photo
Name Min-Hsin Huang
Title Professor
Research Interests Digital Marketing; Services Marketing; Brand Management; Customer Relationship Management
Office 管4109
Phone 4661
Email minhsin@faculty.nsysu.edu.tw


Education 2004, Ph.D., , The Ohio State University
Experience 2017-08-01 ~ , Department of Business Management, National Sun Yat-sen University, Professor
2012-02-01 ~ 2017-07-31, Department of Business Management, National Sun Yat-sen University, Associate Professor
2008-08-01 ~ 2012-01-31, Department of Business Management, National Sun Yat-sen University, Assistant Professor
2004-08-01 ~ 2008-07-31, Department of Asia-Pacific Industrial and Business Management, National University of Kaohsiung, Assistant Professor
1997-03-01 ~ 1999-08-24, Pacific Sogo Department Stores Co., Ltd., Section Chief
1996-08-01 ~ 1997-02-28, Golden Harvest Co., Ltd., Marketing Executive
1995-07-01 ~ 1996-06-30, Bomy Co. Ltd., Logistic Planner
Administrative Positions
2020-08-01 ~ 2023-07-31, Business Management, Department Chair
2019-02-01 ~ 2020-07-31, APEMBA, Director
Academic Services 2023-07-01 ~ , 中華民國證劵櫃檯買賣中心, 上櫃審議委員會委員
2023-01-01 ~ , 數位發展部,數位產業署, T大使計畫審查委員
2019-02-01 ~ , 教育部, 系所學位學程新設申請案審查委員、教學實踐研究計畫審查委員、複審委員
2019-01-01 ~ , Ministry of Economics Affairs, Project Reviewer
2018-04-01 ~ , Journal of Management and Systems (TSSCI), Editorial Committee
2018-01-01 ~ , 台灣評鑑協會, 大專校院教學品保計畫評鑑委員
2016-02-01 ~ , Faculty Promotion , External reviewer
2014-06-01 ~ , Commerce Development Research Institute , Project reviewer
2009-02-01 ~ , Ministry of Science and Technology, Project reviewer
2008-02-01 ~ , SSCI, TSSCI Index , Reviewer
Category Year Title
Journal Article 2022 Lee, Po-Chun; Liang, Li-Lin; Huang, Min-Hsin; Huang, Ching-Yuan (2022). A comparative study of positive and negative electronic word-of-mouth on the SERVQUAL scale during the COVID-19 epidemic-taking a regional teaching hospital in Taiwan as an example. BMC HEALTH SERVICES RESEARCH, 22(1), 1-10. (SCIE)
Journal Article 2021 黃明新、施麗婷 (2021)。線上顧客感恩與信任之動態研究。臺大管理論叢。(TSSCI)
Journal Article 2017 施麗婷、黃明新 (2017). How Can Online Customers Be More Loyal? The Mediating Effect of Customer Gratitude. Journal of Management and Business Research, 34(4), 607-631. (TSSCI)
Journal Article 2017 Huang, MH; Cheng, ZH; Chen, IC (2017). The importance of CSR in forming customer-company identification and long-term loyalty. Journal of Services Marketing, 31(1), 63-72. (SSCI)
Journal Article 2016 Huang, MH; Cheng, ZH (2016). Strategies to enhance consumers` identification with a service firm. Journal of Services Marketing, 30(30), 449-461. (SSCI)
Journal Article 2016 Huang, MH; Cheng, ZH (2016). A longitudinal comparison of customer satisfaction and customer-company identification in a service context. Journal of Service Management, 27(27), 730-750. (SSCI)
Journal Article 2015 Huang, MH (2015). The influence of relationship marketing investments on customer gratitude in retailing. JOURNAL OF BUSINESS RESEARCH, 68(68), 1318-1323. (SSCI)
Journal Article 2013 Huang, Min-Hsin, Kang Ernest Liu, Jane Lu Hsu, and Hwang-Jaw Lee (2013). Factors Affecting Consumers’ Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak in Taiwan: Evidence from Taipei Metropolitans. Agriculture and Economics, 51(51), P1 - 25. (TSSCI)
Journal Article 2012 Huang, MH; Cheng, ZH (2012). The effects of inter-role conflicts on turnover intention among frontline service providers: does gender matter?. SERVICE INDUSTRIES JOURNAL, 32(32). (SSCI)
Journal Article 2012 Huang Min-Hsin (2012)。探討品牌權益對服務失誤與不滿意度關係和服務補救與滿意度關係之干擾效果。管理學報,29(29),355-371。(TSSCI)
Journal Article 2012 Huang, Min-Hsin, Eugene Jones, David E. Hahn, and Robert P. Leone (2012). Assessing Price Elasticity for Private Labels and National Brands by Store Locations. Journal of Revenue and Pricing Management, 11(11), 175-190. (其他期刊)
Journal Article 2011 Huang, MH (2011). Re-examining the effect of service recovery: the moderating role of brand equity. JOURNAL OF SERVICES MARKETING, 25(7), 509-516. (SSCI)
Journal Article 2011 黃明新; 黃麗君 (2011)。重新探討零售業顧客滿意度:比較享樂型與功能型購物價值之差異。管理評論,30(1),59-76。(TSSCI)
Journal Article 2011 Huang, Min-Hsin and Li-Jiun Huang (2011). Reexamining Customer Satisfaction with Retailers: the Difference between Hedonic and Utilitarian Shopping Value. Management Review(管理評論), 30(1), 59-76. (TSSCI)
Journal Article 2009 Huang, Min-Hsin (2009). Using Service Quality to Enhance the Perceived Quality of Store Brands. Total Quality Management and Business Excellence, 20(2), 241-252. (SSCI)
Journal Article 2009 Huang, MH (2009). Using service quality to enhance the perceived quality of store brands. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 241-252. (SSCI)
Journal Article 2009 Huang, Min-Hsin (2009). Using Service Quality to Enhance the Perceived Quality of Store Brands. Total Quality Management and Business Excellence, 20(2), 241-252.. (其他期刊)
Journal Article 2008 Huang, Min-Hsin (2008). The Influence of Selling Behaviors on Customer Relationships in Financial Services. International Journal of Service Industry Management, 19(4), 458-473.. (SSCI)
Journal Article 2008 Hsu, Jane Lu, Kang Ernest Liu, Min-Hsin Huang, and Hwang-Jaw Lee (2008). Consumer Knowledge and Risk Perceptions of Avian Influenza. Poultry Science, 87(8), 1526-1534. (SCIE)
Journal Article 2008 Huang, Min-Hsin (2008). The Influence of Selling Behaviors on Customer Relationships in Financial Services,”. International Journal of Service Industry Management, 19(4), 458-473.. (其他期刊)
Journal Article 2007 Huang, Min-Hsin, Eugene Jones, and David E. Hahn (2007). Determinants of Price Elasticities for Private Labels and National Brands of Cheese. Applied Economics, 39(5), 553-563. (SSCI)
Journal Article 2007 黃明新 (2007)。探討服務品質及消費者因素對自有品牌購買意願之影響:以台灣南部大型量販店為例。行銷評論,4(3),137-152。(其他期刊)
Conference Paper 2016 Huang, Min-Hsin, Zhao-Hong Cheng, and I-Chun Chen (2016). Exploring the Dynamics of Antecedents to Customer Identification with a Service Firm. 2016 Academy of Marketing Science (AMS) World Marketing Congress, France.
Conference Paper 2016 Huang, Min-Hsin, Zhao-Hong Cheng, and I-Chun Chen (2016). Comparison of the Influences of Service Quality and Corporate Social Responsibility on Customer-Company Identification: A Longitudinal Study. American Marketing Association (AMA) Summer Marketing Educators` Conference, United States.
Conference Paper 2016 Zhao-Hong Cheng, and I-Chun Chen (2016). Comparison of the Influences of Service Quality and Corporate Social Responsibility on Customer-Company Identification: A Longitudinal Study. the 2016 American Marketing Association (AMA) Summer Marketing Educators' Conference, United States.
Conference Paper 2015 Huang, Min-Hsin and Zhao-Hong Cheng (2015). Drivers of Service Firms` Consumer-Company Identification. Poster presented at the 2015 American Marketing Association (AMA) Summer Marketing Educators` Conference, United States.
Conference Paper 2015 Huang, Min-Hsin and Zhao-Hong Cheng (2015). A Dynamic Investigation into Customer-Company Identification and Customer Satisfaction. Competitive Paper presented at the 2015 American Marketing Association (AMA) Summer Marketing Educators` Conference, United States.
Conference Paper 2013 Huang, Min-Hsin (2013). The Impact of Relationship Marketing Investments on Customer Gratitude in a Retailing Context. American Marketing Association (AMA) Summer Marketing Educators` Conference, United States.
Year Title
2022

果菜批發市場建設冷鏈物流之關鍵問題盤點計畫. 行政院農業委員會農糧署 (26)

2022

全通路下顧客-品牌認同與顧客投入之跨期研究. Ministry of Science and Techonology (111-2410-H-110-020-MY2)

2021

以服務主導邏輯建構保健食品業之商業模式. 科技部/台灣康田生化科技股份有限公司 (6)

2020

Using Relationship Marketing Perspective to Investigate the Long-Term Impact of Implementing Industry 4.0 on Customer Satisfaction. Ministry of Science and Techonology (109-2410-H-110-036-MY2)

2019

Implementing Online Marketing into a Traditional Food Manufacturer. MOST (MOST 108-2622-H-110-003 -CC3)

2018

A Longitudinal Study of Cultivating Medical Services Brand Equity. MOST (107-2410-H-110-030-MY2)

2018

高端醫美數位化零售之O2O服務創新營銷模式研發計畫. 凱盟國際生技有限公司 (N107169)

2017

輕金屬生態系統產業調查. 財團法人金屬工業研究發展中心 (N106144)

2016

Enhancing Employee- and Customer-Company Identification for a Service Firm. MOST (MOST105-2622-H-110-001-CC3)

2016

Examining the Long-Term Effects of Relational Benefits on Customer Gratitude. MOST (105-2410-H-110-030-MY2)

2015

Diagnosing and Enhancing Service Quality for the Security Industry. MOST (MOST 104-2622-H-110-002 -CC3)

2015

A Dynamic Approach to Relationship Marketing in Service Contexts. MOST (103-2410-H-110-022-MY2)

2013

Customer-Company Identification and Positive Word-of-Mouth: A Longitudinal Study. MOST (101-2410-H-110-008-MY2)

2012

顧客-公司認同與正面口碑之跨時期比較研究. MOST (NSC101-2410-H-110-008-MY2)

2011

Do Grateful Customers Have Higher Loyalty? Theoretical Development and Empirical Validation. MOST (NSC100-2410-H-110-005)

2010

Customer Satisfaction with Service Encounters Involving Failure and Recovery: Does Brand Equity Matter?. MOST (NSC99-2410-H-110-041-)

2008

The Impacts of Work-Family Conflict on Job Stress and Turnover Intensions for Male and Female Service Employees. MOST (NSC97-2410-H-110-053)

2008

Assessment of Socio-Economic Impacts of Significant Zoonoses. 行政院農業委員會動植物防疫檢疫局 (97170)

Year Semester Required / Selected Department Course Code Course
111 2 Selected Department of Business Management BM822 SEMINAR IN MARKETING MANAGEMENT
111 2 Required CSEMBA CS927A STRATEGIC MARKETING MANAGEMENT
111 2 Selected Department of Business Management BM784 MANAGEMENT AND PHILOSOPHY
111 2 Selected 企企管碩 BM504A MARKETING MANAGEMENT AND RESEARCH
111 2 Required CSEMBA CS927 STRATEGIC MARKETING MANAGEMENT
111 1 Selected Department of Business Management BM831 MARKETING RESEARCH METHOD
111 1 Required EMBA EMBA927 STRATEGIC MARKETING MANAGEMENT
111 1 Required Department of Business Management BM781 ADVANCED MANAGEMENT THEORY
111 1 Required Department of Business Management BM425 SEMINAR IN HUMAN RESOURCES MANAGEMENT (II)
111 1 Required EMBA EMBA981B STRATEGIC MARKETING MANAGEMENT
111 1 Required Department of Business Management BM203A MARKETING MANAGEMENT
111 1 Required 跨院選修(管) GEAI1425 MARKETING MANAGEMENT
111 1 Required Department of Business Management BM203 MARKETING MANAGEMENT
111 1 Required Department of Business Management BM425A SEMINAR IN HUMAN RESOURCES MANAGEMENT (II)
110 2 Selected Department of Business Management BM504A MARKETING MANAGEMENT AND RESEARCH
110 2 Selected Department of Business Management BM822 SEMINAR IN MARKETING MANAGEMENT
110 1 Selected Department of Business Management BM731 MARKETING MANAGEMENT
110 1 Required Department of Business Management BM203A MARKETING MANAGEMENT
110 1 Required EMBA EMBA927 STRATEGIC MARKETING MANAGEMENT
110 1 Required Department of Business Management BM203 MARKETING MANAGEMENT
110 1 Required EMBA EMBA981B STRATEGIC MARKETING MANAGEMENT
110 1 Required Department of Business Management BM781 ADVANCED MANAGEMENT THEORY
110 1 Required 跨院選修(管) GEAI1425 MARKETING MANAGEMENT
110 1 Required CSEMBA CS927 STRATEGIC MARKETING MANAGEMENT
Year Name Degree Title
2022 Chun-Chen Chiu Ph.D Governance Mechanisms of Ecosystems in Digital Ticket Platforms: The Transaction Cost Perspective
2022 Ling-Yu Chang Master Implementation of digital marketing in B2B for Taiwanese SMEs
2022 Wei-Hsuan Chen Master Antecedents of Word-of-Mouth:Example of Personal Fitness Trainer of Large Chain Gym in Kaohsiung City
2022 Yu-Shan Jian Master A study on demographic variables and medical institution brand constructs-taking people in southern Taiwan as an example.
2022 Chun-Kai Wang Master A study of Combining Technology Acceptance Model and Theory of Planned Behavior to Predict the Usage Intention of Financial Robots
2022 Shu-Ting Hsu Master The Impact of Narrative Framing on Advertising Attitudes and Donation Intentions: A Case Study on Stray Animals
2022 Wei-Chih Yu Master The Effect of Environmental Awareness on Green Purchase Intention: The Case of Green Credit Cards
2022 Chin-Hao Chang Master The Shaping of Corporate Sustainable Culture-Case of Lasertek Company
2022 Po-Yu Lai Master The Effect of Relationship Marketing on Repurchase Intention for Hypermarket Customers: Relationship Quality as the Mediator
2022 Wen-Min Cheng Ph.D Factors Influencing Purchase Intention and Product Adoption of Intelligent Medical Devices: An Empirical Study in Dental Field
2022 I-Chen Lin Ph.D Using Social Capital Perspective to Explore Interactive Process of Cross-Sector Societal Entrepreneurship
2022 Cheng-Ni Tsao Master The impact of product nickname on consumers’ product attitude: the mediating effect of psychological ownership
2022 Po-Chun Lee Ph.D A Study on the Behavior Intention of Middle-Aged and Elderly People Suffering from Critical Illness under the COVID-19 Pandemic
2022 Chun-Lien Doong Master The Comparison of Customized Furnitures and Traditional Interior Design
2022 Yueh-Hsing Wang Master Analysis on the Development Trend of 5G AIoT Smart Industrial Security Platform
2022 Yu-Lien Li Master A Case Study of Competitive Strategies for ST-H Auto Collision Component Manufacturer
2022 Pei-Hung Kuo Master Study on The Relevance of Maintenance、Construction Works、and Business From Intelligent Building Monitoring Engineering
2022 Pai-Chao Chen Master The Influence of Functional Screen Windows on the Quality of Living Environment and Its Development Trend: The Case of H Brand
2022 Shu-Fen Ko Master The Core Competence of Medium/Small Freight Forwarding Logistic Service Provider
2022 Shih-Hao Yang Master Study on the People Attitude of the Incineration Plant from 「NIMBY」 to 「YIMBY」- A Case of Bali Refuse Incineration Plant
2022 Nai-Wei Yeh Master The Application of the Activity Based Costing Method In Biomedical Technology Indursty:Case Study of a Fish Extract in Helth Food
2022 Shu-Chuan Wu Master A Research on Business Strategy of Rigid Film Packaging Product Industry-The Case of A Company
2022 Chen-Hsiu Liu Master Digitizing Budget Preparation for the Traditional Manufacturing Industry - A Case Study of Company
2022 Lin-Fu Tsai Master The Impact of the Sino-US Trade War and Supply Chain Resilience on the Auto Parts Industry-A Case Study of Auto Winch Company C
2022 Su-Chen Wu Master Analyzing on the Impact of Circular Economy on Polyester Film Industry
2022 Chia-Chen Wang Master The Key Factors of Successfully Manage High-Assets Customers—A Case Study on Bank A
2022 Jui-Sheng Hsu Master Exploring the marketing strategy of music cram schools under the trend of the declining birthrate in Taiwan– A case study of A school
2022 Yi-Min Tsai Master ESG: Trends in Green Chemical Management Development and Enhancing Corporate Chemical Management
2022 Yu-Ching Lin Master Children's Literature Award and Discussion on Education of Disadvantaged Children in Rural Areas
2021 Pei-Jung Lee Master The factors affecting consumer seeking professional service on dietary supplement
2021 Yu-Lin Han Ph.D Revitalization Strategy of Taiwan's Ship-building Industry: A Perspective of Industrial Cluster
2021 Yu-Ting Cheng Master The Analysis of Consumption Patterns for Credit Cards
2021 Cheng-Kuan Lai Master The Study of the Cram School Management Styles with the Case of J School
2021 Hung-Jen Cheng Master Factors influencing customers loyalty in subscribe business model
2021 Zhih-Yu Han Master Research on Financial Service Demands and Development Strategies of Foreign Workers in Taiwan
2021 Yu-Hua Hsieh Master Marketing strategy research of public service cram school - customer decision journey perspective
2021 Mei-Hua Su Master A Study of Using Mystery Shopper Survey to Establish Service Quality Assessment of Chain Medical Clinic
2021 Kuan-Chen Lin Master Examination of Key Success Factors of Chain Pharmacies in Taiwan
2021 Wen-Pin Hung Master The Impact of Scratch-off (lottery) Ticket Counter on Consumer Behavior: An Example of Lottery Shops in Kaohsiung
2021 Chia-Chang Lu Master Lubricant Online-Offline Channel Integration and Competitive Strategy Analysis- A Case Study of Company A
2021 Su-Chi Huang Master The Impact of Bullwhip Effect on Supply Chain: An Example of Golf Industry
2021 Pei-Fang Wang Master A Study on the Role of Banks in Providing Funds in Youth Entrepreneurship
2021 Hsiu-Ling Li Master Case Study Of High-end Medical Strategy: Taking Taoyuan Angel Of Water Clinic as an Example
2021 Wei-Jen Liu Master Organizational behavior changes when facing digital transformation in the traditional plastic mold manufacturing industry: an example of A company
2021 Cheng-Yi Yang Master The Innovation of Chain Restaurant Industry in Post-Pandemic Era -The Case of Q Burger
2021 Meng-Fei Kao Master The Competitive Advantages In Analog Design House.The Case Study Of A Company
2021 Chen-Chia Lee Master The Effects of Product Attributes on Supply Chain Management: Using Customer-Oriented Relationship as the Moderator
2020 Yu-Ching Hung Master Key Success Factors of the Business Transformation - Case Study of the Department Stores in Kaohsiung
2020 Ting-Ting Chia Master The effect of E-Tail Quality, Perceived Value and E-Satisfaction on E-Loyalty: The Sample is Collect from Taiwan Online Customers
2020 Jen-An Tien Master Analyses on the Grooming Certification System and Competitive Intensity of the Pet Industry in Taiwan
2020 Li-Ting Shih Ph.D A longitudinal study of the customer gratitude in e-commerce
2020 Hong-Yin Chen Master Research on Customer Satisfaction of E-commerce Platform-The Case of Shopee Application Shopping
2020 Ta-Yu Yun Master Research on the Leadership Style and Success Factors of Female Managers in the Health Care Industry - Take pharmaceutical and medical device company as examples
2020 I-Chen Wu Master Research On Merger Strategy Of Global Pharmaceutical industry: A Case Study of Pfizer
2020 Shang-Yu Yang Master The Impact of Youtubers' Channel Field on Customers : The Moderating Effect of Professional Ability
2020 JING-YUN LIAO Master The Affecting Factors on Consumer's Intentions for Cinema: Investigating the Moderating Effect of Pandemic Risk
2020 Bo-Wei Yu Master The possible impact of cannabis legalization in Taiwan
2020 I-Yun Tai Master Influence of Digital Finance on Brand Equity and Customer Satisfaction:The Case of Bank Consumers in Taiwan
2020 Ming-Chieh Chen Master Differences in the Management Mode of FMCG Distributors:Taking Contact Lenses and FMCG for Daily Use as an Example
2020 Sheng-Chih Hung Master The Benefits of The Customs Brokerage Joining The Authorized Economic Operator Certification
2020 Hai-Ti Chao Master Exploring UT Company Business Strategy By Using a Grid Matrix of Management Opportunities
2020 I-Chen Chen Master The Study of Competitiveness Analysis of Iron and Steel Industry: A Case of TSG
2020 Hung-Han Hsu Master The Case Study on Business Strategy of Chemical Manufacturing
2020 Tsung-Heng Wu Master Research on the Innovation Strategy of Information Service Industry-Taking H Company as an Example
2020 Chu-Yin Yeh Master A Study on Business Model of Contact Lens Speciality Store – The Case of Meijin Contact Lens Speciality Store
2020 Hsuan-Lou Sung Master The Research of Intelligent Operation Management in President Chain Store Corporation
2020 Wan-Shan Kuo Master COVID-19 Aaccelerates the Transformation of Logistics Industry -A Case Study of A Company
2020 Yen-Liang Lin Master The Key Factors in Choosing a Microservice System Platform-Take Fintech Industry T Company as an Example
2020 Pei-Shan Tsai Master The impact of the Organizational Culture and Human Resources Strategy under the M&A of Multinational Enterprises —The Case Study of Enterprise A
2020 Kun-Feng Wu Master Enterprises Merge to Staff’s Satisfaction Which the Organization Commitment -The Case of Foreign Company Sample
2020 Pei-Yu Huang Master A study on the brand image of artists: a case study of Andy Lau
2020 Ming-Wen Lee Master Research on the Development and Strategy of Novelty Toy Industry -Taking K Company as an Example
2020 Kuo-Chen Huang Master Research on Using Digital Power to Assist Smart Manufacturing in Corporate Transformation--Take the Traditional Industry Company A as an Example
2020 Sung-Ling Chen Master A Study Of the Operation Strategies and Positioning of Regional Small and Medium-sized Construction Companies
2020 Jo-Ning Shin Master The Impact of COVID-19 on Multi-Level Marketing(MLM) in Taiwan
2019 Shih-Ming Chang Master Analyses on the Effectiveness of the Adoption of Digital Production Management System: The Example of TS Company’s Quanxing Factory
2019 Mei-Hua Lee Master A Case Study on Innovative Business Model of Taiwan Camp
2019 Min-Lang Fan Master Analysis of Export Competitiveness of Fastener (Screw)Industry in Vietnam and Thailand
2019 Chien-Chou Li Master A research on Competitive Strategies of Testing and Certification Industry - The Case of A Company
2019 Ying-Yu Liu Master Strategic Analyses in the Business Journey of an ERP System Developer
2019 Po-Wei Lin Master Discussing the Business Opportunities of Legally Rented Apartments in Greater Taipei by Population Structure
2019 Chia-Sui Chen Master A case study of implementation use ISO 9001:2015 Quality control on Micro-enterprises
2019 Chih-Ching Huang Master Research on the Cross Border E-Commerce Business in China
2019 Chih-Chen Lin Master Analysis of the Relationship between U.S. Treasury Bonds and High Yield Bond Yield
2019 Zhi-Teng Huang Master A Study of Relaxation Ability Building by Using Braintronics Music System
2019 Chun-Hsiang Tseng Master A Study on the Influence of Online Shopping Experience and Purchase Behavior in Food Industry
2019 I-Chun Chen Ph.D The impact of real estate salespersons' functional and relational customer orientation on customer loyalty
2019 Hsin-Ya Chen Master A Study on Women’s Second Employment: The Case of Family Childcare Provider
2019 Hsiang-Lin Liu Master The Study of Marketing Strategy for Imported Fruit in Taiwan-A Case of Company X
2019 Chih-Hung Lin Master An Exploration of the Development Challenge and Response of Intelligent Building from the Perspective of System Integration
2019 Yue-Shian Lin Master Skincare Products Marketing Strategy: Take The Brand of Dr.Hsieh LabSmart As Study Case
2019 Tien-Tsai Chang Master A Case Study of Business Strategy of IC Design House
2019 Chi-Ming Hsu Master A Case Study on Business Strategy of Bills Finance Corporation
2018 Yen-Ju Chen Master A Study of the Relationship between Service Quality and Customer Loyalty-An Example of PX Mart
2018 Yu-Siang Cai Master The Impact of Service Quality and Product Quality on Customer Satisfaction for Case Company of Water Treatment Speciality Chemicals
2018 Yi-Ning Su Master A Study of consumers using e-commerce behavior model- The example of group buying
2018 Hsiang-Hua Su Ph.D Linking Service Convenience to Utilitarian Shopping Value
2017 陳書涵 Master 台灣獨立媒體人使用集資訂閱平台的商業模式-以《SOSreader》為例
2017 To Shia Master Price Elasticity Prediction by Cloud Machine learning technique – the Case of Tiny E-commerce Company in Taiwan
2017 Yen-Ju Wang Master The relationship between hotel catering service quality and customer revisit intention. The Example of Kindness-Hotel.
2017 Shu-Han Chen Master Independent media professional’s business model on subscription platforms in Taiwan- Based on case study of “SOS reader”
2016 古博文 Master 不鏽鋼產品行銷策略-以Y公司為例
2016 Po-wen Ku Master Marketing Strategy of Stainless Steel Products – A Case of Y Company
2016 Ying-Lan Chang Master A Study on the Brand Extension Strategies of Eslite Book Store
2016 Fen-sheng Chang Master Do grateful customers really repay the company?The influence of customer indebtedness
2016 Mern-Ting Shih Master Start-up Plan of Mystery of Tainan game studio
2016 Chia Chun Ko Master The Case study Analysis of International Steel Producers Developing Blue-Ocean Market Competitive Strategies
2016 Yu-han Chiang Master Strategically Name the Colors: The Influence of Color-Naming on Consumers’ Attitude and Responses
2016 Shih-Chun Chin Master Stealth Humor: The Impact of Product Placement Prominence and Humor Context on Placement Effect
2016 Wei-Che Yeh Master China Steel Corporation’s Strategic Posture Analysis
2016 Ming-chu Chen Master The Business Administration Management of Taiwan Temples
2016 Shu-Kung Chen Master Using UTAUT2 Model To Explore Consumer Adoption Of Mobile Trading APP Provided By Securities Firm
2016 Ai-chi Chen Master A study on Marketing Strategy - Taking Houseleek Juice Cup as an Example
2015 Zhao-Hong Cheng Ph.D A Dynamic Examination of Customer Relationship
2015 CHUN-JU YEN Master Case Study of Service Quality – The Case of A Company
2014 Yu-Ting Chiang Master With Women’s Hands:Effects of Mental Simulation and Social Comparison Mechanisms in Print Advertising
2014 Jui-Fang Tu Master A Study of the Management Strategies for Dental Digitization:the Case of Dental Laboratories
2014 Ching-ting Chiu Master The Impact of Introducing Free Economic Pilot Zone on Port Development – The Case of Kaohsiung Port
2014 Wei-ling Kao Master Factors to Affect Students on Choosing a Breakfast Store
2014 Yen-chung Huang Master Research of Quality of Service of Long-term Care Agencies in Taiwan
2013 王艾 Master 醫學美容保養品產業品牌競爭力分析─以Dr.Hsieh品牌為例
2013 戴明德 Master 企業併購與競爭優勢之研究-以E公司併購日本NM公司為例
2013 Tsung-te Liu Master Correlational Research Among Service Quality, Service Value, Customer Satisfaction and Customer Loyalty-An Example of a Labor Physical and Health Examination Centre
2013 Ting-han Chang Master A Study of Facebook Fan-Page
2013 Min-De Dai Master The Improvement of Competitive Advantages in Acquisition - A Case Study of E Company Acquired NM Company
2013 Yao-Jen Shih Master The Research of the Participation Factors about Department Stores Anniversary: The Case Study of Children’s Clothing Industry
2013 Yi-ling Lin Master Strategic Development of Manufacturers –The Case of Cooling Fan Company
2013 Wen-Yen Lin Master A Study of Strategic Management for Securities Investment Trust Corporations
2013 Yao-tsung Wang Master A Strategy Planning of Market Behavior of the Energy Saving Lighting:Case of M Company
2013 Ai Wang Master Brand Competitive Analysis for Cosmeceutical Industry - A Case of Brand Dr. Hsieh
2013 Ching-Ya Weng Master A Preliminary Study of the Impact of Microfilm and Television Advertising on Advertising Effectiveness
2013 I- Jou Su Master A Study of Key Success Factors of Internet Marketing in Furniture Industry - a case Study of Furniture Company in Tainan
2013 Kun Chan Master Strategies of Domestic Type II Telecommunications Operators Faced With the Impact of Internet Proliferation
2013 Bin-Wei Chen Master The Deveopment Strategy of Biotechnology Instrument Suppliers for Small and Medium Enterprises
2013 Yi-hsuan Chen Master Business Strategy Research of Taiwan Lead Recycle Industry-An Example of Jianshin Resources Corp.
2013 Chih-Yuan Yen Master Research on the Marketing Strategy of Packaged Rice -A Case Study of UC Company
2013 Chiung-wen Yen Master Development Strategies for Medical Devices Industry: An Empirical Study of the Digital Dentistry Industry
2013 Shih-Yu Huang Master A Study of Consumer’s Purchase Intention on Store Brand
2013 Chiung-Yi Huang Master The Study of Skill Examinee’s Applying Motivation and Select Reason of Skill Traing Institution
2013 Chia-yin Kung Master The Development of E-Commerce Platform for Animal Medicine and Related Instruments in Taiwan
2012 蔡宗樺 Master ETUDEHOUSE美妝品牌在台行銷策略之研究
2012 Li-Jen Yu Master Foreign Bank's Entrance Strategy in Taiwan SMB Financing Market- a Case Study of DBS
2012 Jung- Fang Liu Master The Brand mold and sustaining- A Case of les enphants O brand
2012 Chien-long Li Master The Analysis of Taiwan Fishing Industry(Grouper) Competitiveness
2012 Chien-ming Fan Master Comeptitive Analysis of Investment-Grade Governmental Sovereign Bond Fund –Yuanta Global Wealthy Countries Bond Fund
2012 Jia-yu Yeh Master Studying the relationship among the quality of customer experience, shopping value and satisfaction, word of mouth, re-patronage intention: An empirical study of MUJI
2012 LI-HUI YEH Master The purchase habit of the medical cosmetic skin care products influence the consumers in the southern region of Taiwan
2012 Tsung-hua Tsai Master The Marketing Strategy of The ETUDE HOUSE Cosmetic in Taiwan
2012 Ssu-chi Lai Master A Study of Exploring the Identification Relationships between Consumers and Companies
2012 Mei-chu Wu Master The Customer Relationship Management in Pharmaceutical Industry-A Case Study of N Company
2011 Jian-Cheng Lin Master Familiness and Marketing Capabilities: A Resource-based View
2011 Ying-Chieh Chen Master The Study of Marketing Strategy For Entering China Market of Bedding World
2011 Chun-chia Chang Master The Influence of Informational and Normative Determinants of On-line Consumer Recommendations on Credibility of Electronic Word-of-Mouth
2011 Jian-Cheng Lin Master Familiness and Marketing Capabilities: A Resource-based View
2011 Ying-Chieh Chen Master The Study of Marketing Strategy For Entering China Market of Bedding World
2011 Shih-En Huang Master A Study on the Impact of Selling Behavior on Customer-Company Identification
2010 Ching Chu Master A Cross-cultural Study on Brand Experience
2010 Ching-Fen Pan Master Customer Participation in Tourism Marketing
2010 Woei-Huah Wang Master Brand and Retail Experience of a Luxury Brand
2010 阮一品 Master 企業對企業服務品質對客戶滿意度與客戶忠誠度影響之研究-以封測產業為例
2010 蔡佩恩 智慧產權法律服務的顧客參與與關係行銷之研究
2010 王煒樺 精品之品牌經驗和零售經驗之研究
2010 朱晴 品牌經驗之跨文化研究
2010 潘靜芬 旅遊業行銷之顧客參與
2010 Tina Tsai Master Co-production and Marketing Relationship with Customers in Intellectual Property Law Firm Services
2010 Ying-shih Kuo Master A Study of Developing Marine Engines and Parts Market in Taiwan
2010 阮一品 企業對企業服務品質對客戶滿意度與客戶忠誠度影響之研究 - 以封測產業為例
2010 Li-yu Liao Master Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA
2010 I-Pin Juan Master The Influence of Business-to-Business Service Quality on Customer Satisfaction and Customer Loyalty Assembly and Testing Manufacturing as a case study
2010 Pei-Jia Chen Master A Study of the relationship between the Benefits of Sales Promotion and Retail Outcomes
2009 潘大衛 台灣大學生對仿冒與盜版的觀念比較研究
2009 郭錦程 新品牌突圍的創新行銷手法分析─以LUXGEN汽車為例
2009 余建輝 人際溝通、銷售人員之專業知識、關係利益與購買意願關係之研究
2009 Chien-hui Yu Master The relationships of interpersonal communication, sales people's expertise, relationship benefit and purchase intension
2009 Yi-Jui Kang Master The Comparisons of the Management Analyses in the Cross Straits Insurance Industries: The Examples of Group Insurance
2009 David Abraham Pancoast Master Taiwanese Undergraduate Perspectives on Counterfeiting and Piracy: A Comparative Study
2009 Chin-Cheng Kuo Master New Brand Marketing Strategy Analysis
2006 Chih-Ping Chang Master Competitive Strategy of the Sheet Metal Processing Industry in China – A case study of H Corp.
2006 Jui-Chi Liu Master A Research on Sustainable Development Strategies of Kraft Liner Board Packing Industry - The Case of D Company
Year Title Awarding Organization
2020 University Research Outstanding Teacher National Sun Yat-sen University
2019 University Research Outstanding Teacher National Sun Yat-sen University
2018 Industry-Academic Research Award National Sun Yat-sen University
2018 University Research Outstanding Teacher National Sun Yat-sen University
2017 University Research Outstanding Teacher National Sun Yat-sen University
2008 College New Faculty Awards National Sun Yat-sen University
Period Activity Description Role