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Name Wee Kheng Tan
Title Associate Professor
Research Interests Marketing, Cconsumer behavior and e-commerce, Particularly in the context of tourism, Online marketing and technology adoption
Office 管(CM) 4084
Phone 4714
Email tanwk@mail.nsysu.edu.tw


Education 1995, Ph.D., Electrical Engineering, National University of Singapore
Experience 1995-05-01 ~ 2005-06-30, International Enterprise Singapore (Singapore Trade Development Board),
Administrative Positions
2018-08-01 ~ 2020-11-01, International Relations Office, College of Management, Deputy Director
Category Year Title
Journal Article 2021 Wee-Kheng Tan & Wei-Jie Wang (2021). The application of information values and construal level theory for examining low cost carrier advertisements. Journal of Air Transport Management, 90(101957). (SSCI)
Journal Article 2021 Wee-Kheng Tan & Chieh-Yu Yang (2021). The Relationship between Narcissism and Landmark Check-in Behaviour on Social Media. Current Issues in Tourism. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Ching-Hsiang Lin (2021). Why do Individuals Word-of-mouth Destinations They Never Visited?. Service Business, 15(1), 131-149. (SSCI)
Journal Article 2021 Wee-Kheng Tan & Bo-Hsiang Chen (2021). Enhancing Subscription-based Ecommerce Services through Gambled Price Discounts. Journal of Retailing and Consumer Services. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Kuan-Ju Lu (2020). Smartphone use and travel companions’ relationship. Asia Pacific Journal of Marketing and Logistics. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Chan-Yu Lin (2020). Driverless Car Rental at Tourist Destinations: From the Tourists’ Perspective. Asia Pacific Journal of Tourism Research, 25(11), 1153-1167 . (SSCI)
Journal Article 2020 Wee-Kheng Tan & Yen-Cheng Chen (2020). Tourists’ Work-related Smartphone Use at the Tourist Destination: Making an Otherwise Impossible Trip Possible. Current Issues in Tourism. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Shih-Yin Huang (2020). Why Visit Theme Parks? A Leisure Constraints and Perceived Authenticity Perspective. Journal of Retailing and Consumer Services, 57, 102-194. (SSCI)
Journal Article 2020 Wee-Kheng Tan (2020). Destination Selection: Influence of Tourists’ Personality on Perceived Travel Constraints. Journal of Vacation Marketing, 26(4), 442-456. (SSCI)
Journal Article 2020 Wee-Kheng Tan & Pin-Ho Liu (2020). Analysis of the Relationship between the Perceived Extent of a Tourist Destination and Smartphone Use. Service Business, 14(2), 263-285. (SSCI)
Journal Article 2019 Wee-Kheng Tan & Kuan-Ju Lu (2019). Smartphone Use at Tourist Destinations: Interaction with Social Loneliness, Aesthetic Scope, Leisure Boredom, and Trip Satisfaction. Telematics and Informatics, 39, 64-74 . (SSCI)
Journal Article 2019 Wee-Kheng Tan & Bo-Yuan Lee (2019). Investigation of Electronic-Word-of-Mouth on Online Social Networking Sites Written by Authors with Commercial Interest. Online Information Review, 43(3), 462-480. (SSCI)
Journal Article 2019 Wee-Kheng Tan & Ping-Chen Kuo (2019). The consequences of online information overload confusion in tourism. Information Research, 24(2), paper 826. (SSCI)
Journal Article 2018 Wee-Kheng Tan (2018). Gamification in Aquarium Context: Intention to Play Game that Imparts Knowledge and Promotes Marine Animal Conservation. Information Technology & People, 31(6), 1070-1090. (SSCI)
Journal Article 2018 Wee-Kheng Tan, Yung-Jen Hsiao, Shu-Fen Tseng & Chien-Lung Chan (2018). Smartphone Application Personality and Its Relationship to Personalities of Smartphone Users and Social Capital Accrued through Use of Smartphone Social Applications. Telematics and Informatics, 35(1), 255-266. (SSCI)
Journal Article 2018 Wee-Kheng Tan (2018). From Fantasy to Reality: A Study of Pre-trip Planning from the Perspective of Destination Image Attributes and Temporal Psychological Distance. Service Business, 12(1), 65-84. (SSCI)
Journal Article 2017 Wee-Kheng Tan (2017). The Effect of Temporal Psychological Distance on Reliance on Word-of-Mouth for Information about Destination Image Attributes. Behaviour & Information Technology, 36(11), 1101-1110. (SSCI)
Journal Article 2017 Wee-Kheng Tan (2017). The Relationship between Smartphone Usage, Tourist Experience and Trip Satisfaction in the Context of a Nature-based Destination. Telematics and Informatics, 34(2), 614-627. (SSCI)
Journal Article 2017 Wee-Kheng Tan, Yi-Der Yeh & Ssu-Han Chen (2017). The Role of Social Interaction Element on Intention to Play MMORPG in the Future: From the Perspective of Leisure Constraint Negotiation Process. Games and Culture, 12(1), 28-55. (SSCI)
Journal Article 2017 Wee-Kheng Tan (2017). Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity. Journal of Destination Marketing & Management, 6(3), 233-242. (SSCI)
Journal Article 2016 Wee-Kheng Tan & Cheng-En Wu (2016). An Investigation of the Relationships among Destination Familiarity, Destination Image and Future Visit Intention. Journal of Destination Marketing & Management, 5, 214-226. (SSCI)
Journal Article 2016 Wee-Kheng Tan & Yun-Ghang Chang (2016). Place Familiarity and Attachment: Moderators of Travel Blog's Credibility Assessment - Review Adoption Relationship. Journal of Travel & Tourism Marketing, 33(4), 453-470. (SSCI)
Journal Article 2015 Wee-Kheng Tan & Yun-Ghang Chang (2015). Electronic-Word-of-Mouth Performance in Different Psychological Distances and Familiarity. Online Information Review, 39(4), 449-465. (SSCI)
Journal Article 2015 Wee-Kheng Tan, Po-Wei Lee & Che-Wei Hsu (2015). Investigation of Temporal Dissociation and Focused Immersion as Moderators of Satisfaction-Continuance Intention Relationship: Smartphone as an Example. Telematics and Informatics, 32(4), 745-754. (SSCI)
Journal Article 2015 Wee-Kheng Tan & Meng-Syun Sie (2015). The Impact of Personal Innovativeness on Product Aesthetics and Self-connection with Brand: A Case Study of Mobile Phone Users. Behaviour & Information Technology, 34(3), 316-325. (SSCI)
Journal Article 2014 Wee-Kheng Tan & Chia-Yu Kuo (2014). Prioritization of Facilitation Strategies of Park and Recreation Agencies through DEMATEL Analysis. Asia Pacific Journal of Tourism Research, 19(8), 859-875. (SSCI)
Journal Article 2014 Wee-Kheng Tan & Cheng-Yi Yang (2014). Internet Applications Use and Personality. Telematics and Informatics, 31(3), 27-38. (SSCI)
Journal Article 2014 Wee-Kheng Tan & Chia-Yu Kuo (2014). The Effect of Aesthetic-Image Value of Travel Expert Blogs on the Intention to Travel: An Exploratory Study. Current Issues in Tourism, 17(8), 657-665. (SSCI)
Journal Article 2013 Wee-Kheng Tan & Yu-Chung Chang (2013). Improving Users’ Credibility Perception of Travel Expert Blogs: Useful Lessons from Television Travel Shows. Information Research, 18(2), paper 579. (SSCI)
Journal Article 2013 Wee-Kheng Tan & Chia-Yen Tang (2013). Does Personality Predict Tourism Information Search and Feedback Behaviour?. Current Issues in Tourism, 16(4), 388-406. (SSCI)
Journal Article 2013 Wee-Kheng Tan, Wei-Cheng Liu & Yu-Ning Hu (2013). Finding the Crucial Factors for Sustainable Development of Rural-based Tourist Destinations: Using Nanzhuang, Taiwan as a Case Study. Service Business, 7(4), 623-640. (SSCI)
Journal Article 2012 Wee-Kheng Tan & Tong-He Chen (2012). The Usage of Online Tourist Information Sources in Tourist Information Search - An Exploratory Study. The Service Industries Journal, 32(3), 451-476. (SSCI)
Journal Article 2012 Wee-Kheng Tan & Yu-Jie Tan (2012). An Exploratory Investigation of the Investment Information Search Behavior of Individual Domestic Investors. Telematics and Informatics, 29(2), 187-203. (SSCI)
Journal Article 2012 Wee-Kheng Tan & Yu-Jie Tan (2012). Transformation of Smart-card-based Single-purpose e-Micropayment Scheme to Multi-purpose Scheme: A Case Study. Expert Systems with Applications, 39(3), 2306-2313. (SCI)
Year Title
2019

賭博式價格折扣之研究. 科技部 (MOST108-2410-H-110-062)

Year Semester Required / Selected Department Course
109 1 Required Bachelor in Information Management MARKETING MANAGEMENT
109 1 Required Doctorate in Information Management RESEARCH METHODOLOGY(I)
109 1 Selected 電商碩專 SEMINAR
109 1 Selected Master in Information Management SEMINAR
109 1 Selected Part-time Master of Information Management SEMINAR
109 1 Selected Doctorate in Information Management SEMINAR
108 2 Selected Part-time Master of Information Management RESEARCH METHODOLOGY
108 2 Selected 電商碩專 RESEARCH METHODOLOGY
108 2 Required Bachelor in Information Management ELECTRONIC COMMERCE
108 2 Selected Master in Information Management RESEARCH METHODOLOGY
108 1 Selected Part-time Master of Information Management MARKETING MANAGEMENT
108 1 Selected Master in Information Management MARKETING MANAGEMENT
108 1 Selected Bachelor in Information Management MARKETING MANAGEMENT
108 1 Selected Bachelor in Information Management MARKETING MANAGEMENT
108 1 Required Doctorate in Information Management RESEARCH METHODOLOGY(I)
108 1 Selected 電商碩專 MARKETING MANAGEMENT
107 2 Selected Part-time Master of Information Management RESEARCH METHODOLOGY
107 2 Required Bachelor in Information Management ELECTRONIC COMMERCE
107 2 Selected 電商碩專 RESEARCH METHODOLOGY
107 1 Required Doctorate in Information Management RESEARCH METHODOLOGY(I)
107 1 Selected Master in Information Management MARKETING MANAGEMENT
107 1 Selected Part-time Master of Information Management MARKETING MANAGEMENT
107 1 Selected Bachelor in Information Management MARKETING MANAGEMENT
107 1 Selected Bachelor in Information Management MARKETING MANAGEMENT
Year Title Awarding Organization
2020 108學年度第2學期「教學優良課程」(電子商務、研究方法論) 國立中山大學
2020 「新進教師獎勵」 管院
2019 「新進教師獎勵」 管院
2019 107學年度第2學期「教學優良課程」(電子商務) 國立中山大學
2019 108學年度第1學期「教學優良課程」(行銷管理) 國立中山大學
2018 107學年度第1學期「教學優良課程」(行銷管理) 國立中山大學
2018 「新進教師獎勵」 管院
Period Activity Description Role