| 姓名 | 金志衍 |
|---|---|
| 職稱 | 助理教授 |
| 專長及研究領域 | 數位行銷、多通路零售、社會互動、未結構化文字資料分析、市場政策、進入策略 |
| 研究室 | CM4054 |
| 分機 | 4569 |
| jeeyeon.kim@cm.nsysu.edu.tw |
| 學歷 | 2018, 博士, 商業管理, 延世大學校 2014, 碩士, 商業管理, 延世大學校 |
|---|---|
| 個人經歷 | 2018-09-01 ~ 2019-01-31, 延世大學校, 客座教授 2018-02-01 ~ 2018-06-30, IE University, 訪問學者 2008-12-22 ~ 2010-04-30, ISIS Contents, 助理 |
| 行政職務 | 2021-09-01 ~ , ,
|
| 學術服務 | 2021-04-01 ~ 2023-03-31, (Asia Marketing Journal), Editorial Board Member of Academic Journal 2021-03-01 ~ , (Journal of Global Scholars of Marketing Science), Ad-hoc Reviewer for Academic Journal 2021-03-01 ~ , (Asian Pacific Journal of Marketing and Logistics), Ad-hoc Reviewer for Academic Journal 2020-11-01 ~ , (Global Marketing Conference) , Ad-hoc Reviewer for Conference 2020-10-01 ~ , (Journal of Global Scholars of Marketing Science), Ad-hoc Reviewer for Academic Journal 2019-07-11 ~ 2019-07-14, (Global Fashion Management Conference), Session Co-chair 2018-11-10 ~ 2018-11-11, KSMS Global Business Review Competition, Committee Co-chair 2018-01-16 ~ 2018-07-31, (Global Marketing Conference), Secretary of Proceedings Editor |
| 類別 | 年度 | 名稱 |
|---|---|---|
| 期刊論文 | 2022 | Zeissler, Jennifer; Mandler, Timo; Kim, Jeeyeon (2022). What Drives Royalty Rates in International Franchising?. JOURNAL OF INTERNATIONAL MARKETING, 31(2), 103-123. (SSCI) |
| 期刊論文 | 2021 | Kwak, Youshin, Jeeyeon Kim, Yeolib Kim, and Jeonghye Choi (2021). Understanding Digital Consumers’ Well-being in Asia: The Moderating Roles of Digital Natives and Privacy Concern. Journal of Consumer Affairs , 55(4), 1274-1291. (SSCI) |
| 期刊論文 | 2020 | Jiang Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2020). From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital Retailers. Journal of Business Research, 120, 302-311. (SSCI) |
| 期刊論文 | 2019 | Yoon, Yeohong, Alex (Jiyoung) Kim, Jeeyeon Kim, and Jeonghye Choi (2019). The Effects of eWOM Characteristics on Consumer Ratings: Evidence from TripAdvisor.com. International Journal of Advertising, 38(5), 684-703. (SSCI) |
| 期刊論文 | 2019 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2019). Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter?. Journal of Business Research, 99, 373-381. (SSCI) |
| 期刊論文 | 2017 | Kim, Mingyung, Jeeyeon Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. Journal of Interactive Marketing, 39, 55-68. (SSCI) |
| 期刊論文 | 2016 | Kim, Sang Hwa, Jeeyeon Kim, Jeonghye Choi, Yerim Chung (2016). The Interplay between B2B Marketing Activities and B2C Market Contexts, and Their Effect on B2B Sales Performance. Journal of the Korean Operations Research and Management Science Society , 41(4), 55-73. (其他期刊) |
| 期刊論文 | 2016 | Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Understanding Geographic Variation in Omnichannel Performance. Knowledge Management Research , 17(3), 54-64. (其他期刊) |
| 期刊論文 | 2016 | Kim, Jeeyeon, Woo Yong Jo, Jeonghye Choi, Yerim Chung (2016). Linking Findings from Text Analyses to Online Sales Strategies. Journal of the Korean Operations Research and Management Science Society, 41(2), 81-100. (其他期刊) |
| 期刊論文 | 2016 | Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Investigating Store Environments and market Environments Affecting Retail Sales. Journal of Channel and Retailing , 21(3), 27-53. (其他期刊) |
| 期刊論文 | 2015 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi (2015). Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods. Knowledge Management Research, 16(4), 109-132. (其他期刊) |
| 研討會論文 | 2021 | Zeißler, Jennifer, Timo Mandler, and Jeeyeon Kim (2021). What Drives Royalty Rates in International Franchising?. American Marketing Association (winter) Conference, . |
| 研討會論文 | 2021 | Abdussalam, Fariz, Daniel Han-Chen, Junbum Kwon, Osamah Al-qershi, Jeeyeon Kim, and Jeonghye Choi (All authors have contributed equally) (2021). Large-scale SKU-level Product Detection in Social Media Images and Sales Performance. 43rd INFORMS Marketing Science Conference, . |
| 研討會論文 | 2021 | Hsu, Yi-Jen and Jeeyeon Kim (2021). Crisis Communication: Effectiveness of Response Strategies. Global Fashion Management Conference, . |
| 研討會論文 | 2021 | Dang, Phuong Thao and Jeeyeon Kim (2021). How Audiences Are Motivated to Donate During Live Streaming. Global Fashion Management Conference, . |
| 研討會論文 | 2021 | Kim, Jeeyeon, Sabina Ou, and Qurie Kim (2021). The effect of image congruence on augmented reality shopping. Global Fashion Management Conference, . |
| 研討會論文 | 2021 | Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, . |
| 研討會論文 | 2020 | San, Hkawn and Jeeyeon Kim (2020). How Do Digital Shopping Mistakes Lead to WOM?. Global Marketing Conference, . |
| 研討會論文 | 2020 | Chen, Yu Ting and Jeeyeon Kim (2020). The Effect of Influencers and UGC on High-end Product Purchase Intention. Global Marketing Conference, . |
| 研討會論文 | 2020 | Kim, Jeeyeon, Alex Jiyoung Kim, Wooyong Jo, and Jeonghye Choi (2020). Elderly Consumers and Spatial Competition: Evidence from the Health Care Service Industry. Global Marketing Conference, . |
| 研討會論文 | 2020 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2020). The Effect of Offline Stores on Digital Repeat Purchases: Evidence from Innovative Products. Global Marketing Conference, . |
| 研討會論文 | 2019 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2019). Offline Drugstore and Digital Shopping Behavior. The 27th Annual Conference on Pacific Basin Finance, Economics, Accounting, and Management, Taiwan. |
| 研討會論文 | 2019 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, and Moo Jeon Kim (2019). Offline Beauty Specialty Retailers and Digital Mono-brand Stores: Complements or Substitutes?. Global Fashion Marketing Conference, France. |
| 研討會論文 | 2018 | Kim, Jeeyeon (2018). Connected Markets: Digital Retailing in the Offline World. KSMS Doctoral Dissertation Competition, South Korea. |
| 研討會論文 | 2018 | Jiang, Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2018). Clicks to Bricks: The Impact of Product Introduction in Offline Stores for Digital Retailers. Global Marketing Conference, Japan. |
| 研討會論文 | 2018 | Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2018). Offline Store Presence and Digital Sales Performance. American Marketing Association Conference, United States. |
| 研討會論文 | 2018 | Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2018). The Spatial Competition between Generalist and Specialist. European Marketing Academy Conference, UK. |
| 研討會論文 | 2018 | Song, Hyeasinn, Jeeyeon Kim, and Jeonghye Choi (2018). Multi-brand Retail Stores and Firm-owned Digital Channels: Empirical Evidence from Repeat Purchase. KSMS International Conference, South Korea. |
| 研討會論文 | 2018 | Kim, Jeeyeon, Yeolib Kim, Kwak, Youshin and Jeonghye Choi (2018). Smartphone Use and Well-being. KSMS International Conference, South Korea. |
| 研討會論文 | 2017 | Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2017). The Effect of Competition on Market Success: Evidence from the Health and Well-being Industry. Global Fashion Marketing Conference, Austria. |
| 研討會論文 | 2017 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Offline Social Interactions and Online Shopping Demand. The 2017 Spring Conference of Korea Distribution Association, South Korea. |
| 研討會論文 | 2017 | Yoon, Yeohong, Jeeyeon Kim, Alex (Jiyoung) Kim, and Jeonghye Choi (2017). E-WOM and Satisfaction: Evidence from Tripadvisor.com / E-WOM. The 2017 Spring Conference of Korea Marketing Association, South Korea. |
| 研討會論文 | 2016 | Kim, Mingyung, Jeeyeon Kim, and Jeonghye Choi (2016). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. The 2016 Fall Conference of Korea Distribution Association, South Korea. |
| 研討會論文 | 2016 | Kim, Jeeyeon, Mingyung Kim, and Jeonghye Choi (2016). Offline Social Interactions and Online Shopping Demand: Does the Kind of Social Interactions Matter?. Global Marketing Conference, Hong Kong. |
| 研討會論文 | 2016 | Kim, Jeeyeon, Jeonghye Choi, Mingyung Kim, and Sue Ryung Chang (2016). Multichannel Sales and Geography. The 2016 Spring Conference of Korea Distribution Association, South Korea. |
| 研討會論文 | 2016 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Sue Ryung Chang (2016). Multichannel Sales and Geography. TPM 2016 ASIA, South Korea. |
| 研討會論文 | 2013 | Kim, Jeeyeon, and Jeonghye Choi (2013). Are Offline and Online Channels Either Substitutes or Complements? The Evidence from Beauty Products. 35th INFORMS Marketing Science Conference, Turkey. |
| 專書及專章 | 2015 | 金志衍 (2015). Beyond the Geographical Digital Divide: Understanding technology adoption. Jipmoon |
| 年度 | 名稱 |
|---|---|
| 2021 | 大數據驅動行銷: 了解溝通和零售策略. 科技部 (MOST 110-2410-H-110 -083-MY2) |
| 2020 | 數位轉型時代：改變生活的驅動力. 科技部 (MOST 109-2410-H-110-049) |
| 2019 | 互聯市場: 離線世界中的數字零售. 科技部 (108-2410-H-110-003-) |
| 學年度 | 學期 | 必選修 | 開課系所 | 課號 | 課程名稱 |
|---|---|---|---|---|---|
| 111 | 1 | 選 | 國際經營學程 | IB614 | 研究方法 |
| 111 | 1 | 選 | 國際經營學程 | IB505 | 企業管理研討 |
| 111 | 1 | 選 | 國際經營學程 | IB519 | 國際行銷 |
| 110 | 2 | 必 | 人管英語碩程 | GHRM509 | 研究方法論 |
| 110 | 2 | 選 | 人管英語碩程 | GHRM650 | 國際行銷管理 |
| 110 | 2 | 選 | 國際經營學程 | IB613 | 電子商務 |
| 110 | 1 | 選 | 國際經營學程 | IB505 | 企業管理研討 |
| 110 | 1 | 選 | 國際經營學程 | IB902 | 國際企業環境專題 |
| 110 | 1 | 選 | 國際經營學程 | IB614 | 研究方法 |
| 110 | 1 | 選 | 國際經營學程 | IB519 | 國際行銷 |
| 年度 | 名稱 | 頒獎機構 |
|---|---|---|
| 2022 | Yat-Sen Management Research Excellence Award for Scholars | 國立中山大學 |
| 2021 | Yat-Sen Management Research Excellence Award for Scholars | 國立中山大學 |
| 2021 | Outstanding Course Teaching Award (IB614 Research Methodology) | 國立中山大學 |
| 2021 | Outstanding Course Teaching Award (IB505 Seminar in Business Management) | 國立中山大學 |
| 2020 | Outstanding Course Teaching Award (IB613 E-Commerce) | 國立中山大學 |
| 2020 | Yat-Sen Management Research Excellence Award for Scholars | 國立中山大學 |
| 2020 | New Academic Research Award, The 象殿 Prize of Academic Excellence in Channel and Retailing Study | The Korea Distribution Association |
| 2019 | Outstanding Course Teaching Award (IB519 International Marketing Management) | 國立中山大學 |
| 2019 | Yat-Sen Management Research Excellence Award for Scholars | 國立中山大學 |
| 2018 | Yonsei Best Paper Award | Yonsei University |
| 2018 | KSMS Doctoral Dissertation Competition | Global Alliance of Marketing & Management Association (GAMMA) |
| 2018 | KSMS Best Conference Paper Award | Global Alliance of Marketing & Management Association (GAMMA) |
| 2014 | Yonsei Best Paper Award | Yonsei University |
| 起迄日期 | 計劃/活動名稱 | 計劃/活動內容 | 擔任角色 |
|---|