姓名 陳偉慶
職稱 副教授
專長及研究領域 Marketing, consumer behavior and e-commerce, particularly in the context of tourism, online marketing and technology adoption
研究室 管(CM) 4084
分機 4714

學歷 1995, 博士, 電機工程, 新加坡國立大學
個人經歷 1995-05-01 ~ 2005-06-30, International Enterprise Singapore (Singapore Trade Development Board),
2018-08-01 ~ 2020-11-01, 管理學院國際事務辦公室, 副主任
類別 年度 名稱
期刊論文 2023 Wee-Kheng Tan & Chia-Hua Fan (2023). Does Destination Advertisement Affect Travel Motivation, Emotion Regulation, and Visit Intention Formation?. Service Business. (SSCI)
期刊論文 2023 Wee-Kheng Tan & Chun-Yu Hsu (2023). The Application of Emotions, Sharing Motivations, and Psychological Distance in Examining the Intention to Share COVID-19-related Fake News. Online Information Review, 47(1), 59-80. (SSCI)
期刊論文 2022 Wee-Kheng Tan & Wei-Hung Chen (2022). How Potential Customers Perceive Companies’ Reply to Negative Reviews?. Service Industries Journal. (SSCI)
期刊論文 2022 Wee-Kheng Tan (2022). When do Price Discounts Become Attractive? A Study Comparing Discount Strategies on Consumer Perceptions. Asia Pacific Journal of Marketing and Logistics. (SSCI)
期刊論文 2022 Wee-Kheng Tan & Hao-Jen Liang (2022). Homo Economicus? An Investigation of Factors Influencing Perceived Comfort of Choosing Paper-based Triple Stimulus Vouchers. Asia Pacific Journal of Marketing and Logistics, 34(3), 543-558. (SSCI)
期刊論文 2022 Wee-Kheng Tan & Lu-Ming Chen (2022). That’s Not My Fault: Excuses Given by Players Exhibiting In-Game Intra-Team Aggressive Behavior in Online Games. Computers in Human Behavior, 127, 107045. (SSCI)
期刊論文 2022 Wee-Kheng Tan & Ming-Hsuan Chiang (2022). Readers' Perceptions of Self-harm Messages on Social Media. Computers in Human Behavior, 131, 107209. (SSCI)
期刊論文 2022 Wee-Kheng Tan & Chieh-Yu Yang (2022). An Exploration of MMORPG In-Game Virtual-Item Contribution to Game Enjoyment from the Perspectives of Purchase Behavior and Psychological Ownership. Computers in Human Behavior, 134, 107303. (SSCI)
期刊論文 2021 Hsiang-Lan Cheng, Tung-Ching Lin, Wee-Kheng Tan & Chao-Min Chiu (2021). Understanding Employees’ Response to Work-Related After-Hours Use of Instant Messaging Apps: A Stress and Coping Perspective. Online Information Review, 45(7), 1247-1267. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Kuan-Ju Lu (2021). Smartphone Use and Travel Companions’ Relationship. Asia Pacific Journal of Marketing and Logistics, 33(4), 1088-1103. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Ping-Hsin Liao (2021). What Triggers Usage of Gift-giving Apps? A Comparison between Users and Non-users. Service Business, 15(3), 515-538. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Chieh-Yu Yang (2021). The Relationship between Narcissism and Landmark Check-in Behaviour on Social Media. Current Issues in Tourism, 24(24), 3489–3507. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Yen-Cheng Chen (2021). Tourists’ Work-related Smartphone Use at the Tourist Destination: Making an Otherwise Impossible Trip Possible. Current Issues in Tourism, 24(11), 1526-1541. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Ching-Hsiang Lin (2021). Why do Individuals Word-of-mouth Destinations They Never Visited?. Service Business, 15(1), 131-149. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Bo-Hsiang Chen (2021). Enhancing Subscription-based Ecommerce Services through Gambled Price Discounts. Journal of Retailing and Consumer Services, 61, 102525. (SSCI)
期刊論文 2021 Wee-Kheng Tan & Wei-Jie Wang (2021). The Application of Information Values and Construal Level Theory for Examining Low Cost Carrier Advertisements. Journal of Air Transport Management, 90, 101957. (SSCI)
期刊論文 2020 Wee-Kheng Tan & Shih-Yin Huang (2020). Why Visit Theme Parks? A Leisure Constraints and Perceived Authenticity Perspective. Journal of Retailing and Consumer Services, 57, 102-194. (SSCI)
期刊論文 2020 Wee-Kheng Tan & Pin-Ho Liu (2020). Analysis of the Relationship between the Perceived Extent of a Tourist Destination and Smartphone Use. Service Business, 14(2), 263-285. (SSCI)
期刊論文 2020 Wee-Kheng Tan (2020). Destination Selection: Influence of Tourists’ Personality on Perceived Travel Constraints. Journal of Vacation Marketing, 26(4), 442-456. (SSCI)
期刊論文 2020 Wee-Kheng Tan & Chan-Yu Lin (2020). Driverless Car Rental at Tourist Destinations: From the Tourists' Perspective. Asia Pacific Journal of Tourism Research, 25(11), 1153-1167. (SSCI)
期刊論文 2019 Wee-Kheng Tan & Ping-Chen Kuo (2019). The Consequences of Online Information Overload Confusion in Tourism. Information Research, 24(2), paper 826. (SSCI)
期刊論文 2019 Wee-Kheng Tan & Bo-Yuan Lee (2019). Investigation of Electronic-Word-of-Mouth on Online Social Networking Sites Written by Authors with Commercial Interest. Online Information Review, 43(3), 462-480. (SSCI)
期刊論文 2019 Wee-Kheng Tan & Kuan-Ju Lu (2019). Smartphone Use at Tourist Destinations: Interaction with Social Loneliness, Aesthetic Scope, Leisure Boredom, and Trip Satisfaction. Telematics and Informatics, 39, 64-74 . (SSCI)
期刊論文 2018 Wee-Kheng Tan (2018). Gamification in Aquarium Context: Intention to Play Game that Imparts Knowledge and Promotes Marine Animal Conservation. Information Technology & People, 31(6), 1070-1090. (SSCI)
期刊論文 2018 Wee-Kheng Tan, Yung-Jen Hsiao, Shu-Fen Tseng & Chien-Lung Chan (2018). Smartphone Application Personality and Its Relationship to Personalities of Smartphone Users and Social Capital Accrued through Use of Smartphone Social Applications. Telematics and Informatics, 35(1), 255-266. (SSCI)
期刊論文 2018 Wee-Kheng Tan (2018). From Fantasy to Reality: A Study of Pre-trip Planning from the Perspective of Destination Image Attributes and Temporal Psychological Distance. Service Business, 12(1), 65-84. (SSCI)
期刊論文 2017 Wee-Kheng Tan (2017). The Effect of Temporal Psychological Distance on Reliance on Word-of-Mouth for Information about Destination Image Attributes. Behaviour & Information Technology, 36(11), 1101-1110. (SSCI)
期刊論文 2017 Wee-Kheng Tan (2017). The Relationship between Smartphone Usage, Tourist Experience and Trip Satisfaction in the Context of a Nature-based Destination. Telematics and Informatics, 34(2), 614-627. (SSCI)
期刊論文 2017 Wee-Kheng Tan, Yi-Der Yeh & Ssu-Han Chen (2017). The Role of Social Interaction Element on Intention to Play MMORPG in the Future: From the Perspective of Leisure Constraint Negotiation Process. Games and Culture, 12(1), 28-55. (SSCI)
期刊論文 2017 Wee-Kheng Tan (2017). Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity. Journal of Destination Marketing & Management, 6(3), 233-242. (SSCI)
期刊論文 2016 Wee-Kheng Tan & Cheng-En Wu (2016). An Investigation of the Relationships among Destination Familiarity, Destination Image and Future Visit Intention. Journal of Destination Marketing & Management, 5, 214-226. (SSCI)
期刊論文 2016 Wee-Kheng Tan & Yun-Ghang Chang (2016). Place Familiarity and Attachment: Moderators of Travel Blog's Credibility Assessment - Review Adoption Relationship. Journal of Travel & Tourism Marketing, 33(4), 453-470. (SSCI)
期刊論文 2015 Wee-Kheng Tan & Yun-Ghang Chang (2015). Electronic-Word-of-Mouth Performance in Different Psychological Distances and Familiarity. Online Information Review, 39(4), 449-465. (SSCI)
期刊論文 2015 Wee-Kheng Tan, Po-Wei Lee & Che-Wei Hsu (2015). Investigation of Temporal Dissociation and Focused Immersion as Moderators of Satisfaction-Continuance Intention Relationship: Smartphone as an Example. Telematics and Informatics, 32(4), 745-754. (SSCI)
期刊論文 2015 Wee-Kheng Tan & Meng-Syun Sie (2015). The Impact of Personal Innovativeness on Product Aesthetics and Self-connection with Brand: A Case Study of Mobile Phone Users. Behaviour & Information Technology, 34(3), 316-325. (SSCI)
期刊論文 2014 Wee-Kheng Tan & Chia-Yu Kuo (2014). Prioritization of Facilitation Strategies of Park and Recreation Agencies through DEMATEL Analysis. Asia Pacific Journal of Tourism Research, 19(8), 859-875. (SSCI)
期刊論文 2014 Wee-Kheng Tan & Cheng-Yi Yang (2014). Internet Applications Use and Personality. Telematics and Informatics, 31(3), 27-38. (SSCI)
期刊論文 2014 Wee-Kheng Tan & Chia-Yu Kuo (2014). The Effect of Aesthetic-Image Value of Travel Expert Blogs on the Intention to Travel: An Exploratory Study. Current Issues in Tourism, 17(8), 657-665. (SSCI)
期刊論文 2013 Wee-Kheng Tan & Yu-Chung Chang (2013). Improving Users’ Credibility Perception of Travel Expert Blogs: Useful Lessons from Television Travel Shows. Information Research, 18(2), paper 579. (SSCI)
期刊論文 2013 Wee-Kheng Tan & Chia-Yen Tang (2013). Does Personality Predict Tourism Information Search and Feedback Behaviour?. Current Issues in Tourism, 16(4), 388-406. (SSCI)
期刊論文 2013 Wee-Kheng Tan, Wei-Cheng Liu & Yu-Ning Hu (2013). Finding the Crucial Factors for Sustainable Development of Rural-based Tourist Destinations: Using Nanzhuang, Taiwan as a Case Study. Service Business, 7(4), 623-640. (SSCI)
期刊論文 2012 Wee-Kheng Tan & Tong-He Chen (2012). The Usage of Online Tourist Information Sources in Tourist Information Search - An Exploratory Study. The Service Industries Journal, 32(3), 451-476. (SSCI)
期刊論文 2012 Wee-Kheng Tan & Yu-Jie Tan (2012). An Exploratory Investigation of the Investment Information Search Behavior of Individual Domestic Investors. Telematics and Informatics, 29(2), 187-203. (SSCI)
期刊論文 2012 Wee-Kheng Tan & Yu-Jie Tan (2012). Transformation of Smart-card-based Single-purpose e-Micropayment Scheme to Multi-purpose Scheme: A Case Study. Expert Systems with Applications, 39(3), 2306-2313. (SCI)
年度 名稱

從劇透的角度探討景點相關口碑. 科技部 (112-2410-H-110-032-)


時間心理距離存在的情況下,自戀、旅行動機和旅遊景點偏好關係之研究. 科技部 (MOST 110-2410-H-110-013-)


賭博式價格折扣之研究. 科技部 (MOST108-2410-H-110-062-)

學年度 學期 必選修 開課系所 課號 課程名稱
112 2 資管系 MIS445 電子商務
112 1 資管系 MIS604A 專題討論
112 1 資管系 MIS502 研究方法論
112 1 資管系 MIS108 資訊經濟學
112 1 資管系 MIS312 行銷管理
111 2 資管系 MIS445 電子商務
111 2 資管系 MIS304 管理資訊系統
111 1 資管系 MIS702 研究方法(一)
111 1 資管系 MIS604A 專題討論
111 1 資管系 MIS108 資訊經濟學
111 1 資管系 MIS502 研究方法論
111 1 資管系 MIS312 行銷管理
110 2 資管系 MIS702 研究方法(一)
110 2 資管系 MIS445 電子商務
110 2 資管系 MIS995 研究方法論
110 2 資管系 MIS913 研究方法論
110 1 資管系 MIS604A 專題討論
110 1 資管系 MIS108 資訊經濟學
110 1 資管系 MIS312 行銷管理
110 1 資管系 MIS502 研究方法論
110 1 資管系 MIS913 研究方法論
年度 指導學生 學位 名稱
2022 范家華 碩士 探討觀看網路旅遊廣告對旅遊動機、情緒調節與旅遊意願之影響
2022 董家佑 碩士 脆弱型自戀對休閒阻礙與旅遊景點照片興趣影響之研究
2022 翁忠宇 碩士 讀者對在社群媒體張貼之遊戲相關自殘文的看法
2022 邱沛寰 碩士 遊戲訂閱制的動機與意圖
2022 蔡少懷 碩士 學生套房出租廣告之照片真實性與完美之研究
2022 蕭清耀 碩士 不同支付方式購買體驗型產品之消費價值、心理擁有權與購買意願關係之研究
2021 陳意勝 碩士 穿戴式裝置與推力對健走型外溢保單購買意願之影響
2021 鍾明憲 碩士 探討在線上串流平台觀看動畫,情緒調節與沉迷之議題
2021 吳晉榮 碩士 探討遊戲化對使用者節水行為之影響
2021 陳彥伶 碩士 探討假新聞引起之感受與後續相關行為
2021 吳沛蓁 碩士 從觀眾的角度探討 YouTubers
2021 蘇泰源 碩士 探討會員APP對滿意度及品牌忠誠度之影響-以星巴克和全家為例
2021 李祐齊 碩士 旅遊照片對 出遊 景點 動機與 旅遊 意願影響之研究
2020 徐淳郁 碩士 假新聞所激起的情緒與分享行為之關聯
2020 陳譽升 碩士 品牌權益與認知契合度是否對品牌延伸有影響?
2020 陳韋宏 碩士 青年旅館回覆負面評論對訂購意圖之影響
2020 陳律銘 碩士 以中立化技術探討遊戲玩家攻擊行為
2020 江明軒 碩士 讀者對社群媒體所張貼之自殘文的看法
2019 王偉傑 碩士 應用解釋水平理論及資訊價值探討廉價航空公司廣告
2019 陳柏翔 碩士 探討O2O訂閱服務中不同消費情境對消費者訂閱意圖之影響
2019 鄭薇之 碩士 年長者行動支付抗拒使用之研究
2019 賴軒如 碩士 在台印尼穆斯林購買清真食品的意圖之研究
2019 林靖翔 碩士 行動遊戲玩家購買轉蛋抽卡的意圖
2018 黃谷鴻 碩士 優惠方式對掃碼行動支付使用意圖之影響
2018 陳彥丞 碩士 在旅遊目的地之工作相關智慧型手機使用:前因與後果
2018 廖炳鑫 碩士 探討APP商品轉贈與其社會資本建立和累積之關係
2018 陳鈴俊 碩士 人格特質對智慧型手機使用之影響—以旅遊為例
2018 何睿杰 碩士 銀髮當道-銀髮族友善鐵路旅遊之成功關鍵因素
年度 名稱 頒獎機構
2021 109學年度第2學期「教學優良課程」(研究方法論) 國立中山大學
2020 「新進教師獎勵」 管院
2020 108學年度第2學期「教學優良課程」(電子商務、研究方法論) 國立中山大學
2020 109學年度第1學期「教學優良課程」(行銷管理) 國立中山大學 國立中山大學
2019 「新進教師獎勵」 管院
2019 107學年度第2學期「教學優良課程」(電子商務) 國立中山大學
2019 108學年度第1學期「教學優良課程」(行銷管理) 國立中山大學
2018 107學年度第1學期「教學優良課程」(行銷管理) 國立中山大學
2018 「新進教師獎勵」 管院
起迄日期 計劃/活動名稱 計劃/活動內容 擔任角色