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Name Kim Choy Chung
Title Associate Professor
Research Interests E-learning, E-commerce (including mobile commerce), Consumer decision-making (including modeling of choice)
Office 1025-1
Phone 4568
Email kimchoychung@cm.nsysu.edu.tw


Education 2009, Ph.D., Marketing, University of Otago
2003, Ph.D., Doctor of Business Administration, Southern Cross University
1990, Master, Master of Technology Management, Griffith University
Experience 2020-02-01 ~ 2020-09-11, College of Management, National Sun Yat-Sen University, Associate Professor
2015-01-04 ~ 2017-12-31, American University in Dubai, Associate Professor of Marketing
Category Year Title
Journal Article 2019 Kim Choy Chung (2019). Mobile (shopping) commerce intention in Central Asia: The impact of culture, innovation characteristics and concerns about order fulfilment. Asia Pacific Journal of Business Administration, 11(3), 251-266. (其他期刊)
Journal Article 2018 Kim Choy Chung (2018). Impact of entertainment-based events on the level of store visitors and retail sales in Kazakhstan & UAE. Studies in Business and Economics , 13(3), 5-12. (其他期刊)
Journal Article 2017 Kim Choy Chung (2017). Effectiveness of advertising themes in reducing smoking tendencies in CIS countries. Review of Business Research , 17(2), 35-40. (其他期刊)
Journal Article 2017 Kim Choy Chung (2017). CUSTOMER SATISFACTION OF PRICE-BASED SALES PROMOTION TECHNIQUES IN UAE. Canadian International Journal of Social Science and Education, 12(2), 104-109. (其他期刊)
Journal Article 2016 Kim Choy Chung (2016). Reducing Smoking Behavior in the Middle East: Effectiveness of Anti-Smoking Message Themes. E-Leader International Journal, 11(1). (其他期刊)
Journal Article 2014 Lisa S. McNeill, Kim Shyan Fam & Kim Chung (2014). Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction. International Review of Retail, Distribution and Consumer Research, 24(2), 166-185. (其他期刊)
Journal Article 2014 Kim Choy Chung (2014). Gender, culture and determinants of behavioural intents to adopt mobile commerce among the Y Generation in transition economies: Evidence from Kazakhstan. Behaviour and Information Technology, 33(7), 743-756. (SSCI)
Conference Paper 2020 Kim Choy Chung (2020). Issues affecting m-shopping in Asia: Comparison between Taiwan and Malaysia. 4th International Conference on Finance and Economic Policy, Poland.
Conference Paper 2020 Kim Choy Chung (2020). Investigating how sustainable products drive the utilitarian and hedonic outcomes of m-shopping during the COVID-19 in Taiwan and Malaysia? . 3rd Global Corporate Sustainability Forum, Taiwan.
Conference Paper 2019 Kim Choy Chung (2019). Transaction utility perspective of customer satisfaction towards m-commerce in Taiwan. ACM ICEMC 2019 - International Conference on E-business and Mobile Commerce, Taiwan.
Conference Paper 2016 Kim Choy Chung (2016). Customer satisfaction of price-based sales promotion techniques in UAE’. Conference on Social Science, Arts, Business and Education, France.
Conference Paper 2015 Kim Choy Chung (2015). The effectiveness of anti-smoking advertising themes among middle-eastern nationalities. Business and Social Science Research Conference, Thailand.
Conference Paper 2014 Karina Biman & Kim-Choy Chung (2014). The impact of promotional events on the level of mall’ visitors and retail sales in Kazakhstan. KIRC XI Conference , Kazakhstan.
Year Title
2019

M-commerce continuance: The relationships between co-presence, personality traits, and assurance factors. Ministry of Science and Technology (108WFA0810722 [MOST 108-2410-H-110-070])

2019

行動商務的持續性: 網絡共存,人格特質和保證因素之間的關係. 科技部 (108-2410-H-110-070-)

Year Semester Required / Selected Department Course Code Course
109 2 Selected 國際經營學程 IB527 CUSTOMER RELATIONSHIP MANAGEMENT
109 2 Selected 人管英語碩程 GHRM651 STRATEGIC MANAGEMENT
109 2 Selected 國際經營學程 IB604 BUSINESS STRATEGY
109 1 Selected 國際經營學程 IB528 ASIA PACIFIC BUSINESS ENVIRONMENT
109 1 Selected 人管英語碩程 GHRM650 INTERNATIONAL MARKETING MANAGEMENT
109 1 Selected 國際經營學程 IB525 CORPORATE DECISION ANALYSIS
108 2 Selected 人管英語碩程 GHRM650 INTERNATIONAL MARKETING MANAGEMENT
108 2 Selected 國際經營學程 IB604 BUSINESS STRATEGY
108 2 Selected 國際經營學程 IB528 ASIA PACIFIC BUSINESS ENVIRONMENT
108 1 Selected 國際經營學程 IB527 CUSTOMER RELATIONSHIP MANAGEMENT
108 1 Selected 人管英語碩程 GHRM650 INTERNATIONAL MARKETING MANAGEMENT
108 1 Selected 國際經營學程 IB525 CORPORATE DECISION ANALYSIS
107 2 Selected 國際經營學程 IB525 CORPORATE DECISION ANALYSIS
107 2 Selected 國際經營學程 IB527 CUSTOMER RELATIONSHIP MANAGEMENT
107 2 Selected 國際經營學程 IB528 ASIA PACIFIC BUSINESS ENVIRONMENT
Year Title Awarding Organization
Period Activity Description Role