管院國際認證資料蒐集系統

Name	Cheng, An-Shou
Title	Associate Professor
Research Interests	Media, technology and society, Information literacy and ethics, Media content analysis
Office	管 4080
Phone	4959
Email	ascheng@mail.nsysu.edu.tw

Education	2012, Ph.D., College of Information Studies, University of Maryland

Category	Year	Title
Journal Article	2019	鄭安授 (2019). Media representation of nuclear debate in Taiwan after Fukushima event. Wenti Yu Yanjiu, 58(2), 29-89. (TSSCI)
Journal Article	2019	Ishita E., Fukuda. S., Oga, T., Oard, D. W., Fleischmann, K. R., Tomiura, Y., & Cheng, A.-S. (2019). Toward three-stage automation of annotation for human values. Lecture Notes in Computer Science, 188-199. (EI)
Journal Article	2017	劉皓涵、鄭安授 (2017)。以創新特質與人機互動探討商業雜誌APP的使用意圖。New Frontiers in Electronic Commerce and E-society 2018，140-155。(其他期刊)
Journal Article	2015	Yasuhiro Takayama, Yoichi Tomiura, Kenneth R. Fleischmann, An-Shou Cheng, Douglas W. Oard, and Emi Ishita (2015). Automatic Dictionary Extraction and Content Analysis Associated with Human Values. Information Engineering Express, 1(4), 107-118. (其他期刊)
Journal Article	2012	Cheng, A.-S., Fleischmann, K. R., Wang, P., Ishita, E., & Oard, D. W. (2012). The Role of Innovation and Wealth in the Net Neutrality Debate: A Content Analysis of Human Values in Congressional and FCC Hearings. Journal of the American Society for Information Science and Technology, 63(63), 1360-1373. (SSCI)
Journal Article	2012	Cheng, A.-S., Fleischmann, K. R., Wang, P., Ishita, E., & Oard, D. W (2012). The role of innovation and wealth in the net neutrality debate: A content analysis of human values in Congressional and FCC hearings.. Journal of the American Society for Information Science and Technology, 7(63), 1360-1373. (其他期刊)
Journal Article	2009	Ishita, E., Cheng, A.-S., Oard, W. D., & Fleischmann, R. K. (2009). Automating multiple-label classification for human values. Cultural information resources: bulletin of the Faculty of Cultural Information Resources (文化情報學), 16(2), 53-68. (其他期刊)
Conference Paper	2022	Nguyen, T. T. H. & Cheng, A.-S. (2022). A qualitative study of online participation in humor fandom. International Conference on Service Science and Innovation, Taiwan.
Conference Paper	2021	范鈞凱、鄭安授 (2021). 以社會放大的訊息機制探討台灣不同媒體平台對新冠肺炎的風險呈現. 2021全國管理實務暨學術研討會, .
Conference Paper	2019	Emi Ishita, Satoshi Fukuda, Toru Oga, Douglas W. Oard, Kenneth R. Fleishcmann, Yoichi Tomiura, and An-Shou Cheng (2019). Toward three-stage automation of detecting and classifying human values. iConference, .
Conference Paper	2019	An-Shou Cheng (2019). Exploring the dynamic meanings of innovation in news discourse through corpus-based content analysis.. International Conference on Internet Studies, .
Conference Paper	2017	Emi Ishita, Toru Oga, An-Shou Cheng, Kenneth, R. Fleischmann, TakayamaYasuhiro, Douglas W. Oard, & Yoichi Tomirua (2017). Toward automating detection of human values in the nuclear power debate. 80th annual meeting of The Association for Information Science and Technology (ASIS&T 2017), United States.
Conference Paper	2016	Cheng, A-S (2016). Values of stakeholders on net neutrality in Taiwan. International Conference on Internet Studies, Taiwan.
Conference Paper	2015	Ishita, E., Oard, D. W., Fleischmann, K. R., Tomiura, Y., Takayama, Y., & Cheng, A.-S. (2015). Learning Curves for Automating Content Analysis: How Much Human Annotation is Needed?. IIAI 4th International Congress on Advanced Applied Informatics, Japan.
Conference Paper	2015	Kenneth R. Fleischmann, Yasuhiro Takayama, An-Shou Cheng, Yoichi Tomiura, Douglas W. Oard, and Emi Ishita (2015). Thematic Analysis of Words Used to Invoke Values in the Net Neutrality Debate. iConference, United States.
Conference Paper	2015	Takayama, Y., Tomiura, Y., Fleischmann, K. R., Cheng, A.-S., Oard. D. W., & Ishita, E. (2015). An Automatic Dictionary Extraction and Annotation Method Using Simulated Annealing for Detecting Human Values. IIAI 4th International Congress on Advanced Applied Informatics, Japan.
Conference Paper	2015	An-Shou Cheng (2015). A meta-analysis of human values in business ethics. 2015 International Conference on Comparative Management, Taiwan.
Conference Paper	2015	Takayama, Y., Tomiura, Y., Fleischmann, K. R., Cheng, A.-S., Oard. D. W., & Ishita, E. (2015). An Automatic Dictionary Extraction and Annotation Method Using Simulated Annealing for Detecting Human Values. 6th International Conference on E-Service and Knowledge Management (ESKM2015), Japan.
Conference Paper	2015	Ishita, E., Oard, D. W., Fleischmann, K. R., Tomiura, Y., Takayama, Y., & Cheng, A.-S. (2015). Learning Curves for Automating Content Analysis: How Much Human Annotation is Needed?. 6th International Conference on E-Service and Knowledge Management (ESKM 2015), Japan.
Conference Paper	2015	Kenneth R. Fleischmann, Yasuhiro Takayama, An-Shou Cheng, Yoichi Tomiura, Douglas W. Oard, and Emi Ishita (2015). Thematic Analysis of Words Used to Invoke Values in the Net Neutrality Debate. iConference 2015, United States.
Conference Paper	2014	Takayama, Y., Tomiura, Y., Ishita, E., Oard, D. W., Fleischmann, K. R., & Cheng, A.-S. (2014). A word-scale probabilistic latent variable model for detecting human values. 2014 ACM International Conference on Information and Knowledge Management , China.
Conference Paper	2014	Takayama, Y., Tomiura, Y., Ishita, E., Oard, D. W., Fleischmann, K. R., & Cheng, A.-S. (2014). A word-scale probabilistic latent variable model for detecting human values. ACM International Conference on Information and Knowledge Management (CIKM), China.
Conference Paper	2013	鄭安授 (2013). 從議題否定觀點探討旺中案之論辯. 台灣政治學會年會, Taiwan.
Conference Paper	2013	Takayama, Y., Tomiura, Y., Ishita, E., Wang, Z., Oard, D. W., Fleischmann, K. R., & Cheng, A-S. (2013). Improving automatic sentence-level annotation of human values using augmented feature vectors. Conference of the Pacific Association for Computational Linguistics (PACLING), Japan.
Conference Paper	2012	Fleischmann, K.R., Cheng, A.-S., Templeton, T.C., Koepfler, J.A., Oard, D.W., Boyd-Graber, J., Ishita, E., Wallace, W.A. (2012). Content Analysis for Values Elicitation. The ACM SIGCHI Conference on Human Factors in Computing Systems(CHI2012), United States.
Conference Paper	2010	Cheng, A.-S., & Fleischmann, K. R. (2010). Developing a meta-inventory of human values. the 73rd Annual Meeting of the American Society for Information Science and Technology (ASIS&T), United States.
Conference Paper	2010	Ishita, E., Oard, D. W., Fleischmann, K. R., Cheng, A.-S., & Templeton, T. C. (2010). Investigating multi-label classification for human values. the 73rd Annual Meeting of the American Society for Information Science and Technology (ASIS&T), United States.
Conference Paper	2010	Cheng, A.-S., Fleischmann, K. R., Wang, P., Ishita, E., & Oard, D. W. (2010). Values of stakeholders in the net neutrality debate: Applying content analysis to telecommunications policy. the 43rd Hawai’i International Conference on System Sciences (HICSS), United States.
Conference Paper	2009	Fleischmann, K.R., Oard, D. W., Cheng, A.-S., Wang, P., & Ishita, E. (2009). Automatic Classification of Human Values: Applying Computational Thinking to Information Ethics. the 72nd Annual Meeting of the American Society for Information Science and Technology (ASIS&T), United States.
Conference Paper	2008	Cheng, A.-S., Fleischmann, K. R., Wang, P., & Oard, D. W. (2008). Advancing social science research by applying computational linguistics. the 71st Annual Meeting of the American Society for Information Science and Technology (ASIS&T), United States.
Book and Chapter	2022	Cheng, An-Shou (2022). 智慧電子商務研究V. 前程文化
Book and Chapter	2021	Cheng, An-Shou (2021). 智慧電子商務研究IV. 前程文化
Book and Chapter	2019	Cheng, An-Shou (2019). 智慧電子商務研究Ⅱ. 前程文化
Book and Chapter	2018	Cheng, An-Shou (2018). 以創新特質與人機互動探討商業雜誌APP的使用意圖. 劉皓涵、鄭安授電子商務與網路社會新境界2018 (140-155) . 前程文化
Book and Chapter	2017	Cheng, An-Shou (2017). 智慧電子商務研究. 前程文化
Book and Chapter	2016	Cheng, An-Shou (2016). 網路中立性在台灣的網路實踐. 電子商務與網路社會新境界2017 (276-291) . 前程文化
Book and Chapter	2015	Cheng, An-Shou (2015). 以科技接受模式與媒體豐富度理論探討新聞應用程式的使用行為. 李怡叡、鄭安授電子商務與網路社會新境界2016 (198-211) . 前程文化
Book and Chapter	2014	Cheng, An-Shou (2014). 使用者價值取向的電子化政府參與模式. 電子商務與網路社會新境界2014 (256-269) . 前程文化
Book and Chapter	2013	Cheng, An-Shou (2013). 電子化民主與政府部門Web2.0創新應用. 鄭安授、黃盈慈電子商務新境界 (316-325) . 前程文化

Year	Title
2022	結合專題導向學習與體驗式學習於行銷實務教學的行動研究. 教育部 (PBM1110432)
2020	「109年高雄市有線廣播電視產業發展研討會」籌辦錄製案. 高雄市政府新聞局 (G109051.1)
2019	教學實踐研究計畫-結合問題導向學習與探究教學法提升學生倫理決策能力的行動研究. 政府部門 (PGE1080249)
2019	Media Representation and Internet Public Opinion on the Risk of African Swine Fever in Taiwan. MOST (108-2511-H-110-011-)
2018	Identifying and Visualizing the Dynamics of Language: Representation of Innovation in Media Discourse and Political Discourse. MOST (107-2410-H-110-021-)
2015	Internet practice and citizen participation on Net neutrality. Ministry of Science and Technology (104-2511-S-110-006-)
2014	Media representation of nuclear debate in Taiwan after Fukushima event. Ministry of Science and Technology (103-2511-S-110-009-)

Year	Semester	Required / Selected	Department	Course Code	Course
111	2	Selected	行銷傳播碩	ICM539	STRATEGIC WRITING
111	2	Selected	行銷傳播碩	ICM526	MARKETING COMMUNICATIONS STRATEGY
111	2	Selected	Department of Information Management	CM507	ETHICS AND SOCIAL RESPONSIBILITY
111	2	Selected	Department of Information Management	CM511	ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT
111	2	Selected	Department of Business Management	CM411	THEORY AND PRACTICE OF ETHICS AND SOCIAL
111	1	Selected	Department of Information Management	CM507	ETHICS AND SOCIAL RESPONSIBILITY
111	1	Selected	行銷傳播碩	ICM507	APPLIED STATISTICS IN COMMUNICATIONS
111	1	Selected	Department of Business Management	CM411A	THEORY AND PRACTICE OF ETHICS AND SOCIAL
111	1	Selected	Department of Business Management	CM411	THEORY AND PRACTICE OF ETHICS AND SOCIAL
111	1	Selected	行銷傳播碩	ICM653	INDEPENDENT STUDIES(I)
111	1	Selected	行銷傳播碩	ICM549	INFORMATION LITERACY AND ETHICS
110	2	Required	CSEMBA	CS970A	BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
110	2	Selected	行銷傳播碩	ICM647	INDEPENDENT STUDIES IN INFORMATION TECHNOLOGY AND
110	2	Selected	Department of Information Management	CM411	THEORY AND PRACTICE OF ETHICS AND SOCIAL
110	2	Selected	Department of Information Management	CM411A	THEORY AND PRACTICE OF ETHICS AND SOCIAL
110	2	Selected	Department of Information Management	CM507	ETHICS AND SOCIAL RESPONSIBILITY
110	2	Required	CSEMBA	CS970	BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
110	2	Required	CSEMBA	CS923	BUSINESS ENGLISH AND COMMUNICATION
110	2	Selected	行銷傳播碩	ICM526	MARKETING COMMUNICATIONS STRATEGY
110	2	Selected	行銷傳播碩	ICM539	STRATEGIC WRITING
110	1	Selected	Department of Information Management	CM411	THEORY AND PRACTICE OF ETHICS AND SOCIAL
110	1	Selected	Department of Information Management	CM411A	THEORY AND PRACTICE OF ETHICS AND SOCIAL
110	1	Selected	Department of Information Management	CM507	ETHICS AND SOCIAL RESPONSIBILITY
110	1	Selected	行銷傳播碩	ICM653	INDEPENDENT STUDIES(I)
110	1	Required	CSEMBA	CS925	ANALYSIS OF ASIA-PACIFIC BUSINESS ENVIRONMENT
110	1	Selected	行銷傳播碩	ICM507	APPLIED STATISTICS IN COMMUNICATIONS
110	1	Selected	行銷傳播碩	ICM549	INFORMATION LITERACY AND ETHICS
110	1	Required	CSEMBA	CS921A	MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP
110	1	Required	CSEMBA	CS925A	ANALYSIS OF ASIA-PACIFIC BUSINESS ENVIRONMENT

Year	Name	Degree	Title
2022	Ting-Jung Huang	Master	Frame Analysis and Audience Research of Political Talk Shows: A Case Study of COVID-19 level 3 epidemic alert in Taiwan
2022	Chun-Yun Hsiao	Master	Exploring Key Factors for Sustaining Competitive Advantage in the Household Cleaning Service Industry: A Case Study of Company M
2022	Chien-Cheng Chen	Master	An Application of Demand Planning Approach to Explore the Optimization Strategies of Supply Chain Management for a Semiconductor IDM Company
2022	Hao Chang	Master	An Exploration of the Digital Transformation of Small and Medium-sized Manufacturing Companies: Driving Forces, Key Facilitating Factors and Effectiveness Evaluation
2022	Yu-Hua Lin	Master	Research on the Associations among Corporate Slogans, Customer Satisfaction, Corporate Image and Customer Relationship：Comparative Analyses of Taishin International Bank and other Banks
2022	Cheng-Wei Yeh	Master	Exploring the Operational and Business Model of Global V International Intelligent Service Robots in the Post-pandemic Era
2022	Yun-Han Yeh	Master	Exploring the Effect of Tourist's Outbound Tourism Attitudes to the Marketing Strategy of Overseas Travel Products and Purchase Intention in the COVID-19 Period
2022	Chun-Yi Li	Master	The Impact of Different Types of YouTubers on Environmental Consciousness and Pro-environmental Behaviors : Self-efficacy as a Moderating Variable
2021	Chia-Hung Tu	Master	The distance between fashion and virtual： A preliminary study on the advertising effect of using Computer-Generated Imagery as the spokesperson of fashion products.
2021	LAW YAU SHING	Master	Exploring Social Media Mobilization, Brochure Content & Effect of Hong Kong's Anti-Extradition Law Amendment Bill Movement
2021	Chien-Wan Shu	Master	Transformational Strategy Of Real Estate Agency Brokerage Industry
2021	Chu-Lien Fu	Master	Exploring Masculinity and Gender Habitus in the Advertising Industry
2021	Yu-Ling Chen	Master	The World Between Us―A study on the degree of realism in TV series, audience interpretation type and the degree of attention to social issues.
2021	Shu-Ting Chang	Master	Research on the Relevance of Service Quality, Professional Ability, Brand Trust in Testing Service Industry to Customer Loyalty and Behavioral Intention.
2021	Yi-Hui Li	Master	A Study on The Government Use of Social Media ─The Case of Ocean Affairs Council Facebook Fan Page
2021	Kuo-Jung Huang	Master	Research on the Management Strategy of Pingtung Coco’s from Business Model Canvas and Customers Perspective—A Case Study of A-Shin Cocoa Farm
2021	Nguyen Thi Thanh Huyen	Master	“These idols crack me up”: An analysis of the online participation in humor fandom
2020	Chang-Cheng Tu	Master	The Rise of Loneliness Economy ! A Study on the Purchase Intention of Value-Added Services by Dating App Users
2020	Chung-Fan Chiang	Master	The effect of social media fake news dissemination on anxiety and panic behavior-Take the Covid-19 outbreak in Taiwan as an example
2020	Xiu-Ting Dong	Master	Customer Relationship Enhancement of the Technical Service for B2B Petrochemical Industry in Taiwan
2020	Tan Bing Fen	Master	The effect of Instagram 'likes' and post type on social anxiety and continuous usage behavior
2020	Shu-Heng Kang	Master	Utilizing Social Networking Media to Build Up the Image of R.O.C Military : A Case Study of Youth Daily News Facebook's 'Wear Military Uniform, Great' Column
2020	Li-Ping Yu	Master	An Extended Valued-based Adoption Model for Analyzing Purchase Intention of Cable TV Packages
2020	Kao-Hung Liu	Master	An Application of Qualitative Analysis to Identify Organizational Politics Climate: The Case of H Company
2020	Min-Ling Lin	Master	Behavioral Intention to Use of the LINE Official Accounts of Government Agencies Based on the Technology Acceptance Model: A Case Study on Kaohsiung City Government, Taiwan
2020	Ching-Jung Huang	Master	Exploring the Business Model of Preschool Educational Institutions: The Case of J Institute
2020	Jyun-Kai Fan	Master	The Social Amplification of Risk: A Study of Media Representation of COVID-19 in Taiwan
2020	Shih-Chia Chen	Master	An Exploration of the Diversification Strategy of a Telecom Company: The Case of F Company
2020	Yi-Chun Lin	Master	The Impact of Consumers’ Serious Leisure and Casual Leisure, Leisure Motivation and Leisure Benefits on Ticket Purchase Intention －Taking National Kaohsiung Center For The Arts Weiwuying as an Example
2020	Meng-Ping Lee	Master	Exploring the Interdependence between Local Media Platforms and Advertisers in the Interstitial Advertising on Cable TV
2020	Ya-Hsuan Chen	Master	A Critical Discourse Analysis on News Reporting of Formosan Macaque Removed out of the Conservation Status in Taiwan
2020	Fu-Huan Nieh	Master	A study on relationship development and marketing communication in housework service: an integrative model.
2020	Pei-Ju Lu	Master	News frame analysis of international disaster news in mainstream media and alternative media
2020	Yen-Chun Chen	Master	Analysis on the Transformation Strategies in the Logistics Industry: The Case of L Company
2020	chun-shing Lin	Master	Analysis on the Transformation Strategies in the Vacuum Spattering Industry: The Case of BPS Company
2019	Hsing-Yi Tsai	Master	The impact of language style on consumers reactions to online travel reviews: The Moderation of personality trait and temporal distance
2019	Chin-Feng Hung	Master	The adoption of multimedia assisted instruction to support independent learning in military training organizations: Taking Naval Technical School as an example
2018	Chih-Hung Yen	Master	The influence of eWOM on expectation disconfirmation and consumer satisfaction, repurchase intention and WOM: Moderating effect of product type and relationship
2018	Liang-Ying Ou Yang	Master	The effects of journalists using Facebook as platforms with their sources
2018	Hsin-I Lai	Master	The relationship between corporate mascot and brand image-Exploring the mascot of TIPC through “CBBE model”
2018	Jian-Niu Guan	Master	My Victoria's Secret Angels: Intimacy as a Moderation Effect on the Celebrity Worship among Teenagers and Brand Relationship
2017	Ning-hui Cheng	Master	A Study of the Adoption of Social Marketing by “Teach for Taiwan” based on the Theory of Planned Behavior
2017	Yu-yen CHEN	Master	News Values in Market-Driven Journalism-The Content Analysis of Four Major Newspapers in Taiwan in 2016
2017	YIN-CHIEH YANG	Master	Investigating User Behavior of Instagram Stories from Media Richness and Timeliness of Content
2017	Mei-Tze Wu	Master	Factors influencing miniature electric vehicles’ attitudes and purchase intention in Taiwan
2017	Yu-Chen Hsu	Master	Green or Not Green? Moderated Effects of AD Appeals of Green Product Type and Self-Construal on Purchase Intention
2017	Yu-Hsiang Sun	Master	How does parody advertising affect consumers? The degree of involvement, the claim credibility and the role of prior knowledge in parody advertisements.
2016	Kuang-cheng Feng	Master	Internet News Media's Agenda Setting Effect on Audience Perception and Game Watching Intention: A Case of Jeremy Lin
2016	Jyun-ping Zeng	Master	Necessity or Luxury?Luxury recognition, Brand image and Purchase Intention of iPhone
2016	Hao-han Liu	Master	Read It or Not? Using Diffusion of Innovation Theory Investigates Users’ Behavioral Intention on Commercial Magazines App
2016	Sun-Wu Pi	Master	Using the Theory of Innovation Resistance to Explore Usage Intention of Value-added Services for Digital Cable Television
2015	Chia-Ling Wu	Master	Digital Natives and Digital Immigrants in Anti-Nuclear Campaign: From Media and Technology Usage & Citizen Participation Perspectives
2015	Yu-Xiang Wu	Master	Understanding political participation and self-presentation on Facebook: A cultural perspective
2014	楊雅茹	Master	美食節目閱聽人特性、收視行為與行為意圖之研究─以計畫行為理論探討
2014	Yi-cheng Wu	Master	Hong Jhong-Chiu incident: A news frame analysis of social movement.
2014	I-Ruei Lee	Master	World News in the Palm of Your Hands: Using Media Richness Theory and Technology Acceptance Model to Investigate News Applications

Year	Title	Awarding Organization
2021	109學年度第一學期優良教學課程：資訊素養與倫理(ICM549)	國立中山大學
2021	109學年度第二學期優良教學課程：行銷傳播策略(ICM526)、策略寫作(ICM539)	國立中山大學
2020	108學年度第二學期優良教學課程：行銷傳播策略(ICM526)、行銷傳播管理講座(ICM558)	國立中山大學
2020	108學年度第一學期優良教學課程：應用傳播統計學(ICM507)	國立中山大學
2019	107學年度第一學期優良教學課程：應用傳播統計學(ICM507)	國立中山大學
2019	107學年度第二學期優良教學課程：行銷傳播策略(ICM5268)、策略寫作(ICM539)	國立中山大學
2018	106學年度第二學期優良教學課程：行銷傳播策略(ICM526)、策略寫作(ICM539)	國立中山大學
2017	105學年度第二學期優良教學課程：行銷傳播策略(ICM526)、行銷傳播管理講座（二）(ICM558)	國立中山大學
2017	105學年度管理學院優良導師	國立中山大學管理學院
2014	102學年度第一學期優良教學課程：企業管理研討（IB505）	國立中山大學

Period	Activity	Description	Role