, 所長 2019-02-01 ~ 2020-10-30, 人力資源管理全英語碩士學位學程, 主任 2019-02-01 ~ 2020-10-30, 國際經營管理學程, 主任
|
| 學術服務 | 2020-08-01 ~ , 中華傳播學刊, 編輯委員 2019-08-01 ~ , 資訊社會研究, 副主編 |
| 類別 | 年度 | 名稱 |
|---|---|---|
| 期刊論文 | 2022 | (2022). Factors Influencing Viewers’ Social Support for Live Streamers: Parasocial Interaction and Telepresence Perspectives . Mass Communication Research. (TSSCI) |
| 期刊論文 | 2020 | Wang, S. S., & Hsieh, C. T. (2020). Ubiquitous Pokémon Go: Human–Environment Relationships and the Location-Based Augmented Reality Game.. Environment and Behavior, 52(7), 695-725.. (SSCI) |
| 期刊論文 | 2020 | (2020). Liquid Surveillance and Smartphone Affordance: Watching and Being Watched in Mobile Social Networks. Communication & Society, 54, 127–159. (TSSCI) |
| 期刊論文 | 2019 | Wang, S.S. & Chou, H.Y. (2019). Effects of game-product congruity on in-app interstitial advertising and the moderation of media context factors. Psychology & Marketing. (SSCI) |
| 期刊論文 | 2018 | Wang, SS; Lin, YC; Liang, TP (2018). Posts that attract millions of fans: The effect of brand-post congruence. Electronic Commerce Research and Applications, 28, 73-85. (SSCI) |
| 期刊論文 | 2016 | Chou, HY; Wang, SS (2016). The effects of happiness types and happiness congruity on game app advertising and environments. Electronic Commerce Research and Applications, 20(20), 1-14. (SSCI) |
| 期刊論文 | 2016 | Wang, SS (2016). More Than Words? The Effect of Line Character Sticker Use on Intimacy in the Mobile Communication Environment. Social Science Computer Review, 34(34), 456-478. (SSCI) |
| 期刊論文 | 2016 | Wang, SS (2016). To Tweet or Not to Tweet: Factors Affecting the Intensity of Twitter Usage in Japan and the Online and Offline Sociocultural Norms. INTERNATIONAL JOURNAL OF COMMUNICATION, 10(10), 2637-2660. (SSCI) |
| 期刊論文 | 2016 | 王紹蓉、梁定澎、賴誼禎 (2016). Conceal or Disclose: Exploring Factors Affecting Facebook Users' Privacy Management Behavior. Journal of Information Management, 23(23), 445-472. (TSSCI) |
| 期刊論文 | 2015 | Wang, SS (2015). To unfriend or not: exploring factors affecting users in keeping friends on Facebook and the implications on mediated voyeurism. ASIAN JOURNAL OF COMMUNICATION, 25(25), 465-485. (SSCI) |
| 期刊論文 | 2013 | Wang, Shaojung Sharon; Stefanone, Michael A. (2013). Showing Off? Human Mobility and the Interplay of Traits, Self-Disclosure, and Facebook Check-Ins. SOCIAL SCIENCE COMPUTER REVIEW, 31(31), 437-457. (SSCI) |
| 期刊論文 | 2013 | Wang, Shaojung Sharon (2013). I Share, Therefore I Am: Personality Traits, Life Satisfaction, and Facebook Check-Ins. CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 16(16), 870. (SSCI) |
| 期刊論文 | 2012 | Wang, S.S. (2012). China’s Internet lexicon: The symbolic meaning and comoditization of Grass Mud Horse in the harmonious society. First Monday. (其他期刊) |
| 期刊論文 | 2011 | (2011). The Expansion of U.S. Soft Power via New Information Technology: The Voice of America in the Post Cold War Era. International Communication Gazette, 73(4). (其他期刊) |
| 期刊論文 | 2011 | Wang, S.S.& Hong, J. (2011). Voice of America in the post-Cold War era:Opportunities and challenges to external media services via new information and communication technology. International Communication Gazette, 73(4), 343-358. (其他期刊) |
| 期刊論文 | 2010 | Wang, S., Moon, S., Kwon, K., Evans, C., & Stefanone, M. (2010). Faceoff: Implications of visual cues on initiating friendship on Facebook. Computers in Human Behavior, 26(2), 226-234. (SSCI) |
| 期刊論文 | 2010 | Wang, S.S. (2010). Shall We Depart from Globalization Ring? Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Asian Cinema, 21(1), 39-58. (其他期刊) |
| 期刊論文 | 2010 | Wang, S.S. & Hong, J. (2010). Discourse behind the Forbidden Realm: Internet surveillance and its implications on China's blogosphere. Telematics and Informatics, 27(1), 67-78. (SSCI) |
| 期刊論文 | 2010 | Wang, S. (2010). Shall We Depart from Globalization Ring? Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Asian Cinema(21(1)), 39-58. (其他期刊) |
| 專書及專章 | 2020 | 王紹蓉 (2020). Spatial Immersion and Human Interaction: Comparing Cross-Generational Experiences of Pokémon GO Play. Handbook of Research on the Global Impacts and Roles of Immersive Media (371-392) . IGI Global |
| 年度 | 名稱 |
|---|---|
| 2022 | 假的真不了? 深偽網紅行銷的說服效果. 科技部 (111-2410-H-110-044-SS2) |
| 2019 | 教學實踐研究計畫-翻轉再翻轉: 行動直播式的體驗學習歷程. 政府部門 (PSL1080026) |
| 2019 | 寂寞經濟：從情緒調節機制探討行動直播平台的社會支持性供應與消費行為. 科技部 (108-2628-H-110-004-SS3) |
| 2018 | 人機互動、機緣感知：智慧型科技與個人健康管理的理論與實踐. 科技部 (107-2511-H-110-006-) |
| 2018 | 教學實踐研究計畫-知識建構與共創: 社群協作學習之實踐與成效. 政府單位 (PSL107019) |
| 2018 | 教學實踐研究計畫-知識建構與共創: 社群協作學習之實踐與成效. 政府部門 |
| 2017 | 滑出健康：熟齡低頭族智慧型載具使用與食物選擇關聯性因素之探索與建構. 科技部 (106-2410-H-110-044-) |
| 2015 | 中介的地方性，行動的社交性：適地性媒體之自我呈現、地點表述以及社交連結. 科技部 (104-2410-H-110-050-MY2) |
| 2013 | 智慧人生、時空流轉:液態監視之辯證與智慧型手機族之隱私管理行為. 科技部 (102-2410-H-110-026-SS2) |
| 2012 | 探索憤怒鳥之遊戲動機、樂趣、續玩行為及玩家心理構面. 科技部 (NSC101-2410-H-110-037-SSS) |
| 2011 | 探索社交資本對臉書虛擬農場遊戲之意義. 科技部 (NSC100-2410-H-110-041-) |
| 1970 | 智慧人生、時空流轉:液態監視之辯證與智慧型手機族之隱私管理行為. 科技部 (102-2410-H-110-026-SS2) |
| 1970 | 中介的地方性，行動的社交性：適地性媒體之自我呈現、地點表述以及社交連結. 科技部 (104-2410-H-110-050-MY2) |
| 學年度 | 學期 | 必選修 | 開課系所 | 課號 | 課程名稱 |
|---|---|---|---|---|---|
| 111 | 2 | 選 | 行傳所 | ICM904 | 行銷傳播管理研究方法 |
| 111 | 2 | 選 | 行銷傳播碩 | ICM643 | 社群網路產業專題研究 |
| 111 | 2 | 選 | 行銷傳播碩 | ICM561 | 企業傳播與實務 |
| 111 | 1 | 選 | 行銷傳播碩 | ICM532 | 電腦中介傳播 |
| 111 | 1 | 選 | 行銷傳播碩 | ICM644 | 數位時代的隱私與監控專題研究 |
| 111 | 1 | 必 | EMBA | EMBA981B | 策略行銷管理 |
| 111 | 1 | 選 | 行傳所 | ICM911 | 論文寫作 |
| 110 | 2 | 選 | 行銷傳播碩 | ICM643 | 社群網路產業專題研究 |
| 110 | 2 | 選 | 行傳所 | ICM904 | 行銷傳播管理研究方法 |
| 110 | 2 | 選 | 行銷傳播碩 | ICM558 | 行銷傳播管理講座（二） |
| 110 | 1 | 選 | 行銷傳播碩 | ICM532 | 電腦中介傳播 |
| 110 | 1 | 選 | 行銷傳播碩 | ICM644 | 數位時代的隱私與監控專題研究 |
| 年度 | 名稱 | 頒獎機構 |
|---|---|---|
| 2018 | Top Faculty Paper Award, Entertainment Studies Interest Group | Association for Education in Journalism and Mass Communication (AEJMC) |
| 2015 | Gene Burd Top Faculty Research Paper Award, 1st Place | Association for Education in Journalism and Mass Communication (AEJMC) |
| 起迄日期 | 計劃/活動名稱 | 計劃/活動內容 | 擔任角色 |
|---|