| Name | yung Jan Cho |
|---|---|
| Title | |
| Research Interests | Business Analytics, Digital Marketing, Marketing Management |
| Office | 4091-1 |
| Phone | 4607 |
| tonychuo@gmail.com |
| Education | 2015, Ph.D., Business Managemenmt, NSYSU 2010, Master, Business Adm., CUHK 2010, Master, Business Management, NSYSU |
|---|---|
| Experience | 2003-03-01 ~ 2010-03-31, Commverge Solutions, CTO 1987-06-01 ~ 2001-09-30, AT&T Lucent Tech, Sr. Manager |
| Category | Year | Title |
|---|---|---|
| Journal Article | 2025 | Guei-Hua Huang , Yung-Jan Cho (2025). Does cultural distance matter? A decision tree machine-learning exploration on international travellers’ destination choices. Journal of Destination Marketing & Management, 38. (SSCI) |
| Journal Article | 2024 | 吳基逞、 廖健博、 卓雍然 (2024). Unleash The Potential of Customer Life Time Value, A Comprehensive Review and Application Framework. Journal of Management and Business Research, 41(3), 387. (TSSCI) |
| Journal Article | 2017 | Fu, PW; Wu, CC; Cho, YJ (2017). What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type. COMPUTERS IN HUMAN BEHAVIOR, 67, 23-32. (SSCI) |
| Journal Article | 2017 | Cho, YJ; Fu, PW; Wu, CC (2017). Popular Research Topics in Marketing Journals, 1995-2014. JOURNAL OF INTERACTIVE MARKETING, 40, 52-72. (SSCI) |
| Conference Paper | 2024 | Guei-Hua Huang, Cho, Yung-Jan Cho (2024). Does Cultural Distance Matter? An Investigation of International Tourists’ Travel Preference by Machine Learning Approach. 2024 AMS World Marketing Congress. 2024 AMS World Marketing Congress (AMSWMC) Kent Business School, Canterbury (UK), July 11 - 14 July 2023, UK. |
| Conference Paper | 2023 | Chiung-Wen Tsao, Shyh-Jer Chen, Yung-Jan Cho (2023). The Impact of Family Firm Heterogeneity on Performance: A longitudinal Study among Family Controlled Public Listed Companies in Taiwan.. The IFERA 2023 annual conference, 06 - 08 July 2023, Krakow, Poland, Poland. |
| Conference Paper | 2021 | Huang, Guei-Hua & Cho, Yung-Jan (2021). International Tourists’ Destination Choice: Exploration Through a Decision Tree Machine-Learning Method.. 2021 INFORMS Annual Meeting, United States. |
| Conference Paper | 2020 | 卓雍然 (2020). 資料科學的教學與研究實務案例. 第二十九屆南區統計研討會, 2020 , Taiwan. |
| Book and Chapter | 2022 | yung Jan Cho (2022). 線上極端評論的認知有用性探討－Tobit模型的重新檢視. 陳佳吟、卓雍然、楊淯程 智慧電子商務研究 () . |
| Online-teaching | 2026 | yung Jan Cho (2026) 智慧商業分析實務(CM512) |
| Online-teaching | 2026 | yung Jan Cho (2026) 數位行銷分析(MIS988) |
| Online-teaching | 2025 | yung Jan Cho (2025) 商業分析實務(CM512) |
| Online-teaching | 2025 | yung Jan Cho (2025) 商業分析實務(CM512) |
| Online-teaching | 2024 | yung Jan Cho (2024) 商業分析實務(CM512) |
| Online-teaching | 2024 | yung Jan Cho (2024) 商業分析實務(CM512) |
| Online-teaching | 2023 | yung Jan Cho (2023) 商業分析實務(CM512) |
| Online-teaching | 2020 | yung Jan Cho (2020) 數位行銷分析 |
| Online-teaching | 2019 | yung Jan Cho (2019) 數位行銷分析 |
| Online-teaching | 2018 | yung Jan Cho (2018) 數位行銷分析 |
| Year | Title |
|---|---|
| 2022 | 數據分析與預測系統規劃、商業應用系列課程建構計畫. 季河資訊股份有限公司 (9) |
| 2022 | 全球國防科技產業與技術發展趨勢分析報告. 財團法人金屬工業研究發展中心 (18) |
| 2021 | 金屬材料、金屬製品及國防科技產業技術發展趨勢研究分析報告. 財團法人金屬工業研究發展中心 (21) |
| 2020 | 國防領域船艦、航太與先進材料技術趨勢分析. 財團法人金屬工業研究發展中心 (N109177) |
| 2020 | 全球離岸風電暨水產加工及養殖業與技術發展趨勢分析. 財團法人金屬工業研究發展中心產業研究組 (N109016) |
| Year | Semester | Required / Selected | Department | Course Code | Course |
|---|---|---|---|---|---|
| 113 | 2 | Selected | College of Management | CM512 | PRACTICAL BUSINESS ANALYSIS |
| 113 | 2 | Selected | College of Management | CM512 | PRACTICAL BUSINESS ANALYSIS |
| 113 | 1 | Selected | College of Management | CM512 | PRACTICAL BUSINESS ANALYSIS |
| 113 | 1 | Selected | College of Management | CM512 | PRACTICAL BUSINESS ANALYSIS |
| 112 | 2 | Selected | College of Management | CM512 | PRACTICAL BUSINESS ANALYSIS |
| Year | Title | Awarding Organization |
|---|---|---|
| 2022 | 111-1學期教學優良課程： (1)「商務數據分析《BM678》」 (2)「商業數據分析實務《IB533》」 | 國立中山大學 |
| 2021 | 國立中山大學 110年度新秀類首次產學合作產學激勵 | 國立中山大學 |
| 2021 | 110-2學期教學優良課程： (1)「R程式語言、機率統計與商業實務《CM502》」 (2)「數位行銷分析《MIS988》」 | 國立中山大學 |
| 2020 | 國立中山大學 109年度教學優良課程「R程式語言、機率統計與商業實務《CM502》」 | 國立中山大學 |
| Period | Activity | Description | Role |
|---|