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Name Jeeyeon Kim
Title Assistant Professor
Research Interests Digital marketing, Omnichannel retailing, Mobile app, Big data/Log data analytics, Text-mining, Image processing, Social media, Influencers, Martech, Adtech.
Office CM4054
Phone 4569
Email jeeyeon.kim@cm.nsysu.edu.tw


Education 2018, Ph.D., Business Administration, Yonsei University
2014, Master, Business Administration, Yonsei University
Experience 2018-09-01 ~ 2019-01-31, Yonsei University, Visiting Professor
2018-02-01 ~ 2018-06-30, IE University, Visiting Scholar
2008-12-22 ~ 2010-04-30, ISIS Contents, Assistant manager
Administrative Positions
2021-09-01 ~ , , Program Deputy Director
Academic Services 2021-04-01 ~ 2023-03-31, (Asia Marketing Journal), Editorial Board Member of Academic Journal
2021-03-01 ~ , (Journal of Global Scholars of Marketing Science), Ad-hoc Reviewer for Academic Journal
2021-03-01 ~ , (Asian Pacific Journal of Marketing and Logistics ), Ad-hoc Reviewer for Academic Journal
2020-11-01 ~ , (Global Marketing Conference), Ad-hoc Reviewer for Conference
2020-10-01 ~ , (Journal of Global Scholars of Marketing Science), Ad-hoc Reviewer for Academic Journal
2019-07-11 ~ 2019-07-14, (Global Fashion Management Conference), Session Co-chair
2018-11-10 ~ 2018-11-11, KSMS Global Business Review Competition, Committee Co-chair
2018-01-16 ~ 2018-07-31, (Global Marketing Conference), Secretary of Proceedings Editor
Category Year Title
Journal Article 2021 Kwak, Youshin, Jeeyeon Kim, Yeolib Kim, and Jeonghye Choi (2021). Understanding Digital Consumers’ Well-being in Asia: The Moderating Roles of Digital Natives and Privacy Concern. Journal of Consumer Affairs , 55(4), 1274-1291. (SSCI)
Journal Article 2021 Kwak, Youshin; Kim, Jeeyeon; Kim, Yeolib; Choi, Jeonghye (2021). Understanding digital consumers` well-being in Asia: The moderating roles of digital natives and privacy concerns . JOURNAL OF CONSUMER AFFAIRS , 55(4), 1274-1291. (SSCI)
Journal Article 2020 Jiang Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2020). From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital Retailers. Journal of Business Research, 120, 302-311. (SSCI)
Journal Article 2019 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2019). Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter?. Journal of Business Research, 99, 373-381. (SSCI)
Journal Article 2019 Yoon, Yeohong, Alex (Jiyoung) Kim, Jeeyeon Kim, and Jeonghye Choi (2019). The Effects of eWOM Characteristics on Consumer Ratings: Evidence from TripAdvisor.com. International Journal of Advertising, 38(5), 684-703. (SSCI)
Journal Article 2019 Jiang Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2019). From Clicks to Bricks: The Impact of Product Launches in Offline Stores for Digital Retailers. Journal of Business Research. (其他期刊)
Journal Article 2019 Yoon, Y; Kim, AJ; Kim, J; Choi, J (2019). The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com . INTERNATIONAL JOURNAL OF ADVERTISING , 38(5), 684-703. (SSCI)
Journal Article 2017 Kim, Mingyung, Jeeyeon Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. Journal of Interactive Marketing, 39, 55-68. (SSCI)
Journal Article 2017 Jeeyeon Kim, Mingyung Kim, Jeonghye Choi, and Misakshi Trivedi (2017). Offline Social Ineractions and Online Shopping Demand: Does the Degree of Social Interactions Matter?. Journal of Business Research. (其他期刊)
Journal Article 2016 Kim, Sang Hwa, Jeeyeon Kim, Jeonghye Choi, Yerim Chung (2016). The Interplay between B2B Marketing Activities and B2C Market Contexts, and Their Effect on B2B Sales Performance. Journal of the Korean Operations Research and Management Science Society , 41(4), 55-73. (其他期刊)
Journal Article 2016 Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Understanding Geographic Variation in Omnichannel Performance. Knowledge Management Research , 17(3), 54-64. (其他期刊)
Journal Article 2016 Kim, Jeeyeon, Woo Yong Jo, Jeonghye Choi, Yerim Chung (2016). Linking Findings from Text Analyses to Online Sales Strategies. Journal of the Korean Operations Research and Management Science Society, 41(2), 81-100. (其他期刊)
Journal Article 2016 Kim, Jeeyeon, Jeonghye Choi, Yerim Chung (2016). Investigating Store Environments and market Environments Affecting Retail Sales. Journal of Channel and Retailing , 21(3), 27-53. (其他期刊)
Journal Article 2015 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi (2015). Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods. Knowledge Management Research, 16(4), 109-132. (其他期刊)
Conference Paper 2021 Zeißler, Jennifer, Timo Mandler, and Jeeyeon Kim (2021). What Drives Royalty Rates in International Franchising?. American Marketing Association (winter) Conference, United States.
Conference Paper 2021 Abdussalam, Fariz, Daniel Han-Chen, Junbum Kwon, Osamah Al-qershi, Jeeyeon Kim, and Jeonghye Choi (All authors have contributed equally) (2021). Large-scale SKU-level Product Detection in Social Media Images and Sales Performance. 43rd INFORMS Marketing Science Conference, United States.
Conference Paper 2021 Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, South Korea.
Conference Paper 2021 Hsu, Yi-Jen and Jeeyeon Kim (2021). Crisis Communication: Effectiveness of Response Strategies. Global Fashion Management Conference, South Korea.
Conference Paper 2021 Dang, Phuong Thao and Jeeyeon Kim (2021). How Audiences Are Motivated to Donate During Live Streaming. Global Fashion Management Conference, South Korea.
Conference Paper 2021 Kim, Jeeyeon, Sabina Ou, and Qurie Kim (2021). The effect of image congruence on augmented reality shopping. Global Fashion Management Conference, South Korea.
Conference Paper 2021 Abdussalam, Fariz, Daniel Han-Chen, Junbum Kwon, Osamah Al-qershi, Jeeyeon Kim, and Jeonghye Choi (All authors have contributed equally) (2021). Large-scale SKU-level Product Detection in Social Media Images and Sales Performance. 43rd INFORMS Marketing Science Conference, 美國.
Conference Paper 2021 Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, 南韓.
Conference Paper 2021 Zeisler, Jennifer, Timo Mandler, and Jeeyeon Kim (2021). What Drives Royalty Rates in International Franchising?. American Marketing Association (winter) Conference, 美國.
Conference Paper 2021 Kim, Jeeyeon and Chen, Yu Ting (2021). The Effects of WOM and Influencers on User Responses. 2021 Spring Conference of Korea Distribution Association, 南韓.
Conference Paper 2021 Hsu, Yi-Jen and Jeeyeon Kim (2021). Crisis Communication: Effectiveness of Response Strategies. Global Fashion Management Conference, 南韓.
Conference Paper 2021 Dang, Phuong Thao and Jeeyeon Kim (2021). How Audiences Are Motivated to Donate During Live Streaming. Global Fashion Management Conference, 南韓.
Conference Paper 2021 Kim, Jeeyeon, Sabina Ou, and Qurie Kim (2021). The effect of image congruence on augmented reality shopping. Global Fashion Management Conference, 利比亞.
Conference Paper 2020 Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2020). The Effect of Offline Stores on Digital Repeat Purchases: Evidence from Innovative Products. Global Marketing Conference, .
Conference Paper 2020 Kim, Jeeyeon, Alex Jiyoung Kim, Wooyong Jo, and Jeonghye Choi (2020). Elderly Consumers and Spatial Competition: Evidence from the Health Care Service Industry. Global Marketing Conference, .
Conference Paper 2020 San, Hkawn and Jeeyeon Kim (2020). How Do Digital Shopping Mistakes Lead to WOM?. Global Marketing Conference, .
Conference Paper 2020 Chen, Yu Ting and Jeeyeon Kim (2020). The Effect of Influencers and UGC on High-end Product Purchase Intention. Global Marketing Conference, .
Conference Paper 2020 San, Hkawn and Jeeyeon Kim (2020). How Do Digital Shopping Mistakes Lead to WOM?. Global Marketing Conference, 南韓.
Conference Paper 2020 Chen, Yu Ting and Jeeyeon Kim (2020). The Effect of Influencers and UGC on High-end Product Purchase Intention. Global Marketing Conference, 南韓.
Conference Paper 2020 Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2020). The Effect of Offline Stores on Digital Repeat Purchases: Evidence from Innovative Products. Global Marketing Conference, 南韓.
Conference Paper 2020 Kim, Jeeyeon, Alex Jiyoung Kim, Wooyong Jo, and Jeonghye Choi (2020). Elderly Consumers and Spatial Competition: Evidence from the Health Care Service Industry. Global Marketing Conference, 南韓.
Conference Paper 2019 Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, and Jeonghye Choi (2019). Offline Drugstore and Digital Shopping Behavior. The 27th Annual Conference on Pacific Basin Finance, Economics, Accounting, and Management, Taiwan.
Conference Paper 2019 Song, Hyeasinn, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, and Moo Jeon Kim (2019). Offline Beauty Specialty Retailers and Digital Mono-brand Stores: Complements or Substitutes?. Global Fashion Marketing Conference, France.
Conference Paper 2018 Kim, Jeeyeon (2018). Connected Markets: Digital Retailing in the Offline World. KSMS Doctoral Dissertation Competition, South Korea.
Conference Paper 2018 Jiang, Yan, Jeeyeon Kim, Jeonghye Choi, and Moon Young Kang (2018). Clicks to Bricks: The Impact of Product Introduction in Offline Stores for Digital Retailers. Global Marketing Conference, Japan.
Conference Paper 2018 Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2018). Offline Store Presence and Digital Sales Performance. American Marketing Association Conference, United States.
Conference Paper 2018 Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2018). The Spatial Competition between Generalist and Specialist. European Marketing Academy Conference, UK.
Conference Paper 2018 Song, Hyeasinn, Jeeyeon Kim, and Jeonghye Choi (2018). Multi-brand Retail Stores and Firm-owned Digital Channels: Empirical Evidence from Repeat Purchase. KSMS International Conference, South Korea.
Conference Paper 2018 Kim, Jeeyeon, Yeolib Kim, Kwak, Youshin and Jeonghye Choi (2018). Smartphone Use and Well-being. KSMS International Conference, South Korea.
Conference Paper 2017 Kim, Jeeyeon, Alex (Jiyoung) Kim, Wooyong Jo, and Jeonghye Choi (2017). The Effect of Competition on Market Success: Evidence from the Health and Well-being Industry. Global Fashion Marketing Conference, Austria.
Conference Paper 2017 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2017). Offline Social Interactions and Online Shopping Demand. The 2017 Spring Conference of Korea Distribution Association, South Korea.
Conference Paper 2017 Yoon, Yeohong, Jeeyeon Kim, Alex (Jiyoung) Kim, and Jeonghye Choi (2017). E-WOM and Satisfaction: Evidence from Tripadvisor.com / E-WOM. The 2017 Spring Conference of Korea Marketing Association, South Korea.
Conference Paper 2016 Kim, Mingyung, Jeeyeon Kim, and Jeonghye Choi (2016). Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase. The 2016 Fall Conference of Korea Distribution Association, South Korea.
Conference Paper 2016 Kim, Jeeyeon, Mingyung Kim, and Jeonghye Choi (2016). Offline Social Interactions and Online Shopping Demand: Does the Kind of Social Interactions Matter?. Global Marketing Conference, Hong Kong.
Conference Paper 2016 Kim, Jeeyeon, Jeonghye Choi, Mingyung Kim, and Sue Ryung Chang (2016). Multichannel Sales and Geography. The 2016 Spring Conference of Korea Distribution Association, South Korea.
Conference Paper 2016 Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Sue Ryung Chang (2016). Multichannel Sales and Geography. TPM 2016 ASIA, South Korea.
Conference Paper 2013 Kim, Jeeyeon, and Jeonghye Choi (2013). Are Offline and Online Channels Either Substitutes or Complements? The Evidence from Beauty Products. 35th INFORMS Marketing Science Conference, Turkey.
Book and Chapter 2015

Jeeyeon Kim (2015). Beyond the Geographical Digital Divide: Understanding technology adoption. Jipmoon

Year Title
2021

Big Data-Driven Marketing: Understanding of Communication and Retailing Strategy. Ministry of Science and Technology (MOST 110-2410-H-110 -083-MY2)

2020

The Age of Digital Transformation: A Driver of Lifestyle Change. Ministry of Science and Technology (MOST 109-2410-H-110-049)

2019

Connected Markets: Digital Retailing in the Offline World. Ministry of Science and Technology (108-2410-H-110-003-)

Year Semester Required / Selected Department Course Code Course
110 2 Selected 國際經營學程 IB613 ELECTRONIC COMMERCE
110 2 Required 人管英語碩程 GHRM509 RESEARCH METHODOLOGY
110 2 Selected 人管英語碩程 GHRM650 INTERNATIONAL MARKETING MANAGEMENT
110 1 Selected 國際經營學程 IB505 SEMINAR IN BUSINESS MANAGEMENT
110 1 Selected 國際經營學程 IB614 RESEARCH METHODOLOGY
110 1 Selected 國際經營學程 IB519 INTERNATIONAL MARKETING MANAGEMENT
110 1 Selected 國際經營學程 IB902 INTERNATIONAL BUSINESS ENVIRONMENT
109 2 Selected 國際經營學程 IB902 INTERNATIONAL BUSINESS ENVIRONMENT
109 2 Required 人管英語碩程 GHRM509 RESEARCH METHODOLOGY
109 2 Selected 國際經營學程 IB613 ELECTRONIC COMMERCE
109 1 Selected 國際經營學程 IB614 RESEARCH METHODOLOGY
109 1 Selected 國際經營學程 IB519 INTERNATIONAL MARKETING MANAGEMENT
109 1 Selected 國際經營學程 IB505 SEMINAR IN BUSINESS MANAGEMENT
Year Name Degree Title
2022 Longkumer, Limaonen Master Recruiting Generation Z: Examining The Effects Of Perceived Environmental CSR On Job Pursuit Intention Using Socio-Environmental Consciousness As A Moderator
2021 Yun-Hsuan Huang Master The link between customer loyalty and share of wallet in using e-commerce platforms—an empirical study of GU
2021 La Hanh Phuong Master Does shopping pleasure matter in stimulating impulsive buying of livestream shoppers? The moderating effect of self-control
2021 Agnes Muhi Master How to Attract and Engage Millennials to Art – Redesigning Art Museums for the Digital Generation
2021 Dang Phuong Thao (Alex) Master How viewers are motivated to donate to streamer: examining the mediating role of viewer engagement in the live streaming platform
2021 Truong Lam Huong (Mashi) Master The moderating effects of Heath concerns & Environmental concerns on the relationship between The perceived safety of Organic food & Purchase intention
2021 Le Ngoc Bich Thuy (Sam) Master Narcissism and Brand-selfie Behaviors on Social Media: The Mediating Role of Belongingness
2021 Jia-Mei Ou (Sabina) Master ARe the Virtual Makeups Fit for the Real Me?: The effect of image congruence on augmented reality shopping
2020 Stella Schaljo Master PRODUCT LABEL DESIGN – A MEANS TO AN END The Effect of Information Intensity, Quality Assessment and Information Processing on Consumer's Behavior and Attitude
2020 Zhanna Master Customer Attitude towards Chatbot Service: Comparison between Search and Experienced Goods
2020 Agnes Muhi Master How to Attract and Engage Millennials to Art – Redesigning Art Museums for the Digital Generation
2020 truong lam huong Master The moderating effects of Heath concerns & Environmental concerns on the relationship between The perceived safety of Organic food & Purchase intention
2020 Jia-Mei Ou Master ARe the Virtual Makeups Fit for the Real Me?: The effect of image congruence on augmented reality shopping
2020 Dang Phuong Thao Master How viewers are motivated to donate to streamer: examining the mediating role of viewer engagement in the live streaming platform.
2020 LE NGOC BICH THUY Master Narcissism and Brand-selfie Behaviors on Social Media: The Mediating Role of Belongingness
2020 Zhanna Samodurova Master Customer Attitude Towards Chatbot Service: Comparison between Search and Experienced Goods
2020 Stella Schaljo Master PRODUCT LABEL DESIGN – A MEANS TO AN END The Effect of Information Intensity, Quality Assessment and Information Processing on Consumer’s Behavior and Attitude
2020 Yu-Ting Chen Master The Relationship among Influencer Characteristics, User Generated Content and Customer Response
2020 Hkawn San Master How do digital shopping mistakes lead to word of mouth?
2020 Ya-Ting Hsu Master Consumer Experience of Augmented Reality- Findings from Cosmetic AR Application
2020 Chuan-Huei Yang Master What drives Online Game Players’ satisfaction and vigor? An examination of players’ goal orientations
Year Title Awarding Organization
2022 Yat-Sen Management Research Excellence Award for Scholars National Sun Yat-sen University
2021 Yat-Sen Management Research Excellence Award for Scholars National Sun Yat-sen University
2021 Outstanding Course Teaching Award (IB614 Research Methodology) National Sun Yat-sen University
2021 Outstanding Course Teaching Award (IB505 Seminar in Business Management) National Sun Yat-sen University
2020 Outstanding Course Teaching Award (IB613 E-Commerce) National Sun Yat-sen University
2020 Yat-Sen Management Research Excellence Award for Scholars National Sun Yat-sen University
2020 New Academic Research Award, The Sangjeon Prize of Academic Excellence in Channel and Retailing Study The Korea Distribution Association
2019 Outstanding Course Teaching Award (IB519 International Marketing Management) National Sun Yat-sen University
2019 Yat-Sen Management Research Excellence Award for Scholars National Sun Yat-sen University
2018 Yonsei Best Paper Award Yonsei University
2018 KSMS Doctoral Dissertation Competition Global Alliance of Marketing & Management Association (GAMMA)
2018 KSMS Best Conference Paper Award Global Alliance of Marketing & Management Association (GAMMA)
2014 Yonsei Best Paper Award Yonsei University
Period Activity Description Role