Name | Jeeyeon Kim |
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Title | Assistant Professor |
Research Interests | Digital marketing, Omnichannel retailing, Mobile app, Big data/Log data analytics, Text-mining, Image processing, Social media, Influencers, Martech, Adtech. |
Office | CM4054 |
Phone | 4569 |
jeeyeon.kim@cm.nsysu.edu.tw |
Education | 2018, Ph.D., Business Administration, Yonsei University 2014, Master, Business Administration, Yonsei University |
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Experience | 2018-09-01 ~ 2019-01-31, Yonsei University, Visiting Professor 2018-02-01 ~ 2018-06-30, IE University, Visiting Scholar 2008-12-22 ~ 2010-04-30, ISIS Contents, Assistant manager |
Administrative Positions | 2021-09-01 ~ , , Program Deputy Director
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Academic Services | 2021-04-01 ~ 2023-03-31, (Asia Marketing Journal), Editorial Board Member of Academic Journal 2021-03-01 ~ , (Journal of Global Scholars of Marketing Science), Ad-hoc Reviewer for Academic Journal 2021-03-01 ~ , (Asian Pacific Journal of Marketing and Logistics ), Ad-hoc Reviewer for Academic Journal 2020-11-01 ~ , (Global Marketing Conference), Ad-hoc Reviewer for Conference 2020-10-01 ~ , (Journal of Global Scholars of Marketing Science), Ad-hoc Reviewer for Academic Journal 2019-07-11 ~ 2019-07-14, (Global Fashion Management Conference), Session Co-chair 2018-11-10 ~ 2018-11-11, KSMS Global Business Review Competition, Committee Co-chair 2018-01-16 ~ 2018-07-31, (Global Marketing Conference), Secretary of Proceedings Editor |
Category | Year | Title |
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Journal Article | 2021 | Kwak, Youshin, Jeeyeon Kim, Yeolib Kim, and Jeonghye Choi (2021). Understanding Digital Consumers’ Well-being in Asia: The Moderating Roles of Digital Natives and Privacy Concern. Journal of Consumer Affairs , 55(4), 1274-1291. (SSCI) |
Journal Article | 2021 | Kwak, Youshin; Kim, Jeeyeon; Kim, Yeolib; Choi, Jeonghye (2021). Understanding digital consumers` well-being in Asia: The moderating roles of digital natives and privacy concerns . JOURNAL OF CONSUMER AFFAIRS , 55(4), 1274-1291. (SSCI) |
Journal Article | 2020 | Jiang Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2020). From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital Retailers. Journal of Business Research, 120, 302-311. (SSCI) |
Journal Article | 2019 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2019). Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter?. Journal of Business Research, 99, 373-381. (SSCI) |
Journal Article | 2019 | Yoon, Yeohong, Alex (Jiyoung) Kim, Jeeyeon Kim, and Jeonghye Choi (2019). The Effects of eWOM Characteristics on Consumer Ratings: Evidence from TripAdvisor.com. International Journal of Advertising, 38(5), 684-703. (SSCI) |
Journal Article | 2019 | Jiang Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2019). From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital Retailers. Journal of Business Research. (其他期刊) |
Journal Article | 2019 | Yoon, Y; Kim, AJ; Kim, J; Choi, J (2019). The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com . INTERNATIONAL JOURNAL OF ADVERTISING , 38(5), 684-703. (SSCI) |
Journal Article | 2017 | Kim, Mingyung, Jeeyeon Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. Journal of Interactive Marketing, 39, 55-68. (SSCI) |
Journal Article | 2017 | Jeeyeon Kim, Mingyung Kim, Jeonghye Choi, and Misakshi Trivedi (2017). Offline Social Ineractions and Online Shopping Demand: Does the Degree of Social Interactions Matter?. Journal of Business Research. (其他期刊) |
Journal Article | 2016 | Kim, Sang Hwa, Jeeyeon Kim, Jeonghye Choi, Yerim Chung (2016). The Interplay between B2B Marketing Activities and B2C Market Contexts, and Their Effect on B2B Sales Performance. Journal of the Korean Operations Research and Management Science Society , 41(4), 55-73. (其他期刊) |
Journal Article | 2016 | Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Understanding Geographic Variation in Omnichannel Performance. Knowledge Management Research , 17(3), 54-64. (其他期刊) |
Journal Article | 2016 | Kim, Jeeyeon, Woo Yong Jo, Jeonghye Choi, Yerim Chung (2016). Linking Findings from Text Analyses to Online Sales Strategies. Journal of the Korean Operations Research and Management Science Society, 41(2), 81-100. (其他期刊) |
Journal Article | 2016 | Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Investigating Store Environments and market Environments Affecting Retail Sales. Journal of Channel and Retailing , 21(3), 27-53. (其他期刊) |
Journal Article | 2015 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi (2015). Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods. Knowledge Management Research, 16(4), 109-132. (其他期刊) |
Conference Paper | 2021 | Zeißler, Jennifer, Timo Mandler, and Jeeyeon Kim (2021). What Drives Royalty Rates in International Franchising?. American Marketing Association (winter) Conference, United States. |
Conference Paper | 2021 | Abdussalam, Fariz, Daniel Han-Chen, Junbum Kwon, Osamah Al-qershi, Jeeyeon Kim, and Jeonghye Choi (All authors have contributed equally) (2021). Large-scale SKU-level Product Detection in Social Media Images and Sales Performance. 43rd INFORMS Marketing Science Conference, United States. |
Conference Paper | 2021 | Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, South Korea. |
Conference Paper | 2021 | Hsu, Yi-Jen and Jeeyeon Kim (2021). Crisis Communication: Effectiveness of Response Strategies. Global Fashion Management Conference, South Korea. |
Conference Paper | 2021 | Dang, Phuong Thao and Jeeyeon Kim (2021). How Audiences Are Motivated to Donate During Live Streaming. Global Fashion Management Conference, South Korea. |
Conference Paper | 2021 | Kim, Jeeyeon, Sabina Ou, and Qurie Kim (2021). The effect of image congruence on augmented reality shopping. Global Fashion Management Conference, South Korea. |
Conference Paper | 2021 | Abdussalam, Fariz, Daniel Han-Chen, Junbum Kwon, Osamah Al-qershi, Jeeyeon Kim, and Jeonghye Choi (All authors have contributed equally) (2021). Large-scale SKU-level Product Detection in Social Media Images and Sales Performance. 43rd INFORMS Marketing Science Conference, 美國. |
Conference Paper | 2021 | Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, 南韓. |
Conference Paper | 2021 | Zeisler, Jennifer, Timo Mandler, and Jeeyeon Kim (2021). What Drives Royalty Rates in International Franchising?. American Marketing Association (winter) Conference, 美國. |
Conference Paper | 2021 | Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, 南韓. |
Conference Paper | 2021 | Hsu, Yi-Jen and Jeeyeon Kim (2021). Crisis Communication: Effectiveness of Response Strategies. Global Fashion Management Conference, 南韓. |
Conference Paper | 2021 | Dang, Phuong Thao and Jeeyeon Kim (2021). How Audiences Are Motivated to Donate During Live Streaming. Global Fashion Management Conference, 南韓. |
Conference Paper | 2021 | Kim, Jeeyeon, Sabina Ou, and Qurie Kim (2021). The effect of image congruence on augmented reality shopping. Global Fashion Management Conference, 利比亞. |
Conference Paper | 2020 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2020). The Effect of Offline Stores on Digital Repeat Purchases: Evidence from Innovative Products. Global Marketing Conference, . |
Conference Paper | 2020 | Kim, Jeeyeon, Alex Jiyoung Kim, Wooyong Jo, and Jeonghye Choi (2020). Elderly Consumers and Spatial Competition: Evidence from the Health Care Service Industry. Global Marketing Conference, . |
Conference Paper | 2020 | San, Hkawn and Jeeyeon Kim (2020). How Do Digital Shopping Mistakes Lead to WOM?. Global Marketing Conference, . |
Conference Paper | 2020 | Chen, Yu Ting and Jeeyeon Kim (2020). The Effect of Influencers and UGC on High-end Product Purchase Intention. Global Marketing Conference, . |
Conference Paper | 2020 | San, Hkawn and Jeeyeon Kim (2020). How Do Digital Shopping Mistakes Lead to WOM?. Global Marketing Conference, 南韓. |
Conference Paper | 2020 | Chen, Yu Ting and Jeeyeon Kim (2020). The Effect of Influencers and UGC on High-end Product Purchase Intention. Global Marketing Conference, 南韓. |
Conference Paper | 2020 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2020). The Effect of Offline Stores on Digital Repeat Purchases: Evidence from Innovative Products. Global Marketing Conference, 南韓. |
Conference Paper | 2020 | Kim, Jeeyeon, Alex Jiyoung Kim, Wooyong Jo, and Jeonghye Choi (2020). Elderly Consumers and Spatial Competition: Evidence from the Health Care Service Industry. Global Marketing Conference, 南韓. |
Conference Paper | 2019 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2019). Offline Drugstore and Digital Shopping Behavior. The 27th Annual Conference on Pacific Basin Finance, Economics, Accounting, and Management, Taiwan. |
Conference Paper | 2019 | Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, and Moo Jeon Kim (2019). Offline Beauty Specialty Retailers and Digital Mono-brand Stores: Complements or Substitutes?. Global Fashion Marketing Conference, France. |
Conference Paper | 2018 | Kim, Jeeyeon (2018). Connected Markets: Digital Retailing in the Offline World. KSMS Doctoral Dissertation Competition, South Korea. |
Conference Paper | 2018 | Jiang, Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2018). Clicks to Bricks: The Impact of Product Introduction in Offline Stores for Digital Retailers. Global Marketing Conference, Japan. |
Conference Paper | 2018 | Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2018). Offline Store Presence and Digital Sales Performance. American Marketing Association Conference, United States. |
Conference Paper | 2018 | Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2018). The Spatial Competition between Generalist and Specialist. European Marketing Academy Conference, UK. |
Conference Paper | 2018 | Song, Hyeasinn, Jeeyeon Kim, and Jeonghye Choi (2018). Multi-brand Retail Stores and Firm-owned Digital Channels: Empirical Evidence from Repeat Purchase. KSMS International Conference, South Korea. |
Conference Paper | 2018 | Kim, Jeeyeon, Yeolib Kim, Kwak, Youshin and Jeonghye Choi (2018). Smartphone Use and Well-being. KSMS International Conference, South Korea. |
Conference Paper | 2017 | Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2017). The Effect of Competition on Market Success: Evidence from the Health and Well-being Industry. Global Fashion Marketing Conference, Austria. |
Conference Paper | 2017 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Offline Social Interactions and Online Shopping Demand. The 2017 Spring Conference of Korea Distribution Association, South Korea. |
Conference Paper | 2017 | Yoon, Yeohong, Jeeyeon Kim, Alex (Jiyoung) Kim, and Jeonghye Choi (2017). E-WOM and Satisfaction: Evidence from Tripadvisor.com / E-WOM. The 2017 Spring Conference of Korea Marketing Association, South Korea. |
Conference Paper | 2016 | Kim, Mingyung, Jeeyeon Kim, and Jeonghye Choi (2016). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. The 2016 Fall Conference of Korea Distribution Association, South Korea. |
Conference Paper | 2016 | Kim, Jeeyeon, Mingyung Kim, and Jeonghye Choi (2016). Offline Social Interactions and Online Shopping Demand: Does the Kind of Social Interactions Matter?. Global Marketing Conference, Hong Kong. |
Conference Paper | 2016 | Kim, Jeeyeon, Jeonghye Choi, Mingyung Kim, and Sue Ryung Chang (2016). Multichannel Sales and Geography. The 2016 Spring Conference of Korea Distribution Association, South Korea. |
Conference Paper | 2016 | Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Sue Ryung Chang (2016). Multichannel Sales and Geography. TPM 2016 ASIA, South Korea. |
Conference Paper | 2013 | Kim, Jeeyeon, and Jeonghye Choi (2013). Are Offline and Online Channels Either Substitutes or Complements? The Evidence from Beauty Products. 35th INFORMS Marketing Science Conference, Turkey. |
Book and Chapter | 2015 | Jeeyeon Kim (2015). Beyond the Geographical Digital Divide: Understanding technology adoption. Jipmoon |
Year | Title |
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2021 | Big Data-Driven Marketing: Understanding of Communication and Retailing Strategy. Ministry of Science and Technology (MOST 110-2410-H-110 -083-MY2) |
2020 | The Age of Digital Transformation: A Driver of Lifestyle Change. Ministry of Science and Technology (MOST 109-2410-H-110-049) |
2019 | Connected Markets: Digital Retailing in the Offline World. Ministry of Science and Technology (108-2410-H-110-003-) |
Year | Semester | Required / Selected | Department | Course Code | Course |
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111 | 1 | Selected | 國際經營學程 | IB614 | RESEARCH METHODOLOGY |
111 | 1 | Selected | 國際經營學程 | IB505 | SEMINAR IN BUSINESS MANAGEMENT |
111 | 1 | Selected | 國際經營學程 | IB519 | INTERNATIONAL MARKETING MANAGEMENT |
110 | 2 | Required | 人管英語碩程 | GHRM509 | RESEARCH METHODOLOGY |
110 | 2 | Selected | 人管英語碩程 | GHRM650 | INTERNATIONAL MARKETING MANAGEMENT |
110 | 2 | Selected | 國際經營學程 | IB613 | ELECTRONIC COMMERCE |
110 | 1 | Selected | 國際經營學程 | IB505 | SEMINAR IN BUSINESS MANAGEMENT |
110 | 1 | Selected | 國際經營學程 | IB902 | INTERNATIONAL BUSINESS ENVIRONMENT |
110 | 1 | Selected | 國際經營學程 | IB614 | RESEARCH METHODOLOGY |
110 | 1 | Selected | 國際經營學程 | IB519 | INTERNATIONAL MARKETING MANAGEMENT |
109 | 2 | Required | 人管英語碩程 | GHRM509 | RESEARCH METHODOLOGY |
109 | 2 | Selected | 國際經營學程 | IB902 | INTERNATIONAL BUSINESS ENVIRONMENT |
109 | 2 | Selected | 國際經營學程 | IB613 | ELECTRONIC COMMERCE |
109 | 1 | Selected | 國際經營學程 | IB519 | INTERNATIONAL MARKETING MANAGEMENT |
109 | 1 | Selected | 國際經營學程 | IB505 | SEMINAR IN BUSINESS MANAGEMENT |
109 | 1 | Selected | 國際經營學程 | IB614 | RESEARCH METHODOLOGY |
Year | Title | Awarding Organization |
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2022 | Yat-Sen Management Research Excellence Award for Scholars | National Sun Yat-sen University |
2021 | Yat-Sen Management Research Excellence Award for Scholars | National Sun Yat-sen University |
2021 | Outstanding Course Teaching Award (IB614 Research Methodology) | National Sun Yat-sen University |
2021 | Outstanding Course Teaching Award (IB505 Seminar in Business Management) | National Sun Yat-sen University |
2020 | Outstanding Course Teaching Award (IB613 E-Commerce) | National Sun Yat-sen University |
2020 | Yat-Sen Management Research Excellence Award for Scholars | National Sun Yat-sen University |
2020 | New Academic Research Award, The Sangjeon Prize of Academic Excellence in Channel and Retailing Study | The Korea Distribution Association |
2019 | Outstanding Course Teaching Award (IB519 International Marketing Management) | National Sun Yat-sen University |
2019 | Yat-Sen Management Research Excellence Award for Scholars | National Sun Yat-sen University |
2018 | Yonsei Best Paper Award | Yonsei University |
2018 | KSMS Doctoral Dissertation Competition | Global Alliance of Marketing & Management Association (GAMMA) |
2018 | KSMS Best Conference Paper Award | Global Alliance of Marketing & Management Association (GAMMA) |
2014 | Yonsei Best Paper Award | Yonsei University |
Period | Activity | Description | Role |
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