| 姓名 | 張純端 |
|---|---|
| 職稱 | 教授 |
| 專長及研究領域 | 行銷管理、消費者心理學、廣告與促銷、實驗設計 |
| 研究室 | 4059 |
| 分機 | 4627 |
| ctchang@faculty.nsysu.edu.tw |
| 學歷 | 2004, 博士, 行銷, 英國愛丁堡大學 2002, 博士, 候選人, 美國休士頓大學 1999, 碩士, 企管, 美國伊利諾大學 1998, 學士, 財務金融系, 國立台灣大學 |
|---|---|
| 個人經歷 | 2012-08-01 ~ , 國立中山大學, 企業管理學系教授 2009-02-01 ~ 2012-07-31, 國立中山大學, 企業管理學系副教授 2007-08-01 ~ 2009-01-31, 國立中山大學, 企業管理學系助理教授 2004-08-01 ~ 2007-07-31, 國立高雄大學, 經濟管理研究所助理教授 2000-02-01 ~ 2004-07-31, 高雄醫學大學, 牙科醫務管理研究員 |
| 行政職務 | 2019-02-01 ~ , 高雄醫學大學, 合聘教授 2017-08-01 ~ 2020-07-31, 企管系, 系主任
|
| 學術服務 | 2022-04-19 ~ 2022-04-19, 長庚大學企管系, 演講 2022-02-01 ~ , 中山管理評論行銷領域, 主編 2022-01-01 ~ , 國科會管理二學門, 複審委員 2021-01-01 ~ , Journal of Retailing and Consumer Studies, 審查委員 2019-05-01 ~ 2019-05-01, 交通大學管理科學所, 演講 2019-01-01 ~ , Journal of Business Research, 審查委員 2018-10-01 ~ , 永續消費者研討會, 特別主編 2018-10-01 ~ , 永續消費者研討會, 審查委員 2018-01-01 ~ , Journal of Academy of Marketing Science, 審查委員 2018-01-01 ~ , Journal of Advertising, 審查委員 2018-01-01 ~ , Journal of Consumer Behavior, 審查委員 2018-01-01 ~ , Nonprofit and Voluntary Sector Quarterly, 審查委員 2018-01-01 ~ , Computers in Human Behavior, 審查委員 2018-01-01 ~ , Behaviour & Information Technology, 審查委員 2018-01-01 ~ 2019-01-31, 科技部成果發表會, 與談人/主持人 2008-03-17 ~ 2008-04-05, 國科會, 審查委員 2007-10-25 ~ 2007-10-25, 國立彰化師範大學, 演講 2007-08-01 ~ 2007-12-31, Pan-Pacific Management Review, 審查委員 2007-08-01 ~ , 中華社會福利聯合勸募協會, 南區審查委員 2007-08-01 ~ 2007-12-31, 管理評論, 審查委員 2007-04-15 ~ 2008-05-15, 亞太管理評論, 審查委員 2007-03-01 ~ 2007-03-31, European Advances in Consumer Research, 審查委員 2007-03-01 ~ 2007-07-31, 中山管理評論, 審查委員 |
| 類別 | 年度 | 名稱 |
|---|---|---|
| 期刊論文 | 2023 | Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang and Yu-Kang Lee (2023). Crying Victims Deserve More? How Victim Image, Facial Expression, Entitativity and Victim Story Impact Charity Advertising Persuasiveness. International Journal of Advertising. (SSCI) |
| 期刊論文 | 2023 | Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Tsung-Pin Wang (2023). "I Doubt It Works!” The Negative Impacts of Anthropomorphizing Healthcare Products. Journal of Business Research . (SSCI) |
| 期刊論文 | 2023 | Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee, and Chia-Han Chang (2023). A Close Look at Research on Pursuing the Right Formula for Cause-Related Marketing Advertising. International Journal of Advertising, 42(1), 96-108. (SSCI) |
| 期刊論文 | 2023 | Li-Wen Chiu, Chung-Wei Lin, Pei-Wen Lin, Han-Tan Chai, Chun-Tuan Chang, Michael Friedman, Anna M. Salapatas, and Hsin-Ching Lin (2023). Homocysteine Levels in Severe OSA Patients before and after TORS-OSA Surgery. Otolaryngology-Head and Neck Surgery. (SCI) |
| 期刊論文 | 2023 | Chung-Wei Lin, Ting-Yi Chiang, Wen-Ching Chen, Li-Wen Chiu, Yung-Chung Su, Hsin-Ching Lin, Chun-Tuan Chang (2023). Is Post-Extubation Dysphagia Underestimated in the Era of COVID-19? A Systematic Review and Meta-Analysis.. Otolaryngology-Head and Neck Surgery. (SCI) |
| 期刊論文 | 2023 | Pei-Wen Lin, Hsin-Ching Lin, Chun-Tuan Chang, Meng-Chih Lin, Michael Friedman, Anna M. Salapatas (2023). Decreased Peripapillary and Macular Vascular Densities in Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. Nature and Science of Sleep, 15, 1-12. (SCI) |
| 期刊論文 | 2023 | Rahavi-Ezabadi, Sara; Su, Yan-Ye; Wang, Yu-Han; Lin, Chung-Wei; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Amali, Amin; Lin, Hsin-Ching (2023). Minimally invasive, single-stage, multilevel surgery for obstructive sleep apnoea: A systematic review and meta-analysis. CLINICAL OTOLARYNGOLOGY, 48(6), 828-840. (SCIE) |
| 期刊論文 | 2023 | Lin, Chung-Wei; Lin, Pei-Wen; Chiu, Li-Wen; Chai, Han-Tan; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Rahavi-Ezabadi, Sara; Lin, Hsin-Ching (2023). Inflammatory biomarkers of neutrophil-to-lymphocyte and platelet-to-lymphocyte ratios in 563 severe OSA patients before and after surgery. JOURNAL OF OTOLARYNGOLOGY-HEAD & NECK SURGERY, 52(1), 1-7. (SCIE) |
| 期刊論文 | 2023 | Lin, Chung-Wei; Wang, Yu-Han; Li, Yu-En; Chiang, Ting-Yi; Chiu, Li-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan (2023). COVID-related dysphonia and persistent long-COVID voice sequelae: A systematic review and meta-analysis. AMERICAN JOURNAL OF OTOLARYNGOLOGY, 44(5), 103950. (SCIE) |
| 期刊論文 | 2023 | Lin, Chung-Wei; Chiang, Ting-Yi; Chen, Wen-Ching; Chiu, Li-Wen; Su, Yung-Chung; Lin, Hsin-Ching; Chang, Chun-Tuan (2023). Is Postextubation Dysphagia Underestimated in the Era of COVID-19? A Systematic Review and Meta-Analysis. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 168(5), 935-943. (SCIE) |
| 期刊論文 | 2023 | Chiu, Li-Wen; Lin, Chung-Wei; Lin, Pei-Wen; Chai, Han-Tan; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Hsin-Ching (2023). Homocysteine Levels in Severe OSA Patients Before and After TORS-OSA Surgery. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 168(5), 1238-1244. (SCIE) |
| 期刊論文 | 2023 | Lin, Pei -Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Lin, Meng-Chih; Friedman, Michael; Salapatas, Anna M. (2023). Decreased Peripapillary and Macular Vascular Densities in Patients with Moderate/Severe Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 15(1), 1-12. (SCIE) |
| 期刊論文 | 2023 | Lee, Hsiao-Ching; Chang, Chun-Tuan; Lee, Jia-Ling; Chang, Chia-Han; Lee, Yu-kang (2023). Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness. INTERNATIONAL JOURNAL OF ADVERTISING, 無(無), 1-32. (SSCI) |
| 期刊論文 | 2023 | Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-kang; Wang, Tsung-Pin (2023). I Doubt It Works! the negative impacts of anthropomorphizing healthcare products. JOURNAL OF BUSINESS RESEARCH, 164(1), 114008. (SSCI) |
| 期刊論文 | 2022 | Chun-Tuan Chang, Hsiao-Ching Lee, and Yu-Kang Lee (2022). Are Consumers Moved by a Crying Tree Or a Smiling Forest? Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising. Journal of Advertising Research. (SSCI) |
| 期刊論文 | 2022 | Chun-Tuan Chang, Yi-Chia Chen, and Chia-Han Chang (2022). Being Alone Deserves More Sympathy? Influences of Victim Number, Cause Acuteness and Individual Differences in Self-Construal on Charitable Advertising Effectiveness. NTU Management Review, 32(2), 85-112. (TSSCI) |
| 期刊論文 | 2022 | Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee, and Chia-Han Chang (2022). A Close Look at Research on Pursuing the Right Formula for Cause-Related Marketing Advertising. International Journal of Advertising, 42(1), 96-108. (SSCI) |
| 期刊論文 | 2022 | Yang, Kun-Lin; Lin, Pei-Wen; Chang, Chun-Tuan; Liu, Pi-Hua; Lin, Hsin-Ching; Friedman, Michael; Salapatas, Anna M. (2022). OSA Treatment on Cardio- and Cerebrovascular Comorbidities: A Long-term Nationwide Cohort Study. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 167(3), 600-606. (SCIE) |
| 期刊論文 | 2022 | Su, Yan-Ye; Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Lin, Chih-Yun; Friedman, Michael; Salapatas, Anna M. (2022). Systematic review and updated meta-analysis of multi-level surgery for patients with OSA. AURIS NASUS LARYNX, 49(3), 421-430. (SCIE) |
| 期刊論文 | 2022 | Chuang, Yao-Chi; Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Chih-Yun (2022). Effects of TORS-OSA Surgery on Lower Urinary Tract Symptoms, Overactive Bladder Symptoms, and Nocturia in Male Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 14(1), 547-556. (SCIE) |
| 期刊論文 | 2022 | Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Meng-Chih; Lin, Chih-Yun (2022). Alterations of Ocular Surface and Tear Film in Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 14(1), 277-290. (SCIE) |
| 期刊論文 | 2022 | Yang, Kun-Lin; Lin, Pei-Wen; Chang, Chun-Tuan; Liu, Pi-Hua; Lin, Hsin-Ching; Friedman, Michael; Salapatas, Anna M. (2022). OSA Treatment on Cardio- and Cerebrovascular Comorbidities: A Long-term Nationwide Cohort Study. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 167(3), 600-606. (SCIE) |
| 期刊論文 | 2022 | Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; Chang, Chia-Han (2022). A close look at research on pursuing the right formula for cause-related marketing advertising. INTERNATIONAL JOURNAL OF ADVERTISING, 42(1), 96-108. (SSCI) |
| 期刊論文 | 2021 | Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao (2021). Is Being Cute Helpful or Harmful? How Anthropomorphized Spokes-Characters Affect Consumer Perceptions and Judgement . Journal of Advertising Research, 61(2), 225-244. (SSCI) |
| 期刊論文 | 2021 | Chun-Tuan Chang, Xing Yu (Marcos) Chu, and I-Ting Tsai (2021). How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention Choosing the Right Mix of Product and Cause Types with Time Duration . Journal of Advertising Research, 61(1), 58-77. (SSCI) |
| 期刊論文 | 2021 | Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Hui-Wen Chang (2021). How to Use a Spokesperson's Smile Effectively Intensity, Consumer Self-Construal, and Brand Relationship Determine Ad Effectiveness. Journal of Advertising Research, 61(4), 436-455. (SSCI) |
| 期刊論文 | 2021 | Chun-Tuan Chang, Dickson Tok, Xing Yu (Marcos) Chu, Yu-Kang Lee, Shr-Chi Wang (2021). Does hot lead to not so hot?. European Journal of Marketing , 55(5), 1313-1337. (SSCI) |
| 期刊論文 | 2021 | Zhao-Hong Cheng, Chun-Tuan Chang, and Li-Chieh Lai (2021). Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation. NTU Management Review, 31(1), 155-187. (TSSCI, 其他期刊) |
| 期刊論文 | 2021 | Xing-Yu (Marcos) Chu, Chun-Tuan Chang, and Angela Y. Lee. (2021). Values created from Far and Near: Influence of Spatial Distance on Brand Evaluation. Journal of Marketing, 85(6), 162-175. (SSCI) |
| 期刊論文 | 2020 | Guei-Hua Huang, Chun-Tuan Chang, Anil Bilgihan, and Fevzi Okumus (2020). Helpful or Harmful? A Double-Edged Sword of Emoticons in Online Review Helpfulness. Tourism Management, 81, 1-9. (SSCI) |
| 期刊論文 | 2020 | Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2020). “How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name”. Association for Consumer Research North American Conference(ACR), 543-544. (SSCI) |
| 期刊論文 | 2020 | Zhao-Hong Cheng, Chun-Tuan Chang, and Yu-Kang Lee (2020). Linking Hedonic and Utilitarian Shopping Values to Consumer Skepticism and Green Consumption: The Roles of Environment Involvement and Locus of Control . Review of Managerial Science , 14, 61-85. (SSCI) |
| 期刊論文 | 2020 | Chun-Tuan Chang and Hsin-Yi Wang (2020). The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness . NTU Management Review, 30(1), 1-32. (TSSCI) |
| 期刊論文 | 2020 | Chun-Tuan Chang and Xing-Yu (Marcos) Chu (2020). The Give and Take of Cause-Related Marketing: Purchasing Cause-Related Products Licenses Consumer Indulgence . Journal of Academy of Marketing Science , 48(2), 203-221. (SSCI) |
| 期刊論文 | 2019 | Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai (2019). Quick or Committed? Bundling Time Duration, Cause Type and Product Type in Cause-Related Marketing. Journal of Advertising Research. (SSCI) |
| 期刊論文 | 2018 | Hsiu-Wen Liu and Chun-Tuan Chang (2018). Consumer Choice Behavior in Cause-Related Marketing: Who Cares More?. Journal of Quality, 25(1), 38-53. (EI) |
| 期刊論文 | 2018 | Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2018). How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People. Social Science Computer Review, 36(1), 36-56. (SSCI) |
| 期刊論文 | 2018 | Chun-Tuan Chang, Pei-Chi Chen, Xing-Yu (Marcos) Chu, Ming-Tsung Kung, and Yi-Feng Huang (2018). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI) |
| 期刊論文 | 2018 | Guei-Hua Huang, Nikolaos Korfiatisa, and Chun-Tuan Chang (2018). Mobile Shopping Cart Abandonment: The Roles of Conflicts, Ambivalence and Hesitation. Journal of Business Research, 85(April), 165-174. (SSCI) |
| 期刊論文 | 2018 | Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee, and Xing-Yu Chu (2018). Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer Differences. International Journal of Advertising, 37(2), 309-336. (SSCI) |
| 期刊論文 | 2018 | Hsiao-Ching Lee, Chun-Tuan Chang, Zhao-Hong Cheng, and Yen-Ting Chen (2018). Will an Organic Label Always Increase Food Consumption? It Depends on Food Type and Consumer Differences in Health Locus of Control. Food Quality and Preference, 63(Jan.), 88-96. (SCI) |
| 期刊論文 | 2018 | Hsiao-Ching Lee, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2018). The Spell of Cuteness in Food Consumption? It Depends on Food Type and Consumption Motivation. Food Quality and Preference, 65(April), 110-117. (SCI) |
| 期刊論文 | 2018 | Lee, HC; Chang, CT; Cheng, ZH; Chen, YT (2018). Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control. Food Quality And Preference, 63, 88-96. (SCI) |
| 期刊論文 | 2018 | Chang, CT; Wu, YC; Lee, YK; Chu, XY (2018). Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences. International Journal Of Advertising, 37(2), 309-336. (SSCI) |
| 期刊論文 | 2018 | Chang, CT; Chen, PC; Chu, XY; Kung, MT; Huang, YF (2018). Is cash always king? Bundling product-cause fit and product type in cause-related marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI) |
| 期刊論文 | 2018 | Huang, GH; Korfiatis, N; Chang, CT (2018). Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation. Journal of Business Research, 85, 165-174. (SSCI) |
| 期刊論文 | 2018 | Lee, HC; Chang, CT; Chen, YH; Huang, YS (2018). The spell of cuteness in food consumption? It depends on food type and consumption motivation. Food Quality and Preference, 65, 110-117. (SCI) |
| 期刊論文 | 2017 | Le, YK; Chang, CTN; Chen, PC (2017). What Sells Better in Green Communications: Fear or Hope? It Depends on Whether the Issue Is Global or Local. Journal of Advertising Research, 57(4), 379-396. (SSCI) |
| 期刊論文 | 2017 | Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2017). Heads-down tribes across four Asian countries: antecedents of smartphone addiction. International Journal of Mobile Communications, 15(4), 414-436. (SSCI) |
| 期刊論文 | 2017 | Chang, CT; Chen, PC (2017). Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote. International Journal of Advertising, 36(2), 336-355. (SSCI) |
| 期刊論文 | 2017 | Chun-Tuan Chang, Yu-Kang Lee, and Zhao-Hong Cheng (2017). Baby Face Wins? Examining Election Success Based on Candidate Election Bulletin Via Multilevel Modeling. Asian Journal of Social Psychology, 20(2), 97-112. (SSCI) |
| 期刊論文 | 2017 | Chang, CT; Lee, YK; Cheng, ZH (2017). Baby face wins? Examining election success based on candidate election bulletin via multilevel modeling. Asian Journal of Social Psychology, 20(2), 97-112. (SSCI) |
| 期刊論文 | 2016 | Lee, YK; Chang, CT; Cheng, ZH; Lin, Y (2016). Helpful-stressful cycle? Psychological links between type of mobile phone user and stress. Behaviour & Information Technology, 35(35), 75-86. (SSCI) |
| 期刊論文 | 2016 | Chang, CT; Tung, MH (2016). Intergenerational appeal in advertising: impacts of brand-gender extension and brand history. International Journal of Advertising, 35(35), 345-361. (SSCI) |
| 期刊論文 | 2016 | Chang, CT; Feng, CC (2016). Bygone eras vs. the good Ol` days: how consumption context and self-construal influence nostalgic appeal selection. International Journal of Advertising, 35(35), 589-615. (SSCI) |
| 期刊論文 | 2015 | Chang, CT; Chen, CX (2015). Babyface effects: A double-edged sword in healthcare service evaluations. Asian Journal of Social Psychology, 18(18), 325-336. (SSCI) |
| 期刊論文 | 2015 | Chang, CT; Cheng, ZH (2015). Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing. Journal of Business Ethics, 127(127), 337-350. (SSCI) |
| 期刊論文 | 2014 | Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2014). The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress. Computers in Human Behavior, 31(31), 373-383. (SSCI) |
| 期刊論文 | 2013 | Chang, Chun-Tuan; Tseng, Chien-Hun (2013). Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking. International Journal of Advertising, 32(32), 559. (SSCI) |
| 期刊論文 | 2013 | Yu-Kang Lee, You Lin, Zhao-Hong Cheng, and Chun-Tuan Chang (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. Journal of Behavioral Addictions, 2(2), 22. (其他期刊) |
| 期刊論文 | 2013 | Chang, Chun-Tuan; Yen, Ching-Ting (2013). Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition. Journal of Advertising , 42(42), 80. (SSCI) |
| 期刊論文 | 2012 | Chun-Tuan Chan (2012). Are Guilt Appeals a Panacea in Green?Advertising? The Right Formula of Issue Proximity and Environmental Consciousness. International Journal of Advertising, 31(31), 741-771. (SSCI) |
| 期刊論文 | 2012 | Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Marketing Intelligence & Planning, 30(30), 634-652. (其他期刊) |
| 期刊論文 | 2012 | Chang, CT (2012). Missing ingredients in cause-related advertising The right formula of execution style and cause framing. International Journal of Advertising, 31(31). (SSCI) |
| 期刊論文 | 2012 | Yu-Kang Lee and Chun-Tuan Chang (2012). Missing Ingredients in Political Advertising: The Right Formula for Political Sophistication and Candidate Credibility. The Social Science Journal, 48(48), 659-671. (SSCI) |
| 期刊論文 | 2011 | Chun-Tuan Chang, and Ting-Ting Chen (2011). Guilt appeals in cause-related marketing The subversive roles of product type and donation magnitude. International Journal of Advertising, 30, 587-616. (SSCI) |
| 期刊論文 | 2011 | Chun-Tuan Chang, and Yu-Kang Lee (2011). The `I` of the Beholder: How Gender Differences and Self-Referencing Influence Charity Advertising. International Journal of Advertising, 30(2), 447-478. () |
| 期刊論文 | 2011 | Chang, CT; Lee, YK (2011). The ``I`` of the beholder How gender differences and self-referencing influence charity advertising. International Journal Of Advertising, 30, 447-478. (SSCI) |
| 期刊論文 | 2010 | Yu-Kang Lee, and Chun-Tuan Chang (2010). Framing Public Policy: The Impacts of Political Sophistication and Nature of Public Policy. The Social Science Journal, 47(N/A), 69-89. (SSCI) |
| 期刊論文 | 2010 | Chun-Tuan Chang, Ting-Ting Chen (2010). Guilt Appeals in Cause-Related Advertising: When Does a Guilt Appeal Backfire?. Advances in Consumer Research. (其他期刊) |
| 期刊論文 | 2010 | Chang, CT; Lee, YK (2010). Effects of message framing, vividness congruency and statistical framing on responses to charity advertising. International Journal of Advertising, 195-220. (SSCI) |
| 期刊論文 | 2009 | Chun-Tuan Chang, Yu-Kang Lee, Kuang-Hao Chen (2009). The “I” of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising. Advances in Consumer Research. (其他期刊) |
| 期刊論文 | 2009 | Chun-Tuan Chang, Ting-Ting Chen (2009). Consumer Response to Harmful Products with Cause-Related Marketing: Influences of Product-Cause Fit and Product Type. Advances in Consumer Research. (其他期刊) |
| 期刊論文 | 2009 | Chang, CT; Lee, YK (2009). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1. Journal of Applied Social Psychology, 2910-2935. (SSCI) |
| 期刊論文 | 2008 | Chun-Tuan Chang and Yu-Kang Lee (2008). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal. Journal of Applied Social Psychology. (SSCI) |
| 期刊論文 | 2008 | Chun-Tuan Chang and Yu-Kang Lee (2008). All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing. Advances in Consumer Research. (其他期刊) |
| 期刊論文 | 2008 | Lee, YK; Chang, CT (2008). A SOCIAL LANDSLIDE: SOCIAL INEQUALITIES OF LOTTERY ADVERTISING IN TAIWAN. Social Behavior and Personality, 1423-1437. (SSCI) |
| 期刊論文 | 2008 | Yu-Kang Lee and Chun-Tuan Chang (2008). Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors. International Journal of Educational Advancement, 8(1). (其他期刊) |
| 期刊論文 | 2008 | Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior. PSYCHOLOGY & MARKETING, 25, 1089-1110. (SSCI) |
| 期刊論文 | 2008 | Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior. PSYCHOLOGY & MARKETING. (其他期刊) |
| 期刊論文 | 2008 | Chun-Tuan Chang and Yu-Kang Lee (2008). The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing. Advances in Consumer Research. (其他期刊) |
| 期刊論文 | 2008 | Lee, YK; Chang, CT (2008). A Social Landslide: Social Inequalities of Lottery Advertising in Taiwan. Social Behavior and Personality. (SSCI) |
| 期刊論文 | 2007 | Yu-Kang Lee and Chun-Tuan Chang (2007). Who Gives What to Charity? Characteristics Affecting Donation Behavior. Social Behavior and Personality, 35, 1173-1180. (SSCI) |
| 期刊論文 | 2007 | Chun-Tuan Chang (2007). Interactive Effects of Message Framing, Product Perceived Risk, and Mood — The Case of Travel Healthcare Product Advertising. Journal of Advertising Research, 47, 51-65. (SSCI) |
| 期刊論文 | 2007 | Chun-Tuan Chang (2007). Health-Care Product Advertising: The Influences of Message Framing and Perceived Product Characteristics. Psychology & Marketing, 24, 143-169. (SSCI) |
| 期刊論文 | 2007 | Chun-Tuan Chang, and Yu-Kang Lee (2007). All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision,”. European Advances in Consumer Research, 8. (其他期刊) |
| 期刊論文 | 2006 | Chun-Tuan Chang (2006). “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements”, in Cornelia Pechmann and Linda L. Price (Eds.). Advances in Consumer Research, 33, 104-112. (其他期刊) |
| 期刊論文 | 2006 | Chun-Tuan Chang, and Yu-Kang Lee (2006). “The Moderators of Vividness Effects and Statistical Formats on Framing-Message Effectiveness Relationship” in Karin M. Ekström and Helene Brembeck (Eds.). European Advances in Consumer Research , 7, 388-389. (其他期刊) |
| 期刊論文 | 2005 | Yu-Kang Lee, and Chun-Tuan Chang (2005). Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan. Modern Asian Studies, 39(1), 133-153. (SSCI) |
| 期刊論文 | 2005 | Chun-Tuan Chang (2005). Advertising Healthcare Products. Annals of Tourism Research, 32(3), 808-811. (SSCI) |
| 期刊論文 | 2004 | Chun-Tuan Chang (2004). Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making. Consumer Interest Annual, 55, 106-107. (其他期刊) |
| 期刊論文 | 2003 | Chun-Tuan Chang (2003). “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products” in Darach Turley and Stephen Brown (Eds.). European Advances in Consumer Research, 6, 217-224. (其他期刊) |
| 研討會論文 | 2024 | Chun-Tuan Chang, Zhao-Hong Cheng, Hsiao-Ching Lee, Chia-Han Chang, Sam Lee and Shin-Yi Su (2024). More Employee Endorsers, More Persuasive? Cue of Employee Endorser Quantity, Smile Intensity and Photo Style Affect Service Advertising Persuasion. Competitive Paper Session, presented at 2024 American Marketing Association Winter Academic Conference (AMA), United States. |
| 研討會論文 | 2024 | Chun-Tuan Chang, Hsiao-Ching Lee, Chao-Min Chiu, Chiung-Hui Huang and Chih-Ting Huang (2024). “You” are Watching at Me: Impacts of Service Anthropomorphism and Self-Construal on Consumer Self-Regulation. Competitive Paper Session, presented at 2024 American Marketing Association Winter Academic Conference (AMA), United States. |
| 研討會論文 | 2024 | Chun-Tuan Chang, Hsiao-Ching Lee, Szu-Ling Chen, Chia-Han Chang, Yu-Kang Lee and Wing-Yu Ho (2024). Some Sweets Keep Diseases Away? Disease Cues Enhance Consumption of Sweets. Competitive Paper Session, presented at 2024 American Marketing Association Winter Academic Conference (AMA), United States. |
| 研討會論文 | 2023 | Chang, Chun-Tuan, Zhao-Hong Cheng, Chia-Han Chang, and Yu-Kang Lee (2023). I Just Want Something New! Social Exclusion Enhances Consumers’ Novelty-Seeking. Competitive Paper Session, paper presented at 2023 Association for Consumer Research Conference (ACR), United States. |
| 研討會論文 | 2022 | Lee, Hsiao-Ching, Chun-Tuan Chang, Chia-Han Chang, Bo-Yun Jian, and Chan-Shen Chi (2022). When I Feel How a Turtle Feels: Switching Perspectives Enhances Consumer Ethical Behavior. Competitive Paper Session, paper presented at 2022 Association for Consumer Research Conference (ACR), Denver, United States. |
| 研討會論文 | 2021 | Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2021). Could You Smile Less?’ How Smile Intensity, Consumer Self-Construal and Relationship Norm Determine Advertising Effectiveness. Journal of Advertising Research. Association for Consumer Research North American Conference (ACR), Visual Conference, . |
| 研討會論文 | 2021 | Lee, Hsiao-Ching, Chun-Tuan Chang, Chia-Han Chang, and Jia-Ling Li (2021). A Group of Crying Victims Deserve More Money? Effects of Victim Image, Facial Expression and Victim Identifiability in Charity Advertising. Working Paper Session, paper presented at 2020 Association for Consumer Research Conference (ACR),, . |
| 研討會論文 | 2020 | Chang, Chun-Tuan, Hsiao-Ching Lee, Yi-Jing Chen, and Chia-Han Chang (2020). “Give a “Hand” ! How Giver / Receiver Hand Image Affects Consumer Charitable Behavior, Consumption Context and Consumer Differences in Implicit Self-Theories. Competitive Paper Session, paper presented at 2020 Association for Consumer Research Conference (ACR), France. |
| 研討會論文 | 2020 | Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2020). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2020Association for Consumer Research North American Conference(ACR), . |
| 研討會論文 | 2019 | Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Tsung-Pin Wang, and You Lin (2019). When “Human-like” Becomes “Humans Don't Like It”: The Impact of Regulatory Focus and Health Locus of Control on Evaluations of Anthropomorphized Healthcare Products. 2019 Winter American Marketing Association Conference (AMA), . |
| 研討會論文 | 2019 | Chu, Xing-Yu (Marcos), Chun-Tuan Chang, and Dickson Tok (2019). Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation. 2019 Academy of Marketing Science Annual Conference (AMS), . |
| 研討會論文 | 2019 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kong (2019). Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Academy of Marketing Science Annual Conference (AMS), . |
| 研討會論文 | 2019 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kung (2019). Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Society for Consumer Psychology Conference (SCP), . |
| 研討會論文 | 2019 | Tok, Dickson and Chun-Tuan Chang (2019). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2019 Academy of Marketing Science Annual Conference (AMS), . |
| 研討會論文 | 2018 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), United States. |
| 研討會論文 | 2018 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), Japan. |
| 研討會論文 | 2018 | Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Kang Lee, Hui-Wen Chang, and Guei-hua Huang (2018). Million Dollar Smile?’ Advertising Effects of a Model’s Smile Intensity Depend on Relationship Norm and Consumer Self-Construal. 2018 Association for Consumer Research North American Conference (ACR), United States. |
| 研討會論文 | 2018 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), 美國. |
| 研討會論文 | 2018 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), 日本. |
| 研討會論文 | 2017 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Hsin-Yi Wang, and Dickson Tok (2017). Does Bigger Equal Better? How Product-Model Size Ratio and Brand’s Social Role Impact Ad Effectiveness. 2017 Association for Consumer Research North American Conference (ACR), United States. |
| 研討會論文 | 2017 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Shr-Chi Wang, and Dickson Tok (2017). Can Sexy Images Drag You Down? How Gender and Self-construal Impact Subsequent Indulgent Consumption. 2017 Association for Consumer Research North American Conference (ACR, United States. |
| 研討會論文 | 2017 | Chu, Xing-Yu and Chun-Tuan Chang (2017). It’s Better Over There”- How Spatial Distance Affects Consumers’ Product Evaluation. Summer American Marketing Association Conference, United States. |
| 研討會論文 | 2017 | Chang Chun-Tuan, Xing-Yu Chu, and Hsin-yi Wang (2017). Is Bigger Always Better? The Impacts of Product-Model Size Ratio and Brand Social Role on Advertising Effectiveness,. 2017 Summer American Marketing Association Conference, United States. |
| 研討會論文 | 2017 | Chang Chun-Tuan, Xing-Yu Chu, and Shih-Ting Kao (2017). The Right Formula of Ad Language and Relationship Norm for a Cute Spokes-Character. 2017 Summer American Marketing Association Conference, United States. |
| 研討會論文 | 2017 | Chu, Xing-Yu and Chun-Tuan Chang (2017). Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-interest, Self-indulgence or Less Helping Behavior. 2017 Academy of Marketing Science Annual Conference, United States. |
| 研討會論文 | 2017 | Chu, Xing-Yu, Chun-Tuan Chang, and Shr-Chi Wang (2017). Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-construal. 2017 Academy of Marketing Science Annual Conference (AMS), United States. |
| 研討會論文 | 2017 | Lee, Hsiao-Ching, Xing-Yu Chu, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2017). The Spell of Cuteness in Food Communication? It Depends on Consumption Motivation, Food Type and Incidental Affect. 2017 Academy of Marketing Science Annual Conference (AMS), United States. |
| 研討會論文 | 2017 | Chu, Xing-Yu, Chun-Tuan Chang, and Ming-Tsung Kung (2017). Does Distance Make It Beautiful? Spatial Distance and Consumers’ Product Evaluations. 39th Annual ISMS Marketing Science Conference, United States. |
| 研討會論文 | 2017 | Chang, Chun-Tuan, Xing-Yu Chu, Hsin-Yi Wang, and Ming-Tsung Kung (2017). Is Bigger Always Better the Impacts of Product-model Size Ratio and Brand Social Role on Advertising Effectiveness. 39th Annual ISMS Marketing Science Conference, United States. |
| 研討會論文 | 2017 | Chang, Chun-Tuan, Xing-Yu Chu, Pei-Chi Chen, and Yi-Feng Huang (2017). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. 2017 Winter American Marketing Association Conference (AMA), United States. |
| 研討會論文 | 2017 | Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Hsuan Chen, Yu-Shian Huang, and Xing-Yu Chu (2017). “Eat Me, Eat Me Not: Cute Food and the Consumer Disposition. 2017 Winter American Marketing Association Conference (AMA), United States. |
| 研討會論文 | 2016 | Lee, Yu-Kang, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. 2016 International Conference on Internet Studies (NETs 2016), 日本. |
| 研討會論文 | 2016 | Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. 2016 Academy of Marketing Science Annual Conference, 美國. |
| 研討會論文 | 2016 | Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators' Conference 2016 Proceedings, 美國. |
| 研討會論文 | 2016 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. International Conference on Internet Studies (NETs 2016), Japan. |
| 研討會論文 | 2016 | Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. Academy of Marketing Science Annual Conference, United States. |
| 研討會論文 | 2016 | Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators` Conference 2016 Proceedings, United States. |
| 研討會論文 | 2015 | Chen, Pei-Chi and Chang, Chun-Tuan (2015). Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong. |
| 研討會論文 | 2015 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2015). Mediating Roles of Control Self-Efficacy and Social Interaction Anxiety Between Materialism and Smartphone Addiction: Opening the Black Box in US and China. 2015 Annual Symposium on Management and Social Sciences (ASMSS), Osaka, Japan, Japan. |
| 研討會論文 | 2015 | hen, Pei-Chi, and Chang, Chun-Tuan (2015). Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong. |
| 研討會論文 | 2015 | Chang, Chun-Tuan, Chu, Xing-Yu, Cheng, Zhao-Hong, and Tok, Dickson (2015). Can Buying a Product with a Cause Make Us Better People? Licensing Effect after Purchasing a Product with a Cause. Conference of Association of Consumer Research, New Orleans, USA, United States. |
| 研討會論文 | 2014 | Chang, Chun-Tuan and Pei-Chi Chen (2014). An Eye on Cause-RelatedMarketing Ads: Using Eye-Tracking to Investigate the Effects ofExecution Style and Product Type,. 20144American Marketing Association Winter Marketing Educators Conference, United States. |
| 研討會論文 | 2013 | Lee, Yu-Kang, Lin, You, Cheng, Zhao-Hong, and Chang, Chun-Tuan (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. 1st International Conference on Behavioral Addictions, Budapest, Hungary, Hungary. |
| 研討會論文 | 2013 | Chang, Chun-Tuan, Ching-Chiao Feng, Pei-Chi Chen (2013). All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal. Conference of European Association of Consumer Research, Barcelona, Spain, Spain. |
| 研討會論文 | 2012 | Chang, Chun-Tuan, Yu, Ya-Ting and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. MN : Association for Consumer Research, Canada. |
| 研討會論文 | 2012 | Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Conference of EuropeanAssociation of Consumer Research, UK. |
| 研討會論文 | 2012 | Chang, Chun-Tuan, Yu, Ya-Ting, and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. Association of Consumer Research, Canada. |
| 研討會論文 | 2011 | Chang, Chun-Tuan, Yen, Ching-Ting, and Chen, Ting-Ting (2011). All Metaphors in Advertising Are Not Created Equal: Influences of Product Type and Need for Cognition. paper presented in Conference of Association of Consumer Research, St. Louis, US, United States. |
| 研討會論文 | 2011 | Chang, Chun-Tuan, Lee, Yu-Kang, and Chen, Ting-Ting (2011). Product or Cause? The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising. Conference of Association of Consumer Research, United States. |
| 研討會論文 | 2010 | Chang, Chun-Tuan, Liu, Hsiu-Wen, and Chen, Ting-Ting (2010). Is Product-Cause Fit a Panacea in Cause-Related Marketing? Impacts of Type of Fit, Product Type, and Donation Magnitude. Conference of European Association of Consumer Research, UK. |
| 研討會論文 | 2010 | Chang, Chun-Tuan, Lee, Yu-Kang Lee, Wu, Shan-Min, and Chen, Ting-Ting (2010). Are Guilt Appeals Good in Green Marketing? The Moderating Roles of Issue Proximity and Environmental Involvement. Conference of European Association of Consumer Research, UK. |
| 研討會論文 | 2010 | Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. Conference of Association of Consumer Research, United States. |
| 研討會論文 | 2010 | Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. North American Conference, United States. |
| 研討會論文 | 2009 | Chang, Chun-Tuan and Chen, Ting-Ting (2009). Guilt Appeals in Cause-Related Advertising: What Are Their Effects?. Conference of Association of Consumer Research, United States. |
| 研討會論文 | 2009 | Chang, Chun-Tuan, and Chen, Kuang-Hao (2009). Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion. International Conference on Business and Information, Malaysia. |
| 研討會論文 | 2009 | Chang, Chun-Tuan, and Wu, Shan-Min (2009). Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity. International Conference on Business and Information, Malaysia. |
| 研討會論文 | 2009 | Chang, Chun-Tuan and Chen, Ting-Ting (2009). Do Priming and Product Involvement Matter in Blog Product Placement?. International Applied Business Research (IABR) Conference, United States. |
| 年度 | 名稱 |
|---|---|
| 2024 | 天災人禍我愛「擬」：集體創傷線索對於擬人化產品偏好的影響. 國科會 (NSTC 113-2410-H-110) |
| 2022 | 「疫」起來發牢騷：疾病線索如何影響消費者抱怨與負面口碑行為. 科技部 (111-2410-H-110-029-MY3) |
| 2021 | 女人我最大! 生理期對於女性消費行為的影響. 科技部 (110-2410-H-110-029-MY3) |
| 2020 | 給我新可樂! 社會排擠對追求新奇消費的影響. 科技部 (109-2410-H-110-038-MY2) |
| 2019 | 「手」護力量！從解釋水平探討慈善廣告中援助者與受助者手的距離對廣告效果的影響. 科技部 (108-2410-H-110-057-MY2) |
| 2018 | 越大越好？產品圖像對應模特兒比例之尺寸、品牌類型、關係規範與消費者權力距離信念對於廣告效果的影響. 科技部 (107-2410-H-110-029-) |
| 2017 | 長期照護產業之機構中的員工長相對其工作績效表現之影響. 聖威國際企業有限公司 (N106133) |
| 2016 | 飲食男女, 食色性也:性感模特兒啟動縱慾性消費, 男女大不同!. 科技部 (105-2410-H-110-027-MY2) |
| 2016 | 哭臉博取同情在善因行銷廣告有用嗎? 多因子實驗, 眼動儀實驗與模型驗證. 科技部 (105-2410-H-110-032-MY2) |
| 2016 | Light E-Vehicle產業之東南亞市場專題合作計畫. 奈美電子股份有限公司 (N105029) |
| 2015 | 罪惡感訴求在社會公益廣告效果是兩面刃? 多因子實驗, 聯合分析法與神經科學實驗. 科技部 (102-2410-H-110-056-MY3) |
| 2015 | 可愛是天使還是魔鬼?可愛的擬人化產品對於消費者利他行為的影響. 科技部 (104-2628-H-110-003-) |
| 2015 | 交通部補助學界成立區域運輸發展研究中心-編號5區域(案例計畫一). 交通部運輸研究所 (104064.2) |
| 2014 | 罪惡感訴求在社會公益廣告效果是兩面刃? 多因子實驗, 聯合分析法與神經科學實驗. 科技部 (102-2410-H-110-056-MY3) |
| 2014 | 購買善因行銷產品讓我們變善良嗎? 授權效果對消費者後續行為的影響. 科技部 (103-2628-H-110-001-) |
| 2014 | 台灣精品獎輔導專案. 瀚銘科技有限公司 (N103092) |
| 2012 | 善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證. 科技部 (NSC100-2628-H-110-005-MY2) |
| 2012 | 罪惡感訴求在綠色產品廣告是萬靈丹嗎？理論、實證與模型. 科技部 (NSC99-2410-H-110-030-MY3) |
| 2011 | 罪惡感訴求在綠色產品廣告是萬靈丹嗎？理論、實證與模型. 科技部 (NSC99-2410-H-110-030-MY3) |
| 2011 | 明安國際企業轉型與全球佈局策略. 明安國際企業股份有限公司 |
| 2011 | 明安國際企業轉型與全球佈局策略. 明安國際企業股份有限公司 (N100026) |
| 2009 | 善因行銷之廣告效果對於消費者購買行為之影響：理論、實證與模型. 科技部 (NSC96-2416-H-110-026-MY3) |
| 2008 | 善因行銷之廣告效果對於消費購買行為之影響：理論、實證與模型(2/3). 科技部 (NSC96-2416-H-110-026-MY3) |
| 2007 | 善因行銷之廣告效果對於消費購買行為之影響：理論、實證與模型（1/3）. 科技部 (NSC96-2416-H-110-026-MY3) |
| 1970 | 罪惡感訴求在社會公益廣告效果是兩面刃? 多因子實驗, 聯合分析法與神經科學實驗. 科技部 (102-2410-H-110-056-MY3) |
| 學年度 | 學期 | 必選修 | 開課系所 | 課號 | 課程名稱 |
|---|---|---|---|---|---|
| 112 | 2 | 選 | 企管系 | BM504 | 行銷管理與研究 |
| 112 | 2 | 選 | 企管系 | BM714 | 實驗方法設計與資料分析 |
| 112 | 1 | 選 | 企管系 | BM341 | 整合行銷溝通 |
| 112 | 1 | 選 | 企管系 | BM736 | 消費者行為 |
| 111 | 2 | 選 | 企管系 | BM504 | 行銷管理與研究 |
| 111 | 2 | 選 | 企管系 | BM714 | 實驗方法設計與資料分析 |
| 111 | 1 | 必 | EMBA | EMBA927 | 策略行銷管理 |
| 111 | 1 | 選 | 企管系 | BM736 | 消費者行為 |
| 111 | 1 | 選 | 企管系 | BM341 | 整合行銷溝通 |
| 111 | 1 | 必 | EMBA | EMBA981B | 策略行銷管理 |
| 110 | 2 | 選 | 企管系 | BM714 | 實驗方法設計與資料分析 |
| 110 | 2 | 選 | 企管系 | BM504 | 行銷管理與研究 |
| 110 | 1 | 必 | EMBA | EMBA981B | 策略行銷管理 |
| 110 | 1 | 必 | EMBA | EMBA927 | 策略行銷管理 |
| 110 | 1 | 選 | 企管系 | BM341 | 整合行銷溝通 |
| 110 | 1 | 選 | 企管系 | BM736 | 消費者行為 |
| 年度 | 名稱 | 頒獎機構 |
|---|---|---|
| 2024 | 國科會傑出獎 | 國科會 |
| 2022 | 校研究績優教師 | 國立中山大學 |
| 2022 | 玉山學術獎 | 玉山銀行 |
| 2022 | 指導企管系許庭萱同學獲得崇越論文優等 | 台灣管理學會 |
| 2021 | 校研究績優教師 | 國立中山大學 |
| 2020 | 校研究績優教師 | 國立中山大學 |
| 2019 | Misumi Award for Best Articles Published in the Asian Journal of Social Psychology | Asian Association of Social Psychology |
| 2019 | 特聘教授 | 國立中山大學 |
| 2019 | 校研究績優教師 | 國立中山大學 |
| 2018 | 校研究績優教師 | 國立中山大學 |
| 2017 | 校研究績優教師 | 國立中山大學 |
| 2017 | 亞洲百大行銷學者 | Asia Marketing Journal |
| 2016 | 校研究績優教師 | 國立中山大學 |
| 2015 | 校研究績優教師 | 國立中山大學 |
| 2014 | 校研究績優教師 | 國立中山大學 |
| 2013 | 校研究績優教師 | 國立中山大學 |
| 2012 | 校特聘年輕學者 | 國立中山大學 |
| 2012 | 校研究績優教師 | 國立中山大學 |
| 2011 | 校年輕學者獎 | 國立中山大學 |
| 2011 | 校研究績優教師 | 國立中山大學 |
| 起迄日期 | 計劃/活動名稱 | 計劃/活動內容 | 擔任角色 |
|---|---|---|---|
| 2007-01-01 ~ 2021-01-08 | 聯合勸募 | 審查 | 審查委員 |
| 2007-01-01 ~ 2024-07-31 | 聯合勸募 | 審查 | 審查 |
| 2021-01-01 ~ 2024-07-31 | 民生醫院審查 | 審查 | 審查專員 |