Name Wee Kheng Tan
Title Associate Professor
Research Interests Marketing, Cconsumer behavior and e-commerce, Particularly in the context of tourism, Online marketing and technology adoption
Office 管(CM) 4084
Phone 4714

Education 1995, Ph.D., Electrical Engineering, National University of Singapore
Administrative Positions
2018-08-01 ~ , International Relations Office, College of Management, Deputy Director
Academic Services
Category Year Title
Journal Article 2019 (2019). Investigation of Electronic-Word-of-Mouth on Online Social Networking Sites Written by Authors with Commercial InterestOnline Information Review, 43(3), 462-480. (SSCI)
Journal Article 2019 (2019). Smartphone Use at Tourist Destinations: Interaction with Social Loneliness, Aesthetic Scope, Leisure Boredom, and Trip SatisfactionTelematics and Informatics, 39(), 64-74 . (SSCI)
Journal Article 2019 (2019). The consequences of online information overload confusion in tourismInformation Research, 24(2), Paper 826. (SSCI)
Year Title

賭博式價格折扣之研究. 科技部 (MOST108-2410-H-110-062)

Year Name Degree Title
Year Title Awarding Organization
Period Activity Description Role