| Name | Min-Hsin Huang |
|---|---|
| Title | Professor |
| Research Interests | Digital Marketing; Services Marketing; Brand Management; Customer Relationship Management |
| Office | 管4109 |
| Phone | 4661 |
| minhsin@faculty.nsysu.edu.tw |
| Education | 2004, Ph.D., , The Ohio State University |
|---|---|
| Experience | 2017-08-01 ~ , Department of Business Management, National Sun Yat-sen University, Professor 2012-02-01 ~ 2017-07-31, Department of Business Management, National Sun Yat-sen University, Associate Professor 2008-08-01 ~ 2012-01-31, Department of Business Management, National Sun Yat-sen University, Assistant Professor 2004-08-01 ~ 2008-07-31, Department of Asia-Pacific Industrial and Business Management, National University of Kaohsiung, Assistant Professor 1997-03-01 ~ 1999-08-24, Pacific Sogo Department Stores Co., Ltd., Section Chief 1996-08-01 ~ 1997-02-28, Golden Harvest Co., Ltd., Marketing Executive 1995-07-01 ~ 1996-06-30, Bomy Co. Ltd., Logistic Planner |
| Administrative Positions | 2020-08-01 ~ 2023-07-31, Business Management, Department Chair 2019-02-01 ~ 2020-07-31, APEMBA, Director
|
| Academic Services | 2023-07-01 ~ , 中華民國證劵櫃檯買賣中心, 上櫃審議委員會委員 2020-01-01 ~ , Ministry of Economics Affairs, Project Reviewer 2019-01-01 ~ , 數位發展部，數位產業署, T大使計畫審查委員 2018-08-01 ~ , 教育部, 系所學位學程新設申請案審查委員、教學實踐研究計畫審查委員、複審委員 2018-04-01 ~ , Journal of Management and Systems (TSSCI), Editorial Committee 2018-01-01 ~ , 台灣評鑑協會, 大專校院教學品保計畫評鑑委員 2016-02-01 ~ , Faculty Promotion , External reviewer 2014-06-01 ~ , Commerce Development Research Institute , Project reviewer 2009-02-01 ~ , Ministry of Science and Technology, Project reviewer 2008-02-01 ~ , SSCI, TSSCI Index , Reviewer |
| Category | Year | Title |
|---|---|---|
| Journal Article | 2023 | Lee, Po-Chun; Huang, Ching-Yuan; Huang, Min-Hsin; Hsu, Meng-Jun (2023). The Behavioral Intention of Hospitals to Promote Sustainable Development of Green Healthcare from the Perspective of Organizational Stakeholders during the COVID-19 Epidemic: A Case Study of Hospitals in Taiwan. SUSTAINABILITY, 15(5), 4521. (SSCI) |
| Journal Article | 2022 | Po-Chun Lee, Ching-Yuan Huang, Li-Lin Liang, Min-Hsin Huang & Meng- Jun Hsu (2022). The choice of Taiwanese college students to vaccinate against severe special infectious pneumonia COVID-19 based on the integrated theory of planning behavior. Human Vaccines & Immunotherapeutics, 18(7). (其他期刊) |
| Journal Article | 2021 | 黃明新、施麗婷 (2021)。線上顧客感恩與信任之動態研究。臺大管理論叢。(TSSCI) |
| Journal Article | 2017 | 施麗婷、黃明新 (2017). How Can Online Customers Be More Loyal? The Mediating Effect of Customer Gratitude. Journal of Management and Business Research, 34(4), 607-631. (TSSCI) |
| Journal Article | 2017 | Huang, MH; Cheng, ZH; Chen, IC (2017). The importance of CSR in forming customer-company identification and long-term loyalty. Journal of Services Marketing, 31(1), 63-72. (SSCI) |
| Journal Article | 2016 | Huang, MH; Cheng, ZH (2016). Strategies to enhance consumers` identification with a service firm. Journal of Services Marketing, 30(30), 449-461. (SSCI) |
| Journal Article | 2016 | Huang, MH; Cheng, ZH (2016). A longitudinal comparison of customer satisfaction and customer-company identification in a service context. Journal of Service Management, 27(27), 730-750. (SSCI) |
| Journal Article | 2015 | Huang, MH (2015). The influence of relationship marketing investments on customer gratitude in retailing. JOURNAL OF BUSINESS RESEARCH, 68(68), 1318-1323. (SSCI) |
| Journal Article | 2013 | Huang, Min-Hsin, Kang Ernest Liu, Jane Lu Hsu, and Hwang-Jaw Lee (2013). Factors Affecting Consumers’ Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak in Taiwan: Evidence from Taipei Metropolitans. Agriculture and Economics, 51(51), P1 - 25. (TSSCI) |
| Journal Article | 2012 | Huang, MH; Cheng, ZH (2012). The effects of inter-role conflicts on turnover intention among frontline service providers: does gender matter?. SERVICE INDUSTRIES JOURNAL, 32(32). (SSCI) |
| Journal Article | 2012 | Huang Min-Hsin (2012)。探討品牌權益對服務失誤與不滿意度關係和服務補救與滿意度關係之干擾效果。管理學報，29(29)，355-371。(TSSCI) |
| Journal Article | 2012 | Huang, Min-Hsin, Eugene Jones, David E. Hahn, and Robert P. Leone (2012). Assessing Price Elasticity for Private Labels and National Brands by Store Locations. Journal of Revenue and Pricing Management, 11(11), 175-190. (其他期刊) |
| Journal Article | 2011 | Huang, MH (2011). Re-examining the effect of service recovery: the moderating role of brand equity. JOURNAL OF SERVICES MARKETING, 25(7), 509-516. (SSCI) |
| Journal Article | 2011 | 黃明新; 黃麗君 (2011)。重新探討零售業顧客滿意度：比較享樂型與功能型購物價值之差異。管理評論，30(1)，59-76。(TSSCI) |
| Journal Article | 2011 | Huang, Min-Hsin and Li-Jiun Huang (2011). Reexamining Customer Satisfaction with Retailers: the Difference between Hedonic and Utilitarian Shopping Value. Management Review(管理評論), 30(1), 59-76. (TSSCI) |
| Journal Article | 2009 | Huang, Min-Hsin (2009). Using Service Quality to Enhance the Perceived Quality of Store Brands. Total Quality Management and Business Excellence, 20(2), 241-252. (SSCI) |
| Journal Article | 2008 | Huang, Min-Hsin (2008). The Influence of Selling Behaviors on Customer Relationships in Financial Services. International Journal of Service Industry Management, 19(4), 458-473.. (SSCI) |
| Journal Article | 2008 | Hsu, Jane Lu, Kang Ernest Liu, Min-Hsin Huang, and Hwang-Jaw Lee (2008). Consumer Knowledge and Risk Perceptions of Avian Influenza. Poultry Science, 87(8), 1526-1534. (SCIE) |
| Journal Article | 2007 | Huang, Min-Hsin, Eugene Jones, and David E. Hahn (2007). Determinants of Price Elasticities for Private Labels and National Brands of Cheese. Applied Economics, 39(5), 553-563. (SSCI) |
| Journal Article | 2007 | 黃明新 (2007)。探討服務品質及消費者因素對自有品牌購買意願之影響：以台灣南部大型量販店為例。行銷評論，4(3)，137-152。(其他期刊) |
| Conference Paper | 2016 | Huang, Min-Hsin, Zhao-Hong Cheng, and I-Chun Chen (2016). Exploring the Dynamics of Antecedents to Customer Identification with a Service Firm. 2016 Academy of Marketing Science (AMS) World Marketing Congress, France. |
| Conference Paper | 2016 | Huang, Min-Hsin, Zhao-Hong Cheng, and I-Chun Chen (2016). Comparison of the Influences of Service Quality and Corporate Social Responsibility on Customer-Company Identification: A Longitudinal Study. American Marketing Association (AMA) Summer Marketing Educators` Conference, United States. |
| Conference Paper | 2016 | Zhao-Hong Cheng, and I-Chun Chen (2016). Comparison of the Influences of Service Quality and Corporate Social Responsibility on Customer-Company Identification: A Longitudinal Study. the 2016 American Marketing Association (AMA) Summer Marketing Educators' Conference, United States. |
| Conference Paper | 2015 | Huang, Min-Hsin and Zhao-Hong Cheng (2015). Drivers of Service Firms` Consumer-Company Identification. Poster presented at the 2015 American Marketing Association (AMA) Summer Marketing Educators` Conference, United States. |
| Conference Paper | 2015 | Huang, Min-Hsin and Zhao-Hong Cheng (2015). A Dynamic Investigation into Customer-Company Identification and Customer Satisfaction. Competitive Paper presented at the 2015 American Marketing Association (AMA) Summer Marketing Educators` Conference, United States. |
| Conference Paper | 2013 | Huang, Min-Hsin (2013). The Impact of Relationship Marketing Investments on Customer Gratitude in a Retailing Context. American Marketing Association (AMA) Summer Marketing Educators` Conference, United States. |
| Year | Title |
|---|---|
| 2022 | 果菜批發市場建設冷鏈物流之關鍵問題盤點計畫. 行政院農業委員會農糧署 (26) |
| 2022 | 全通路下顧客-品牌認同與顧客投入之跨期研究. Ministry of Science and Techonology (111-2410-H-110-020-MY2) |
| 2021 | 以服務主導邏輯建構保健食品業之商業模式. 科技部/台灣康田生化科技股份有限公司 (6) |
| 2020 | Using Relationship Marketing Perspective to Investigate the Long-Term Impact of Implementing Industry 4.0 on Customer Satisfaction. Ministry of Science and Techonology (109-2410-H-110-036-MY2) |
| 2019 | Implementing Online Marketing into a Traditional Food Manufacturer. MOST (MOST 108-2622-H-110-003 -CC3) |
| 2018 | A Longitudinal Study of Cultivating Medical Services Brand Equity. MOST (107-2410-H-110-030-MY2) |
| 2018 | 高端醫美數位化零售之O2O服務創新營銷模式研發計畫. 凱盟國際生技有限公司 (N107169) |
| 2017 | 輕金屬生態系統產業調查. 財團法人金屬工業研究發展中心 (N106144) |
| 2016 | Enhancing Employee- and Customer-Company Identification for a Service Firm. MOST (MOST105-2622-H-110-001-CC3) |
| 2016 | Examining the Long-Term Effects of Relational Benefits on Customer Gratitude. MOST (105-2410-H-110-030-MY2) |
| 2015 | Diagnosing and Enhancing Service Quality for the Security Industry. MOST (MOST 104-2622-H-110-002 -CC3) |
| 2015 | A Dynamic Approach to Relationship Marketing in Service Contexts. MOST (103-2410-H-110-022-MY2) |
| 2013 | Customer-Company Identification and Positive Word-of-Mouth: A Longitudinal Study. MOST (101-2410-H-110-008-MY2) |
| 2012 | 顧客-公司認同與正面口碑之跨時期比較研究. MOST (NSC101-2410-H-110-008-MY2) |
| 2011 | Do Grateful Customers Have Higher Loyalty? Theoretical Development and Empirical Validation. MOST (NSC100-2410-H-110-005) |
| 2010 | Customer Satisfaction with Service Encounters Involving Failure and Recovery: Does Brand Equity Matter?. MOST (NSC99-2410-H-110-041-) |
| 2008 | The Impacts of Work-Family Conflict on Job Stress and Turnover Intensions for Male and Female Service Employees. MOST (NSC97-2410-H-110-053) |
| 2008 | Assessment of Socio-Economic Impacts of Significant Zoonoses. 行政院農業委員會動植物防疫檢疫局 (97170) |
| Year | Semester | Required / Selected | Department | Course Code | Course |
|---|---|---|---|---|---|
| 112 | 2 | Selected | Department of Business Management | BM833 | SEMINAR IN MARKETING THEORY |
| 112 | 2 | Selected | 企企管碩 | BM504A | MARKETING MANAGEMENT AND RESEARCH |
| 112 | 1 | Selected | Department of Business Management | BM822 | SEMINAR IN MARKETING MANAGEMENT |
| 112 | 1 | Required | EMBA | EMBA927 | STRATEGIC MARKETING MANAGEMENT |
| 112 | 1 | Required | Department of Business Management | BM781 | ADVANCED MANAGEMENT THEORY |
| 112 | 1 | Required | Department of Business Management | BM203 | MARKETING MANAGEMENT |
| 111 | 2 | Selected | Department of Business Management | BM822 | SEMINAR IN MARKETING MANAGEMENT |
| 111 | 2 | Required | CSEMBA | CS927A | STRATEGIC MARKETING MANAGEMENT |
| 111 | 2 | Selected | Department of Business Management | BM784 | MANAGEMENT AND PHILOSOPHY |
| 111 | 2 | Selected | 企企管碩 | BM504A | MARKETING MANAGEMENT AND RESEARCH |
| 111 | 2 | Required | CSEMBA | CS927 | STRATEGIC MARKETING MANAGEMENT |
| 111 | 1 | Required | Department of Business Management | BM781 | ADVANCED MANAGEMENT THEORY |
| 111 | 1 | Selected | Department of Business Management | BM831 | MARKETING RESEARCH METHOD |
| 111 | 1 | Required | Department of Business Management | BM203A | MARKETING MANAGEMENT |
| 111 | 1 | Required | Department of Business Management | BM425 | SEMINAR IN HUMAN RESOURCES MANAGEMENT （II） |
| 111 | 1 | Required | EMBA | EMBA927 | STRATEGIC MARKETING MANAGEMENT |
| 111 | 1 | Required | Department of Business Management | BM203 | MARKETING MANAGEMENT |
| 111 | 1 | Required | EMBA | EMBA981B | STRATEGIC MARKETING MANAGEMENT |
| 111 | 1 | Required | 跨院選修(管) | GEAI1425 | MARKETING MANAGEMENT |
| 111 | 1 | Required | Department of Business Management | BM425A | SEMINAR IN HUMAN RESOURCES MANAGEMENT （II） |
| 110 | 2 | Selected | Department of Business Management | BM504A | MARKETING MANAGEMENT AND RESEARCH |
| 110 | 2 | Selected | Department of Business Management | BM822 | SEMINAR IN MARKETING MANAGEMENT |
| 110 | 1 | Selected | Department of Business Management | BM731 | MARKETING MANAGEMENT |
| 110 | 1 | Required | Department of Business Management | BM203A | MARKETING MANAGEMENT |
| 110 | 1 | Required | Department of Business Management | BM203 | MARKETING MANAGEMENT |
| 110 | 1 | Required | CSEMBA | CS927 | STRATEGIC MARKETING MANAGEMENT |
| 110 | 1 | Required | EMBA | EMBA981B | STRATEGIC MARKETING MANAGEMENT |
| 110 | 1 | Required | Department of Business Management | BM781 | ADVANCED MANAGEMENT THEORY |
| 110 | 1 | Required | 跨院選修(管) | GEAI1425 | MARKETING MANAGEMENT |
| 110 | 1 | Required | EMBA | EMBA927 | STRATEGIC MARKETING MANAGEMENT |
| Year | Title | Awarding Organization |
|---|---|---|
| 2020 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2019 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2018 | Industry-Academic Research Award | National Sun Yat-sen University |
| 2018 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2017 | University Research Outstanding Teacher | National Sun Yat-sen University |
| 2008 | College New Faculty Awards | National Sun Yat-sen University |
| Period | Activity | Description | Role |
|---|