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Name Wang, Shaojung
Title Professor
Research Interests Social Media, Computer-Mediated Communication, Privacy and Surveillance In The Information Society, Mobile Media
Office 管 4092
Phone 4965
Email shaowang@faculty.nsysu.edu.tw


Education 2010, Ph.D., Communication, University at Buffalo
Experience 2021-02-01 ~ , IMC, 教授
2015-08-01 ~ 2020-01-31, IMC, 副教授
2011-02-01 ~ 2015-07-31, IMC, Assistant Professor
Administrative Positions
2021-08-01 ~ , Institute of Marketing Communication, 所長
2019-02-01 ~ 2020-10-30, GHRM, Director
2019-02-01 ~ 2020-10-30, IBMBA, Director
Academic Services 2020-08-01 ~ , 中華傳播學刊, 編輯委員
2019-08-01 ~ , 資訊社會研究, 副主編
Category Year Title
Journal Article 2022 (2022). Factors Influencing Viewers’ Social Support for Live Streamers: Parasocial Interaction and Telepresence Perspectives . Mass Communication Research. (TSSCI)
Journal Article 2020 Wang, S. S., & Hsieh, C. T. (2020). Ubiquitous Pokémon Go: Human–Environment Relationships and the Location-Based Augmented Reality Game.. Environment and Behavior, 52(7), 695-725.. (SSCI)
Journal Article 2020 (2020). Liquid Surveillance and Smartphone Affordance: Watching and Being Watched in Mobile Social Networks. Communication & Society, 54, 127–159. (TSSCI)
Journal Article 2019 Wang, S.S. & Chou, H.Y. (2019). Effects of game-product congruity on in-app interstitial advertising and the moderation of media context factors. Psychology & Marketing. (SSCI)
Journal Article 2018 Wang, SS; Lin, YC; Liang, TP (2018). Posts that attract millions of fans: The effect of brand-post congruence. Electronic Commerce Research and Applications, 28, 73-85. (SSCI)
Journal Article 2016 Chou, HY; Wang, SS (2016). The effects of happiness types and happiness congruity on game app advertising and environments. Electronic Commerce Research and Applications, 20(20), 1-14. (SSCI)
Journal Article 2016 Wang, SS (2016). More Than Words? The Effect of Line Character Sticker Use on Intimacy in the Mobile Communication Environment. Social Science Computer Review, 34(34), 456-478. (SSCI)
Journal Article 2016 Wang, SS (2016). To Tweet or Not to Tweet: Factors Affecting the Intensity of Twitter Usage in Japan and the Online and Offline Sociocultural Norms. INTERNATIONAL JOURNAL OF COMMUNICATION, 10(10), 2637-2660. (SSCI)
Journal Article 2016 王紹蓉、梁定澎、賴誼禎 (2016). Conceal or Disclose: Exploring Factors Affecting Facebook Users' Privacy Management Behavior. Journal of Information Management, 23(23), 445-472. (TSSCI)
Journal Article 2015 Wang, SS (2015). To unfriend or not: exploring factors affecting users in keeping friends on Facebook and the implications on mediated voyeurism. ASIAN JOURNAL OF COMMUNICATION, 25(25), 465-485. (SSCI)
Journal Article 2013 Wang, Shaojung Sharon; Stefanone, Michael A. (2013). Showing Off? Human Mobility and the Interplay of Traits, Self-Disclosure, and Facebook Check-Ins. SOCIAL SCIENCE COMPUTER REVIEW, 31(31), 437-457. (SSCI)
Journal Article 2013 Wang, Shaojung Sharon (2013). I Share, Therefore I Am: Personality Traits, Life Satisfaction, and Facebook Check-Ins. CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 16(16), 870. (SSCI)
Journal Article 2012 Wang, S.S. (2012). China’s Internet lexicon: The symbolic meaning and comoditization of Grass Mud Horse in the harmonious society. First Monday. (其他期刊)
Journal Article 2011 (2011). The Expansion of U.S. Soft Power via New Information Technology: The Voice of America in the Post Cold War Era. International Communication Gazette, 73(4). (其他期刊)
Journal Article 2011 Wang, S.S.& Hong, J. (2011). Voice of America in the post-Cold War era:Opportunities and challenges to external media services via new information and communication technology. International Communication Gazette, 73(4), 343-358. (其他期刊)
Journal Article 2010 Wang, S., Moon, S., Kwon, K., Evans, C., & Stefanone, M. (2010). Faceoff: Implications of visual cues on initiating friendship on Facebook. Computers in Human Behavior, 26(2), 226-234. (SSCI)
Journal Article 2010 Wang, S.S. (2010). Shall We Depart from Globalization Ring? Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Asian Cinema, 21(1), 39-58. (其他期刊)
Journal Article 2010 Wang, S.S. & Hong, J. (2010). Discourse behind the Forbidden Realm: Internet surveillance and its implications on China's blogosphere. Telematics and Informatics, 27(1), 67-78. (SSCI)
Journal Article 2010 Wang, S. (2010). Shall We Depart from Globalization Ring? Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Asian Cinema(21(1)), 39-58. (其他期刊)
Book and Chapter 2020

Wang, Shaojung (2020). Spatial Immersion and Human Interaction: Comparing Cross-Generational Experiences of Pokémon GO Play. Handbook of Research on the Global Impacts and Roles of Immersive Media (371-392) . IGI Global

Year Title
2022

Deepfakes in influencer marketing: The persuasive effectiveness. Ministry of Science and Technology (111-2410-H-110-044-SS2)

2019

教學實踐研究計畫-翻轉再翻轉: 行動直播式的體驗學習歷程. 政府部門 (PSL1080026)

2019

Lonely Viewers on Mobile Live-Streaming Apps: the Effects of Emotion Regulation Mechanisms on Social Support Provision and Consumption. MOST (108-2628-H-110-004-SS3)

2018

Human-bot interaction and the affordance of smart technology: From theory to practice. MOST (107-2511-H-110-006-)

2018

Social Collaboration and Learning. 政府單位 (PSL107019)

2018

教學實踐研究計畫-知識建構與共創: 社群協作學習之實踐與成效. 政府部門

2017

Smart senior: Exploring older adults’ use of smart devices in everyday life and factors associated with food choice. MOST (106-2410-H-110-044-)

2015

Mediated locality and human mobility: Locative media and its implications on the presentation of self and space and social connectivity. Ministry of Science and Technology. MOST (104-2410-H-110-050-MY2)

2013

Smartphone and the rise of ubiquitous urban life: Discourse of liquid surveillance and the model of user’ adoption from the lens of privacy management. MOST (102-2410-H-110-026-SS2)

2012

• Exploring factors affecting Angry Birds Play: Motivation, Enjoyment, and Continue to Play. MOST (NSC101-2410-H-110-037-SSS)

2011

A Social Capital Perspective on Playing Farmville on Facebook. . MOST (NSC100-2410-H-110-041-)

1970

Smartphone and the rise of ubiquitous urban life: Discourse of liquid surveillance and the model of user’ adoption from the lens of privacy management. MOST (102-2410-H-110-026-SS2)

1970

Mediated locality and human mobility: Locative media and its implications on the presentation of self and space and social connectivity. Ministry of Science and Technology, Aug. 2015-July 2017.. MOST (104-2410-H-110-050-MY2)

Year Semester Required / Selected Department Course Code Course
111 2 Selected Institute of Marketing Communication ICM904 MARKETING COMMUNICATION RESEARCH METHODS
111 2 Selected 行銷傳播碩 ICM643 INDEPENDENT STUDIES IN WEB 2.0 INDUSTRY
111 2 Selected 行銷傳播碩 ICM561 CORPORATE COMMUNICATION AND PRACTICE
111 1 Selected 行銷傳播碩 ICM532 COMPUTER-MEDIATED COMMUNICATION
111 1 Selected 行銷傳播碩 ICM644 INDEPENDENT STUDIES IN PRIVACY AND SURVEILLANCE
111 1 Required EMBA EMBA981B STRATEGIC MARKETING MANAGEMENT
111 1 Selected Institute of Marketing Communication ICM911 THESIS WRITING
110 2 Selected 行銷傳播碩 ICM643 INDEPENDENT STUDIES IN WEB 2.0 INDUSTRY
110 2 Selected Institute of Marketing Communication ICM904 MARKETING COMMUNICATION RESEARCH METHODS
110 2 Selected 行銷傳播碩 ICM558 SEMINAR ON MARKETING COMMUNICATIONS (II)
110 1 Selected 行銷傳播碩 ICM532 COMPUTER-MEDIATED COMMUNICATION
110 1 Selected 行銷傳播碩 ICM644 INDEPENDENT STUDIES IN PRIVACY AND SURVEILLANCE
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Year Title Awarding Organization
2018 Top Faculty Paper Award, Entertainment Studies Interest Group Association for Education in Journalism and Mass Communication (AEJMC)
2015 Gene Burd Top Faculty Research Paper Award, 1st Place Association for Education in Journalism and Mass Communication (AEJMC)
Period Activity Description Role