photo
Name Shaw, Ping
Title Professor
Research Interests gender and media, media content analysis, media textual analysis
Office 管4086
Phone 4961
Email shawpin@cm.nsysu.edu.tw


Education 1960, Ph.D., Mass Communication, Pennsylvania State University
Experience
Administrative Positions
2018-08-01 ~ , Institute of Marketing Communication, National Sun Yat-sen University, Director
2011-01-01 ~ 2015-07-31, Institute of Marketing Communication, National Sun Yat-sen University, Director
Academic Services ~ , 台灣南方傳播學會, 台灣南方傳播學會董事, 董事
~ , 行政院新聞局廣播電視金鐘獎, 94年廣播電視金鐘獎, 審議委員
2007-01-01 ~ 2012-01-01, Editorial Advisory Board, Chinese Journal of Commu, 審議委員
2007-01-01 ~ 2012-12-31, [Chinese Journal of Communication], 副主編或編輯委員
2006-01-01 ~ 2008-01-01, 高等教育評鑑中心, 評鑑委員
2005-01-01 ~ 2006-01-01, 金鐘獎, 評審委員
2003-08-01 ~ 2004-07-31, 高雄市政府新聞處有線電視費率審議委員會, 審議委員
2001-08-01 ~ 2002-07-31, 高雄市女學會, 理事
Category Year Title
Journal Article 2018 Tan, Yue; Shaw, Ping (2018). Attribute-Priming Effects on Presidential Approval: The Role of Risk Perception and Trust in Government RegulationIssues & Studies, 54(3), . (SSCI)
Journal Article 2018 譚躍、蕭蘋 (2018). 線上災難傳播的議題設定效果:高雄氣爆事件中媒體臉書粉絲專頁主文與回應文的互動影響新聞學研究, 138(), 163-224. (TSSCI)
Journal Article 2017 譚躍、蕭蘋 (2017). 男性氣概和運動:運動員模特兒在男性生活時尚雜誌廣告中的形象分析傳播研究與實踐, 7(7), 179-201. (TSSCI)
Journal Article 2015 Shaw, P; Tan, Y (2015). Constructing digital childhoods in Taiwanese children's newspapersNEW MEDIA & SOCIETY, 17(17), 1867-1885. (SSCI)
Journal Article 2014 Shaw, P; Tan, Y (2014). Feminism and social change: women's place in Taiwanese newspapers and public opinionASIAN JOURNAL OF COMMUNICATION, 24(24), 351-369. (SSCI)
Journal Article 2014 Shaw, P; Tan, Y (2014). Race and Masculinity: A Comparison of Asian and Western Models in Men's Lifestyle Magazine AdvertisementsJOURNALISM & MASS COMMUNICATION QUARTERLY, 91(91), 118-138. (SSCI)
Journal Article 2013 Tan, Yue; Shaw, Ping; Cheng, Hong; Kim, Kwangmi Ko (2013). The Construction of Masculinity: A Cross-Cultural Analysis of Men's Lifestyle Magazine AdvertisementsSEX ROLES, 69(69), 237. (SSCI)
Journal Article 2011 袁支翔、蕭蘋 (2011). 展售男性氣概:男性生活時尚雜誌所呈現的新男性形象分析新聞學研究, (107), 207-243. (TSSCI)
Journal Article 2010 蕭蘋、張文嘉 (2010). 相聚在金色拱門下:麥當勞電視廣告中的家庭形象分析(1984-2003)新聞學研究, (102), 1-34. (TSSCI)
Journal Article 2009 蕭蘋 (2009). 媒介與性別研究的在地紮根中華傳播學刊, (16), 15-23. (TSSCI)
Journal Article 2008 陳志賢、蕭蘋 (2008). 幸福家庭的房車:汽車廣告中所再現的理想家庭新聞學研究, (96), 5-86. (TSSCI)
Journal Article 2008 Chen, Chih-Hsien and Shaw, Ping (2008). Happy Family Car: Ideal Family Represented in Car AdvertisementsMass Communication Research, 9(6), 45-86. (其他期刊)
Journal Article 2005 Frith, Katherine, Shaw, Ping and Cheng, Hong (2005). The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine AdvertisingJournal of Communication, (), . (SSCI)
Journal Article 2004 蕭蘋 (2004). Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine AdvertisementsSex Roles, 1(), 53-61. (SSCI)
Journal Article 2004 蕭蘋 (2004). 新聞專業中的性別政治:媒介組織對女性記者及其報導的影響新聞學研究, (81), 85-123. (TSSCI)
Journal Article 2003 蕭蘋 (2003). 或敵或友:流行文化與女性主義台灣社會學刊, (30), 135-164. (TSSCI)
Journal Article 2003 蕭蘋、吳秀麗、郭峰淵 (2003). 地方新聞中的地方圖像:台南地區報紙的內容分析中華傳播學刊, (3), 161-193. (TSSCI)
Journal Article 2003 蕭蘋 (2003). 地方新聞中的地方圖像:台南地區報紙的內容分析中華傳播學刊, (3), 161-193. (其他期刊)
Journal Article 2002 蕭蘋、蘇振昇 (2002). 揭開風花雪月的迷霧:解讀台灣流行音樂中的愛情價值(1989-1998)新聞學研究, (70), 167-195. (TSSCI)
Journal Article 2001 蕭蘋 (2001). 華語區域市場中,跨國與獨立唱片公司的產製策略比較分析中山管理評論, 9(4), 567-593. (TSSCI)
Conference Paper 2017 Shaw, P., & Tan, Y. (2017). Sexual objectification in Taiwan’s magazine advertising from 1985 to 2011: A content analysis. the Conference Age, Agency, Ambiguity - Gender and Generation in Times of Change, Norway.
Conference Paper 2016 Shaw, P., & Tan, Y. (2016). Framing disaster online: A comparative framing analysis of the media coverage of the 2014 Kaohsiung Gas Explosions between online news media and traditional news media. the MediAsia 2016: The Asian Conference on Media & Mass Communication, Japan.
Conference Paper 2013 楊芳枝、蕭蘋 (2013). 媒體內容再現篇. 台灣女性學學會 20 週年台灣婦女處境白皮書論文發表研討會, Taiwan.
Conference Paper 2013 Yang, Fang-chih Irene and Shaw, Ping (2013). Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan. the annual conference of International Association for Media and Communication Research (IAMCR), UK.
Conference Paper 2013 Shaw, Ping, and Tan, Yue (2013). Feminism and Social Change: Women’s Place in Taiwan Newspaper and Public Opinion. the annual conference of International Communication Association (ICA), UK.
Conference Paper 2012 Shaw, Ping, and Tan, Yue (2012). Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements. the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), .
Conference Paper 2012 Kwangmi, Kim, Shaw, Ping, and Cheng, Hong (2012). Representation of McDonald’s TV Commercials in Korea: A Longitudinal Analysis of Its Strategies. the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), .
Conference Paper 2012 Tan, Yue and Shaw, Ping (2012). Masculinity And Sports: A Cross-Cultural Comparison Of Sports Celebrities In Men`s Lifestyle Magazine Ads. World Leisure Congress, .
Conference Paper 2012 Shaw, Ping, Tan, Yue, Kwangmi, Kim, and Cheng, Hong (2012). The Construction Of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements. The 10th International Conference on Research in Advertising (ICORIA), .
Conference Paper 2011 Shaw, Ping, Yue, Tan, Kwangmi, Kim, and Cheng, Hong (2011). The Construction Of Masculinity:A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements. The 10th International Conference on Research in Advertising (ICORIA), .
Conference Paper 2011 Kwangmi, Kim, Shaw, Ping and Cheng, Hong (2011). Not Global Anymore? A Longitudinal and Cross-Cultural Analysis of McDonald’s Commercials in Korea and Taiwan. The American Academy of Advertising Asia-Pacific Conference, .
Conference Paper 2011 蕭蘋 (2011). 兒童與廣告:管制與相關議題. 建國百年全國兒童少年國是會議-南區會議, .
Conference Paper 2011 Shaw, Ping, Tan, Yue, Kwangmi, Kim, and Cheng, Hong (2011). The Construction Of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements. The 10th International Conference on Research in Advertising (ICORIA), .
Conference Paper 2010 蕭蘋 (2010). 新父親? 好父親? 電視廣告文本建構的新父職分析. 女學會年會「性別研究的轉向:男性/男孩研究的發展與台灣社會的接軌」, .
Conference Paper 2005 蕭蘋 (2005). Women as Target: Internationalization of the Women's Magazine Industry in Taiwan. the Sixth Annual Convention of Media Ecology Association, .
Conference Paper 2005 蕭蘋、蔡佩芳 (2005). 協商女性氣質:青少女與電視廣告. 女學會與台大人口與性別研究中心聯合年會, .
Conference Paper 2004 蕭蘋 (2004). Independent Modern “Glocalized” Female: Discourse Analysis of Taiwan’s Edition of Cosmopolitan,”. Discourse, Globalization and Gender Identities” Conference, .
Conference Paper 2004 蕭蘋、吳珮琪 (2004). 教導女孩成為女人—青少女雜誌廣告的內容分析. 婦女\性別研究與教學學術研討會, .
Conference Paper 2004 蕭蘋、陳孟珠 (2004). 性別與管理議題的建構:天下雜誌的內容分析(1982-2001). 中山管理論壇-知識經濟、新公共管理與傳播, .
Conference Paper 2004 蕭蘋 (2004). 女性主義與文化識讀. 女性主義教學工作坊, .
Conference Paper 2003 蕭蘋 (2003). Changes or Not Changes: Content Analysis of Women’s Pages in Taiwan’s Newspapers 1970s-1990s. American Academy of Advertising for the Second Asia-Pacific Conference, .
Conference Paper 2003 蕭蘋 (2003). 媒體廣告對青少年性別認同與性別刻板印象的形塑與鬆動. 教育部委託研究論文發表會, .
Conference Paper 2003 蕭蘋 (2003). 台灣廣告產業的國際化. 傳播與媒體生態研討會, .
Conference Paper 2003 蕭蘋 (2003). 性記者與偏差的性別再現:制度與組織層次的分析. 意識、認同、實踐─女性主義學術研討會, .
Conference Paper 2002 蕭蘋 (2002). 或敵或友:流行文化與女性主義. 性別、知識與權力研討會, .
Conference Paper 2002 蕭蘋、吳秀麗、郭峰淵 (2002). 地方新聞中的地方圖像:台南地區報紙地方新聞的內容分析. 傳播學術新發展:傳承與展望研討會, .
Book and Chapter 2018

(2018). 性別與媒介. 蕭蘋 性別向度與台灣社會 () .

Book and Chapter 2017

(2017). 媒體中的性別平權. 蕭蘋 性別意識進階教材:性別、教育、文化與媒體 () .

Book and Chapter 2016

(2016). 網路與傳統新聞媒體災難報導框架之比較:以高雄氣爆事件為例. 蕭蘋,譚躍 電子商務與網路社會新境界2017 () .

Book and Chapter 2014

(2014). Active Citizenship: The Politics of Imagining Inte. Discourses about Audiences: International Comparis (187-202) . London: Routledge.

Book and Chapter 2012

(2012). Cross-culture and racial Comparisons of Individual. EAA Advances in Advertising Research (Vol. 3): Cur (275-290) . Germany: Gabler

Book and Chapter 2012

(2012). Move Freely: Single Women and Mobility in Taiwanes. Women and the Media in Asia: The Precarious Self () . London and New York: Palgrave Macmillan

Book and Chapter 2011

(2011). Misery of Being Single’: Individualization vs. Neo. Women and the Media in Asia () . London and New York: Palgrave Macmillan

Book and Chapter 2011

(2011). Gender in International Advertising. The Handbook of International Advertising Research () . Wiley Blackwell

Book and Chapter 2009

(2009). Truth Told Online: Consumer Insights into Automobi. Research in Advertising: Message, Medium, and Cont (191-200) . Flanders: Garant

Book and Chapter 2008

(2008). Women as Target: Internationalization of Women’s M. Commercializing Women: Images of Asian Women in th (55-75) . Cresskill, N.J.: Hampton Press

Book and Chapter 2007

(2007). :性別與媒介. 巨流出版社

Book and Chapter 2006

(2006). Commercializing Women:Internationalization of Wome. Hampton Press

Book and Chapter 2004

(2004). :Internationalization of Women’s Magazines in Taiw. Hampton Press

Book and Chapter 2003

(2003). :Cultural Values Depicted in Advertising through t. Marquette Books

Year Title
2018

Transcending Limits, Being Yourself: Gender and Sports in Advertising. Ministry of Science and Technology (107-2410-H-110-020-)

2016

Reading domestic femininities: Changes in domesticity discourses since the 1970s. Ministry of Science and Technology (104-2410-H-110-071-MY2)

2016

Media role in risk communication: A case study of the Kaohsiung gas explosion. 科技部 (104-2511-S-110-010-MY3)

2015

Reading domestic femininities: Changes in domesticity discourses since the 1970s. 科技部 (104-2410-H-110-071-MY2)

2015

Media role in risk communication: A case study of the Kaohsiung gas explosion. Ministry of Science and Technology (104-2511-S-110-010-MY3)

2014

Naughtiness or ADHD? Discourse Analysis on Children's ADHD Represented in the Content of Taiwan's Newspapers. 科技部 (103-2511-S-110-007-)

2014

Digitalizing Childhood: Discourse Analysis on Children and Communication Technology. 科技部 (101-2410-H-110-027-MY3)

2013

Digitalizing Childhood: Discourse Analysis on Children and Communication Technology. 科技部 (101-2410-H-110-027-MY3)

2011

新男性氣概的混雜與協商. 科技部 (NSC99-2410-H-110-048-MY2)

2011

東亞文化的身體、「現代性」與現代「性」:台灣、中國、日本、韓國的廣告研究-總計畫暨子計畫三:廣告與「. 科技部 (NSC99-2420-H-110-008-MY2)

2010

東亞文化的身體、「現代性」與現代「性」:台灣、中國、日本、韓國的廣告研究-總計畫暨子計畫三:廣告與「. 科技部 (NSC99-2420-H-110-008-MY2)

2010

99A10583我國電視節目內容之族裔議題表現案例分析(編號:NCC-J99004). 國家通訊傳播委員會 (99126)

2009

新父親?好父親?父職文化的建構、論述與轉變. 科技部 (NSC98-2410-H-110-042)

2008

男性的再現:廣告中的男性氣概研究(2/2). 科技部 (NSC96-2412-H-110-001-MY2)

2007

男性的再現:廣告中的男性氣概研究. 科技部 (NSC96-2412-H-110-001-MY2)

2007

公共電視南部影視產業需求調查研究. 財團法人公共電視文化事業基金會 (96006)

2006

全球的媒介,在地的意義(2/2). 科技部 (NSC95-2412-H-110-001)

2005

全球的媒介,在地的意義(1/2). 科技部 (NSC94-2412-H-110-003)

2004

問世間情是何物?青少年與情歌解讀. 科技部 (NSC93-2412-H-110-003)

2003

美的文化製碼:女性雜誌廣告的內容分析(2/2). 科技部 (NSC92-2412-H-110-001)

2002

美的文化製碼:女性雜誌廣告的內容分析(1/2). 科技部 (NSC91-2412-H-110-001)

Year Name Degree Title
2018 鄭怡軒 Master 電視台女性記者採取「撒嬌」策略與男性消息來源互動之研究
2017 周頌宜 Master 廢死不可?網路新聞媒體建構的死刑論述
2015 方云萱 Master 一間廚房、兩代女人:電視食品廣告再現的家庭女性代間關係
2015 龍裕鴻 Master 我播故我在:網路影音直播主之對話性探討
2013 Yu-hsiu Hung Master Citizen participation in Taiwan's news websites : A comparison of legacy and citizen news sites
2013 Hsuan-wen Pan Master Collaborative branding: Research on the process of brand co-creation by PeoPo and Users
2012 Guei-Jyun Liu Master Discourse analysis of modern motherhood constructed in Fuyou magazine in the 1960s
2011 Che-yuan Chiang Master The Study of Conceptualization of Public in PTS Evening News- A scheduling strategy approach
2011 Pei-Shan Tsai Master The Analysis of Taiwan Mobile TV Policy Regarding Its Disadvantageous Factors-- A Decision-Making Study of National Communications Commission(2006-2008)
2009 Chao-Chun Lin Master Gender Discourse in Talk-show Program- using " University" as An Example
2009 Chun-hao Su Master The representation of parenthood in processed milk advertisements
2008 Chiu-chin Chen Master Jeans Advertisements and Gender Representations
2007 Hui-hsien Kang Master Decoding images of women's health in cervical screening advertisements
2007 Wei-Ting Tai Master Decoding of the Gendered Implications in Love Songs
2007 Kuan-liang Chen Master Negotiating Masculinity - The Reading and The Gender Practices of The Men's Fashion Magazine Male Readers
2007 Shao-chien Chen Master How do advertisers influence the production of Taiwan male fashion magazine
2007 Hong-ruei Chen Master none
2006 Ying-hsiu Liu Master Decipher Gender and Technology in Car Advertisement
2006 Chin-ching Wu Master Eslite Magazines and the Shaping of Some Bourgeois Cultural Tastes in Taiwan---A Content Analysis of the Eslite Book Review and the Eslite Reader
2006 Chin-Yi Lin Master Myths of the Elderly in Magazine Advertisements: A Semiotic Perspective
2006 Tzu-hsiang Yuan Master The Era of Men’s Looks: The Construction of Stylish Masculinity and Consumer Culture in Men’s Fashion Magazine.
2005 Wen-chia Chang Master The family in McDonald's: The representation of the family on TV commercials
2005 I-Chia Wang Master "I" or "WE"? A comparative analysis of individualism in Taiwanese and U.S. print advertisements.
2004 Meng Chu Master none
2003 I-Hsuan Lin Master Feminist Pedagogy and Media Literacy Education: a project report of Action Research
2003 Pey-Fang Tsai Master none
2002 Pei-Chi Wu Master Decoding the Beauty Myth Constructed by Girls’ Magazine Ads
2001 Mei-Lin Chen Master none
2000 I-Ling Li Master Women's Body and Sexuality-Text Construction of Female Star Photography Album and Adolescent Girls' Interpretation Strategies
2000 Pei-Hua Chao Master Adolescent in Taiwan and Japan Drama: Obversation, Interpretation and Consumption
1999 Hsiu-Li Wu Master none
Year Title Awarding Organization
2016 本校研究績優教師
2008 美國Fulbright資深學者赴美研究獎助 美國Fulbright
2002 加拿大—台灣研究獎助 Fullbright Foundation
Period Activity Description Role