photo
Name Miao-Ling Chen
Title Professor
Research Interests Financial Accounting, Management Accounting, Financial Marketing, Advertising and Finance
Office 4058
Phone 4822
Email miaoling@mail.nsysu.edu.tw


Education 1997, Ph.D., Business Administration, Keio University
1984, Master, Business Management, National Sun Yat-sen University
1979, Bachelor, Acounting, Feng Chia University
Experience 2016-11-01 ~ 2016-11-30, The Graduate School of Business Administration, Tokyo Keizai University, Visiting Research Fellow
2015-02-01 ~ 2016-01-31, Management Studies Research Center, National Sun Yat-sen University, Director
2014-07-01 ~ 2017-06-30, Taiwan Small & Medium Enterprise Counseling Foundation, Director
2010-08-01 ~ 2013-07-31, Department of Finance, National Sun Yat-sen University, Director
1991-07-01 ~ 1993-07-01, Hosei University, Visiting Research Fellow
Administrative Positions
Academic Services 2017-01-05 ~ 2020-01-01, Bank Taiwan Securities , Director
2016-08-31 ~ 2019-08-30, Taiwan Financial Holdings Group, Director
2006-04-01 ~ 2007-03-01, 高雄市市區汽車客運審議委員會, Review Committee
2005-01-01 ~ 2005-01-01, 國立中山大學健全財務秩序與強化內部控制工作小組, Advisory Committee
2005-01-01 ~ 2005-01-01, 高雄市政府所屬事業機構暨市立醫院, Advisory Committee
2001-09-01 ~ 2002-01-01, 高雄硫酸錏公司,
2001-09-01 ~ 2002-01-01, Research, Development and Evaluation Commission, Kaohsiung City Government , Appraisal Committee
Category Year Title
Journal Article 0 Chen, Miao-Ling (0). Incentive and Dilution Effects of Employee Stock Bonuses and Stock Options: Evidence from TaiwanJournal of Chinese Economic and Business Studies【EconLit】, (), . (其他期刊)
Journal Article 2019 Ching-Chi Hsu, Miao-Ling Chen (2019). Asymmetric Effect of Advertising on the Chinese Stock MarketApplied Economics Letters, 26(2), 157-162. (SSCI)
Journal Article 2019 Ching-Chi Hsu, Miao-Ling Chen (2019). Timing of Advertising and the MAX EffectJournal of Behavioral and Experimental Finance, (), . (SSCI)
Journal Article 2019 Ching-Chi Hsu, Miao-Ling Chen (2019). Asymmetric Effect of Style Comovement on Momentum, Finance Research Letters, (), . (SSCI)
Journal Article 2019 Ching-Chi Hsu, An-Pin Wei, Miao-Ling Chen * (2019). (2019) Funding Liquidity Risk and the Low-volatility Anomaly: Evidence from the Taiwan Stock Market, North American Journal of Economics and Finance, (), . (SSCI)
Journal Article 2018 Peng, CL., AP Wei*, Miao-Ling Chen and WT Huang (2018). Synergy between R&D and Advertising on Shareholder Value: Does Firm Size Matter? Canadian Journal of Administrative Science , 35(1), 47-64. (SSCI)
Journal Article 2017 Hsu, CC; Chen, ML (2017). The timing of low-volatility strategyFINANCE RESEARCH LETTERS, 23(), 114-120. (SSCI)
Journal Article 2017 Weng, PS; Wu, MH; Chen, ML; Tsai, WC (2017). An Empirical Analysis of the Dynamic Probability of Informed Institutional Trading: Evidence from the Taiwan Futures ExchangeJOURNAL OF FUTURES MARKETS, 37(9), 865-891. (SSCI)
Journal Article 2016 Wu, MH; Tsai, WC; Chen, ML (2016). The Effect of Monetary Policies on the Relationship between Advertising and Mutual Fund FlowsASIA-PACIFIC JOURNAL OF FINANCIAL STUDIES, 45(45), 673-704. (SSCI)
Journal Article 2016 Huang, Tzu-Lun, Kuan-Ling Lai, Chen, Miao-Ling *Corresponding author (2016). How Do Web Search Activity and Financial Media Coverage Affect Asset Price?Journal of Financial Studies(財務金融學刊), 24(24), 25-54. (TSSCI)
Journal Article 2015 Peng, CL; Lai, KL; Chen, ML; Wei, AP (2015). Investor sentiment, customer satisfaction and stock returnsEUROPEAN JOURNAL OF MARKETING, 49(49), 827-850. (SSCI)
Journal Article 2014 Huang, Tzu-Lun, Kuan-Ling Lai, Miao-Ling Chen*, Hsiou-Jen Kuo (2014). Information Demand, Web Search Behavior, and Speculative Trading Activity,, Volume 22(1), 157-183.中山管理評論, 22(1), 157-183. (TSSCI)
Journal Article 2012 Chen, Miao-Ling, Peng, CL and Wei, AP. (2012). Advertising, Research and Development, and Capital Market Risk: High Risk versus Low Risk FirmsJournal of Business Economics and Management, 13(13), 724-744. (SSCI)
Journal Article 2011 Peng, CL., Miao-Ling Chen *, SD. Shyu and Wei, AP (2011). When Is Money Likely to be Smart? Evidence from Mutual Fund Investors in TaiwanInvestment Analysts Journal, 73(), 13-25. (SSCI)
Journal Article 2011 陳妙玲 林楚彬 戴良安 (2011). Effects of Advertising,Customer Satisfaction,and Research and Development on a Firm`s Systematic and Unsystematic Risks臺大管理論, 21(2), 55-80. (TSSCI)
Journal Article 2011 Wei, AP., Chen, Miao-Ling, and Peng, CL (2011). The Advertising Spillover Effect: Implication for Mutual Fund Families管理學報, 28(4), 361-377. (TSSCI)
Journal Article 2010 陳妙玲、陳欣瑜 (2010). 金融控股公司購併後業務多角化對財務績效之影響:以成本與市場相關表現為中介變數臺大管理論叢, 20(2), 251-272. (TSSCI)
Journal Article 2010 Guan-Ru Chen and Miao-Ling Chen (2010). Substitution Effect of Advertising on Resale Price Maintenance: Using a Real Options ApproachApplied Economics Letters, 17(), 969-972. (SSCI, TSSCI)
Journal Article 2009 陳妙玲、陳信宏 (2009). 運用顧客終身價值模型及ARIMA 分析評估顧客價值 :台灣百貨公司個案分析中山管理評論, 40226(), 339-365. (TSSCI)
Journal Article 2007 Chen, ML; Chen, GR (2007). The effects of advertising on resale price maintenanceAPPLIED ECONOMICS, (), 453-459. (SSCI)
Journal Article 2005 Chen, Guan-Ru, and Miao-Ling Chen (2005). Incentives for Resale Price Maintenance from a Risk Perspective: Using a Real Options Analysis公平交易季刊, 14(1), 135-151. (TSSCI)
Journal Article 2004 Chen, M. L. (2004). The Effects of Advertising on Retail Price Competition under Vertical Restraint:A Japanexe CaseJournal of Business Research, (), . (SSCI)
Journal Article 2003 陳妙玲、林玟汎 (2003). 員工認股選擇權會計與權益評價証券櫃檯月刊, (90), 88-93. (其他期刊)
Journal Article 2003 陳妙玲 (2003). 員工分紅配股評價對每股盈餘之影響會計研究月刊, (207), 132-136. (其他期刊)
Journal Article 2003 陳妙玲、梁素梅 (2003). 未分配盈餘課稅對公司股利政策及價值之影響-會計基礎評價模式之應用會計研究月刊, (208), 116-124. (其他期刊)
Journal Article 2003 陳妙玲、蘇明信 (2003). 高科技產業研究發展支出對企業價值之影響財稅研究, 35(2), 48-60. (其他期刊)
Journal Article 2002 陳妙玲、葉秀鳳 (2002). 兩稅合一對於高科技產業股利政策之影響財稅研究, 34(34), 58-68. (其他期刊)
Journal Article 2002 陳妙玲、黃小玲 (2002). 兩稅合一對企業資本結構之影響財稅研究, 34(34), 99-113. (其他期刊)
Conference Paper 2015 Wei-Che Tsai, Pei-Shih Weng, Ming-Hung Wu, Miao-Ling Chen (2015). (2015) An Empirical Analysis of the Dynamic Probability of Institutional Informed Trading: Evidence from the Taiwan Futures Exchange. 2015 Auckland Finance Meeting, New Zealand.
Conference Paper 2014 Tzu-Lun Huang, Kuan-Ling Lai and Miao-Ling Chen (2014). How does Web Search Activity Exert Influence on Stock Trading across Financial Market States? . The 18th Pacific Asia Conference on Information Systems (PACIS 2014),, China.
Conference Paper 2014 Kuan-Ling Lai,Maio-Ling Chen,and Chi-Lu Peng (2014). How does Advertising Influence Mutual Fund Consumers` Redemption Behavior?. Global Marketing Conference(2014), Singapore.
Conference Paper 2014 Chen Maio-Ling, Kuan-Ling Lai*, and Chi-Lu Peng (2014). Sentiment,Customer Satisfaction and Stock Returns:Higher Performance During Pessimistic Periods.. 2014 European Marketing Academy Annual Conference, Spain.
Conference Paper 2013 Tzu-Lun Huang, Kuan-Ling Lai, Miao-Ling Chen (2013). How does Web Search Activities and Financial Media Coverage Affect Asset Price? , Best paper Award.. The 21th Conference on the Theories and Practices of Securities and Financial Markets, Taiwan.
Conference Paper 2010 Chen, Miao-Ling, LL. Wu and CC. Hsu (2010). Signaling Product Quality with Advertising and Retailers: The Moderating Effect of Vertical Restraints.. 2010 Global Marketing Conference at Tokyo, Japan.
Conference Paper 2005 陳妙玲、蔡青真 (2005). 智慧資本與權益評價. 2005工研院創新與科技管理研討會, .
Book and Chapter 1997

(1997). 流通系列化と広告效果. ⽇本東京:⽩桃書房

Year Title
2018

廣告對股票共動性與波動效果之影響:透過顧客滿意度的作用. 科技部 (107-2410-H-110-022-)

2017

廣告的不對稱效果與低波動異常現象. 科技部 (106-2410-H-110-011-)

2016

顯著性之力量: 顧客滿意度與消費者情緒訊息公告之負向偏誤. 科技部 (105-2410-H-110-024-)

2014

網路搜尋引擎之頻率、投資人情緒、量化寬鬆貨幣政策與廣告的效果. 科技部 (102-2410-H-110-062-MY2)

2014

貨幣政策與廣告對共同基金現金流量的不對稱性效果. 科技部 (103-2815-C-110-027-H)

2013

補助國內大專院校購置 S&P Compustat 企業財務分析資料庫專案. 科技部 (102-2420-H-110-001-ED)

2013

網路關鍵字搜尋量、廣告與股票流動性風險. 科技部 (102-2815-C-110-027-H)

2013

高雄市政府開源節流措施推動探討研究案. 高雄市政府財政局 (102063)

2013

臺灣港務公司人才進階及養成班培訓計畫. 臺灣港務股份有限公司 (N102073)

2012

市場狀態與行銷投資之長期股票市場評價:高報酬與低風險. 科技部 (NSC100-2410-H-110-007-MY2)

2012

01A10231國營公司經營管理才能培育計畫. 交通部高雄港務局 (101016)

2011

多空頭市場下行銷費用對IPO折價之影響-分量回歸之應用. 科技部 (100-2815-C-110-036-H)

2011

00A10281航港組織改制規劃探討(購案編號:100-P-077-B). 交通部高雄港務局 (100027)

2011

高雄捷運公司折舊方法之研究. 高雄捷運股份有限公司 (N100030)

2009

研究發展費用、顧客滿意度、廣告與股東價值:干擾效果與中介角色. 科技部 (NSC98-2410-H-110-008-MY2)

2009

電話行銷結合網路創新應用服務之模組開發. 科技部 (NSC98-2622-H-110-002-CC3)

2009

廣告、現金流量與股東權益:現金流量的中介效果. 科技部 (98-2815-C-110-033-H)

2008

顧客滿意度如何經由廣告效果而影響系統風險與非系統風險-雙重效果與交互效果. 科技部 (NSC97-2410-H-110-021)

2007

垂直限制與廣告對傳遞品質訊息之聯合效果-理性預期均衡模型與實證分析. 科技部 (NSC96-2416-H-110-027)

2006

廣告與零售價格維持間之相互效果 – 實質選擇權方法與實證分析. 科技部 (NSC95-2416-H-110-024)

2006

95A11301高雄市有線電視系統經營者財務成本研究分析. 高雄市政府新聞處 (95175)

2006

中華電信公司勞工董事加強公司治理之研究. 中華電信股份有限公司產業工會 (95089)

2005

零售商之頻繁降價與消費者之延期購買是否抑制或刺激零售價格維持? - 分析性理論模型與實證分析. 科技部 (NSC94-2416-H-110-007)

2004

員工分紅配股與員工股票選擇權之價值攸關性-激勵效果與稀釋效果. 科技部 (NSC93-2416-H-110-036)

2004

93A10951高雄市有線電視系統經營者財務成本分析研究. 高雄市政府新聞處 (93157)

2003

92A10971高雄市有線電視系統經營者財務成本研究分析. 高雄市政府新聞處 (1479)

2002

會計穩健性限制對企業價值評價之影響. 科技部 (NSC91-2416-H-110-040)

Year Name Degree Title
2017 Wen-jun Lin Master Asymmetric Effect of Advertising on MAX Anomaly
2017 Min-Fu Tsai Master The impact of investor sentiment on high salience stock returns
2017 Li-Jen Tsai Master Liquidity Risk for Institutional Investors Impact on Low-volatility Anomaly
2017 Chou Chun-Yi Master Asymmetric Effect of Advertising on Low-volatility Strategy
2017 Han-Ting Kang Master The Asymmetric Effect of Comovement in Style Investing on Momentum Strategy
2016 Ming-Hung Wu Ph.D Internet Search Behavior and Trading Activity around Securities Firms’ Recommendation Revisions: Evidence from the Taiwan Stock Market
2016 Sheng-Han Lin Master Mutual Fund Flows and Momentum – A Case Study of Taiwan
2016 Ting-Yuan Yang Master How Do Continuous Information and Investor Sentiment Affect Momentum Effect
2016 Cheng-Hung Chuang Master Whether the implementation of quantitative easing(QE) monetary policy affects negativity effect on high salience stock return?
2015 Wen-Tsung Huang Ph.D Advertising return momentum and residual momentum
2015 Lin-feng Jiang Master Investor Attention, Investor Sentiment and Low Volatility Anomaly in Distinct Market State
2014 Kuan-ling Lai Ph.D Investor Sentiment and the Effect of Customer Satisfaction on Stock Returns
2014 Wei Hung Master Does the salience of customer satisfaction intensify negativity effect?
2014 Yi-zhen Li Master The relationship between investor attention and idiosyncratic volatility
2014 Huei-Yu Sie Master Investor Attention and Stock Trading Activity Response to Earnings Announcement
2014 Szu-hua Chen Master The asymmetric effect of advertising on momentum strategy
2014 Chi-chao Liao Master The Study of Local Fiscal Problem through Discussion on Government Fiscal Structure of ROC:The Example of Kaohsiung City
2014 Jyun-hong Wang Master The effect of investor attention on the financial market reaction in different monetary policy
2014 Pi-hua Kao Master The asymmetric effect of fund investor sentiment on stock market returns
2013 Tzu-lun Huang Ph.D Web Search Behavior of Individual Investors and Trading Activities in Capital Markets
2013 Yen-chang Su Master A Study of Local Fiscal Dilemma through Discussion on Government Revenues and Expenditures:The Example of Kaohsiung City
2013 Ya-ting Yang Master Internet search query, Advertising and the firm performance
2012 Yen-na Lien Master How Does The Macroeconomy Asymmetrically Affect The Return of Marketing Portfolios Under Different Business Cycles?
2012 Chien-ming Chen Master The Effect of Research and Development on Stock Return: Considering the Role of Analyst Earning Forecast Dispersion
2012 Ya-Chung Huang Master Internet search query and the cash flow of mutual fund
2011 En-Chieh Liu Master The effect of customer satisfaction on consumer spending growth at different stages of the business cycle
2011 Hong-Jhuang Fang Master The Impacts of Advertising and Customer Satisfaction on Shareholder Value under Different Volatility Market States
2011 Yen-Chia Chen Master Can customer satisfaction based portfolio beat the market? - Under different monetary policy and market condition
2011 Hsiao-Wei Lin Master Can investors earn abnormal returns from negative sentiment market? Evidence from customer-based portfolios.
2011 Ping Yen Master Accounting the influence of Corporate governance in International Financial Reporting Standards
2011 An-Pin Wei Ph.D Advertising, Performance and Mutual Fund Flows: The Allocation Proportion for Advertising of Funds
2011 Chien-Hsun Huang Master The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states
2011 Po-Yi Li Master The Effect of Advertising Expenditure and Customer Satisfaction on Corporation Risk under Different Market States in The United State Market
2011 許淑君 創新和顧客滿意度在不同市場狀態下對股價報酬率之影響
2011 Shu-Jyun Syu Master The Effect of Innovation and Customer Satisfaction on stock return under different market states
2010 Chi-Lu Peng Ph.D Risk Tolerance, Marketing Information and Investment Decision Makings under Loss Aversion: Theory and Evidence
2010 朱祐瑱 市場狀態、IPO前之行銷支出在日本IPO市場之研究
2010 Yu-Chen Chu Master Market States and Pre-IPO Marketing Expenditures in Japanese IPOs Market
2009 陳鳳釗 廣告、研究發展與股東價值關聯性之研究:階層線性模型之應用
2009 Fong-jhao Chen Master The Impact of Advertising and R&D on Shareholder Value: Application of Hierarchical Linear Model
2008 Pei-lun Sun Master Researching the relation betwen company size and credit risk in Taiwan stock market --- A further study of KMV model
2008 Pei-shan Li Master Marketing Expenditures and IPO Underpricing Puzzle: Evidence from China A-Share Stock Market
2008 Wan-shiuan Lee Master The Impact of Advertising on Investors’ Behavior: Disposition Effect and Threshold Effect
2008 Yu-yan Lin Master The Impacts of Advertising and Research and Development on Risks:The Difference between Higher-Risk Firms and Lower-Risk Firms
2008 Shu-chun Lo Master The Impacts of Fund’s Advertising and Performance on Investors’ Behavior: The Duration Effect and Interaction Effect
2008 Yu-yin Su Master Mediating Role of Brand Penetration and Retailer Service on the Relationship between Advertising and Perceived Quality
2008 賴怡穎 Master 基金公司廣告是否能驅動聰明錢效果?以台灣開放型基金市場為例
2008 賴怡穎 基金公司廣告是否能驅動聰明錢效果?以台灣開放型基金市場為例
2008 Yi-yin Lai Master Does Advertising of Mutual Funds Drive Smart Money Effect? Evidence from Open-end Mutual Fund Market in Taiwan
2007 Tzu-ling Wu Master Analyzing credit risk in Taiwan business by applying KMV model with solvency capacity
2007 Shih-chuan Yang Master Exploring the definition of default point of KMV model by threshold regression
2007 Liang-Ruei Su Master The Impacts of Advertising on the Stock Return and Shareholder Value:The Moderator Effects of Industry Concentration
2007 Hsin-Hsiang Hsieh Master The Relationship Between Brand Visibility, Capital Market Liquidity and Financial Performance
2007 Chu-Bin Lin Master The Effects of Advertising, Research and Development, and Customer Satisfaction on Unsystematic Risk of Stock Price
2007 Wen-ting Lin Master Is Operational Capability a better modificatory indicator of KMV credit model in Taiwan’s security markets
2007 Yen-ping Wang Master A study of a role within internal control, internal review for accountants of R. O. C Military—A Case Study Based on One Unite
2007 Guan-ru Chen Ph.D Valuing Resale Price Maintenance: Using the Real Options Approach
2007 Chien-Feng Huang Master The impact of liquidity ability on the default risk of Taiwan's companies--Application of the Threshold Regression
2007 賴冠竹 Master 廣告對財務績效之影響:經由品牌權益之中介效果
2007 孫忠誠 廣告、顧客滿意度與股東價值:顧客滿意度的中介效果
2007 Jhong-Cheng Sun Master Advertising、Customer Satisfaction and Shareholder Value: The Mediator Effect of Customer Satisfaction.
2007 KUAN-CHU LAI Master Advertising、Brand Equity and Financial Performance: The Mediator Effect of Brand Equity
2006 Chia-Lin Li Master A Study of Financing of Web2.0 Business
2006 Ko-wei Jie Master Customer Satisfaction , Cash Flow and Capital Structure
2006 Yuh-lin Yang Master The decision process of product innovation-using real option analysis
2006 Wen-Yi Chen Master Customer Satisfaction, Advertising Expenditure and Shareholder Value
2006 陳欣瑜 Master 金控業務多角化對績效之影響:以成本與市場相關表現為中介變數
2006 HSIU-FENG YEH Master none
2006 Wen-chieh Wu Master Customer Satisfaction, Systematic Risk and Cost of Capital
2006 Li-Ting Huang Master Information content of customer satisfaction
2006 Hsin-yu Chen Master Impacts of Diversification on Performance in Financial Holding Companies: Mediate by Cost and Market-related performacne
2006 Hsiao-Ling Huang Master The Impacts of Income Tax Integration on Corporate Capital Structure
2005 Hui-ju Chan Master The Effect of Industry Concentration on the Contribution of Changes in Advertising Expenditures
2005 HSIU-JU LAI Master Customer Satisfaction, Investment Capital, Comprehensive Income, and Corporate Value:Evidence From China
2005 HSIN-HUNG CHEN Master The correlation research of customer lifetime value
2005 Ya-hui Huang Master The interaction of R&D and advertisement:the effect of substitute and complement
2004 Ming-feng Ho Master customers valuation using real option - take wealth management as the example
2004 Jing- Hui Fang Master none
2004 Yi-Hsuan Lin Master Accounting Research for Channel Rebates—Application of the Concepts of the Options
2004 Shu-fen Tsai Master The Study of Educational Development Fund Performance and Optimal Asset Allocation
2004 Ching-chen Tsai Master Intellectual capital and equity valuation
2003 Mei-Chan Wu Master The Corporate Value Relevance of Off-Balance-Sheet Financing
2003 Wen-Fan Lin Master Accruals,Cash flows,and Equity value
2003 Chen-Chou Hsu Master Value Relevance of Stock-based Employee Compensation -Incentive Effects and Dilute Effects
2003 Mei Chin Master The Impacts of Tax Preference on Corporation Value before and after the Income Tax Integration
2002 郭子慧 Master 員工分紅配股與權益評價
2002 林靜宜 Master 會計詐欺與權益評價
2002 Jing-Yi Lin Master Accounting Fraud and Equity Valuation
2002 Tzu-hui Kuo Master Employee Stock Bonus and Equity Valuation
2001 蘇明信 Master 高科技產業研究發展支出對企業價值之攸關性
2001 Ming-Hsin Su Master The Corporate Value Relevance of R&D Expense in High-tech. Industry.
2000 劉紀芬 Master 穩健性原則對會計基礎評價模式之影響
2000 Chi-Fen Liu Master The influence of conservative principle on accounting-based valuation model
Year Title Awarding Organization
2014 University Research Outstanding Teacher National Sun Yat-sen University
2013 University Research Outstanding Teacher National Sun Yat-sen University
2012 University Research Outstanding Teacher National Sun Yat-sen University
2004 Thesis Award (Financial Statement Fraud and Equity Valuation) Chinese Association of Valuation
Period Activity Description Role