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Name Jeeyeon Kim
Title Assistant Professor
Research Interests Digital marketing and retailing; Social interactions; Unstructured data analysis; Market policy, regulation, and environment changes; Machine learning
Office CM4074-1
Phone 4569
Email jeeyeon.kim@cm.nsysu.edu.tw


Education 2018, Ph.D., Business Administration, Yonsei University
2014, Master, Business Administration, Yonsei University
2009, Bachelor, Law, Inha University
Experience 2018-09-01 ~ 2019-01-31, Yonsei University, Visiting Professor
2018-02-01 ~ 2018-06-30, IE University, Visiting Scholar
2008-12-22 ~ 2010-04-30, ISIS Contents, Assistant manager
Administrative Positions
Academic Services 2019-07-11 ~ 2019-07-14, Global Fashion Marketing Conference, Session Co-chair
2018-11-10 ~ 2018-11-11, KSMS Global Business Review Competition, Committee Co-chair
2018-01-16 ~ 2018-07-31, Global Marketing Conference, Secretary of Proceedings Editor
Category Year Title
Journal Article 2019 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2019). Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter?Journal of Business Research, 99(), 373-381. (SSCI)
Journal Article 2019 Yoon, Yeohong, Alex (Jiyoung) Kim, Jeeyeon Kim, and Jeonghye Choi (2019). The Effects of eWOM Characteristics on Consumer Ratings: Evidence from TripAdvisor.comInternational Journal of Advertising , 38(5), 684-703. (SSCI)
Journal Article 2019 Jiang Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2019). From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital RetailersJournal of Business Research, (), . (SSCI)
Journal Article 2017 Kim, Mingyung, Jeeyeon Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Mobile Shopping through Applications: Understanding Application Possession and Mobile PurchaseJournal of Interactive Marketing, 39(), 55-68. (SSCI)
Journal Article 2016 Kim, Sang Hwa, Jeeyeon Kim, Jeonghye Choi, Yerim Chung (2016). The Interplay between B2B Marketing Activities and B2C Market Contexts, and Their Effect on B2B Sales PerformanceJournal of the Korean Operations Research and Management Science Society , 41(4), 55-73. (其他期刊)
Journal Article 2016 Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Understanding Geographic Variation in Omnichannel PerformanceKnowledge Management Research , 17(3), 54-64. (其他期刊)
Journal Article 2016 Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Investigating Store Environments and market Environments Affecting Retail SalesJournal of Channel and Retailing , 21(3), 27-53. (其他期刊)
Journal Article 2016 Kim, Jeeyeon, Woo Yong Jo, Jeonghye Choi, Yerim Chung (2016). Linking Findings from Text Analyses to Online Sales StrategiesJournal of the Korean Operations Research and Management Science Society, 41(2), 81-100. (其他期刊)
Journal Article 2015 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi (2015). Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience GoodsKnowledge Management Research, 16(4), 109-132. (其他期刊)
Conference Paper 2019 Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2019). Offline Drugstore and Digital Shopping Behavior. The 27th Annual Conference on Pacific Basin Finance, Economics, Accounting, and Management, Taiwan.
Conference Paper 2019 Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, and Moo Jeon Kim (2019). Offline Beauty Specialty Retailers and Digital Mono-brand Stores: Complements or Substitutes?. Global Fashion Marketing Conference, France.
Conference Paper 2018 Kim, Jeeyeon (2018). Connected Markets: Digital Retailing in the Offline World. KSMS Doctoral Dissertation Competition, South Korea.
Conference Paper 2018 Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2018). The Spatial Competition between Generalist and Specialist. European Marketing Academy Conference, UK.
Conference Paper 2018 Jiang, Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2018). Clicks to Bricks: The Impact of Product Introduction in Offline Stores for Digital Retailers. Global Marketing Conference, Japan.
Conference Paper 2018 Song, Hyeasinn, Jeeyeon Kim, and Jeonghye Choi (2018). Multi-brand Retail Stores and Firm-owned Digital Channels: Empirical Evidence from Repeat Purchase. KSMS International Conference, South Korea.
Conference Paper 2018 Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2018). Offline Store Presence and Digital Sales Performance. American Marketing Association Conference, United States.
Conference Paper 2017 Yoon, Yeohong, Jeeyeon Kim, Alex (Jiyoung) Kim, and Jeonghye Choi (2017). E-WOM and Satisfaction: Evidence from Tripadvisor.com / E-WOM. The 2017 Spring Conference of Korea Marketing Association, South Korea.
Conference Paper 2017 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Offline Social Interactions and Online Shopping Demand. The 2017 Spring Conference of Korea Distribution Association, South Korea.
Conference Paper 2017 Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2017). The Effect of Competition on Market Success: Evidence from the Health and Well-being Industry. Global Fashion Marketing Conference, Austria.
Conference Paper 2016 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Sue Ryung Chang (2016). Multichannel Sales and Geography. TPM 2016 ASIA, South Korea.
Conference Paper 2016 Kim, Jeeyeon, Jeonghye Choi, Mingyung Kim, and Sue Ryung Chang (2016). Multichannel Sales and Geography. The 2016 Spring Conference of Korea Distribution Association, South Korea.
Conference Paper 2016 Kim, Jeeyeon, Mingyung Kim, and Jeonghye Choi (2016). Offline Social Interactions and Online Shopping Demand: Does the Kind of Social Interactions Matter?. Global Marketing Conference, Hong Kong.
Conference Paper 2016 Kim, Mingyung, Jeeyeon Kim, and Jeonghye Choi (2016). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. The 2016 Fall Conference of Korea Distribution Association, South Korea.
Conference Paper 2013 Kim, Jeeyeon, and Jeonghye Choi (2013). Are Offline and Online Channels Either Substitutes or Complements? The Evidence from Beauty Products. 35th INFORMS Marketing Science Conference, Turkey.
Book and Chapter 2015

(2015). Beyond the Geographical Digital Divide: Understanding technology adoption. Jipmoon

Year Title
Year Name Degree Title
Year Title Awarding Organization
2018 Yonsei Best Paper Award Yonsei University
2018 KSMS Doctoral Dissertation Competition Global Alliance of Marketing & Management Association (GAMMA)
2018 KSMS Best Conference Paper Award Global Alliance of Marketing & Management Association (GAMMA)
2014 Yonsei Best Paper Award Yonsei University
Period Activity Description Role