| Name | Shaw, Ping |
|---|---|
| Title | Professor |
| Research Interests | Gender and media studies , Media content analysis, Risk Communication |
| Office | 管4086 |
| Phone | 4961 |
| shawpin@cm.nsysu.edu.tw |
| Education | 1997, Ph.D., Mass Communication, Pennsylvania State University 1989, Master, Institute of Journalism, National Chengchi University |
|---|---|
| Experience | 2022-09-01 ~ 2023-06-30, Meiji Univeristy, Japan , Visiting Scholar 2021-01-01 ~ 2021-03-31, Meiji Univeristy, Japan , Visiting Scholar 2020-02-01 ~ 2020-03-01, Meiji Univeristy, Japan , Visiting Scholar 2015-07-01 ~ 2016-07-01, T. H. Chan School of Public HealthHarvard University, U.S.A, Visiting Scholar 2005-08-01 ~ , Institute of Marketing Communication, Professor 2004-08-01 ~ 2005-07-31, Fairbank Center for Chinese Studies, Visiting scholar 2001-08-01 ~ 2005-07-31, Institute of Communication, NSYSU, Associate Professor 1997-08-01 ~ 2001-07-31, Institute of Communication, NSYSU, Assistant Professor 1989-09-01 ~ 1991-06-30, at Liberty Times, Journalist |
| Administrative Positions | 2018-08-01 ~ 2021-07-31, Institute of Marketing Communication, National Sun Yat-sen University, Director 2011-01-01 ~ 2015-07-31, Institute of Marketing Communication, National Sun Yat-sen University, Director
|
| Academic Services | 2024-04-17 ~ 2024-04-23, 教育部113年留學獎學金甄試, 社會科學學群審查委員 2024-01-01 ~ 2025-12-31, Tainan City Government Gender Equality and Women's Rights Promotion Committee, Committee member 2023-08-01 ~ 2025-07-31, Kaohsiung City Committee for Women’s Rights, Commissioner 2023-04-14 ~ 2025-04-13, 臺灣歐洲聯盟中心, 諮詢委員 2023-01-01 ~ 2023-12-31, 國家通訊傳播委員會, 第11屆「廣播電視節目諮詢會議」委員 2023-01-01 ~ 2023-12-31, 國家科學及技術委員會, 人文及社會科學研究發展處「科技、社會與傳播學門」複審委員 2022-08-01 ~ 2023-07-31, 世新大學, 傳播博士學位學程校外課程委員 2022-07-01 ~ 2025-06-30, 中華傳播學會, 理事 2022-01-01 ~ 2023-12-31, 國立成功大學人類研究倫理審查委員會, 書面審查專家 2022-01-01 ~ 2022-12-31, 國家科學及技術委員會, 人文及社會科學研究發展處科技、社會與傳播學門審查委員 2021-08-01 ~ 2022-07-31, 國立中山大學, 校務會議代表 2021-08-01 ~ 2022-07-31, 國立中山大學, 行銷傳播管理研究所112級碩士班導師 2021-08-01 ~ 2022-07-31, 世新大學, 新聞傳播學院校外課程委員 2021-07-26 ~ 2023-07-25, National Communications Commission, NCC, Committee Members 2021-06-01 ~ 2023-05-31, 高雄市有線電視公用頻道推動委員會, 委員 2020-08-01 ~ 2022-07-31, 國立中山大學, 109、110年度校教學領航教師 2019-11-08 ~ 2021-12-31, 國立成功大學人類研究倫理審查委員會, 書面審查專家 2019-08-31 ~ 2021-07-25, National Communications Commission, NCC, Radio and TV programs Advisory Committee Members 2018-01-01 ~ 2020-12-31, Chinese Journal of Communication Research, 編輯委員 2014-01-01 ~ 2016-01-01, Asian Journal of Communication (SSCI), Editorial Advisory Board 2008-01-01 ~ 2010-12-31, News, Public Television Service Foundation, The 4th Advisory Committee Member of News 2008-01-01 ~ 2009-12-31, Higher Education Evaluation & Accreditation Council of Taiwan, Planning Committee Member of Division of “Communication and News Media,” 2007-12-01 ~ 2017-01-01, Chinese Journal of Communication (SSCI), Editorial Advisory Board 2007-01-01 ~ 2012-01-01, Editorial Advisory Board, Chinese Journal of Commu, 審議委員 2007-01-01 ~ 2012-12-31, [Chinese Journal of Communication], 副主編或編輯委員 2006-08-01 ~ 2008-07-31, Higher Education Evaluation & Accreditation Council of Taiwan, Evaluating Committee Member of Division of “Communication and News Media,” 2006-01-01 ~ 2008-01-01, 高等教育評鑑中心, 評鑑委員 2005-01-01 ~ 2005-12-31, 行政院新聞局廣播電視金鐘獎, 94年廣播電視金鐘獎, 審議委員 2003-08-01 ~ 2004-07-31, 高雄市政府新聞處有線電視費率審議委員會, 審議委員 2001-08-01 ~ 2002-07-31, 全國女學會, 理事 |
| Category | Year | Title |
|---|---|---|
| Journal Article | 2024 | 譚躍、蕭蘋 (2024). Framing the Pandemic: An Analysis of COVID-19 News Reports in Taiwanese Media. Mass Communication Research(160), 67-135. (TSSCI) |
| Journal Article | 2023 | 蕭蘋、李立峯、吳浩銘 (2023)。〈命名與框架：港、台報紙有關中國新聞內容的比較研究(1977-2017)〉。Taiwan Democracy Quarterly，20(2)，77-111。(TSSCI) |
| Journal Article | 2023 | 李立峯、蕭蘋 、吳浩銘 (2023). News about China in Changing Media Systems: A Comparative Study of U.S., Taiwan, and Hong Kong Newspapers. Mass Communication Research (156), 1-45. (TSSCI) |
| Journal Article | 2023 | 賴曉芸、蕭蘋 (2023)。〈從看不見到被看見的廚務工作：社群媒介對母職女性的限制與賦權〉。《傳播與社會學刊》，66，165-199。(TSSCI) |
| Journal Article | 2021 | 蕭蘋 (2021)。超越極限，做自己？解讀廣告中的性別與運動。Communication and Society(57)，95-126。(TSSCI) |
| Journal Article | 2021 | 譚躍、蕭蘋 (2021)。台灣空污新聞在網路中的擴散、集體守門和議題設定。中華傳播期刊(39)，147-193。(TSSCI) |
| Journal Article | 2020 | 蕭蘋 (2020)。為愛加點味道： 解讀烹飪相關廣告中的家庭性女性氣質。Communication and Society(53)，21-55。(TSSCI) |
| Journal Article | 2019 | 譚躍、蕭蘋 (2019)。線上災難傳播的議題設定效果：高雄氣爆事件中媒體臉書粉絲專頁主文與回應文的互動影響。新聞學研究(138)，165-225。(TSSCI) |
| Journal Article | 2018 | Tan, Yue; Shaw, Ping (2018). Attribute-Priming Effects on Presidential Approval: The Role of Risk Perception and Trust in Government Regulation. Issues & Studies, 54(3), 1-34. (TSSCI) |
| Journal Article | 2017 | 譚躍、蕭蘋 (2017). Masculinity and Sports: An Image Analysis of Sports Celebrities in Men's Lifestyle Magazine Advertisements. Journal of Communication Research and Practice, 7(2), 179-201. (TSSCI) |
| Journal Article | 2015 | Shaw, Ping and Tan, Yue (2015). Constructing Digital Childhoods in Taiwanese Children’s Newspapers.. New Media & Society, 17(11), 1867-1885. (SSCI) |
| Journal Article | 2014 | Shaw, Ping and Tan, Yue (2014). Feminism and social change: women's place in Taiwanese newspapers and public opinion. Asian Journal of Communication, 24(4), 351-369. (SSCI) |
| Journal Article | 2014 | Shaw, Ping and Tan, Yue (2014). Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements. Journalism and Mass Communication Quarterly, 91(1), 118-138. (SSCI) |
| Journal Article | 2013 | Tan, Yue; Shaw, Ping; Cheng, Hong; Kim, Kwangmi Ko (2013). The Construction of Masculinity: A Cross-Cultural Analysis of Men's Lifestyle Magazine Advertisements. Sex Roles, 69(5/6), 237–249. (SSCI) |
| Journal Article | 2011 | 袁支翔、蕭蘋 (2011). Masculinities on Display: An Analysis of New Men's Image Presented in Men's Lifestyle Magazines (1997-2006). Mass Communication Research(107), 207-243. (TSSCI) |
| Journal Article | 2010 | 蕭蘋、張文嘉 (2010). Reunion Under the Golden Arches: The Analysis of Familial Images in McDonald’s Commercials (1984-2003). Mass Communication Research (102), 1-34. (TSSCI) |
| Journal Article | 2009 | 蕭蘋 (2009). Local Grounding of Media and Gender Studies. Chinese Journal of Communication Research(16), 15-23. (TSSCI) |
| Journal Article | 2008 | Chen, Chih-Hsien and Shaw, Ping (2008). Happy Family Car: Ideal Family Represented in Car Advertisements. Mass Communication Research, 9(6), 45-86. (其他期刊) |
| Journal Article | 2008 | 陳志賢、蕭蘋 (2008). Happy Family Car: Ideal Family Represented in Car Advertisements. Mass Communication Research (96), 45-86. (TSSCI) |
| Journal Article | 2005 | Frith, Katherine, Shaw, Ping and Cheng, Hong (2005). The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising. Journal of Communication, 55(1), 56-70. (SSCI) |
| Journal Article | 2005 | Katherine Frith, Ping Shaw, Hong Cheng (2005). The construction of beauty: A cross-cultural analysis of women's magazine advertising. JOURNAL OF COMMUNICATION, 55(1), 56-70. (SSCI) |
| Journal Article | 2004 | 蕭蘋 (2004)。新聞專業中的性別政治：媒介組織對女性記者及其報導的影響。新聞學研究(81)，85-123。(TSSCI) |
| Journal Article | 2004 | Frith, Katherine, Cheng, Hong, and Shaw, Ping (2004). Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements. Sex Roles, 50(1-2), 53-61. (SSCI) |
| Journal Article | 2004 | 蕭蘋 (2004). Gender Politics in Journalistic Professionalism: An Analysis of Organizational Constraints on Female Journalists and their Reports. Mass Communication Research (81), 85-123. (TSSCI) |
| Journal Article | 2003 | 蕭蘋、吳秀麗、郭峰淵 (2003)。地方新聞中的地方圖像：台南地區報紙的內容分析。中華傳播學刊(3)，161-193。(TSSCI) |
| Journal Article | 2003 | 蕭蘋 (2003). Enemies or Allies? Popular culture and Feminism . Taiwanese Journal of Sociology (30), 135-164. (TSSCI) |
| Journal Article | 2003 | 蕭蘋、吳秀麗、郭峰淵 (2003). The Locals in Local News: A Content Analysis of the Front Pages of Tainan. Chinese Journal of Communication Research (3), 161-193. (其他期刊) |
| Journal Article | 2002 | 蕭蘋、蘇振昇 (2002). Disclosure of Mist of Romantic Love in Taiwan's Popular Music: 1989-1998. Mass Communication Research (70), 167-195. (TSSCI) |
| Journal Article | 2001 | 蕭蘋、周昭平 (2001)。華語區域市場中，跨國與獨立唱片公司的產製策略比較分析。中山管理評論，9(4)，567-593。(TSSCI) |
| Journal Article | 2000 | Shaw, Ping (2000). Changes in Female Roles in Taiwanese Women’s Magazines, 1970-1994. Media History, 6(2), 151-160. (其他期刊) |
| Journal Article | 2000 | 蕭蘋 (2000). Commercialization or Cultural Diversity - The Internet and Its Political-Economic, and Socio-Cultural Contexts . Journal of Audio-visual Media and Technologies (15), 119-137. (其他期刊) |
| Journal Article | 1999 | Shaw, Ping (1999). Internationalization of the Women’s Magazine Industry in Taiwan: Context, Process and Influence. Asian Journal of Communication, 9(2), 17-38. (SCI) |
| Journal Article | 1999 | 蕭蘋 (1999)。導言：什麼是媒體觀察?如何做?。Mass Communication Research ，60，149-150。(TSSCI) |
| Journal Article | 1998 | 蕭蘋 (1998)。介紹國外媒體監督組織FAIR和Media Watch。Mass Communication Research ，60，151-163。(TSSCI) |
| Journal Article | 1994 | 張茂桂、蕭蘋 (1994)。「族群」議題的新聞詮釋—兼論報紙與公共領域問題。台大新聞論壇，1(1)，98-122。(其他期刊) |
| Conference Paper | 2023 | Ping Shaw, Yue Tan (2023). Sexual Objectification of Male and Female Models in Taiwan and Japan’s Magazine Advertising. 73rd Annual International Communication Association Conference, Canada. |
| Conference Paper | 2023 | 劉睿菊、蕭蘋 (2023). 〈手機的家庭馴化：行動傳播科技與父職實踐〉. 台灣女性學學會年會, Taiwan. |
| Conference Paper | 2022 | 蕭蘋 (2022). 命名與框架：港台媒體的中國新聞內容近50年的比較. 中華傳播學會年會, Taiwan. |
| Conference Paper | 2022 | 譚躍、蕭蘋 (2022). 框架疫情：台灣媒體對於新冠肺炎疫情之新聞框架研究. 第十五屆香港中文大學傳播學訪問學者計劃-新冠疫情與傳媒工作坊, Hong Kong. |
| Conference Paper | 2020 | 蕭蘋 (2020). 超越極限，做自己? 解讀廣告中的性別與運動. 香港中文大學新聞與傳播學院第十三屆性別與傳媒傳播學訪問學者計劃, Hong Kong. |
| Conference Paper | 2018 | 蕭蘋 (2018). 為愛加點味道：解讀台灣食品廣告中的家庭性女性氣質. 香港中文大學新聞與傳播學院大中華訪問學者研討會, Hong Kong. |
| Conference Paper | 2017 | Shaw, P., & Tan, Y. (2017). Sexual objectification in Taiwanese magazine advertising, 1985 to 2011: A content analysis. the Conference Age, Agency, Ambiguity - Gender and Generation in Times of Change, Norway. |
| Conference Paper | 2016 | Shaw, P., & Tan, Y. (2016). Framing disaster online: A comparative framing analysis of the media coverage of the 2014 Kaohsiung Gas Explosions between online news media and traditional news media. the MediAsia 2016: The Asian Conference on Media & Mass Communication, Japan. |
| Conference Paper | 2015 | Shaw, Ping and Tan, Yue (2015). Understanding images of sexual objectification: A study of gender differences in Taiwanese magazine ads from 1985 to 2011. the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), United States. |
| Conference Paper | 2015 | 譚躍、蕭蘋 (2015). 男性氣概和運動：運動員模特在男性生活時尚雜誌廣告中的形象分析. 從高雄出發：跨文化與新媒體想像, Taiwan. |
| Conference Paper | 2014 | Tan, Yue & Shaw, Ping (2014). The Framing of the Child Computer User by Taiwanese Children's Newspapers. . the Association for Education , Canada. |
| Conference Paper | 2014 | 蕭蘋、譚躍 (2014). 無處不政治？台灣報紙婦女版中的政治性訊息分析. 女學會年度學術研討會「多元性別、生活與記憶」, Taiwan. |
| Conference Paper | 2013 | Shaw, Ping and Tan, Yue (2013). Constructing digital childhoods in Taiwanese children’s newspapers.. annual meeting, Taiwan. |
| Conference Paper | 2013 | 楊芳枝、蕭蘋 (2013). 媒體內容再現篇. 台灣女性學學會 20 週年台灣婦女處境白皮書論文發表研討會, Taiwan. |
| Conference Paper | 2013 | Shaw, Ping, and Tan, Yue (2013). Feminism and Social Change: Women’s Place in Taiwan Newspaper and Public Opinion. the annual conference of International Communication Association (ICA), UK. |
| Conference Paper | 2013 | Yang, Fang-chih Irene and Shaw, Ping (2013). Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan. the annual conference of International Association for Media and Communication Research (IAMCR), UK. |
| Conference Paper | 2012 | Shaw, Ping, and Tan, Yue (2012). Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements. the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), United States. |
| Conference Paper | 2012 | Kwangmi, Kim, Shaw, Ping, and Cheng, Hong (2012). Representation of McDonald’s TV Commercials in Korea: A Longitudinal Analysis of Its Strategies. the annual conference , United States. |
| Conference Paper | 2012 | Tan, Yue and Shaw, Ping (2012). Masculinity And Sports: A Cross-Cultural Comparison Of Sports Celebrities In Men's Lifestyle Magazine Ads. World Leisure Congress, Italy. |
| Conference Paper | 2012 | Shaw, Ping, Tan, Yue, Kwangmi, Kim, and Cheng, Hong (2012). The Construction Of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements. The 10th International Conference on Research in Advertising (ICORIA), Germany. |
| Conference Paper | 2011 | Kwangmi, Kim, Shaw, Ping and Cheng, Hong (2011). Not Global Anymore? A Longitudinal and Cross-Cultural Analysis of McDonald’s Commercials in Korea and Taiwan. The American Academy of Advertising Asia-Pacific Conference, Australia. |
| Conference Paper | 2011 | 蕭蘋 (2011). 兒童與廣告：管制與相關議題. 建國百年全國兒童少年國是會議－南區會議, Taiwan. |
| Conference Paper | 2011 | Shaw, Ping, Yue, Tan, Kwangmi, Kim, and Cheng, Hong (2011). The Construction Of Masculinity:A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements. The 10th International Conference on Research in Advertising (ICORIA), Germany. |
| Conference Paper | 2011 | Shaw, Ping, Tan, Yue, Kwangmi, Kim, and Cheng, Hong (2011). The Construction Of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements. The 10th International Conference on Research in Advertising (ICORIA), Germany. |
| Conference Paper | 2010 | 蕭蘋 (2010). 新父親? 好父親? 電視廣告文本建構的新父職分析. 女學會年會「性別研究的轉向：男性/男孩研究的發展與台灣社會的接軌」, Taiwan. |
| Conference Paper | 2009 | Shaw, Ping (2009). e-examining the role of transnational advertising in Taiwan.. the annual conference, United States. |
| Conference Paper | 2008 | Cheng, H., & Shaw, P (2008). Truth told online: Consumer insights into automobile lovemarks.. the International Conference, Belgium. |
| Conference Paper | 2008 | 康惠嫻、蕭蘋 (2008). 女性健康的建構：「六分鐘護一生」系列廣告的文本分析. 第七屆性別與醫療工作坊, Taiwan. |
| Conference Paper | 2007 | Shaw, Ping and Kang, Hui-hsien (2007). Social construction of women's health in Taiwan's public service advertisements . Asia-Pacific Conference in Seoul , South Korea. |
| Conference Paper | 2006 | Shaw, Ping and Chang, Wen-chia (2006). We are family: mythologies of family in Taiwan's McDonald's commercials . Internationalising Media Studies Conference, UK. |
| Conference Paper | 2006 | 楊芳枝、蕭蘋 (2006). 性別與媒介. 女學會年會「性別表徵與權力關係」, Taiwan. |
| Conference Paper | 2005 | 蕭蘋 (2005). Women as Target: Internationalization of the Women's Magazine Industry in Taiwan. the Sixth Annual Convention of Media Ecology Association, . |
| Conference Paper | 2005 | 蕭蘋、蔡佩芳 (2005). 協商女性氣質：青少女與電視廣告. 女學會與台大人口與性別研究中心聯合年會, Taiwan. |
| Conference Paper | 2004 | 蕭蘋、吳珮琪 (2004). 教導女孩成為女人—青少女雜誌廣告的內容分析. 婦女\性別研究與教學學術研討會, . |
| Conference Paper | 2004 | 蕭蘋、陳孟珠 (2004). 性別與管理議題的建構：天下雜誌的內容分析(1982-2001). 中山管理論壇－知識經濟、新公共管理與傳播, . |
| Conference Paper | 2004 | 蕭蘋 (2004). Independent Modern “Glocalized” Female: Discourse Analysis of Taiwan’s Edition of Cosmopolitan,”. Discourse, Globalization and Gender Identities” Conference, UK. |
| Conference Paper | 2004 | 蕭蘋 (2004). 女性主義與文化識讀. 女性主義教學工作坊, Taiwan. |
| Conference Paper | 2003 | 蕭蘋 (2003). 台灣廣告產業的國際化. 女學會「意識、認同、實踐-女性主義學術研討會」, Taiwan. |
| Conference Paper | 2003 | 蕭蘋 (2003). 台灣廣告產業的國際化. 傳播與媒體生態研討會, . |
| Conference Paper | 2003 | 蕭蘋 (2003). 性記者與偏差的性別再現：制度與組織層次的分析. 意識、認同、實踐─女性主義學術研討會, . |
| Conference Paper | 2003 | 蕭蘋 (2003). Changes or Not Changes: Content Analysis of Women’s Pages in Taiwan’s Newspapers 1970s-1990s. American Academy of Advertising for the Second Asia-Pacific Conference, Japan. |
| Conference Paper | 2003 | 蕭蘋 (2003). 媒體廣告對青少年性別認同與性別刻板印象的形塑與鬆動. 教育部委託研究論文發表會, Taiwan. |
| Conference Paper | 2002 | Shaw, Ping (2002). Cultural values depicted in advertising through the process of internationalization: a content analysis of Taiwan's print advertising from 1981 to 1994 . Center for Global Media Studies , United States. |
| Conference Paper | 2002 | 蕭蘋 (2002). 或敵或友：流行文化與女性主義. 性別、知識與權力研討會, Taiwan. |
| Conference Paper | 2002 | 蕭蘋、吳秀麗、郭峰淵 (2002). 地方新聞中的地方圖像：台南地區報紙地方新聞的內容分析. 傳播學術新發展：傳承與展望研討會, Taiwan. |
| Conference Paper | 2001 | Shaw, Ping (2001). Feminism in Taiwan's advertising. Affective Encounters: Rethinking Embodiment in Feminist Media Studies, Finland. |
| Conference Paper | 2001 | 蕭蘋、蘇振昇 (2001). 揭開風花雪月的迷霧：解讀台灣流行歌曲中的愛情價值（1989-1998）. 中華傳播學會年會, Hong Kong. |
| Conference Paper | 2000 | 蕭蘋 (2000). 廣告文化訊息的解讀：符號學的分析方法. 質化研究在管理上之應用研討會, Taiwan. |
| Conference Paper | 2000 | 蕭蘋、周昭平 (2000). 全球化與區域化的潮流之下，台灣唱片公司的華語歌曲產製策略分析. 中華傳播學會年會, Taiwan. |
| Conference Paper | 1999 | Shaw, Ping (1999). Changes in Female roles in Taiwanese women's magazines, 1971-1992. Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication(AEJMC), United States. |
| Conference Paper | 1999 | 蕭蘋 (1999). 商機的無限或文化的多元. 傳播管理新思潮研討會, Taiwan. |
| Conference Paper | 1999 | 蕭蘋 (1999). 解構女性雜誌的美貌神話. 性別與兩性研討會, Taiwan. |
| Conference Paper | 1999 | 蕭蘋、李宜玲 (1999). 性的屈從與主動：女星寫真內容的符號學分析. 台灣社會問題研究學術研討會, Taiwan. |
| Conference Paper | 1999 | 蕭蘋、蘇振昇 (1999). 流行音樂與社會文化的價值：五種理論觀點的詮釋. 中華傳播學會年會, Taiwan. |
| Conference Paper | 1999 | 蕭蘋 (1999). 媒介監督組織應如何監督？監督什麼？--以國外媒介監督組織FAIR和Media Watch為例. 中華傳播學會年會, Taiwan. |
| Conference Paper | 1998 | 蕭蘋 (1998). 全球化無惡避免的「惡」－－媒介全球化的結構及其對內容、閱聽人的影響. 中華傳播學會年會, Taiwan. |
| Conference Paper | 1998 | 蕭蘋 (1998). 廣告、現代經濟與媒介. 傳播管理新思潮研討會, Taiwan. |
| Book and Chapter | 2024 | Shaw, Ping (2024). 〈媒介再現〉，《臺灣性別100+問》. 高雄市：巨流。 |
| Book and Chapter | 2022 | Shaw, Ping (2022). 〈後女性主義文化下的媒體性別再現〉. 教育部媒體素養教育資源網 |
| Book and Chapter | 2018 | Shaw, Ping (2018). 性別與媒介. 蕭蘋 性別向度與台灣社會 (85-102) . 台北：巨流 |
| Book and Chapter | 2017 | Shaw, Ping (2017). 媒體中的性別平權. 蕭蘋 105年性別意識進階教材：性別、教育、文化與媒體 (127-152) . 台北：行政院 |
| Book and Chapter | 2016 | Shaw, Ping (2016). 網路與傳統新聞媒體災難報導框架之比較：以高雄氣爆事件為例. 蕭蘋、譚躍 電子商務與網路社會新境界2017 (342-353) . 前程文化 |
| Book and Chapter | 2014 | Shaw, Ping (2014). 電子商務與網路社會新境界2014. 高雄：國立中山大學電子商務研究中心 |
| Book and Chapter | 2014 | Shaw, Ping (2014). Gender-Role Portrayals in International Advertising. Ping Shaw, Martin Eisend, Yue Tan The Handbook of International Advertising Research (299-312) . John Wiley & Sons, Ltd. |
| Book and Chapter | 2014 | 楊芳枝、蕭蘋 (2014). 〈後女性主義媒體文化的性別再現政治〉， 《2014台灣婦女處 境白皮書》. 台北：女書 |
| Book and Chapter | 2014 | Shaw, Ping (2014). 〈台灣網路閱聽人的論述分析〉，《電子商務新境界》. 高雄市：國立中山大學電子商務研究中心 |
| Book and Chapter | 2014 | Shaw, Ping (2014). Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan. Yang, Fang-chih Irene and Shaw, Ping Discourses about Audiences: International Comparisons (187-202) . London: Routledge |
| Book and Chapter | 2012 | Shaw, Ping (2012). 性別與媒介. 蕭蘋 性別向度與台灣社會(第2版) (71-89) . 台北：巨流 |
| Book and Chapter | 2012 | Shaw, Ping (2012). Advances in Advertising Research (Vol. 3): Current Insights and Future Trends. Germany: Springer |
| Book and Chapter | 2012 | Shaw, Ping (2012). Women and the Media in Asia: The Precarious Self. London and New York: Palgrave Macmillan |
| Book and Chapter | 2011 | Shaw, Ping (2011). Misery of Being Single’: Individualization vs. Neo. Women and the Media in Asia () . London and New York: Palgrave Macmillan |
| Book and Chapter | 2011 | Shaw, Ping (2011). Gender in International Advertising. The Handbook of International Advertising Research () . Wiley Blackwell |
| Book and Chapter | 2010 | Shaw, Ping (2010). 多點糖？青少女雜誌、性別展演和性學習. 蕭蘋 青少年的性：西方研究與在地觀點 (247-270) . 台北：巨流 |
| Book and Chapter | 2009 | Shaw, Ping (2009). 廣告中的性別再現. 蕭蘋 性別研究簡單說2 (53-87) . |
| Book and Chapter | 2009 | Shaw, Ping (2009). Truth Told Online: Consumer Insights into Automobi. Research in Advertising: Message, Medium, and Cont (191-200) . Flanders: Garant |
| Book and Chapter | 2008 | Shaw, Ping (2008). Women as Target: Internationalization of Women’s M. Commercializing Women: Images of Asian Women in th (55-75) . Cresskill, N.J.: Hampton Press |
| Book and Chapter | 2007 | Shaw, Ping (2007). 性別與媒介. 蕭蘋 性別向度與台灣社會 (71-89) . 台北：巨流 |
| Book and Chapter | 2004 | Shaw, Ping (2004). Internationalization, advertising and cultural values: A Content analysis of two Taiwanese magazines.. Shaw, Ping Terrorism, Globalization and Mass Communications: Papers Presented at the 2002 Center for Global Media Studies Conference (271-287) . Spokane: Marquette Books. |
| Book and Chapter | 2003 | Shaw, Ping (2003). . Shaw, Ping Terrorism, Globalization and Mass Communications: Papers Presented at the 2002 Center for Global Media Studies Conference (271-287) . Marquette Books |
| Year | Title |
|---|---|
| 2024 | 數位女性主義的行動主義：台灣 #MeToo 運動的框架與論述. 科技部 (NSTC 113-2410-H-110 -036 -MY2) |
| 2023 | Content analysis of gender stereotypes in the media and policy recommendations for prevention and intervention. Executive Yuan (12PI170082) |
| 2022 | 青少年的社群世界：社群媒介與中介的親密關係研究. Ministry of Science and Techonology (111-2410-H-110-046-MY2) |
| 2021 | 南部地區媒體識讀教育研習. 慶聯有線電視股份有限公司/港都有線電視股份有限公司 (20) |
| 2020 | 手機的社會文化意義：性別、論述與日常生活實踐. 科技部 (108-2511-H-110-009-MY3) |
| 2019 | 手機的社會文化意義：性別、論述與日常生活實踐. MOST (108-2511-H-110-009-MY3) |
| 2018 | Transcending Limits, Being Yourself: Gender and Sports in Advertising. Ministry of Science and Technology (107-2410-H-110-020-) |
| 2015 | Reading domestic femininities: Changes in domesticity discourses since the 1970s. Ministry of Science and Technology (104-2410-H-110-071-MY2) |
| 2015 | Media Role in Risk Communication: a Case Study of the Kaohsiung Gas Explosion. MOST (104-2511-S-110-010-MY3) |
| 2014 | Naughtiness or ADHD? Discourse Analysis on Children's ADHD Represented in the Content of Taiwan's Newspapers. MOST (103-2511-S-110-007-) |
| 2014 | Digitalizing Childhood: Discourse Analysis on Children and Communication Technology. MOST (101-2410-H-110-027-MY3) |
| 2013 | Digitalizing Childhood: Discourse Analysis on Children and Communication Technology. MOST (101-2410-H-110-027-MY3) |
| 2012 | 數位化的童年：兒童與傳播科技的論述分析. MOST (NSC101-2410-H-110-027-MY3) |
| 2011 | 新男性氣概的混雜與協商. MOST (NSC99-2410-H-110-048-MY2) |
| 2011 | 東亞文化的身體、「現代性」與現代「性」：台灣、中國、日本、韓國的廣告研究-總計畫暨子計畫三：廣告與「. MOST (NSC99-2420-H-110-008-MY2) |
| 2010 | 東亞文化的身體、「現代性」與現代「性」：台灣、中國、日本、韓國的廣告研究-總計畫暨子計畫三：廣告與「. MOST (NSC99-2420-H-110-008-MY2) |
| 2010 | 99A10583我國電視節目內容之族裔議題表現案例分析(編號：NCC-J99004). 國家通訊傳播委員會 (99126) |
| 2009 | 新父親？好父親？父職文化的建構、論述與轉變. MOST (NSC98-2410-H-110-042) |
| 2008 | 男性的再現：廣告中的男性氣概研究(2/2). MOST (NSC96-2412-H-110-001-MY2) |
| 2007 | 男性的再現：廣告中的男性氣概研究. MOST (NSC96-2412-H-110-001-MY2) |
| 2007 | 公共電視南部影視產業需求調查研究. 財團法人公共電視文化事業基金會 (96006) |
| 2006 | 全球的媒介，在地的意義(2/2). MOST (NSC95-2412-H-110-001) |
| 2006 | Reading domestic femininities: Changes in domesticity discourses since the 1970s. MOST (104-2410-H-110-071-MY2) |
| 2005 | 全球的媒介，在地的意義(1/2). MOST (NSC94-2412-H-110-003) |
| 2004 | 問世間情是何物？青少年與情歌解讀. MOST (NSC93-2412-H-110-003) |
| 2003 | 美的文化製碼：女性雜誌廣告的內容分析(2/2). MOST (NSC92-2412-H-110-001) |
| 2002 | 美的文化製碼：女性雜誌廣告的內容分析(1/2). MOST (NSC91-2412-H-110-001) |
| Year | Semester | Required / Selected | Department | Course Code | Course |
|---|---|---|---|---|---|
| 112 | 2 | Selected | 行銷傳播碩 | ICM546 | MEDIA TECHNOLOGY AND SOCIETY |
| 112 | 1 | Selected | 行銷傳播碩 | ICM504 | QUALITATIVE RESEARCH METHODS |
| 110 | 2 | Selected | 行銷傳播碩 | ICM531 | ADVERTISING AND CULTURE |
| 110 | 2 | Selected | Institute of Marketing Communication | ICM911 | THESIS WRITING |
| 110 | 2 | Selected | 行銷傳播碩 | ICM504 | QUALITATIVE RESEARCH METHODS |
| 110 | 1 | Selected | 行銷傳播碩 | ICM546 | MEDIA TECHNOLOGY AND SOCIETY |
| Year | Title | Awarding Organization |
|---|---|---|
| 2023 | 2023年度 出席國際學術會議經費資助計畫 | 日本台灣交流協會 |
| 2020 | Visiting Scholarship | Japan-Taiwan Exchange Association |
| 2019 | Research Excellence Award | National Sun Yat-sen University |
| 2018 | Research Excellence Award | National Sun Yat-sen University |
| 2018 | 香港中文大學新聞與傳播學院大中華訪問學者 | 香港中文大學 |
| 2017 | Research Excellence Award | National Sun Yat-sen University |
| 2016 | Research Excellence Award | National Sun Yat-sen University |
| 2015 | Visiting Scholarship at Harvard University | Top University Strategy League |
| 2008 | Senior Fulbright Research Grants | Senior Fulbright, USA |
| 2008 | Outstanding Teaching Award | College of Management, NSYSU |
| 2004 | Visiting Scholar in Harvard University, U.S.A. | The 42ed NSC Short-term Research Abroad |
| 2002 | Canada-Taiwan Research Scholarship | Canada-Taiwan Research Scholarship |
| 2000 | Scholarship | National Science Council, NSC |
| 1997 | Scholarship | National Science Council, NSC |
| Period | Activity | Description | Role |
|---|