photo
Name Chun-Tuan (Debbie) Chang
Title Professor
Research Interests Consumer Behavior, Advertising, Marketing Management, Experimental Design,
Office 4059
Phone 4627
Email ctchang@faculty.nsysu.edu.tw


Education 2004, Ph.D., Department of Business Studies, University of Edinburgh
2002, Ph.D., Master of Business Administration, University of Houston
1999, Master, Master of Business Administration, University of Illinois at Chicago
1998, Bachelor, Bachelor of Finance, National Taiwan University
Experience 2012-08-01 ~ , National Sun Yat-sen University, Professor, Department of Business Management
2009-02-01 ~ 2012-07-31, National Sun Yat-sen University, Associate Professor, Department of Business Management
2007-08-01 ~ 2009-01-31, National Sun Yat-sen University, Assistant Professor, Department of Business Management
2004-08-01 ~ 2007-07-31, National University of Kaohsiung, Assistant Professor, Institute of Economics and Management
2000-02-01 ~ 2004-07-31, Kaohsiung Medical University Hospital, Research Assistant, Dental Department
Administrative Positions
2019-02-01 ~ , 口腔衛生學系, 合聘教授
2017-08-01 ~ 2020-07-31, Department of Business Management, Chair
Academic Services 2022-04-19 ~ 2022-04-19, 長庚大學企管系, 演講
2022-02-01 ~ , 中山管理評論行銷領域, 主編
2022-01-01 ~ , 國科會管理二學門, 複審委員
2021-01-01 ~ , Journal of Retailing and Consumer Studies, 審查委員
2019-05-01 ~ 2019-05-01, Department of Management Science, National Chiao Tung University, Speech Speaker
2019-01-01 ~ , Journal of Business Research, Reviewer
2018-10-01 ~ , Sustainable Consumption Conference, Editor
2018-10-01 ~ , Sustainable Consumption Conference, Reviewer
2018-01-01 ~ , Journal of Academy of Marketing Science, International Reviewer
2018-01-01 ~ , Journal of Advertising, International Reviewer
2018-01-01 ~ , Journal of Consumer Behavior, International Reviewer
2018-01-01 ~ , Nonprofit and Voluntary Sector Quarterly, International Reviewer
2018-01-01 ~ , Computers in Human Behavior, International Reviewer
2018-01-01 ~ , Behaviour & Information Technology, International Reviewer
2018-01-01 ~ 2019-01-31, 科技部成果發表會, 與談人/主持人
2008-03-17 ~ 2008-04-05, National Science Council, Reviewer
2007-10-25 ~ 2007-10-25, National Changhua University of Education , Speech Speaker
2007-08-01 ~ 2007-12-31, Pan-Pacific Management Review, Reviewer
2007-08-01 ~ , United Way of Taiwan (UWT), Review Committee
2007-08-01 ~ 2007-12-31, Management Review , Reviewer
2007-04-15 ~ 2008-05-15, Asia Pacific Management Review , Reviewer
2007-03-01 ~ 2007-03-31, European Advances in Consumer Research, Reviewer
2007-03-01 ~ 2007-07-31, Sun Yat-sen Management Review , Reviewer
Category Year Title
Journal Article 2022 Chun-Tuan Chang, Hsiao-Ching Lee, and Yu-Kang Lee (2022). Are Consumers Moved by a Crying Tree Or a Smiling Forest? Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising. Journal of Advertising Research. (SSCI)
Journal Article 2022 Yang, Kun-Lin; Lin, Pei-Wen; Chang, Chun-Tuan; Liu, Pi-Hua; Lin, Hsin-Ching; Friedman, Michael; Salapatas, Anna M. (2022). OSA Treatment on Cardio- and Cerebrovascular Comorbidities: A Long-term Nationwide Cohort Study. OTOLARYNGOLOGY-HEAD AND NECK SURGERY, 167(3), 600-606. (SCIE)
Journal Article 2022 Su, Yan-Ye; Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Lin, Chih-Yun; Friedman, Michael; Salapatas, Anna M. (2022). Systematic review and updated meta-analysis of multi-level surgery for patients with OSA. AURIS NASUS LARYNX, 49(3), 421-430. (SCIE)
Journal Article 2022 Chuang, Yao-Chi; Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Chih-Yun (2022). Effects of TORS-OSA Surgery on Lower Urinary Tract Symptoms, Overactive Bladder Symptoms, and Nocturia in Male Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 14(1), 547-556. (SCIE)
Journal Article 2022 Lin, Pei-Wen; Lin, Hsin-Ching; Chang, Chun-Tuan; Friedman, Michael; Salapatas, Anna M.; Lin, Meng-Chih; Lin, Chih-Yun (2022). Alterations of Ocular Surface and Tear Film in Patients with Obstructive Sleep Apnea/Hypopnea Syndrome. NATURE AND SCIENCE OF SLEEP, 14(1), 277-290. (SCIE)
Journal Article 2022 Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; Chang, Chia-Han (2022). A close look at research on pursuing the right formula for cause-related marketing advertising. INTERNATIONAL JOURNAL OF ADVERTISING, 42(1), 96-108. (SSCI)
Journal Article 2021 Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao (2021). Is Being Cute Helpful or Harmful? How Anthropomorphized Spokes-Characters Affect Consumer Perceptions and Judgement . Journal of Advertising Research, 61(2), 225-244. (SSCI)
Journal Article 2021 Chun-Tuan Chang, Xing Yu (Marcos) Chu, and I-Ting Tsai (2021). How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention Choosing the Right Mix of Product and Cause Types with Time Duration . Journal of Advertising Research, 61(1), 58-77. (SSCI)
Journal Article 2021 Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, and Hui-Wen Chang (2021). How to Use a Spokesperson's Smile Effectively Intensity, Consumer Self-Construal, and Brand Relationship Determine Ad Effectiveness. Journal of Advertising Research, 61(4), 436-455. (SSCI)
Journal Article 2021 Chun-Tuan Chang, Dickson Tok, Xing Yu (Marcos) Chu, Yu-Kang Lee, Shr-Chi Wang (2021). Does hot lead to not so hot?. European Journal of Marketing , 55(5), 1313-1337. (SSCI)
Journal Article 2021 Zhao-Hong Cheng, Chun-Tuan Chang, and Li-Chieh Lai (2021). Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation. NTU Management Review, 31(1), 155-187. (TSSCI, 其他期刊)
Journal Article 2021 Xing-Yu (Marcos) Chu, Chun-Tuan Chang, and Angela Y. Lee. (2021). Values created from Far and Near: Influence of Spatial Distance on Brand Evaluation. Journal of Marketing, 85(6), 162-175. (SSCI)
Journal Article 2020 Guei-Hua Huang, Chun-Tuan Chang, Anil Bilgihan, and Fevzi Okumus (2020). Helpful or Harmful? A Double-Edged Sword of Emoticons in Online Review Helpfulness. Tourism Management, 81, 1-9. (SSCI)
Journal Article 2020 Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2020). “How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name”. Association for Consumer Research North American Conference(ACR), 543-544. (SSCI)
Journal Article 2020 Zhao-Hong Cheng, Chun-Tuan Chang, and Yu-Kang Lee (2020). Linking Hedonic and Utilitarian Shopping Values to Consumer Skepticism and Green Consumption: The Roles of Environment Involvement and Locus of Control . Review of Managerial Science , 14, 61-85. (SSCI)
Journal Article 2020 Chun-Tuan Chang and Hsin-Yi Wang (2020). The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness . NTU Management Review, 30(1), 1-32. (TSSCI)
Journal Article 2020 Chun-Tuan Chang and Xing-Yu (Marcos) Chu (2020). The Give and Take of Cause-Related Marketing: Purchasing Cause-Related Products Licenses Consumer Indulgence . Journal of Academy of Marketing Science , 48(2), 203-221. (SSCI)
Journal Article 2019 Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and I-Ting Tsai (2019). Quick or Committed? Bundling Time Duration, Cause Type and Product Type in Cause-Related Marketing. Journal of Advertising Research. (SSCI)
Journal Article 2018 Hsiu-Wen Liu and Chun-Tuan Chang (2018). Consumer Choice Behavior in Cause-Related Marketing: Who Cares More?. Journal of Quality, 25(1), 38-53. (EI)
Journal Article 2018 Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2018). How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People. Social Science Computer Review, 36(1), 36-56. (SSCI)
Journal Article 2018 Chun-Tuan Chang, Pei-Chi Chen, Xing-Yu (Marcos) Chu, Ming-Tsung Kung, and Yi-Feng Huang (2018). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI)
Journal Article 2018 Guei-Hua Huang, Nikolaos Korfiatisa, and Chun-Tuan Chang (2018). Mobile Shopping Cart Abandonment: The Roles of Conflicts, Ambivalence and Hesitation. Journal of Business Research, 85(April), 165-174. (SSCI)
Journal Article 2018 Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee, and Xing-Yu Chu (2018). Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer Differences. International Journal of Advertising, 37(2), 309-336. (SSCI)
Journal Article 2018 Hsiao-Ching Lee, Chun-Tuan Chang, Zhao-Hong Cheng, and Yen-Ting Chen (2018). Will an Organic Label Always Increase Food Consumption? It Depends on Food Type and Consumer Differences in Health Locus of Control. Food Quality and Preference, 63(Jan.), 88-96. (SCI)
Journal Article 2018 Hsiao-Ching Lee, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2018). The Spell of Cuteness in Food Consumption? It Depends on Food Type and Consumption Motivation. Food Quality and Preference, 65(April), 110-117. (SCI)
Journal Article 2018 Lee, HC; Chang, CT; Cheng, ZH; Chen, YT (2018). Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control. Food Quality And Preference, 63, 88-96. (SCI)
Journal Article 2018 Chang, CT; Wu, YC; Lee, YK; Chu, XY (2018). Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences. International Journal Of Advertising, 37(2), 309-336. (SSCI)
Journal Article 2018 Chang, CT; Chen, PC; Chu, XY; Kung, MT; Huang, YF (2018). Is cash always king? Bundling product-cause fit and product type in cause-related marketing. Psychology & Marketing, 35(12), 990-1009. (SSCI)
Journal Article 2018 Huang, GH; Korfiatis, N; Chang, CT (2018). Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation. Journal of Business Research, 85, 165-174. (SSCI)
Journal Article 2018 Lee, HC; Chang, CT; Chen, YH; Huang, YS (2018). The spell of cuteness in food consumption? It depends on food type and consumption motivation. Food Quality and Preference, 65, 110-117. (SCI)
Journal Article 2017 Le, YK; Chang, CTN; Chen, PC (2017). What Sells Better in Green Communications: Fear or Hope? It Depends on Whether the Issue Is Global or Local. Journal of Advertising Research, 57(4), 379-396. (SSCI)
Journal Article 2017 Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2017). Heads-down tribes across four Asian countries: antecedents of smartphone addiction. International Journal of Mobile Communications, 15(4), 414-436. (SSCI)
Journal Article 2017 Chang, CT; Chen, PC (2017). Cause-related marketing ads in the eye tracker: it depends on how you present, who sees the ad, and what you promote. International Journal of Advertising, 36(2), 336-355. (SSCI)
Journal Article 2017 Chun-Tuan Chang, Yu-Kang Lee, and Zhao-Hong Cheng (2017). Baby Face Wins? Examining Election Success Based on Candidate Election Bulletin Via Multilevel Modeling. Asian Journal of Social Psychology, 20(2), 97-112. (SSCI)
Journal Article 2017 Chang, CT; Lee, YK; Cheng, ZH (2017). Baby face wins? Examining election success based on candidate election bulletin via multilevel modeling. Asian Journal of Social Psychology, 20(2), 97-112. (SSCI)
Journal Article 2016 Lee, YK; Chang, CT; Cheng, ZH; Lin, Y (2016). Helpful-stressful cycle? Psychological links between type of mobile phone user and stress. Behaviour & Information Technology, 35(35), 75-86. (SSCI)
Journal Article 2016 Chang, CT; Tung, MH (2016). Intergenerational appeal in advertising: impacts of brand-gender extension and brand history. International Journal of Advertising, 35(35), 345-361. (SSCI)
Journal Article 2016 Chang, CT; Feng, CC (2016). Bygone eras vs. the good Ol` days: how consumption context and self-construal influence nostalgic appeal selection. International Journal of Advertising, 35(35), 589-615. (SSCI)
Journal Article 2015 Chang, CT; Chen, CX (2015). Babyface effects: A double-edged sword in healthcare service evaluations. Asian Journal of Social Psychology, 18(18), 325-336. (SSCI)
Journal Article 2015 Chang, CT; Cheng, ZH (2015). Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing. Journal of Business Ethics, 127(127), 337-350. (SSCI)
Journal Article 2014 Lee, YK; Chang, CT; Lin, Y; Cheng, ZH (2014). The dark side of smartphone usage: Psychological traits, compulsive behavior and technostress. Computers in Human Behavior, 31(31), 373-383. (SSCI)
Journal Article 2013 Chang, Chun-Tuan; Tseng, Chien-Hun (2013). Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking. International Journal of Advertising, 32(32), 559. (SSCI)
Journal Article 2013 Yu-Kang Lee, You Lin, Zhao-Hong Cheng, and Chun-Tuan Chang (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. Journal of Behavioral Addictions, 2(2), 22. (其他期刊)
Journal Article 2013 Chang, Chun-Tuan; Yen, Ching-Ting (2013). Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition. Journal of Advertising , 42(42), 80. (SSCI)
Journal Article 2012 Chun-Tuan Chan (2012). Are Guilt Appeals a Panacea in Green?Advertising? The Right Formula of Issue Proximity and Environmental Consciousness. International Journal of Advertising, 31(31), 741-771. (SSCI)
Journal Article 2012 Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Marketing Intelligence & Planning, 30(30), 634-652. (其他期刊)
Journal Article 2012 Chang, CT (2012). Missing ingredients in cause-related advertising The right formula of execution style and cause framing. International Journal of Advertising, 31(31). (SSCI)
Journal Article 2012 Yu-Kang Lee and Chun-Tuan Chang (2012). Missing Ingredients in Political Advertising: The Right Formula for Political Sophistication and Candidate Credibility. The Social Science Journal, 48(48), 659-671. (SSCI)
Journal Article 2011 Chun-Tuan Chang, and Ting-Ting Chen (2011). Guilt appeals in cause-related marketing The subversive roles of product type and donation magnitude. International Journal of Advertising, 30, 587-616. (SSCI)
Journal Article 2011 Chun-Tuan Chang, and Yu-Kang Lee (2011). The `I` of the Beholder: How Gender Differences and Self-Referencing Influence Charity Advertising. International Journal of Advertising, 30(2), 447-478. ()
Journal Article 2011 Chang, CT; Lee, YK (2011). The ``I`` of the beholder How gender differences and self-referencing influence charity advertising. International Journal Of Advertising, 30, 447-478. (SSCI)
Journal Article 2010 Yu-Kang Lee, and Chun-Tuan Chang (2010). Framing Public Policy: The Impacts of Political Sophistication and Nature of Public Policy. The Social Science Journal, 47(N/A), 69-89. (SSCI)
Journal Article 2010 Chun-Tuan Chang, Ting-Ting Chen (2010). Guilt Appeals in Cause-Related Advertising: When Does a Guilt Appeal Backfire?. Advances in Consumer Research. (其他期刊)
Journal Article 2010 Chang, CT; Lee, YK (2010). Effects of message framing, vividness congruency and statistical framing on responses to charity advertising. International Journal of Advertising, 195-220. (SSCI)
Journal Article 2009 Chun-Tuan Chang, Yu-Kang Lee, Kuang-Hao Chen (2009). The “I” of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising. Advances in Consumer Research. (其他期刊)
Journal Article 2009 Chun-Tuan Chang, Ting-Ting Chen (2009). Consumer Response to Harmful Products with Cause-Related Marketing: Influences of Product-Cause Fit and Product Type. Advances in Consumer Research. (其他期刊)
Journal Article 2009 Chang, CT; Lee, YK (2009). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal1. Journal of Applied Social Psychology, 2910-2935. (SSCI)
Journal Article 2008 Chun-Tuan Chang and Yu-Kang Lee (2008). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal. Journal of Applied Social Psychology. (SSCI)
Journal Article 2008 Chun-Tuan Chang and Yu-Kang Lee (2008). All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing. Advances in Consumer Research. (其他期刊)
Journal Article 2008 Lee, YK; Chang, CT (2008). A SOCIAL LANDSLIDE: SOCIAL INEQUALITIES OF LOTTERY ADVERTISING IN TAIWAN. Social Behavior and Personality, 1423-1437. (SSCI)
Journal Article 2008 Yu-Kang Lee and Chun-Tuan Chang (2008). Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors. International Journal of Educational Advancement, 8(1). (其他期刊)
Journal Article 2008 Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior. PSYCHOLOGY & MARKETING, 25, 1089-1110. (SSCI)
Journal Article 2008 Chang, CT (2008). To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior. PSYCHOLOGY & MARKETING. (其他期刊)
Journal Article 2008 Chun-Tuan Chang and Yu-Kang Lee (2008). The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing. Advances in Consumer Research. (其他期刊)
Journal Article 2008 Lee, YK; Chang, CT (2008). A Social Landslide: Social Inequalities of Lottery Advertising in Taiwan. Social Behavior and Personality. (SSCI)
Journal Article 2007 Yu-Kang Lee and Chun-Tuan Chang (2007). Who Gives What to Charity? Characteristics Affecting Donation Behavior. Social Behavior and Personality, 35, 1173-1180. (SSCI)
Journal Article 2007 Chun-Tuan Chang (2007). Interactive Effects of Message Framing, Product Perceived Risk, and Mood — The Case of Travel Healthcare Product Advertising. Journal of Advertising Research, 47, 51-65. (SSCI)
Journal Article 2007 Chun-Tuan Chang (2007). Health-Care Product Advertising: The Influences of Message Framing and Perceived Product Characteristics. Psychology & Marketing, 24, 143-169. (SSCI)
Journal Article 2007 Chun-Tuan Chang, and Yu-Kang Lee (2007). All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision,”. European Advances in Consumer Research, 8. (其他期刊)
Journal Article 2006 Chun-Tuan Chang (2006). “Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements”, in Cornelia Pechmann and Linda L. Price (Eds.). Advances in Consumer Research, 33, 104-112. (其他期刊)
Journal Article 2006 Chun-Tuan Chang, and Yu-Kang Lee (2006). “The Moderators of Vividness Effects and Statistical Formats on Framing-Message Effectiveness Relationship” in Karin M. Ekström and Helene Brembeck (Eds.). European Advances in Consumer Research , 7, 388-389. (其他期刊)
Journal Article 2005 Yu-Kang Lee, and Chun-Tuan Chang (2005). Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan. Modern Asian Studies, 39(1), 133-153. (SSCI)
Journal Article 2005 Chun-Tuan Chang (2005). Advertising Healthcare Products. Annals of Tourism Research, 32(3), 808-811. (SSCI)
Journal Article 2004 Chun-Tuan Chang (2004). Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making. Consumer Interest Annual, 55, 106-107. (其他期刊)
Journal Article 2003 Chun-Tuan Chang (2003). “The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products” in Darach Turley and Stephen Brown (Eds.). European Advances in Consumer Research, 6, 217-224. (其他期刊)
Conference Paper 2021 Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2021). Could You Smile Less?’ How Smile Intensity, Consumer Self-Construal and Relationship Norm Determine Advertising Effectiveness. Journal of Advertising Research. Association for Consumer Research North American Conference (ACR), Visual Conference, .
Conference Paper 2021 Lee, Hsiao-Ching, Chun-Tuan Chang, Chia-Han Chang, and Jia-Ling Li (2021). A Group of Crying Victims Deserve More Money? Effects of Victim Image, Facial Expression and Victim Identifiability in Charity Advertising. Working Paper Session, paper presented at 2020 Association for Consumer Research Conference (ACR),, .
Conference Paper 2020 Chang, Chun-Tuan, Hsiao-Ching Lee, Yi-Jing Chen, and Chia-Han Chang (2020). “Give a “Hand” ! How Giver / Receiver Hand Image Affects Consumer Charitable Behavior, Consumption Context and Consumer Differences in Implicit Self-Theories. Competitive Paper Session, paper presented at 2020 Association for Consumer Research Conference (ACR), France.
Conference Paper 2020 Tok, Dickson, Xi Chen, Chun-Tuan Chang, and Xing-Yu (Marcos) Chu (2020). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2020Association for Consumer Research North American Conference(ACR), .
Conference Paper 2019 Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee, Tsung-Pin Wang, and You Lin (2019). When “Human-like” Becomes “Humans Don't Like It”: The Impact of Regulatory Focus and Health Locus of Control on Evaluations of Anthropomorphized Healthcare Products. 2019 Winter American Marketing Association Conference (AMA), .
Conference Paper 2019 Chu, Xing-Yu (Marcos), Chun-Tuan Chang, and Dickson Tok (2019). Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation. 2019 Academy of Marketing Science Annual Conference (AMS), .
Conference Paper 2019 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kong (2019). Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Academy of Marketing Science Annual Conference (AMS), .
Conference Paper 2019 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming-Tsung Kung (2019). Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing. 2019 Society for Consumer Psychology Conference (SCP), .
Conference Paper 2019 Tok, Dickson and Chun-Tuan Chang (2019). How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name. 2019 Academy of Marketing Science Annual Conference (AMS), .
Conference Paper 2018 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), United States.
Conference Paper 2018 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), Japan.
Conference Paper 2018 Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Kang Lee, Hui-Wen Chang, and Guei-hua Huang (2018). Million Dollar Smile?’ Advertising Effects of a Model’s Smile Intensity Depend on Relationship Norm and Consumer Self-Construal. 2018 Association for Consumer Research North American Conference (ACR), United States.
Conference Paper 2018 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Chun-Chen Tsai, and Dickson Tok (2018). Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness. 2018 Association for Consumer Research North American Conference (ACR), 美國.
Conference Paper 2018 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Cheng, Zhao-Hong, and Chen, Jing-Yi (2018). Problematic Smartphone Usage Is Like Catching a Cold: The Contagion Effects of Problematic Smartphone Behaviors. 2018 Asia-Pacific Conference on Management and Business (APCMB), 日本.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Hsin-Yi Wang, and Dickson Tok (2017). Does Bigger Equal Better? How Product-Model Size Ratio and Brand’s Social Role Impact Ad Effectiveness. 2017 Association for Consumer Research North American Conference (ACR), United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu (Marcos) Chu, Shr-Chi Wang, and Dickson Tok (2017). Can Sexy Images Drag You Down? How Gender and Self-construal Impact Subsequent Indulgent Consumption. 2017 Association for Consumer Research North American Conference (ACR, United States.
Conference Paper 2017 Chu, Xing-Yu and Chun-Tuan Chang (2017). It’s Better Over There”- How Spatial Distance Affects Consumers’ Product Evaluation. Summer American Marketing Association Conference, United States.
Conference Paper 2017 Chang Chun-Tuan, Xing-Yu Chu, and Hsin-yi Wang (2017). Is Bigger Always Better? The Impacts of Product-Model Size Ratio and Brand Social Role on Advertising Effectiveness,. 2017 Summer American Marketing Association Conference, United States.
Conference Paper 2017 Chang Chun-Tuan, Xing-Yu Chu, and Shih-Ting Kao (2017). The Right Formula of Ad Language and Relationship Norm for a Cute Spokes-Character. 2017 Summer American Marketing Association Conference, United States.
Conference Paper 2017 Chu, Xing-Yu and Chun-Tuan Chang (2017). Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-interest, Self-indulgence or Less Helping Behavior. 2017 Academy of Marketing Science Annual Conference, United States.
Conference Paper 2017 Chu, Xing-Yu, Chun-Tuan Chang, and Shr-Chi Wang (2017). Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-construal. 2017 Academy of Marketing Science Annual Conference (AMS), United States.
Conference Paper 2017 Lee, Hsiao-Ching, Xing-Yu Chu, Chun-Tuan Chang, Yu-Hsuan Chen, and Yu-Shian Huang (2017). The Spell of Cuteness in Food Communication? It Depends on Consumption Motivation, Food Type and Incidental Affect. 2017 Academy of Marketing Science Annual Conference (AMS), United States.
Conference Paper 2017 Chu, Xing-Yu, Chun-Tuan Chang, and Ming-Tsung Kung (2017). Does Distance Make It Beautiful? Spatial Distance and Consumers’ Product Evaluations. 39th Annual ISMS Marketing Science Conference, United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu Chu, Hsin-Yi Wang, and Ming-Tsung Kung (2017). Is Bigger Always Better the Impacts of Product-model Size Ratio and Brand Social Role on Advertising Effectiveness. 39th Annual ISMS Marketing Science Conference, United States.
Conference Paper 2017 Chang, Chun-Tuan, Xing-Yu Chu, Pei-Chi Chen, and Yi-Feng Huang (2017). Is Cash Always King? Bundling Product-Cause Fit and Product Type in Cause-Related Marketing. 2017 Winter American Marketing Association Conference (AMA), United States.
Conference Paper 2017 Lee, Hsiao-Ching, Chun-Tuan Chang, Yu-Hsuan Chen, Yu-Shian Huang, and Xing-Yu Chu (2017). “Eat Me, Eat Me Not: Cute Food and the Consumer Disposition. 2017 Winter American Marketing Association Conference (AMA), United States.
Conference Paper 2016 Lee, Yu-Kang, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. 2016 International Conference on Internet Studies (NETs 2016), 日本.
Conference Paper 2016 Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. 2016 Academy of Marketing Science Annual Conference, 美國.
Conference Paper 2016 Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators' Conference 2016 Proceedings, 美國.
Conference Paper 2016 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2016). Materialism on Smartphone Addiction: Reveal the Missing Links through Self-Efficacy and Social Anxiety. International Conference on Internet Studies (NETs 2016), Japan.
Conference Paper 2016 Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. Academy of Marketing Science Annual Conference, United States.
Conference Paper 2016 Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You (2016). Is Cute Design Good for Green Products? Influences of Green Appeals and Babyface Schema. American Marketing Association Winter Educators` Conference 2016 Proceedings, United States.
Conference Paper 2015 Chen, Pei-Chi and Chang, Chun-Tuan (2015). Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong.
Conference Paper 2015 Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2015). Mediating Roles of Control Self-Efficacy and Social Interaction Anxiety Between Materialism and Smartphone Addiction: Opening the Black Box in US and China. 2015 Annual Symposium on Management and Social Sciences (ASMSS), Osaka, Japan, Japan.
Conference Paper 2015 hen, Pei-Chi, and Chang, Chun-Tuan (2015). Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing. 2015 Asia-Pacific Conference of the Association for Consumer Research, Hong Kong, China, Hong Kong.
Conference Paper 2015 Chang, Chun-Tuan, Chu, Xing-Yu, Cheng, Zhao-Hong, and Tok, Dickson (2015). Can Buying a Product with a Cause Make Us Better People? Licensing Effect after Purchasing a Product with a Cause. Conference of Association of Consumer Research, New Orleans, USA, United States.
Conference Paper 2014 Chang, Chun-Tuan and Pei-Chi Chen (2014). An Eye on Cause-RelatedMarketing Ads: Using Eye-Tracking to Investigate the Effects ofExecution Style and Product Type,. 20144American Marketing Association Winter Marketing Educators Conference, United States.
Conference Paper 2013 Lee, Yu-Kang, Lin, You, Cheng, Zhao-Hong, and Chang, Chun-Tuan (2013). When Smartphone Outsmarts Users: The Moderating Effects of User Types on Individual Differences of Stress Induction. 1st International Conference on Behavioral Addictions, Budapest, Hungary, Hungary.
Conference Paper 2013 Chang, Chun-Tuan, Ching-Chiao Feng, Pei-Chi Chen (2013). All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal. Conference of European Association of Consumer Research, Barcelona, Spain, Spain.
Conference Paper 2012 Chang, Chun-Tuan, Yu, Ya-Ting and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. MN : Association for Consumer Research, Canada.
Conference Paper 2012 Chang, Chun-Tuan, and Liu, Hsiu-Wen (2012). Goodwill Hunting? Influences of Product-Cause fit, Product Type, and Donation Level in Cause-Related Marketing. Conference of EuropeanAssociation of Consumer Research, UK.
Conference Paper 2012 Chang, Chun-Tuan, Yu, Ya-Ting, and Lin, You (2012). Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising. Association of Consumer Research, Canada.
Conference Paper 2011 Chang, Chun-Tuan, Yen, Ching-Ting, and Chen, Ting-Ting (2011). All Metaphors in Advertising Are Not Created Equal: Influences of Product Type and Need for Cognition. paper presented in Conference of Association of Consumer Research, St. Louis, US, United States.
Conference Paper 2011 Chang, Chun-Tuan, Lee, Yu-Kang, and Chen, Ting-Ting (2011). Product or Cause? The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising. Conference of Association of Consumer Research, United States.
Conference Paper 2010 Chang, Chun-Tuan, Liu, Hsiu-Wen, and Chen, Ting-Ting (2010). Is Product-Cause Fit a Panacea in Cause-Related Marketing? Impacts of Type of Fit, Product Type, and Donation Magnitude. Conference of European Association of Consumer Research, UK.
Conference Paper 2010 Chang, Chun-Tuan, Lee, Yu-Kang Lee, Wu, Shan-Min, and Chen, Ting-Ting (2010). Are Guilt Appeals Good in Green Marketing? The Moderating Roles of Issue Proximity and Environmental Involvement. Conference of European Association of Consumer Research, UK.
Conference Paper 2010 Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. Conference of Association of Consumer Research, United States.
Conference Paper 2010 Chang, Chun-Tuan, Lee, Yu-Kang Lee, and Chen, Ting-Ting (2010). Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement. North American Conference, United States.
Conference Paper 2009 Chang, Chun-Tuan and Chen, Ting-Ting (2009). Guilt Appeals in Cause-Related Advertising: What Are Their Effects?. Conference of Association of Consumer Research, United States.
Conference Paper 2009 Chang, Chun-Tuan, and Chen, Kuang-Hao (2009). Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion. International Conference on Business and Information, Malaysia.
Conference Paper 2009 Chang, Chun-Tuan, and Wu, Shan-Min (2009). Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity. International Conference on Business and Information, Malaysia.
Conference Paper 2009 Chang, Chun-Tuan and Chen, Ting-Ting (2009). Do Priming and Product Involvement Matter in Blog Product Placement?. International Applied Business Research (IABR) Conference, United States.
Year Title
2022

「疫」起來發牢騷:疾病線索如何影響消費者抱怨與負面口碑行為. Ministry of Science and Techonology (111-2410-H-110-029-MY3)

2021

女人我最大! 生理期對於女性消費行為的影響. Ministry of Science and Techonology (110-2410-H-110-029-MY3)

2020

Give Me New Coke! Effects of Social Exclusion on Novelty-Seeking Consumption. Ministry of Science and Techonology (109-2410-H-110-038-MY2)

2019

Will Distance Bring People Closer? Impacts of Hand Distance on Charity Advertising Depend on Construal Level. MOST (108-2410-H-110-057-MY2)

2018

Is Bigger Always Better? The Impacts of Product-Model Size Ratio, Brand Type, Relationship Norm, and Consumer Individual Differences in Power Distance Belief on Advertising Effectiveness. Ministry of Science and Technology (107-2410-H-110-029-)

2017

長期照護產業之機構中的員工長相對其工作績效表現之影響. 聖威國際企業有限公司 (N106133)

2016

Exposures to Bikinis Lead to Indulgent Consumption: It Depends on How You Present and Who Sees the Sexual Stimuli. Ministry of Science and Technology (105-2410-H-110-027-MY2)

2016

Does a Sad Face to Gain Sympathy Work in Advertising for Cause-Related Marketing? Full-Factorial Design, Eye-Tracking Experiments, and Model Testing. Ministry of Science and Technology (105-2410-H-110-032-MY2)

2016

Light E-Vehicle Project in the Southeast Asian Market. Naroller Electionics (N105029)

2015

Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3)

2015

Is Cuteness Angel or Devil? Influences of Product Cuteness With Anthropomorphism on Consumer Altruism. Ministry of Science and Technology (104-2628-H-110-003-)

2015

Transportation Research and Development. Institute of Transportation, MOTC (104064.2)

2014

Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3)

2014

Can Buying a Product with a Cause Make Us Better People? Impacts of Licensing Effects after Purchasing a Product with a Cause. Ministry of Science and Technology (103-2628-H-110-001-)

2014

Project Guidance for Taiwan Excellent Award. Hanmin Technology Corporation Limited (N103092)

2012

善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證. MOST (NSC100-2628-H-110-005-MY2)

2012

Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3)

2011

Are Guilt Appeals Panacea in Green Advertising? Theory, Empirical Evidence, and Model Testing. Ministry of Science and Technology (NSC99-2410-H-110-030-MY3)

2011

明安國際企業轉型與全球佈局策略. 明安國際企業股份有限公司

2011

Enterprise Transformation and Global Strategies for Advanced International Multitech CO., LTD.. Advanced International Multitech CO., LTD. (N100026)

2009

Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3)

2008

Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3)

2007

Influences of 'Doing Good by Buying Goods' on Consumer Purchase Decision. Ministry of Science and Technology (NSC96-2416-H-110-026-MY3)

1970

Guilt Appeals as a Double-Edged Sword in Social Advertising? Full-Factorial Design, Conjoint Study, and Neuroscience Experiments. Ministry of Science and Technology (102-2410-H-110-056-MY3)

Year Semester Required / Selected Department Course Code Course
111 2 Selected 企企管碩 BM504 MARKETING MANAGEMENT AND RESEARCH
111 2 Selected Department of Business Management BM714 EXPERIMENTAL DESIGN AND DATA ANALYSIS
111 1 Required EMBA EMBA981B STRATEGIC MARKETING MANAGEMENT
111 1 Selected Department of Business Management BM736 CONSUMER BEHAVIOR
111 1 Selected Department of Business Management BM341 INTEGRATED MARKETING COMMUNICATION
111 1 Required EMBA EMBA927 STRATEGIC MARKETING MANAGEMENT
110 2 Selected Department of Business Management BM714 EXPERIMENTAL DESIGN AND DATA ANALYSIS
110 2 Selected Department of Business Management BM504 MARKETING MANAGEMENT AND RESEARCH
110 1 Required EMBA EMBA927 STRATEGIC MARKETING MANAGEMENT
110 1 Selected Department of Business Management BM341 INTEGRATED MARKETING COMMUNICATION
110 1 Required EMBA EMBA981B STRATEGIC MARKETING MANAGEMENT
110 1 Selected Department of Business Management BM736 CONSUMER BEHAVIOR
Year Name Degree Title
2022 Jing-Huan Jian Master Self-Service Machine Makes One Like Something Cheap? Influences of Self-Service Machine on Consumer Preferences for Low-Priced Products
2022 Qian-Rui Liu Master Influences of Disease Cue on Color Lightness Preference
2022 Jia-Yu Yeh Master The Effect of Harmful Substance Anthropomorphism on Perceived of Product Efficacy and Advertising Effectiveness
2022 Szu-Ling Chen Master Impacts of Disease Cues on the Consumption of Sweets
2022 Ying-Chien Chen Master Industrial Marketing of Charging Pile Product in Electric Vehicles
2022 Chung-Han Ku Master A Case Study on Key Success Factors and Business Models of Electric Vehicle Manufacturer
2021 Yu-Ling Chang Master Nostalgia Increases Consumer Preference for Circular Products: Impacts of Self-Construal and Need for Uniqueness
2021 CHEN YI HUA Master Role Conflict and Role Ambiguity Cause Negative Impacts on Employee Performance? Cultural Differences Between Taiwan and Germany
2021 Yen-Chieh Chen Master Disease Cue Increases Consumer Preference for Anthropomorphic Products? Impacts of Social Power and Self-Construal
2021 Chu-Chi Huang Master To Buy More or Not? Impacts of Consumer Posture and Machine Anthropomorphism on Consumers' Add-on Purchase
2021 Yu-Han Liu Master The Influence of Disease Cues on Consumer Charitable Behavior
2020 Ting Shih Yu Master More People, More Competent? Influences of Entitativity and Service Photo Type on Advertising Effectiveness
2020 HSU TING-HSUAN Master Social Exclusion Increases Negative Word-of-Mouth? Influences of Hedonic Goal, and Cause-Related Marketing
2020 ?Tzu-Yun Hung Master Social Exclusion Reduce Coupon Redemption? Influences of Social Conformity and Prestige Value
2019 Meng-Ning Wu Master Smile or Not:How Smile, Pronoun Use and Assertive Language Impact on the Advertising Effectiveness of Social Marketing
2019 Chang,Yi-Cheng Master Nostalgia Reduces Green Behavior! Influences of Nostalgia and Self-Implicit Theory on Sustainable Consumption
2019 Chih-Ting Huang Master 'You' are Watching at Me: Impacts of Service Anthropomorphism and Self-Construal on Consumer Self-Regulation
2019 Yao-Yuan Chang Master Anthropomorphism Makes Me Angry? How Relationship Norms and Crowding Affect Consumers’ Switching Intention for Anthropomorphized Self-Service Technology in Service Failure Context
2019 Yi-Chia Chen Master Being Alone Deserves More Sympathy? Influences of Victim Number, Cause Acuteness and Individual Differences in Self-Construal on Charitable Advertising Effectiveness
2019 Ssu-I Wu Master Fear Increases Variety-Seeking? Influences of Incidental Fear, Regulatory Focus, and Self-Construal on Consumers' Variety-Seeking Behavior
2019 Po-Yao Wang Master “You” Are Annoying Me! Impacts of Service Failure Type and Failure Severity on Consumer Evaluation in Anthropomorphized Online
2019 Meng-Chia Lu Master Nostalgia Increases Consumer Preference for Anthropomorphized Products:Impacts of Self-Construal and Implicit Theory
2019 Chih-Lin Tsai Master Products with Causes Effective in Check-out Counters? Influences of Product location, Donation Magnitude and Relationship Norm on Consumer Purchase Intention
2019 Ming-Tsung Kung Ph.D Left or Right in Cause-Related Marketing? Impacts of Product-Cause Image Position, Product Type and Emotional Expression of Cause Image on Advertising Effectiveness
2018 Pei-Yuan Du Master Social Exclusion Enhances Self-Improvement Consumption? Influences of Implicit Self-Theory and Self-Construal
2018 Guei-Hua Huang Ph.D Impacts of Emoticons, Review Valence, and Format on Review Persuasiveness
2018 Yi-Jing Chen Master Up-Down Position of Donor's Hand and Donee's Hand: Impacts of Hand's Up-Down Position, Hand Gesture and Power Distance Belief
2018 You Lin Ph.D When your organ can think or feel? Anthropomorphic styles and message framing in health communication
2017 Tsung-Pin Wang Master Anthropomorphism Reduces Efficacy?How Regulatory Focus and Health Locus of Control Affect Willingness to Pay For Anthropomorphized Healthcare Products
2017 Tsung-Pin Wang Master Anthropomorphism Reduces Efficacy?How Regulatory Focus and Health Locus of Control Affect Willingness to Pay For Anthropomorphized Healthcare Products
2017 Pei-Ru Shih Master Nostalgia Way to Indulgence! Influences of Nostalgia, Construal Level, and Self-Monitoring on Indulgent Consumption
2017 Li-Chieh Lai Master Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation
2017 Hui-wen Chang Master Is a Smile Worth A Million? Influences of Model’s Smile Intensity, Brand-Consumer Relationship and Consumer Self-Construal on Advertising Effectiveness
2017 Dickson Tok Master Is Scientific or Common Name Better for Food Promotion? Ingredient Name Decision Depends on Food Type and Regulatory Focus
2017 Lin Yi-Hsiang Master Feeling from the Shape! Influences of Food Shape, Food Perception, Food Type and Restraint Dieting on Consumption Behavior
2016 Xingyu Chu Ph.D Does Distance Enhance Beauty? How Spatial Distance Between Model and Product Influence Price Premium
2016 I-Ting Tsai Master Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing
2016 Yi-Fei Chen Master Guilt or Shame? The Influences of Self/Other-Benefit Appeals and Power on Advertising Effectiveness of Social Marketing
2016 Hsin-yi Wang Master The Bigger the Picture, the Better? Impacts of Product and Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness
2015 Shr-Chi Wang Master Does Sex Increase Indulgence?Influences of Sexual Stimulus, Consumer Gender and Self-Construal in Indulgent Consumption
2015 Mei-Nian Yin Master Green or Not? Influence of Organization Type and Consumer Participation on Green Product Evaluation
2015 Chun-Chen Tsai Master Can Hand Play Magic? Influences of Hand-Holding Appeal, Food Type and Contamination Effect on Food Advertising
2015 Pei-chi Liu Master Happy Face or Sad Face? Facial Emotion Through Anthropomorphism and Message Framing Effects on Green Advertising
2015 Shih-Yuan Chen Master To Move or Not To Move? Impacts of Dynamic Imagery, Product Type and Perceived Risk toward Product Attitudes
2015 Wei-Ling Chen Master 'Bad News Travel Fast' or 'Rumor End with Sage?' Effects of Negative Word of Mouth Type, Service Type and Temporal Distance
2015 Shih-Ting Kao Master Kawaii Works? Impacts of Brand-Customer Relationship and Message Tone on Advertising Effects of Spokes-Character
2013 Yu-Hsuan Chang Master Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type
2013 Sheng-ting Huang Master Is Humor Effective? Influences of Type of Sex Appeals, Product Type and Thinking Style in Advertising Effectivenes
2013 Wei-Cheng Yeh Master Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market
2013 Mei-ling He Master Is It Good for a Salesperson to Have a Babyface? Moderating Influences of Message Framing and Crowding on Product Evaluation
2013 Yu-ming Lee Master Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation
2013 Yu-Ting Lin Master Does Product-Cause Fit Matter? Influences of Execution Style and Consumer Self-accountability on Advertising for Cause-Related Marketing
2013 Yi Feng Huang Master Is Monetary Donation Good? Influences of Product-Cause Fit and Product Type on Selection of Donation Type
2012 吳玉屏 自我建構、解釋水平與廣告訊息陳述對慈善廣告效果的影響
2012 Shih-chieh Hsu Master Food Contagion Caused by Source's Body Size:Influences of Perceiver's Need for Touch and Type of Food
2012 Yi-fan Tesng Master Product or Brand? Influences of Ad Focus and Thinking Style on Type of Nostalgia in Advertising Effects
2012 Chung-lin Chuang Master Impacts of Verbal Metaphor and Creative Mind-Set on Different Types of Visual Metaphor Advertising
2012 Yu-ping Wu Master Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising
2011 Yuan-Ciao Wu Master Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising
2011 Chun-Hsiang Ke Master Influences of Celebrity Endorser-Service Type Fit on Service Advertising
2011 Si-kei Leong Master Is Slim Model Effective? Influences of Model’s Body Size, Race and Product Type in Advertising
2011 Hao-Wei Hsu Master “Time” is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives
2011 Pei-Chi Chen Master Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing
2011 Yi-Chun Luh Master Influences of Visual and Haptic Cues on Product Image Location Effects
2011 Pei-Yu Lin Master Attractive Face Works? Influences of Service Type and Sex Congruence between Service Provider and Consumer in Service Advertising
2011 Si-kei Leong Master Is Slim Model Effective? Influences of Model’s Body Size, Race and Product Type in Advertising
2011 Yi-Chun Luh Master Influences of Visual and Haptic Cues on Product Image Location Effects
2011 Ching-Chiao Feng Master Influences of Product Type and Self-Construal on Type of Nostalgia in Advertising
2011 Hao-Wei Hsu Master “Time” is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives
2011 Chun-Hsiang Ke Master Influences of Celebrity Endorser-Service Type Fit on Service Advertising
2011 Pei-Chi Chen Master Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing
2011 Yuan-Ciao Wu Master Influences of Type of Metaphor, Product Type, and Gender Differences on Metaphor Advertising
2010 Hsin-Hsin Lee Ph.D From “To Be” toward “To Act”: An Opportunity-Based “Entrepreneurial Intention-Action Model”
2010 許乃仁 Master 品牌間契合程度、廣告焦點和消費者享樂性購物動機對 共品牌產品評價之影響
2010 曾千琿 性感是廣告良藥還是毒藥?性訴求類型、產品類別與刺激尋求動機特質對廣告效果的影響
2010 Chien-Hun Tseng Master Does Sex Kill or Heal ? Influences of Types of Sexual Appeals, Product Type and Sensation Seeking in Advertising
2010 Ya-Ting Yu Master Guilt or Not?Influences of Advertising Sponsor-Charity Fit and Type of Advertising Sponsor on Guilt Appeals in Charity Advertising
2010 Ming-Hsuan Tung Master Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration
2010 許乃仁 品牌間契合程度、廣告焦點和消費者享樂性購物動機對 共品牌產品評價之影響
2010 Nai-Jen HSU Master Influences of Between-Partner Congruity, Ad Focus and Consumer Hedonic Shopping Motivation on Evaluation of Co-branded Product
2009 Budianto Santosa Master Challenges in International Joint Venture of Clothing Retail Industry : Marks & Spencer in Taiwan
2009 Chia-yen Yang Master Product or Cause? Influences of Donation Magnitude and Consumer Mood
2009 Yi-chuan Chuang Master Do Placement Characteristics and Advertising Position Matter in Magazine Product Placement?
2009 嚴靖婷 產品類型與消費者認知需求對隱喻廣告的影響
2009 Ching-Ting Yen Master Impacts of Types of Product and Need For Cognition on Metaphor Advertising
2008 Quan-yi Tang Master Influences of the Emotional Appeals and Brand's Gender Traits on Cause-Related Marketing
2008 湯坤嶧 情緒訴求與品牌性別特質對於善因行銷效果之影響
2008 Pang-chi Lo Master none
2007 孟大衛 Master 外國汽車廠牌在台灣市場:以Skoda為例之專題研究
2007 David Matousek Master Marketing of a Foreign Automotive Brand in Taiwan: Case of Skoda
2007 Nolan Christopher Boulanger Master Cross-Cultural Responses to Cause-Related Marketing Advertising Moderated by Message Framing Effects
2007 諾倫 訊息傳達效果包裝下對善因廣告行銷的跨文化反應
Year Title Awarding Organization
2022 校研究績優教師 國立中山大學
2022 玉山學術獎 玉山銀行
2022 指導企管系許庭萱同學獲得崇越論文優等 台灣管理學會
2021 校研究績優教師 國立中山大學
2020 校研究績優教師 國立中山大學
2019 Misumi Award for Best Articles Published in the Asian Journal of Social Psychology Asian Association of Social Psychology
2019 Distinguished Professor National Sun Yat-sen University
2019 校研究績優教師 國立中山大學
2018 University Research Outstanding Teacher National Sun Yat-sen University
2017 University Research Outstanding Teacher National Sun Yat-sen University
2017 The Top 100 Research-Active Scholars in Asia Asia Marketing Journal
2016 University Research Outstanding Teacher National Sun Yat-sen University
2015 University Research Outstanding Teacher National Sun Yat-sen University
2014 University Research Outstanding Teacher National Sun Yat-sen University
2013 University Research Outstanding Teacher National Sun Yat-sen University
2012 Distinguished New Faculty Awards National Sun Yat-sen University
2012 University Research Outstanding Teacher National Sun Yat-sen University
2011 University New Scholar Award National Sun Yat-sen University
2011 University Research Outstanding Teacher National Sun Yat-sen University
Period Activity Description Role
2007-01-01 ~ 2021-01-08 聯合勸募 審查 審查委員
2007-01-01 ~ 2023-07-31 聯合勸募 聯合勸募 審查
2021-01-01 ~ 2023-07-31 民生醫院審查 審查 審查專員