| Name | Chun-Tuan (Debbie) Chang |
|---|---|
| Title | Professor |
| Research Interests | Consumer Behavior, Advertising, Marketing Management, Experimental Design, |
| Office | 4059 |
| Phone | 4627 |
| ctchang@faculty.nsysu.edu.tw |
| Education | 2004, Ph.D., Department of Business Studies, University of Edinburgh 2002, Ph.D., Master of Business Administration, University of Houston 1999, Master, Master of Business Administration, University of Illinois at Chicago 1998, Bachelor, Bachelor of Finance, National Taiwan University |
|---|---|
| Experience | 2012-08-01 ~ , National Sun Yat-sen University, Professor, Department of Business Management 2009-02-01 ~ 2012-07-31, National Sun Yat-sen University, Associate Professor, Department of Business Management 2007-08-01 ~ 2009-01-31, National Sun Yat-sen University, Assistant Professor, Department of Business Management 2004-08-01 ~ 2007-07-31, National University of Kaohsiung, Assistant Professor, Institute of Economics and Management 2000-02-01 ~ 2004-07-31, Kaohsiung Medical University Hospital, Research Assistant, Dental Department |
| Administrative Positions | 2019-02-01 ~ , 口腔衛生學系, 合聘教授 2017-08-01 ~ 2020-07-31, Department of Business Management, Chair
|
| Academic Services | 2022-04-19 ~ 2022-04-19, 長庚大學企管系, 演講 2022-02-01 ~ , 中山管理評論行銷領域, 主編 2022-01-01 ~ , 國科會管理二學門, 複審委員 2021-01-01 ~ , Journal of Retailing and Consumer Studies, 審查委員 2019-05-01 ~ 2019-05-01, Department of Management Science, National Chiao Tung University, Speech Speaker 2019-01-01 ~ , Journal of Business Research, Reviewer 2018-10-01 ~ , Sustainable Consumption Conference, Editor 2018-10-01 ~ , Sustainable Consumption Conference, Reviewer 2018-01-01 ~ , Journal of Academy of Marketing Science, International Reviewer 2018-01-01 ~ , Journal of Advertising, International Reviewer 2018-01-01 ~ , Journal of Consumer Behavior, International Reviewer 2018-01-01 ~ , Nonprofit and Voluntary Sector Quarterly, International Reviewer 2018-01-01 ~ , Computers in Human Behavior, International Reviewer 2018-01-01 ~ , Behaviour & Information Technology, International Reviewer 2018-01-01 ~ 2019-01-31, 科技部成果發表會, 與談人/主持人 2008-03-17 ~ 2008-04-05, National Science Council, Reviewer 2007-10-25 ~ 2007-10-25, National Changhua University of Education , Speech Speaker 2007-08-01 ~ 2007-12-31, Pan-Pacific Management Review, Reviewer 2007-08-01 ~ , United Way of Taiwan (UWT), Review Committee 2007-08-01 ~ 2007-12-31, Management Review , Reviewer 2007-04-15 ~ 2008-05-15, Asia Pacific Management Review , Reviewer 2007-03-01 ~ 2007-03-31, European Advances in Consumer Research, Reviewer 2007-03-01 ~ 2007-07-31, Sun Yat-sen Management Review , Reviewer |
| Category | Year | Title |
|---|---|---|
| Journal Article | 2023 | Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang and Yu-Kang Lee (2023). Crying Victims Deserve More? How Victim Image, Facial Expression, Entitativity and Victim Story Impact Charity Advertising Persuasiveness. International Journal of Advertising. (SSCI) |
| Journal Article | 2023 | Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Tsung-Pin Wang (2023). "I Doubt It Works!” The Negative Impacts of Anthropomorphizing Healthcare Products. Journal of Business Research . (SSCI) |
| Journal Article | 2023 | Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee, and Chia-Han Chang (2023). A Close Look at Research on Pursuing the Right Formula for Cause-Related Marketing Advertising. International Journal of Advertising, 42(1), 96-108. (SSCI) |
| Journal Article | 2023 | Li-Wen Chiu, Chung-Wei Lin, Pei-Wen Lin, Han-Tan Chai, Chun-Tuan Chang, Michael Friedman, Anna M. Salapatas, and Hsin-Ching Lin (2023). Homocysteine Levels in Severe OSA Patients before and after TORS-OSA Surgery. Otolaryngology-Head and Neck Surgery. (SCI) |
| Journal Article | 2023 | Chung-Wei Lin, Ting-Yi Chiang, Wen-Ching Chen, Li-Wen Chiu, Yung-Chung Su, Hsin-Ching Lin, Chun-Tuan Chang (2023). Is Post-Extubation Dysphagia Underestimated in the Era of COVID-19? A Systematic Review and Meta-Analysis.. Otolaryngology-Head and Neck Surgery. (SCI) |
| Journal Article | 2023 | Pei-Wen Lin, Hsin-Ching Lin, Chun-Tuan Chang, Meng-Chih Lin, Michael Friedman, Anna M. Salapatas (2023). Decreased Peripapillary and Macular Vascular Densities in Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. Nature and Science of Sleep, 15, 1-12. (SCI) |
| Journal Article | 2023 | Rahavi-Ezabadi, Sara; Su, Yan-Ye; Wang, Yu-Han; Lin, Chung-Wei; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Amali, Amin; Lin, Hsin-Ching (2023). Minimally invasive, single-stage, multilevel surgery for obstructive sleep apnoea: A systematic review and meta-analysis. CLINICAL OTOLARYNGOLOGY, 48(6), 828-840. (SCIE) |
| Journal Article | 2023 | Lin, Chung-Wei; Lin, Pei-Wen; Chiu, Li-Wen; Chai, Han-Tan; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Rahavi-Ezabadi, Sara; Lin, Hsin-Ching (2023). Inflammatory biomarkers of neutrophil-to-lymphocyte and platelet-to-lymphocyte ratios in 563 severe OSA patients before and after surgery. JOURNAL OF OTOLARYNGOLOGY-HEAD & NECK SURGERY, 52(1), 1-7. (SCIE) |
| Journal Article | 2023 | Lin, Chung-Wei; Wang, Yu-Han; Li, Yu-En; Chiang, Ting-Yi; Chiu, Li-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan (2023). COVID-related dysphonia and persistent long-COVID voice sequelae: A systematic review and meta-analysis. AMERICAN JOURNAL OF OTOLARYNGOLOGY, 44(5), 103950. (SCIE) |
| Journal Article | 2023 | Lin, Chung-Wei; Chiang, Ting-Yi; Chen, Wen-Ching; Chiu, Li-Wen; Su, Yung-Chung; Lin, Hsin-Ching; Chang, Chun-Tuan (2023). Is Postextubation Dysphagia Underestimated in the Era of COVID-19? A Systematic Review and Meta-Analysis. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 168(5), 935-943. (SCIE) |
| Journal Article | 2023 | Chiu, Li-Wen; Lin, Chung-Wei; Lin, Pei-Wen; Chai, Han-Tan; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Hsin-Ching (2023). Homocysteine Levels in Severe OSA Patients Before and After TORS-OSA Surgery. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 168(5), 1238-1244. (SCIE) |
| Journal Article | 2023 | Lin, Pei -Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Lin, Meng-Chih; Friedman, Michael; Salapatas, Anna M. (2023). Decreased Peripapillary and Macular Vascular Densities in Patients with Moderate/Severe Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 15(1), 1-12. (SCIE) |
| Journal Article | 2023 | Lee, Hsiao-Ching; Chang, Chun-Tuan; Lee, Jia-Ling; Chang, Chia-Han; Lee, Yu-kang (2023). Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness. INTERNATIONAL JOURNAL OF ADVERTISING, 無(無), 1-32. (SSCI) |
| Journal Article | 2023 | Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-kang; Wang, Tsung-Pin (2023). I Doubt It Works! the negative impacts of anthropomorphizing healthcare products. JOURNAL OF BUSINESS RESEARCH, 164(1), 114008. (SSCI) |
| Journal Article | 2022 | Chun-Tuan Chang, Hsiao-Ching Lee, and Yu-Kang Lee (2022). Are Consumers Moved by a Crying Tree Or a Smiling Forest? Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising. Journal of Advertising Research. (SSCI) |
| Journal Article | 2022 | Chun-Tuan Chang, Yi-Chia Chen, and Chia-Han Chang (2022). Being Alone Deserves More Sympathy? Influences of Victim Number, Cause Acuteness and Individual Differences in Self-Construal on Charitable Advertising Effectiveness. NTU Management Review, 32(2), 85-112. (TSSCI) |
| Journal Article | 2022 | Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee, and Chia-Han Chang (2022). A Close Look at Research on Pursuing the Right Formula for Cause-Related Marketing Advertising. International Journal of Advertising, 42(1), 96-108. (SSCI) |
| Journal Article | 2022 | Yang, Kun-Lin; Lin, Pei-Wen; Chang, Chun-Tuan; Liu, Pi-Hua; Lin, Hsin-Ching; Friedman, Michael; Salapatas, Anna M. (2022). OSA Treatment on Cardio- and Cerebrovascular Comorbidities: A Long-term Nationwide Cohort Study. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 167(3), 600-606. (SCIE) |
| Journal Article | 2022 | Su, Yan-Ye; Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Lin, Chih-Yun; Friedman, Michael; Salapatas, Anna M. (2022). Systematic review and updated meta-analysis of multi-level surgery for patients with OSA. AURIS NASUS LARYNX, 49(3), 421-430. (SCIE) |
| Journal Article | 2022 | Chuang, Yao-Chi; Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Chih-Yun (2022). Effects of TORS-OSA Surgery on Lower Urinary Tract Symptoms, Overactive Bladder Symptoms, and Nocturia in Male Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 14(1), 547-556. (SCIE) |
| Journal Article | 2022 | Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Meng-Chih; Lin, Chih-Yun (2022). Alterations of Ocular Surface and Tear Film in Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 14(1), 277-290. (SCIE) |
| Journal Article | 2022 | Yang, Kun-Lin; Lin, Pei-Wen; Chang, Chun-Tuan; Liu, Pi-Hua; Lin, Hsin-Ching; Friedman, Michael; Salapatas, Anna M. (2022). OSA Treatment on Cardio- and Cerebrovascular Comorbidities: A Long-term Nationwide Cohort Study. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 167(3), 600-606. (SCIE) |
| Journal Article | 2022 | Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; Chang, Chia-Han (2022). A close look at research on pursuing the right formula for cause-related marketing advertising. INTERNATIONAL JOURNAL OF ADVERTISING, 42(1), 96-108. (SSCI) |
| Journal Article | 2021 | Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao (2021). Is Being Cute Helpful or Harmful? How Anthropomorphized Spokes-Characters Affect Consumer Perceptions and Judgement . Journal of Advertising Research, 61(2), 225-244. (SSCI) |
| Journal Article | 2021 | Chun-Tuan Chang, Xing Yu (Marcos) Chu, and I-Ting Tsai (2021). How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention Choosing the Right Mix of Product and Cause Types with Time Duration . Journal of Advertising Research, 61(1), 58-77. (SSCI) |
| Journal Article | 2021 | Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Hui-Wen Chang (2021). How to Use a Spokesperson's Smile Effectively Intensity, Consumer Self-Construal, and Brand Relationship Determine Ad Effectiveness. Journal of Advertising Research, 61(4), 436-455. (SSCI) |
| Journal Article | 2021 | Chun-Tuan Chang, Dickson Tok, Xing Yu (Marcos) Chu, Yu-Kang Lee, Shr-Chi Wang (2021). Does hot lead to not so hot?. European Journal of Marketing , 55(5), 1313-1337. (SSCI) |
| Journal Article | 2021 | Zhao-Hong Cheng, Chun-Tuan Chang, and Li-Chieh Lai (2021). Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation. NTU Management Review, 31(1), 155-187. (TSSCI, 其他期刊) |
| Journal Article | 2021 | Xing-Yu (Marcos) Chu, Chun-Tuan Chang, and Angela Y. Lee. (2021). Values created from Far and Near: Influence of Spatial Distance on Brand Evaluation. Journal of Marketing, 85(6), 162-175. (SSCI) |
| Journal Article | 2020 | Guei-Hua Huang, Chun-Tuan Chang, Anil Bilgihan, and Fevzi Okumus (2020). Helpful or Harmful? A Double-Edged Sword of Emoticons in Online Review Helpfulness. Tourism Management, 81, 1-9. (SSCI) |
| Journal Article | 2020 | Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2020). “How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name”. Association for Consumer Research North American Conference(ACR), 543-544. (SSCI) |
| Journal Article | 2020 | Zhao-Hong Cheng, Chun-Tuan Chang, and Yu-Kang Lee (2020). Linking Hedonic and Utilitarian Shopping Values to Consumer Skepticism and Green Consumption: The Roles of Environment Involvement and Locus of Control . Review of Managerial Science , 14, 61-85. (SSCI) |
| Journal Article | 2020 | Chun-Tuan Chang and Hsin-Yi Wang (2020). The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness . NTU Management Review, 30(1), 1-32. (TSSCI) |
| Journal Article | 2020 | Chun-Tuan Chang and Xing-Yu (Marcos) Chu (2020). The Give and Take of Cause-Related Marketing: Purchasing Cause-Related Products Licenses Consumer Indulgence . Journal of Academy of Marketing Science , 48(2), 203-221. (SSCI) |
| Journal Article | 2019 | Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai (2019). Quick or Committed? Bundling Time Duration, Cause Type and Product Type in Cause-Related Marketing. Journal of Advertising Research. (SSCI) |
| Journal Article | 2018 | Hsiu-Wen Liu and Chun-Tuan Chang (2018). Consumer Choice Behavior in Cause-Related Marketing: Who Cares More?. Journal of Quality, 25(1), 38-53. (EI) |
| Journal Article | 2018 | Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2018). How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People. Social Science Computer Review, 36(1), 36-56. (SSCI) |
| Journal Article | 2018 | Chun-Tuan Chang, Pei-Chi Chen, Xing-Yu (Marcos) Chu, Ming-Tsung Kung, and Yi-Feng Huang (2018). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI) |
| Journal Article | 2018 | Guei-Hua Huang, Nikolaos Korfiatisa, and Chun-Tuan Chang (2018). Mobile Shopping Cart Abandonment: The Roles of Conflicts, Ambivalence and Hesitation. Journal of Business Research, 85(April), 165-174. (SSCI) |
| Journal Article | 2018 | Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee, and Xing-Yu Chu (2018). Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer Differences. International Journal of Advertising, 37(2), 309-336. (SSCI) |
| Journal Article | 2018 | Hsiao-Ching Lee, Chun-Tuan Chang, Zhao-Hong Cheng, and Yen-Ting Chen (2018). Will an Organic Label Always Increase Food Consumption? It Depends on Food Type and Consumer Differences in Health Locus of Control. Food Quality and Preference, 63(Jan.), 88-96. (SCI) |
| Journal Article | 2018 | Hsiao-Ching Lee, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2018). The Spell of Cuteness in Food Consumption? It Depends on Food Type and Consumption Motivation. Food Quality and Preference, 65(April), 110-117. (SCI) |
| Journal Article | 2018 | Lee, HC; Chang, CT; Cheng, ZH; Chen, YT (2018). Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control. Food Quality And Preference, 63, 88-96. (SCI) |
| Journal Article | 2018 | Chang, CT; Wu, YC; Lee, YK; Chu, XY (2018). Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences. International Journal Of Advertising, 37(2), 309-336. (SSCI) |
| Journal Article | 2018 | Chang, CT; Chen, PC; Chu, XY; Kung, MT; Huang, YF (2018). Is cash always king? Bundling product-cause fit and product type in cause-related marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI) |
| Journal Article | 2018 | Huang, GH; Korfiatis, N; Chang, CT (2018). Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation. Journal of Business Research, 85, 165-174. (SSCI) |
| Journal Article | 2018 | Lee, HC; Chang, CT; Chen, YH; Huang, YS (2018). The spell of cuteness in food consumption? It depends on food type and consumption motivation. Food Quality and Preference, 65, 110-117. (SCI) |
| Journal Article | 2017 | Le, YK; Chang, CTN; Chen, PC (2017). What Sells Better in Green Communications: Fear or Hope? It Depends on Whether the Issue Is Global or Local. Journal of Advertising Research, 57(4), 379-396. (SSCI) |
| Journal Article | 2017 | Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2017). Heads-down tribes across four Asian countries: antecedents of smartphone addiction. International Journal of Mobile Communications, 15(4), 414-436. (SSCI) |
| Journal Article | 2017 | Chang, CT; Chen, PC (2017). Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote. International Journal of Advertising, 36(2), 336-355. (SSCI) |
| Journal Article | 2017 | Chun-Tuan Chang, Yu-Kang Lee, and Zhao-Hong Cheng (2017). Baby Face Wins? Examining Election Success Based on Candidate Election Bulletin Via Multilevel Modeling. Asian Journal of Social Psychology, 20(2), 97-112. (SSCI) |
| Journal Article | 2017 | Chang, CT; Lee, YK; Cheng, ZH (2017). Baby face wins? Examining election success based on candidate election bulletin via multilevel modeling. Asian Journal of Social Psychology, 20(2), 97-112. (SSCI) |
| Journal Article | 2016 | Lee, YK; Chang, CT; Cheng, ZH; Lin, Y (2016). Helpful-stressful cycle? Psychological links between type of mobile phone user and stress. Behaviour & Information Technology, 35(35), 75-86. (SSCI) |
| Journal Article | 2016 | Chang, CT; Tung, MH (2016). Intergenerational appeal in advertising: impacts of brand-gender extension and brand history. International Journal of Advertising, 35(35), 345-361. (SSCI) |
| Journal Article | 2016 | Chang, CT; Feng, CC (2016). Bygone eras vs. the good Ol` days: how consumption context and self-construal influence nostalgic appeal selection. International Journal of Advertising, 35(35), 589-615. (SSCI) |
| Journal Article | 2015 | Chang, CT; Chen, CX (2015). Babyface effects: A double-edged sword in healthcare service evaluations. Asian Journal of Social Psychology, 18(18), 325-336. (SSCI) |
| Journal Article | 2015 | Chang, CT; Cheng, ZH (2015). Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing. Journal of Business Ethics, 127(127), 337-350. (SSCI) |
| Journal Article | 2014 | Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2014). The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress. Computers in Human Behavior, 31(31), 373-383. (SSCI) |
| Journal Article | 2013 | Chang, Chun-Tuan; Tseng, Chien-Hun (2013). Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking. International Journal of Advertising, 32(32), 559. (SSCI) |
| Journal Article | 2013 | Yu-Kang Lee, You Lin, Zhao-Hong Cheng, and Chun-Tuan Chang (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. Journal of Behavioral Addictions, 2(2), 22. (其他期刊) |
| Journal Article | 2013 | Chang, Chun-Tuan; Yen, Ching-Ting (2013). Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition. Journal of Advertising , 42(42), 80. (SSCI) |
| Journal Article | 2012 | Chun-Tuan Chan (2012). Are Guilt Appeals a Panacea in Green?Advertising? The Right Formula of Issue Proximity and Environmental Consciousness. International Journal of Advertising, 31(31), 741-771. (SSCI) |
| Journal Article | 2012 | Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Marketing Intelligence & Planning, 30(30), 634-652. (其他期刊) |
| Journal Article | 2012 | Chang, CT (2012). Missing ingredients in cause-related advertising The right formula of execution style and cause framing. International Journal of Advertising, 31(31). (SSCI) |
| Journal Article | 2012 | Yu-Kang Lee and Chun-Tuan Chang (2012). Missing Ingredients in Political Advertising: The Right Formula for Political Sophistication and Candidate Credibility. The Social Science Journal, 48(48), 659-671. (SSCI) |
| Journal Article | 2011 | Chun-Tuan Chang, and Ting-Ting Chen (2011). Guilt appeals in cause-related marketing The subversive roles of product type and donation magnitude. International Journal of Advertising, 30, 587-616. (SSCI) |
| Journal Article | 2011 | Chun-Tuan Chang, and Yu-Kang Lee (2011). The `I` of the Beholder: How Gender Differences and Self-Referencing Influence Charity Advertising. International Journal of Advertising, 30(2), 447-478. () |
| Journal Article | 2011 | Chang, CT; Lee, YK (2011). The ``I`` of the beholder How gender differences and self-referencing influence charity advertising. International Journal Of Advertising, 30, 447-478. (SSCI) |
| Journal Article | 2010 | Yu-Kang Lee, and Chun-Tuan Chang (2010). Framing Public Policy: The Impacts of Political Sophistication and Nature of Public Policy. The Social Science Journal, 47(N/A), 69-89. (SSCI) |
| Journal Article | 2010 | Chun-Tuan Chang, Ting-Ting Chen (2010). Guilt Appeals in Cause-Related Advertising: When Does a Guilt Appeal Backfire?. Advances in Consumer Research. (其他期刊) |
| Journal Article | 2010 | Chang, CT; Lee, YK (2010). Effects of message framing, vividness congruency and statistical framing on responses to charity advertising. International Journal of Advertising, 195-220. (SSCI) |
| Journal Article | 2009 | Chun-Tuan Chang, Yu-Kang Lee, Kuang-Hao Chen (2009). The “I” of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising. Advances in Consumer Research. (其他期刊) |
| Journal Article | 2009 | Chun-Tuan Chang, Ting-Ting Chen (2009). Consumer Response to Harmful Products with Cause-Related Marketing: Influences of Product-Cause Fit and Product Type. Advances in Consumer Research. (其他期刊) |
| Journal Article | 2009 | Chang, CT; Lee, YK (2009). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1. Journal of Applied Social Psychology, 2910-2935. (SSCI) |
| Journal Article | 2008 | Chun-Tuan Chang and Yu-Kang Lee (2008). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal. Journal of Applied Social Psychology. (SSCI) |
| Journal Article | 2008 | Chun-Tuan Chang and Yu-Kang Lee (2008). All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing. Advances in Consumer Research. (其他期刊) |
| Journal Article | 2008 | Lee, YK; Chang, CT (2008). A SOCIAL LANDSLIDE: SOCIAL INEQUALITIES OF LOTTERY ADVERTISING IN TAIWAN. Social Behavior and Personality, 1423-1437. (SSCI) |
| Journal Article | 2008 | Yu-Kang Lee and Chun-Tuan Chang (2008). Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors. International Journal of Educational Advancement, 8(1). (其他期刊) |
| Journal Article | 2008 | Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior. PSYCHOLOGY & MARKETING, 25, 1089-1110. (SSCI) |
| Journal Article | 2008 | Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior. PSYCHOLOGY & MARKETING. (其他期刊) |
| Journal Article | 2008 | Chun-Tuan Chang and Yu-Kang Lee (2008). The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing. Advances in Consumer Research. (其他期刊) |
| Journal Article | 2008 | Lee, YK; Chang, CT (2008). A Social Landslide: Social Inequalities of Lottery Advertising in Taiwan. Social Behavior and Personality. (SSCI) |
| Journal Article | 2007 | Yu-Kang Lee and Chun-Tuan Chang (2007). Who Gives What to Charity? Characteristics Affecting Donation Behavior. Social Behavior and Personality, 35, 1173-1180. (SSCI) |
| Journal Article | 2007 | Chun-Tuan Chang (2007). Interactive Effects of Message Framing, Product Perceived Risk, and Mood — The Case of Travel Healthcare Product Advertising. Journal of Advertising Research, 47, 51-65. (SSCI) |
| Journal Article | 2007 | Chun-Tuan Chang (2007). Health-Care Product Advertising: The Influences of Message Framing and Perceived Product Characteristics. Psychology & Marketing, 24, 143-169. (SSCI) |
| Journal Article | 2007 | Chun-Tuan Chang, and Yu-Kang Lee (2007). All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision,”. European Advances in Consumer Research, 8. (其他期刊) |
| Journal Article | 2006 | Chun-Tuan Chang (2006). “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements”, in Cornelia Pechmann and Linda L. Price (Eds.). Advances in Consumer Research, 33, 104-112. (其他期刊) |
| Journal Article | 2006 | Chun-Tuan Chang, and Yu-Kang Lee (2006). “The Moderators of Vividness Effects and Statistical Formats on Framing-Message Effectiveness Relationship” in Karin M. Ekström and Helene Brembeck (Eds.). European Advances in Consumer Research , 7, 388-389. (其他期刊) |
| Journal Article | 2005 | Yu-Kang Lee, and Chun-Tuan Chang (2005). Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan. Modern Asian Studies, 39(1), 133-153. (SSCI) |
| Journal Article | 2005 | Chun-Tuan Chang (2005). Advertising Healthcare Products. Annals of Tourism Research, 32(3), 808-811. (SSCI) |
| Journal Article | 2004 | Chun-Tuan Chang (2004). Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making. Consumer Interest Annual, 55, 106-107. (其他期刊) |
| Journal Article | 2003 | Chun-Tuan Chang (2003). “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products” in Darach Turley and Stephen Brown (Eds.). European Advances in Consumer Research, 6, 217-224. (其他期刊) |
| Conference Paper | 2024 | Chun-Tuan Chang, Zhao-Hong Cheng, Hsiao-Ching Lee, Chia-Han Chang, Sam Lee and Shin-Yi Su (2024). More Employee Endorsers, More Persuasive? Cue of Employee Endorser Quantity, Smile Intensity and Photo Style Affect Service Advertising Persuasion. Competitive Paper Session, presented at 2024 American Marketing Association Winter Academic Conference (AMA), United States. |
| Conference Paper | 2024 | Chun-Tuan Chang, Hsiao-Ching Lee, Chao-Min Chiu, Chiung-Hui Huang and Chih-Ting Huang (2024). “You” are Watching at Me: Impacts of Service Anthropomorphism and Self-Construal on Consumer Self-Regulation. Competitive Paper Session, presented at 2024 American Marketing Association Winter Academic Conference (AMA), United States. |
| Conference Paper | 2024 | Chun-Tuan Chang, Hsiao-Ching Lee, Szu-Ling Chen, Chia-Han Chang, Yu-Kang Lee and Wing-Yu Ho (2024). Some Sweets Keep Diseases Away? Disease Cues Enhance Consumption of Sweets. Competitive Paper Session, presented at 2024 American Marketing Association Winter Academic Conference (AMA), United States. |
| Conference Paper | 2023 | Chang, Chun-Tuan, Zhao-Hong Cheng, Chia-Han Chang, and Yu-Kang Lee (2023). I Just Want Something New! Social Exclusion Enhances Consumers’ Novelty-Seeking. Competitive Paper Session, paper presented at 2023 Association for Consumer Research Conference (ACR), United States. |
| Conference Paper | 2022 | Lee, Hsiao-Ching, Chun-Tuan Chang, Chia-Han Chang, Bo-Yun Jian, and Chan-Shen Chi (2022). When I Feel How a Turtle Feels: Switching Perspectives Enhances Consumer Ethical Behavior. Competitive Paper Session, paper presented at 2022 Association for Consumer Research Conference (ACR), Denver, United States. |
| Conference Paper | 2021 | Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2021). Could You Smile Less?’ How Smile Intensity, Consumer Self-Construal and Relationship Norm Determine Advertising Effectiveness. Journal of Advertising Research. Association for Consumer Research North American Conference (ACR), Visual Conference, . |
| Conference Paper | 2021 | Lee, Hsiao-Ching, Chun-Tuan Chang, Chia-Han Chang, and Jia-Ling Li (2021). A Group of Crying Victims Deserve More Money? Effects of Victim Image, Facial Expression and Victim Identifiability in Charity Advertising. Working Paper Session, paper presented at 2020 Association for Consumer Research Conference (ACR),, . |
| Conference Paper | 2020 | Chang, Chun-Tuan, Hsiao-Ching Lee, Yi-Jing Chen, and Chia-Han Chang (2020). “Give a “Hand” ! How Giver / Receiver Hand Image Affects Consumer Charitable Behavior, Consumption Context and Consumer Differences in Implicit Self-Theories. Competitive Paper Session, paper presented at 2020 Association for Consumer Research Conference (ACR), France. |
| Conference Paper | 2020 | Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2020). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2020Association for Consumer Research North American Conference(ACR), . |
| Conference Paper | 2019 | Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Tsung-Pin Wang, and You Lin (2019). When “Human-like” Becomes “Humans Don't Like It”: The Impact of Regulatory Focus and Health Locus of Control on Evaluations of Anthropomorphized Healthcare Products. 2019 Winter American Marketing Association Conference (AMA), . |
| Conference Paper | 2019 | Chu, Xing-Yu (Marcos), Chun-Tuan Chang, and Dickson Tok (2019). Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation. 2019 Academy of Marketing Science Annual Conference (AMS), . |
| Conference Paper | 2019 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kong (2019). Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Academy of Marketing Science Annual Conference (AMS), . |
| Conference Paper | 2019 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kung (2019). Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Society for Consumer Psychology Conference (SCP), . |
| Conference Paper | 2019 | Tok, Dickson and Chun-Tuan Chang (2019). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2019 Academy of Marketing Science Annual Conference (AMS), . |
| Conference Paper | 2018 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), United States. |
| Conference Paper | 2018 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), Japan. |
| Conference Paper | 2018 | Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Kang Lee, Hui-Wen Chang, and Guei-hua Huang (2018). Million Dollar Smile?’ Advertising Effects of a Model’s Smile Intensity Depend on Relationship Norm and Consumer Self-Construal. 2018 Association for Consumer Research North American Conference (ACR), United States. |
| Conference Paper | 2018 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), 美國. |
| Conference Paper | 2018 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), 日本. |
| Conference Paper | 2017 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Hsin-Yi Wang, and Dickson Tok (2017). Does Bigger Equal Better? How Product-Model Size Ratio and Brand’s Social Role Impact Ad Effectiveness. 2017 Association for Consumer Research North American Conference (ACR), United States. |
| Conference Paper | 2017 | Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Shr-Chi Wang, and Dickson Tok (2017). Can Sexy Images Drag You Down? How Gender and Self-construal Impact Subsequent Indulgent Consumption. 2017 Association for Consumer Research North American Conference (ACR, United States. |
| Conference Paper | 2017 | Chu, Xing-Yu and Chun-Tuan Chang (2017). It’s Better Over There”- How Spatial Distance Affects Consumers’ Product Evaluation. Summer American Marketing Association Conference, United States. |
| Conference Paper | 2017 | Chang Chun-Tuan, Xing-Yu Chu, and Hsin-yi Wang (2017). Is Bigger Always Better? The Impacts of Product-Model Size Ratio and Brand Social Role on Advertising Effectiveness,. 2017 Summer American Marketing Association Conference, United States. |
| Conference Paper | 2017 | Chang Chun-Tuan, Xing-Yu Chu, and Shih-Ting Kao (2017). The Right Formula of Ad Language and Relationship Norm for a Cute Spokes-Character. 2017 Summer American Marketing Association Conference, United States. |
| Conference Paper | 2017 | Chu, Xing-Yu and Chun-Tuan Chang (2017). Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-interest, Self-indulgence or Less Helping Behavior. 2017 Academy of Marketing Science Annual Conference, United States. |
| Conference Paper | 2017 | Chu, Xing-Yu, Chun-Tuan Chang, and Shr-Chi Wang (2017). Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-construal. 2017 Academy of Marketing Science Annual Conference (AMS), United States. |
| Conference Paper | 2017 | Lee, Hsiao-Ching, Xing-Yu Chu, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2017). The Spell of Cuteness in Food Communication? It Depends on Consumption Motivation, Food Type and Incidental Affect. 2017 Academy of Marketing Science Annual Conference (AMS), United States. |
| Conference Paper | 2017 | Chu, Xing-Yu, Chun-Tuan Chang, and Ming-Tsung Kung (2017). Does Distance Make It Beautiful? Spatial Distance and Consumers’ Product Evaluations. 39th Annual ISMS Marketing Science Conference, United States. |
| Conference Paper | 2017 | Chang, Chun-Tuan, Xing-Yu Chu, Hsin-Yi Wang, and Ming-Tsung Kung (2017). Is Bigger Always Better the Impacts of Product-model Size Ratio and Brand Social Role on Advertising Effectiveness. 39th Annual ISMS Marketing Science Conference, United States. |
| Conference Paper | 2017 | Chang, Chun-Tuan, Xing-Yu Chu, Pei-Chi Chen, and Yi-Feng Huang (2017). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. 2017 Winter American Marketing Association Conference (AMA), United States. |
| Conference Paper | 2017 | Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Hsuan Chen, Yu-Shian Huang, and Xing-Yu Chu (2017). “Eat Me, Eat Me Not: Cute Food and the Consumer Disposition. 2017 Winter American Marketing Association Conference (AMA), United States. |
| Conference Paper | 2016 | Lee, Yu-Kang, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. 2016 International Conference on Internet Studies (NETs 2016), 日本. |
| Conference Paper | 2016 | Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. 2016 Academy of Marketing Science Annual Conference, 美國. |
| Conference Paper | 2016 | Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators' Conference 2016 Proceedings, 美國. |
| Conference Paper | 2016 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. International Conference on Internet Studies (NETs 2016), Japan. |
| Conference Paper | 2016 | Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. Academy of Marketing Science Annual Conference, United States. |
| Conference Paper | 2016 | Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators` Conference 2016 Proceedings, United States. |
| Conference Paper | 2015 | Chen, Pei-Chi and Chang, Chun-Tuan (2015). Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong. |
| Conference Paper | 2015 | Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2015). Mediating Roles of Control Self-Efficacy and Social Interaction Anxiety Between Materialism and Smartphone Addiction: Opening the Black Box in US and China. 2015 Annual Symposium on Management and Social Sciences (ASMSS), Osaka, Japan, Japan. |
| Conference Paper | 2015 | hen, Pei-Chi, and Chang, Chun-Tuan (2015). Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong. |
| Conference Paper | 2015 | Chang, Chun-Tuan, Chu, Xing-Yu, Cheng, Zhao-Hong, and Tok, Dickson (2015). Can Buying a Product with a Cause Make Us Better People? Licensing Effect after Purchasing a Product with a Cause. Conference of Association of Consumer Research, New Orleans, USA, United States. |
| Conference Paper | 2014 | Chang, Chun-Tuan and Pei-Chi Chen (2014). An Eye on Cause-RelatedMarketing Ads: Using Eye-Tracking to Investigate the Effects ofExecution Style and Product Type,. 20144American Marketing Association Winter Marketing Educators Conference, United States. |
| Conference Paper | 2013 | Lee, Yu-Kang, Lin, You, Cheng, Zhao-Hong, and Chang, Chun-Tuan (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. 1st International Conference on Behavioral Addictions, Budapest, Hungary, Hungary. |
| Conference Paper | 2013 | Chang, Chun-Tuan, Ching-Chiao Feng, Pei-Chi Chen (2013). All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal. Conference of European Association of Consumer Research, Barcelona, Spain, Spain. |
| Conference Paper | 2012 | Chang, Chun-Tuan, Yu, Ya-Ting and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. MN : Association for Consumer Research, Canada. |
| Conference Paper | 2012 | Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Conference of EuropeanAssociation of Consumer Research, UK. |
| Conference Paper | 2012 | Chang, Chun-Tuan, Yu, Ya-Ting, and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. Association of Consumer Research, Canada. |
| Conference Paper | 2011 | Chang, Chun-Tuan, Yen, Ching-Ting, and Chen, Ting-Ting (2011). All Metaphors in Advertising Are Not Created Equal: Influences of Product Type and Need for Cognition. paper presented in Conference of Association of Consumer Research, St. Louis, US, United States. |
| Conference Paper | 2011 | Chang, Chun-Tuan, Lee, Yu-Kang, and Chen, Ting-Ting (2011). Product or Cause? The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising. Conference of Association of Consumer Research, United States. |
| Conference Paper | 2010 | Chang, Chun-Tuan, Liu, Hsiu-Wen, and Chen, Ting-Ting (2010). Is Product-Cause Fit a Panacea in Cause-Related Marketing? Impacts of Type of Fit, Product Type, and Donation Magnitude. Conference of European Association of Consumer Research, UK. |
| Conference Paper | 2010 | Chang, Chun-Tuan, Lee, Yu-Kang Lee, Wu, Shan-Min, and Chen, Ting-Ting (2010). Are Guilt Appeals Good in Green Marketing? The Moderating Roles of Issue Proximity and Environmental Involvement. Conference of European Association of Consumer Research, UK. |
| Conference Paper | 2010 | Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. Conference of Association of Consumer Research, United States. |
| Conference Paper | 2010 | Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. North American Conference, United States. |
| Conference Paper | 2009 | Chang, Chun-Tuan and Chen, Ting-Ting (2009). Guilt Appeals in Cause-Related Advertising: What Are Their Effects?. Conference of Association of Consumer Research, United States. |
| Conference Paper | 2009 | Chang, Chun-Tuan, and Chen, Kuang-Hao (2009). Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion. International Conference on Business and Information, Malaysia. |
| Conference Paper | 2009 | Chang, Chun-Tuan, and Wu, Shan-Min (2009). Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity. International Conference on Business and Information, Malaysia. |
| Conference Paper | 2009 | Chang, Chun-Tuan and Chen, Ting-Ting (2009). Do Priming and Product Involvement Matter in Blog Product Placement?. International Applied Business Research (IABR) Conference, United States. |
| Year | Title |
|---|---|
| 2024 | 天災人禍我愛「擬」：集體創傷線索對於擬人化產品偏好的影響. 國科會 (NSTC 113-2410-H-110) |
| 2022 | 「疫」起來發牢騷：疾病線索如何影響消費者抱怨與負面口碑行為. Ministry of Science and Techonology (111-2410-H-110-029-MY3) |
| 2021 | 女人我最大! 生理期對於女性消費行為的影響. Ministry of Science and Techonology (110-2410-H-110-029-MY3) |
| 2020 | Give Me New Coke! Effects of Social Exclusion on Novelty-Seeking Consumption. Ministry of Science and Techonology (109-2410-H-110-038-MY2) |
| 2019 | Will Distance Bring People Closer? Impacts of Hand Distance on Charity Advertising Depend on Construal Level. MOST (108-2410-H-110-057-MY2) |
| 2018 | Is Bigger Always Better? The Impacts of Product-Model Size Ratio, Brand Type, Relationship Norm, and Consumer Individual Differences in Power Distance Belief on Advertising Effectiveness. Ministry of Science and Technology (107-2410-H-110-029-) |
| 2017 | 長期照護產業之機構中的員工長相對其工作績效表現之影響. 聖威國際企業有限公司 (N106133) |
| 2016 | Exposures to Bikinis Lead to Indulgent Consumption: It Depends on How You Present and Who Sees the Sexual Stimuli. Ministry of Science and Technology (105-2410-H-110-027-MY2) |
| 2016 | Does a Sad Face to Gain Sympathy Work in Advertising for Cause-Related Marketing? Full-Factorial Design, Eye-Tracking Experiments, and Model Testing. Ministry of Science and Technology (105-2410-H-110-032-MY2) |
| 2016 | Light E-Vehicle Project in the Southeast Asian Market. Naroller Electionics (N105029) |
| 2015 | Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3) |
| 2015 | Is Cuteness Angel or Devil? Influences of Product Cuteness With Anthropomorphism on Consumer Altruism. Ministry of Science and Technology (104-2628-H-110-003-) |
| 2015 | Transportation Research and Development. Institute of Transportation, MOTC (104064.2) |
| 2014 | Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3) |
| 2014 | Can Buying a Product with a Cause Make Us Better People? Impacts of Licensing Effects after Purchasing a Product with a Cause. Ministry of Science and Technology (103-2628-H-110-001-) |
| 2014 | Project Guidance for Taiwan Excellent Award. Hanmin Technology Corporation Limited (N103092) |
| 2012 | 善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證. MOST (NSC100-2628-H-110-005-MY2) |
| 2012 | Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3) |
| 2011 | Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3) |
| 2011 | 明安國際企業轉型與全球佈局策略. 明安國際企業股份有限公司 |
| 2011 | Enterprise Transformation and Global Strategies for Advanced International Multitech CO., LTD.. Advanced International Multitech CO., LTD. (N100026) |
| 2009 | Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3) |
| 2008 | Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3) |
| 2007 | Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3) |
| 1970 | Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3) |
| Year | Semester | Required / Selected | Department | Course Code | Course |
|---|---|---|---|---|---|
| 112 | 2 | Selected | 企企管碩 | BM504 | MARKETING MANAGEMENT AND RESEARCH |
| 112 | 2 | Selected | Department of Business Management | BM714 | EXPERIMENTAL DESIGN AND DATA ANALYSIS |
| 112 | 1 | Selected | Department of Business Management | BM341 | INTEGRATED MARKETING COMMUNICATION |
| 112 | 1 | Selected | Department of Business Management | BM736 | CONSUMER BEHAVIOR |
| 111 | 2 | Selected | 企企管碩 | BM504 | MARKETING MANAGEMENT AND RESEARCH |
| 111 | 2 | Selected | Department of Business Management | BM714 | EXPERIMENTAL DESIGN AND DATA ANALYSIS |
| 111 | 1 | Required | EMBA | EMBA927 | STRATEGIC MARKETING MANAGEMENT |
| 111 | 1 | Selected | Department of Business Management | BM736 | CONSUMER BEHAVIOR |
| 111 | 1 | Selected | Department of Business Management | BM341 | INTEGRATED MARKETING COMMUNICATION |
| 111 | 1 | Required | EMBA | EMBA981B | STRATEGIC MARKETING MANAGEMENT |
| 110 | 2 | Selected | Department of Business Management | BM714 | EXPERIMENTAL DESIGN AND DATA ANALYSIS |
| 110 | 2 | Selected | Department of Business Management | BM504 | MARKETING MANAGEMENT AND RESEARCH |
| 110 | 1 | Required | EMBA | EMBA981B | STRATEGIC MARKETING MANAGEMENT |
| 110 | 1 | Required | EMBA | EMBA927 | STRATEGIC MARKETING MANAGEMENT |
| 110 | 1 | Selected | Department of Business Management | BM341 | INTEGRATED MARKETING COMMUNICATION |
| 110 | 1 | Selected | Department of Business Management | BM736 | CONSUMER BEHAVIOR |
| Year | Title | Awarding Organization |
|---|---|---|
| 2024 | 國科會傑出獎 | 國科會 |
| 2022 | 校研究績優教師 | 國立中山大學 |
| 2022 | 玉山學術獎 | 玉山銀行 |
| 2022 | 指導企管系許庭萱同學獲得崇越論文優等 | 台灣管理學會 |
| 2021 | 校研究績優教師 | 國立中山大學 |
| 2020 | 校研究績優教師 | 國立中山大學 |
| 2019 | Misumi Award for Best Articles Published in the Asian Journal of Social Psychology | Asian Association of Social Psychology |
| 2019 | Distinguished Professor | National Sun Yat-sen University |
| 2019 | 校研究績優教師 | 國立中山大學 |
| 2018 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2017 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2017 | The Top 100 Research-Active Scholars in Asia | Asia Marketing Journal |
| 2016 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2015 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2014 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2013 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2012 | Distinguished New Faculty Awards | National Sun Yat-sen University |
| 2012 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2011 | University New Scholar Award | National Sun Yat-sen University |
| 2011 | University Research Outstanding Teacher | National Sun Yat-sen University |
| Period | Activity | Description | Role |
|---|---|---|---|
| 2007-01-01 ~ 2021-01-08 | 聯合勸募 | 審查 | 審查委員 |
| 2007-01-01 ~ 2024-07-31 | 聯合勸募 | 聯合勸募 | 審查 |
| 2021-01-01 ~ 2024-07-31 | 民生醫院審查 | 審查 | 審查專員 |