| Journal Article |
2019 |
Kim Choy Chung (2019). Mobile (shopping) commerce intention in Central Asia: The impact of culture, innovation characteristics and concerns about order fulfilment. Asia Pacific Journal of Business Administration, 11(3), 251-266. (其他期刊) |
| Journal Article |
2018 |
Kim Choy Chung (2018). Impact of entertainment-based events on the level of store visitors and retail sales in Kazakhstan & UAE. Studies in Business and Economics , 13(3), 5-12. (其他期刊) |
| Journal Article |
2017 |
Kim Choy Chung (2017). Effectiveness of advertising themes in reducing smoking tendencies in CIS countries. Review of Business Research , 17(2), 35-40. (其他期刊) |
| Journal Article |
2017 |
Kim Choy Chung (2017). CUSTOMER SATISFACTION OF PRICE-BASED SALES PROMOTION TECHNIQUES IN UAE. Canadian International Journal of Social Science and Education, 12(2), 104-109. (其他期刊) |
| Journal Article |
2016 |
Kim Choy Chung (2016). Reducing Smoking Behavior in the Middle East: Effectiveness of Anti-Smoking Message Themes. E-Leader International Journal, 11(1). (其他期刊) |
| Journal Article |
2014 |
Lisa S. McNeill, Kim Shyan Fam & Kim Chung (2014). Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction. International Review of Retail, Distribution and Consumer Research, 24(2), 166-185. (其他期刊) |
| Journal Article |
2014 |
Kim Choy Chung (2014). Gender, culture and determinants of behavioural intents to adopt mobile commerce among the Y Generation in transition economies: Evidence from Kazakhstan. Behaviour and Information Technology, 33(7), 743-756. (SSCI) |
| Conference Paper |
2020 |
Kim Choy Chung (2020). Investigating how sustainable products drive the utilitarian and hedonic outcomes of m-shopping during the COVID-19 in Taiwan and Malaysia? . 3rd Global Corporate Sustainability Forum, . |
| Conference Paper |
2020 |
Kim Choy Chung (2020). Issues affecting m-shopping in Asia: Comparison between Taiwan and Malaysia. 4th International Conference on Finance and Economic Policy, . |
| Conference Paper |
2019 |
Kim Choy Chung (2019). Transaction utility perspective of customer satisfaction towards m-commerce in Taiwan. ACM ICEMC 2019 - International Conference on E-business and Mobile Commerce, Taiwan. |
| Conference Paper |
2016 |
Kim Choy Chung (2016). Customer satisfaction of price-based sales promotion techniques in UAE’. Conference on Social Science, Arts, Business and Education, France. |
| Conference Paper |
2015 |
Kim Choy Chung (2015). The effectiveness of anti-smoking advertising themes among middle-eastern nationalities. Business and Social Science Research Conference, Thailand. |
| Conference Paper |
2014 |
Karina Biman & Kim-Choy Chung (2014). The impact of promotional events on the level of mall’ visitors and retail sales in Kazakhstan. KIRC XI Conference , Kazakhstan. |
