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Name Wee Kheng Tan
Title Associate Professor
Research Interests Marketing, consumer behavior and e-commerce, Particularly in the context of tourism, online marketing and technology adoption
Office 管(CM) 4084
Phone 4714
Email tanwk@mail.nsysu.edu.tw


Education 1995, Ph.D., Electrical Engineering, National University of Singapore
Experience 1995-05-01 ~ 2005-06-30, International Enterprise Singapore (Singapore Trade Development Board),
Administrative Positions
2018-08-01 ~ 2020-11-01, International Relations Office, College of Management, Deputy Director
Category Year Title
Journal Article 2023 Wee-Kheng Tan & Chia-Hua Fan (2023). Does Destination Advertisement Affect Travel Motivation, Emotion Regulation, and Visit Intention Formation?. Service Business. (SSCI)
Journal Article 2023 Wee-Kheng Tan & Chun-Yu Hsu (2023). The Application of Emotions, Sharing Motivations, and Psychological Distance in Examining the Intention to Share COVID-19-related Fake News. Online Information Review, 47(1), 59-80. (SSCI)
Journal Article 2023 [Tan, Wee Kheng資管陳偉慶] Natl Sun Yat Sen Univ, Kaohsiung, Taiwan (2023). When do price discounts become attractive? A study comparing discount strategies on consumer perceptions. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 35(6), 1404-1424. (SSCI)
Journal Article 2023 Tan, Wee-Kheng; Chen, Po-Yen (2023). Flash sales: how consumers' emotional responses to negative word-of-mouth affect diagnosticity and purchase intentions. SERVICE BUSINESS, 17(4), 1001-1024. (SSCI)
Journal Article 2023 Tan, Wee-Kheng; Fan, Chia-Hua (2023). Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?. SERVICE BUSINESS, 17(2), 579-606. (SSCI)
Journal Article 2023 Tan, Wee-Kheng; Chung, Ming-Hsien (2023). Problematic online anime (animation) use: It's relationship with viewers' satisfaction with life, emotions, and emotion regulation. ACTA PSYCHOLOGICA, 240(無), P1-11. (SSCI)
Journal Article 2022 Wee-Kheng Tan & Wei-Hung Chen (2022). How Potential Customers Perceive Companies’ Reply to Negative Reviews?. Service Industries Journal. (SSCI)
Journal Article 2022 Wee-Kheng Tan (2022). When do Price Discounts Become Attractive? A Study Comparing Discount Strategies on Consumer Perceptions. Asia Pacific Journal of Marketing and Logistics. (SSCI)
Journal Article 2022 Wee-Kheng Tan & Hao-Jen Liang (2022). Homo Economicus? An Investigation of Factors Influencing Perceived Comfort of Choosing Paper-based Triple Stimulus Vouchers. Asia Pacific Journal of Marketing and Logistics, 34(3), 543-558. (SSCI)
Journal Article 2022 Wee-Kheng Tan & Lu-Ming Chen (2022). That’s Not My Fault: Excuses Given by Players Exhibiting In-Game Intra-Team Aggressive Behavior in Online Games. Computers in Human Behavior, 127, 107045. (SSCI)
Journal Article 2022 Wee-Kheng Tan & Ming-Hsuan Chiang (2022). Readers' Perceptions of Self-harm Messages on Social Media. Computers in Human Behavior, 131, 107209. (SSCI)
Journal Article 2022 Wee-Kheng Tan & Chieh-Yu Yang (2022). An Exploration of MMORPG In-Game Virtual-Item Contribution to Game Enjoyment from the Perspectives of Purchase Behavior and Psychological Ownership. Computers in Human Behavior, 134, 107303. (SSCI)
Journal Article 2021 Hsiang-Lan Cheng, Tung-Ching Lin, Wee-Kheng Tan & Chao-Min Chiu (2021). Understanding Employees’ Response to Work-Related After-Hours Use of Instant Messaging Apps: A Stress and Coping Perspective. Online Information Review, 45(7), 1247-1267. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Kuan-Ju Lu (2021). Smartphone Use and Travel Companions’ Relationship. Asia Pacific Journal of Marketing and Logistics, 33(4), 1088-1103. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Ping-Hsin Liao (2021). What Triggers Usage of Gift-giving Apps? A Comparison between Users and Non-users. Service Business, 15(3), 515-538. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Chieh-Yu Yang (2021). The Relationship between Narcissism and Landmark Check-in Behaviour on Social Media. Current Issues in Tourism, 24(24), 3489–3507. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Yen-Cheng Chen (2021). Tourists’ Work-related Smartphone Use at the Tourist Destination: Making an Otherwise Impossible Trip Possible. Current Issues in Tourism, 24(11), 1526-1541. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Ching-Hsiang Lin (2021). Why do Individuals Word-of-mouth Destinations They Never Visited?. Service Business, 15(1), 131-149. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Bo-Hsiang Chen (2021). Enhancing Subscription-based Ecommerce Services through Gambled Price Discounts. Journal of Retailing and Consumer Services, 61, 102525. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Wei-Jie Wang (2021). The Application of Information Values and Construal Level Theory for Examining Low Cost Carrier Advertisements. Journal of Air Transport Management, 90, 101957. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Shih-Yin Huang (2020). Why Visit Theme Parks? A Leisure Constraints and Perceived Authenticity Perspective. Journal of Retailing and Consumer Services, 57, 102-194. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Pin-Ho Liu (2020). Analysis of the Relationship between the Perceived Extent of a Tourist Destination and Smartphone Use. Service Business, 14(2), 263-285. (SSCI)
Journal Article 2020 Wee-Kheng Tan (2020). Destination Selection: Influence of Tourists’ Personality on Perceived Travel Constraints. Journal of Vacation Marketing, 26(4), 442-456. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Chan-Yu Lin (2020). Driverless Car Rental at Tourist Destinations: From the Tourists' Perspective. Asia Pacific Journal of Tourism Research, 25(11), 1153-1167. (SSCI)
Journal Article 2019 Wee-Kheng Tan & Ping-Chen Kuo (2019). The Consequences of Online Information Overload Confusion in Tourism. Information Research, 24(2), paper 826. (SSCI)
Journal Article 2019 Wee-Kheng Tan & Bo-Yuan Lee (2019). Investigation of Electronic-Word-of-Mouth on Online Social Networking Sites Written by Authors with Commercial Interest. Online Information Review, 43(3), 462-480. (SSCI)
Journal Article 2019 Wee-Kheng Tan & Kuan-Ju Lu (2019). Smartphone Use at Tourist Destinations: Interaction with Social Loneliness, Aesthetic Scope, Leisure Boredom, and Trip Satisfaction. Telematics and Informatics, 39, 64-74 . (SSCI)
Journal Article 2018 Wee-Kheng Tan (2018). Gamification in Aquarium Context: Intention to Play Game that Imparts Knowledge and Promotes Marine Animal Conservation. Information Technology & People, 31(6), 1070-1090. (SSCI)
Journal Article 2018 Wee-Kheng Tan, Yung-Jen Hsiao, Shu-Fen Tseng & Chien-Lung Chan (2018). Smartphone Application Personality and Its Relationship to Personalities of Smartphone Users and Social Capital Accrued through Use of Smartphone Social Applications. Telematics and Informatics, 35(1), 255-266. (SSCI)
Journal Article 2018 Wee-Kheng Tan (2018). From Fantasy to Reality: A Study of Pre-trip Planning from the Perspective of Destination Image Attributes and Temporal Psychological Distance. Service Business, 12(1), 65-84. (SSCI)
Journal Article 2017 Wee-Kheng Tan (2017). The Effect of Temporal Psychological Distance on Reliance on Word-of-Mouth for Information about Destination Image Attributes. Behaviour & Information Technology, 36(11), 1101-1110. (SSCI)
Journal Article 2017 Wee-Kheng Tan (2017). The Relationship between Smartphone Usage, Tourist Experience and Trip Satisfaction in the Context of a Nature-based Destination. Telematics and Informatics, 34(2), 614-627. (SSCI)
Journal Article 2017 Wee-Kheng Tan, Yi-Der Yeh & Ssu-Han Chen (2017). The Role of Social Interaction Element on Intention to Play MMORPG in the Future: From the Perspective of Leisure Constraint Negotiation Process. Games and Culture, 12(1), 28-55. (SSCI)
Journal Article 2017 Wee-Kheng Tan (2017). Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity. Journal of Destination Marketing & Management, 6(3), 233-242. (SSCI)
Journal Article 2016 Wee-Kheng Tan & Cheng-En Wu (2016). An Investigation of the Relationships among Destination Familiarity, Destination Image and Future Visit Intention. Journal of Destination Marketing & Management, 5, 214-226. (SSCI)
Journal Article 2016 Wee-Kheng Tan & Yun-Ghang Chang (2016). Place Familiarity and Attachment: Moderators of Travel Blog's Credibility Assessment - Review Adoption Relationship. Journal of Travel & Tourism Marketing, 33(4), 453-470. (SSCI)
Journal Article 2015 Wee-Kheng Tan & Yun-Ghang Chang (2015). Electronic-Word-of-Mouth Performance in Different Psychological Distances and Familiarity. Online Information Review, 39(4), 449-465. (SSCI)
Journal Article 2015 Wee-Kheng Tan, Po-Wei Lee & Che-Wei Hsu (2015). Investigation of Temporal Dissociation and Focused Immersion as Moderators of Satisfaction-Continuance Intention Relationship: Smartphone as an Example. Telematics and Informatics, 32(4), 745-754. (SSCI)
Journal Article 2015 Wee-Kheng Tan & Meng-Syun Sie (2015). The Impact of Personal Innovativeness on Product Aesthetics and Self-connection with Brand: A Case Study of Mobile Phone Users. Behaviour & Information Technology, 34(3), 316-325. (SSCI)
Journal Article 2014 Wee-Kheng Tan & Chia-Yu Kuo (2014). Prioritization of Facilitation Strategies of Park and Recreation Agencies through DEMATEL Analysis. Asia Pacific Journal of Tourism Research, 19(8), 859-875. (SSCI)
Journal Article 2014 Wee-Kheng Tan & Cheng-Yi Yang (2014). Internet Applications Use and Personality. Telematics and Informatics, 31(3), 27-38. (SSCI)
Journal Article 2014 Wee-Kheng Tan & Chia-Yu Kuo (2014). The Effect of Aesthetic-Image Value of Travel Expert Blogs on the Intention to Travel: An Exploratory Study. Current Issues in Tourism, 17(8), 657-665. (SSCI)
Journal Article 2013 Wee-Kheng Tan & Yu-Chung Chang (2013). Improving Users’ Credibility Perception of Travel Expert Blogs: Useful Lessons from Television Travel Shows. Information Research, 18(2), paper 579. (SSCI)
Journal Article 2013 Wee-Kheng Tan & Chia-Yen Tang (2013). Does Personality Predict Tourism Information Search and Feedback Behaviour?. Current Issues in Tourism, 16(4), 388-406. (SSCI)
Journal Article 2013 Wee-Kheng Tan, Wei-Cheng Liu & Yu-Ning Hu (2013). Finding the Crucial Factors for Sustainable Development of Rural-based Tourist Destinations: Using Nanzhuang, Taiwan as a Case Study. Service Business, 7(4), 623-640. (SSCI)
Journal Article 2012 Wee-Kheng Tan & Tong-He Chen (2012). The Usage of Online Tourist Information Sources in Tourist Information Search - An Exploratory Study. The Service Industries Journal, 32(3), 451-476. (SSCI)
Journal Article 2012 Wee-Kheng Tan & Yu-Jie Tan (2012). An Exploratory Investigation of the Investment Information Search Behavior of Individual Domestic Investors. Telematics and Informatics, 29(2), 187-203. (SSCI)
Journal Article 2012 Wee-Kheng Tan & Yu-Jie Tan (2012). Transformation of Smart-card-based Single-purpose e-Micropayment Scheme to Multi-purpose Scheme: A Case Study. Expert Systems with Applications, 39(3), 2306-2313. (SCI)
Year Title
2023

從劇透的角度探討景點相關口碑. Ministry of Science and Techonology (112-2410-H-110-032-)

2021

An Investigation of Relationship between Narcissism, Travel Motivation and Destination Attractions’ Preference in the Presence of Temporal Psychological Distance. Ministry of Science and Technology (MOST 110-2410-H-110-013-)

2019

An Investigation of Gambled Price Discount. MOST (MOST108-2410-H-110-062-)

Year Semester Required / Selected Department Course Code Course
112 2 Required Department of Information Management MIS445 ELECTRONIC COMMERCE
112 1 Selected Department of Information Management MIS604A SEMINAR
112 1 Required Department of Information Management MIS502 RESEARCH METHODOLOGY
112 1 Required Department of Information Management MIS108 THE ECONOMICS OF IT AND E-COMMERCE
112 1 Required Department of Information Management MIS312 MARKETING MANAGEMENT
111 2 Required Department of Information Management MIS445 ELECTRONIC COMMERCE
111 2 Required Department of Information Management MIS304 MANAGEMENT INFORMATION SYSTEMS
111 1 Required Department of Information Management MIS702 RESEARCH METHODOLOGY(I)
111 1 Selected Department of Information Management MIS604A SEMINAR
111 1 Required Department of Information Management MIS108 THE ECONOMICS OF IT AND E-COMMERCE
111 1 Required Department of Information Management MIS502 RESEARCH METHODOLOGY
111 1 Required Department of Information Management MIS312 MARKETING MANAGEMENT
110 2 Selected Department of Information Management MIS702 RESEARCH METHODOLOGY(I)
110 2 Required Department of Information Management MIS445 ELECTRONIC COMMERCE
110 2 Required Department of Information Management MIS995 RESEARCH METHODOLOGY
110 2 Required Department of Information Management MIS913 RESEARCH METHODOLOGY
110 1 Selected Department of Information Management MIS604A SEMINAR
110 1 Required Department of Information Management MIS108 THE ECONOMICS OF IT AND E-COMMERCE
110 1 Required Department of Information Management MIS312 MARKETING MANAGEMENT
110 1 Required Department of Information Management MIS502 RESEARCH METHODOLOGY
110 1 Required Department of Information Management MIS913 RESEARCH METHODOLOGY
Year Name Degree Title
2022 CHIA-HUA FAN Master Exploring the Impact of Watching Online Travel Advertisements on Travel Motivation, Emotional Regulation, and Travel Intention.
2022 JIA-YOU DONG Master The effects of vulnerable narcissism on leisure constraint and interest in tourist attractions after seeing attraction-related photographs
2022 Chung-Yu Weng Master Readers' viewpoint on the game related self-harm articles posted on social media
2022 PEI-HUAN CHIU Master The motivation and intention to subscribe to the game
2022 Shao-Huai Tsai Master A Study on Authenticity of Room Photographs Displayed in Student Apartment Rental Advertisement
2022 Ching-Yao Hsiao Master A Study on the Relationship among Consumer Value, Psychological Ownership, and Purchase Intention When Buying Experiential Products Using Different Payment Method
2021 Yi-Sheng Chen Master The Impact of Electronic Wearable Device and Nudge on Purchase Intention of Spillover-effect Insurance Products
2021 Ming-Hsien Chung Master An investigation on watching online animations and its relationship with emotional regulation and addiction
2021 Jin-Rong Wu Master An investigation of the impact of gamification on water-conservation behavior
2021 Yen-Ling Chen Master Exploring the Feelings and Behaviors Arising from Fake News
2021 Pei-Zhen Wu Master An Examination of the YouTubers from the YouTubers’ Fans Perspective
2021 Tai-Yuan Su Master An investigation on the impact of membership App on satisfaction and brand loyalty – Starbucks and FamilyMart as examples
2021 Yu-Chi Lee Master The effects of travel photography on travelers’ travel motivation and visit intention
2020 Chun-Yu Hsu Master The relationship between emotions aroused by fake news and sharing behavior
2020 Yu-Sheng Chen Master Does brand equity and perceived fit have an impact on brand extension?
2020 Wei-Hung Chen Master The impact of hotel’s response to negative reviews on room booking intention
2020 Lu-Ming Chen Master Exploring the aggressive behavior of game players based on the theory of neutralization techniques
2020 Ming-Hsuan Chiang Master Readers' viewpoint on self-harm articles posted on social media
2019 WEI-JIE WANG Master Application of construal level theory and information values in examining budget airline advertisements
2019 Bo-Hsiang Chen Master An Investigation of Consumer’s Subscription Intention to O2O Subscription Service
2019 Wei-Chih Jeng Master A Research on Elderly's Resistance to Use Mobile Payment
2019 Hsuan-Ru Lai Master A Study of The Intention of Indonesian Muslims to Buy Halal Food in Taiwan
2019 Ching-Hsiang Lin Master The intention of mobile game players to purchase the loot box
2018 Ku-Hung Huang Master The Impact of Promotion Measures on Usage of QR Code Mobile Payment System
2018 Yen-Cheng Chen Master Work-related Smartphone Usage at the Tourist Destination: Its Antecedents and Consequences
2018 Ping-Hsin Liao Master Exploring the Building and Accumulation of Social Capital Through the Gift Transfer APPs
2018 Ling-Chung Chen Master The Influence of Personality Traits on the Usage of Mobile Phone: Tourism as An Example
2018 Jui-Chieh Ho Master The Success Factors of Railway Tourism for Elderly People
Year Title Awarding Organization
2021 109學年度第2學期「教學優良課程」(研究方法論) 國立中山大學
2020 「新進教師獎勵」 管院
2020 108學年度第2學期「教學優良課程」(電子商務、研究方法論) 國立中山大學
2020 109學年度第1學期「教學優良課程」(行銷管理) 國立中山大學 國立中山大學
2019 「新進教師獎勵」 管院
2019 107學年度第2學期「教學優良課程」(電子商務) 國立中山大學
2019 108學年度第1學期「教學優良課程」(行銷管理) 國立中山大學
2018 107學年度第1學期「教學優良課程」(行銷管理) 國立中山大學
2018 「新進教師獎勵」 管院
Period Activity Description Role